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Findings and Discussions - Amrita
Findings and Discussions - Amrita
47
FINDINGS AND DISCUSSIONS
This project work tries to identify the influence of point of sale atmosphere on
the mindset of the consumers. During conducting survey the main findings are
as follows:
Majority of respondents are from the age group of 20 years to less than 30
years.
than 6 lakhs.
times in a month.
showroom.
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Majority of respondents have highly rated quality product as the prime attribute
and display at the store all as the important factors behind their point of sale
decision.
Almost the full sample unit fills that their purchase decisions are influenced by
49
LIMITATIONS
50
Limitations of the Study
Respondents.
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