Worlds Top Companies with the Best CSR Reputations

Global CSR RepTrak 100

As of September 21, 2015

1. Google
2. BMW
3. Walt Disney Company
4. Microsoft
5. Daimler
6. Lego
7. Apple
8. Intel
9. Rolls-Royce Aerospace
10.Rolex

The Global CSR RepTrak 100 reflects public perceptions of corporate

performance across three dimensions of reputation: citizenship, workplace and
governance.
The results describe which companies are best regarded by consumers for having a positive
societal influence, being environmentally friendly, operating with openness and
transparency, behaving ethically, rewarding employees fairly and promoting employee well-
being, among other factors.

1. GOOGLE
Since its founding, Google has been firmly committed to active philanthropy and
to addressing the global challenges of climate change, education and poverty
alleviation.
Works

"Google China Social Innovation Cup for College Students" - a nationwide

competition that aims to empower Chinas youth to become agents of social
change through soliciting project ideas from college students and funding
viable proposals. Among all colleges and universities that participate in the
competition, 100 of them that top in the number of proposal submission will
share 500 Google "Campus Volunteer Stars" Scholarships every year.

When a 8.0 magnitude earthquake struck Sichuan province in Western China

last May 12, 2008, Google and its employees raised over 18 million RMB (USD
2.6mm) and donated over 7 million RMB (USD 1.02mm) s worth of free
online advertising to earthquake relief organizations. At the same time, Google
also developed a communication platform that included an information platform for
resource support, a search platform for families looking for lost relatives, and a global
platform for charitable donations. Google Maps also provided Chinas State Bureau of
Surveying and Mapping with satellite images of quake-affected regions to better aid and
 direct rescue efforts. In early September 2008, Google funded construction of 15 Google
Quake Relief Hope Schools in the city of Mianyang in Sichuan province, helping 18,184
elementary and high school students to return to the classroom. Google has also
partnered with MercyCorps, Save the Children, Doctors without Borders and other
organizations to commit rescue and relief support to quake victims for the next 2-3
years, focusing especially on rebuilding, rehabilitating, and retraining.

Google Grants - an in-kind donation program awarding free AdWords

advertising to select charitable organizations. Since its inception, it has
supported hundreds of organizations in advocating and promoting their
causes, from animal rights and literacy to abandoned children and HIV
education.

2. BMW

The company strives to set examples for those they work with, for, and around
with high standards of environmental management, corporate giving, and
maintaining a diverse workforce. Through education, environment, and other
philanthropic efforts, they carry out their pledge to diversity.

They support dozens of local and statewide organizations, including their most
visible initiative, the annual BMW Charity Pro-Am presented by SYNNEX
Corporation.

Works

Corporate Giving: Over $36 million through 2014.

47% to education
35% to the community
18% to the arts

Paris Mountain Program. In 2002, a gift of $100,000 from BMW

Manufacturing Co. helped convert a 1930s bathhouse into a state-of-the-art
education center at Paris Mountain State Park, one of South Carolinas oldest
state parks. Today, the historic stone bathhouse is home to the parks
curriculum-based Discover Carolina program. Inside, educational facilities and
exhibits showcase the parks extraordinary natural community.
3. WALT DISNEY COMPANY

The Walt Disney Company is one of the largest and most well-known
corporations practicing Corporate Social Responsibility (CSR) all the way down
the line in their business model. As the largest media and entertainment
conglomerate in the world, and aside from its constant Imagineering, Disney
has a tremendous responsibility to give back to those who have helped it
become the powerhouse that it is today.
The Walt Disney Company mainly focuses on the environment, community, and
labor standards while focusing heavily on volunteerism. The Company continues
to give to charity, with an increased focus on natural disasters such as the
earthquakes in Haiti in 2010.
Volunteerism is a major focus for Disney, offering free tickets to a million people
in exchange for a day of volunteer service from an organization of their choice.
This encouraged over one million people in the United States to commit to
service efforts to volunteer in their communities.
Disney has focused on the environment from the beginning as is a reoccurring
theme in business practices. Through motion pictures and television
programming geared toward the environment, Disney encourages environmental
education. Disneynature films, part of Walt Disney Motion Picture Studios, share
compelling stories and immerse audiences in the natural world. Part of the
proceeds from three Disneynature films to date Earth, Oceans, and African Cats
have planted three million trees in Brazils threatened Atlantic Forest, protected
40,000 acres of coral reef in the Bahamas, and conserved 50,000 acres of
savanna wildlife corridors in Africa.
The Disneys Animals, Science and Environment team connects Walt Disney
Parks and Resorts guests and cast members with animals, plants and nature and
inspires them to positively impact the environment. Team members are
responsible for animal care and health, science, and education programs at
Disneys Animal Kingdom, Disneys Animal Kingdom Lodge, The Seas
with Nemo & Friends and The Tri-Circle D Ranch at Walt Disney World Resort;
Disney Cruise Lines private island in The Bahamas Castaway Cay; and Aulani, a
Disney Resort & Spa, in Ko Olina, Hawaii. The Animal Programs team participates
in cooperative breeding programs with other zoological facilities at the other
theme parks, and offers tours and education programs. Through these activities,
they create magical memories for their guests, while also making a difference for
conservation around the world.
In addition to charitable giving, Disney supports local economies by contributing
significant tax revenue and by consuming local goods and services. As an
employer, they hire, train and support a workforce and its families. Their
employees are active citizens, who show their care for the communities in which
they live and work through civic engagement, volunteerism and tax
contributions. The Company encourages their good deeds through its
Disney VoluntEARS program.
4. MICROSOFT

Seven years ago, Microsoft started a corporate social responsibility program

called Corporate Citizenship. Citizenship is a set of corporate activities that add
business value and address a range of social issues. If these activities are merely
add-ons, the value that they add will be very limited. For this reason, under the
leadership of Dan Bross, the Corporate Citizenship program seeks to build these
activities into the very structure of Microsoft.

They developed a global strategy that was summarized in a 12-page memo.

Then they asked their citizenship leagues to localize it based on the issues that
are most relevant for them.

Branches in Switzerland chose to address issues around child safety by

focusing on protecting children from child predators. They worked with
schools and citizen groups to teach parents how to use privacy settings to
prevent predators from contacting their children.

In Japan, the focus has been on aging populations.

In Washington, Microsoft has partnered with the state government to

provide training to the unemployed and to veterans. They provide vouchers
so that people can take short courses on Microsoft Word, for instance, and
gain skills that will help them find work.

Microsoft is also seeking to reduce its environmental impact.

Providing receptacles for recycling and composting at their corporate

cafeteria. Eating utensils are made of compostible materials as well.

The environmental team worked with developers of the Windows 7 Operating

System to increase its energy-saving functionality. Reducing the power usage
of the Windows 7 also gave them a new way to market their product.

Microsoft has over 600,000 business partners globally. For every $1 that
Microsoft makes, their partners make $8.70 on average. This means economic
development for local economies throughout the world. It translates into jobs,
income, and food on the table for partners and their employees in developing
countries.