Logo Market

Research
05.18.2017

Megan Jurnak
Charleston Weddings
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282 Johnnie Dodds Blvd.

Mount Pleasant, SC 29464

Overview
This report contains a collection of logos employed by different blogs with content,
structure, and demographics similar to those employed by our blog, The Wedding
Row. The companies whose logos are analyzed include local, regional, and national
publications. Trends that appear to arise within these collections are also identified
on these levels.

Logos | Local

Publication: The Charleston Wedding Blog | Parent Company: Borrowed & Blue
Accessible Here

Publication: A Lowcountry Wedding

Accessible Here
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Publication: Charleston Weddings Blog | Parent Company: The Charleston Area

Wedding Guide
Accessible Here

Trends
1. Sans-serif fonts prevail as the main vehicle for textual information, with
script often used to highlight one or two keywords in the title - serif fonts are
non-existent.
2. Simplicity levels vary, with little consistency in regards to color, length,
etc.
3. Techniques employed to set the logo apart from the remaining text
include: shadowing, colored text, and highlighting
4. Blogs with parent companies do not share many (if any) design
elements with their parent company

Logos | Regional
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Publication: Southern Weddings

Accessible Here

Publication: The Southeastern Bride

Accessible Here

Publication: Southern Bride Blog | Parent Company: Southern Bride

Accessible Here

Trends
1. While their respective sites have defined color palettes, logos are
devoid of color across the board.
2. Accented words with script font are much less common than in local
publications. However, they are still present at times.
3. Serif fonts are also present - some logos entirely in serif, others serif
with the aforementioned scripted accents.
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Logos | National

Publication: Style Me Pretty

Accessible Here

Publication: Ruffled
Accessible Here

Publication: Green Wedding Shoes

Accessible Here

Publication: Something Turquoise

Accessible Here

Publication: Rustic Wedding Chic

Accessible Here

Trends
1. Serif fonts are, once again, absent. The trend of selecting script to
highlight individual words remains.
2. Some more whimsical sites employ logos with color, but they are less
common than B&W logos. These design elements usually align with aspects
of their mission statement (i.e: something turquoise and Ruffled focus on DIY
and creative weddings, RWC uses the earthy neutral to highlight its rustic,
down-home feel).
3. Keywords are more pronounced, often much larger than other words in
the title.
4. More artistic design aspects are incorporated with small graphics either
below or within the text of the logo.

Rifle Paper Co. Designs

The following are designs from Rifle Paper Co.. The complete works of Rifle Paper
Co. can be found here.
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Artwork: Rose Botanical

Accessible Here

Artwork: Wedding by Rifle Paper Co.

Accessible Here

Artwork: Logo by Rifle Paper Co.

Accessible Here

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Artwork: Invitation and art by Rifle Paper Co.

Accessible Here

Rifle Paper Co. Trademark Information

According to Trademarkia, a reputable search engine cataloguing trademarks held
by various organizations, Rifle Holdings, LLC (the parent company of Rifle Paper Co.)
holds 17 trademarks, shown below and on the following pages. These patents serve
for their company names and logos.
But,, copyrighted information is another issue. In the FAQs of their website, RPco
writes:
All digital images used during the proofing process are sole property and copyright of Rifle, Inc. and
cannot be used for personal logo design or reproduction outside of Rifle Paper Co. All illustrations (custom
and template) are copyright of Rifle, Inc. and may not be reused without permission.

However, Rifle-inspired material (as co-founder Nathan dubs it), is said not to be
something the company will pursue with any legal force. In an interview with
Aeolidia, Nathan encourages people to find their own voice if they want to do
high end, full color, beautifully illustrated stationery. He writes:
Now, were not going to let people copy our stuff exactly. Were not going to let people literally take our
stuff and print it. Thats off limits. But as far as people doing that, heavily influenced by Rifle thing I
dont think its great. Its kind of annoying. Its not good business on their part, and its a little bit odd. At
the end of the day, we dont sit around thinking about it.
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