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Customized Adobe Audience Manager Course Training Program
Customized Adobe Audience Manager Course Training Program
Adobe Auudience Manager is a Datta managemeent platform which is offeered as an in ntegral part of
o the
Adobe Marketing Clou ud suit. Usingg Adobe Aud dience Managger, effectivee and unique audience prrofiles
canbecreatedandvie ewedwitha widerperspeective.Anum mberofuniqu uefeaturesareincludedinthis
software tool includin
ng integration n of online an ous sources, and the ability to
nd offline daata from vario
delivera unitedviewooftheaudien ncebasetoa targetplatfo ormsuchasw website,searcchordisplay.With
AAM,useerscanconso olidatedataanduseprofilemergeruleesforprovidin ngcrossdeviicetargeting.With
Audience manager, re eports can be
b created which
w measu ure and optim mize the efffectiveness of
o the
audience segments. AAM
A also has an Audiencee marketplace which is a special featu ure for buyingg and
sellingdataovertheccloud.Inanu utshell,AdobeeAudienceM Manageriden ntifies,quantifiesandoptimizes
thevaluedtargetaudiiencewhileo offeringthep profileresultsstotheadvertisersusing anintegrated dand
securemaanagementsyystemwhich alsoboastso ofinherentprivacyandseecurity.Thisissofferedacro ossall
kindsofadvertisingdisstributionplatformwithou utexception.
CourseDetails
This Adobe Audience Manager training course aims to inculcate the basic and fundamental
understandingofthevariousfunctionalitiesofDataManagementPlatformofwhichthetoolisapart.
The various other fundamental elements of data gathering and manipulation will be taught in detail
before the course moves on to the practical applicative knowledge concepts of the tool. This Adobe
Audience Manager DMP training provides the methods of creating and using data sources, traits,
segments, destinations and map segments required for effective data acquisition, manipulation and
delivery.Additionally,thevariousalgorithmicmodelsandprofilemergeruleswillbeexplainedindetail.
CompletingthisAdobeAudiencemanagertrainingcourse,studentscanexpecttorunvariouskindsof
reports in the Audience Manager and further interpret the capabilities of the Audience Marketplace.
IntegrationwithtoolssuchasMediaoptimizer,AdobeAnalyticsandAdobeTargetwillalsobeexplored.
Thiscoursehasnoprerequisitesforenrollmentbutitwillbebeneficialifthestudentshaveaworking
knowledgeofdigitalmarketingandadvertising.
INTRODUCTION
OverviewofAdobeAudienceManager
VarioustypesofDataCollected
CustomizedSegmentGenerationinAAM
PerformanceReportinginAAM
IntegrationofAdServer
DestinationPublishingwithAAM
ManagementofTags
DataSecurityandPrivacy
LEADERSHIPFEATURES
SponsorshipwithAAM
BuyInproperties
Communicationmethods
ManagementofCommunication
Communicationsproceduresandprinciples
Settingupgoalsofcommunication
Recommendationsforapproachoncommunication
AccountabilitywithAAM
Steeringcommitteeoverview
Rolesandresponsibilitiesinsteeringcommittee
WorkinggroupSetup
STRATEGYMETHODS
ModelofDigitalMarketingMaturity
DigitalStrategycreation
PerformanceIndicators
AlignmentMethods
StrategiesofTargetingandPersonalization
Buildingsegments
Innovationmethods
PEOPLEANDRESOURCES
Expertiseidentification
Structureintroduction
TypesofStructures
OrganizationalStructurebasedonprojects
OrganizationalStructurebasedonbusiness
Roles&Responsibilitiesinvolved
Resourcesinvolved
ResourceModel
Communityandculture
PROCESSMODELLING
Deploymentmethods
MethodsofImplementation
MethodsofDataIntegration
Usagemethods
Administrationmethods
AccessLevelsandsecurity
Sustainabilityanditsfeatures
SingleViewofCustomers
AdoptingTraditionalorEmergingChannels
TrackingandUpgradation
OptimizationandReportingforSuccess
TECHNOLOGYANDPRODUCTSINVOLVED
Solutionfit
SolutionArchitecture
Integrationsandmethodsofintegration
ThirdPartyIntegrations
SecurityandPrivacyfeatures
Democratization
Automationmethods
Leveragingtheinvestment
ADOBEAUDIENCEMANAGERPRODUCTMATURITYACTIVITIES
TEMPLATESOFADOBEAUDIENCEMANAGER
CustomerProfileTemplates
Requesttemplates
GETTINGSTARTEDWITHTHEPRACTICALASPECTSOFAAM
CoreservicesinaDMP
Overviewofinterface
UsecasesandmethodsofAAM
DATAINTEGRATIONLIBRARY
IntroductiontoDIL
ImplementingDIL
IDsyncingwithDIL
DATAINTEGRATIONANDSEGMENTATION
DefiningandcreatingsDatasources
ImplementationofSignals,TraitsandSegments
ModelingofAlgorithms
LinkageofProfile
SegmentInterpretation
Performanceofdata
OUTBOUNDTARGETING
TypesofDestination
Creationofadestination
RelationshipbetweenDSPandSSP
REPORTINGTYPESANDMETHODS
GeneralReport
TrendReport
UnusedSignalReport
OverlapReport
AUDIENCEMARKETPLACE
IntroductiontotheAudienceMarketplace
CreationofaDataFeed
INTRODUCTIONTOAUDIENCE
IntegrationofAudienceManagerwithOtherservices
MarketingCloudSolutionsintegration
TrainingOptions
Option1 Option2
WeekdaysCloudBasedTraining WeekendCloudBasedTraining
MonFri07:00AM09:00AM(Mon,Wed,Fri) SatSun09:00AM11:00AM(IST)
WeekdaysOnlineLab WeekendOnlineLab
MonFri07:00AM09:00AM(Tue,Thur) SatSun11:00AM01:00PM
HeadOffice
AureliusCorporateSolutionsPvtLtd.
A125Sector63,Noida201307
Phone:+91.783.501.1153
Enquiry:contact@aurelius.in