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Consumer Beahior Evaluation Q&A
Consumer Beahior Evaluation Q&A
ARINA NURSYIFA
C1K013025
1. What is mean by motivational conflict and what relevance does it have for marketing
managers?
Answer :
A motivational conflict is a situation in which a person is driven to make a decision
based on conflicting goals. A goal has valence, which means that it can be positive or
negative. Therefore goals can be sought or avoided. The relevance to marketing
manager is : the resolution of motivational conflict often affects consumption pattern.
In this case, the marketing manager can analyze the result from the motivational
conflict and provide the solution for the conflict and attract the patronage of those
consumers facing motivational conflict. Example, when i have to choose to buy a pair
of new shoes and a trip to Bali, but my money only enough for one thing. In this case,
I face approach to approach conflict. The conflict can be resolved by if one of the
product or service provider offers an intallment program for the payment method.
8. Do marketers create needs? Do they create demand? What ethical issues are relevant?
Answer :
Marketers do not create needs, because marketing and advertising are not the cause
of the basic human motives. But marketes do create demand. By giwing messages
through the advertisements, marketers suggest that using a certain brand is essential
for satisfying a certain need. In so doing, the marketer hopes to create demand for the
brand.
It rises an ethical issue where critics feel that creating demand by emphasizing threats
to consumers esteem afiliation is unetchical. For example, the advertisement in
advertisement of sariayu that said we have a dull and dark skin . That kind of
advertising play insecurities of young women and saying like having a dark skin is
bad.