CONTENTS

Section 1 Understanding Business Activity

Unit 1 Business Activity

Unit 2 Classification of businesses
Unit 3 Enterprise, business growth and size
Unit 4 Types of business organisations
Unit 5 Business objectives and stakeholder objectives

Section 2 People in Business

Unit 6 Motivating Workers

Unit 7 Organisation and Management
Unit 8 Recruitment, Selection and training of workers
Unit 9 Internal and External communication

Section 3 Marketing

Unit 10 Marketing, Competition and the Customer

Unit 11 Market Research
Unit 12 Product
Unit 13 Price
Unit 14 Promotion and Technology in Marketing
Unit 15 - Place
Unit 16 Marketing Strategy

Section 4 Operations Management

Unit 17 Production of goods and service

Unit 18 Costs, Scale of Production and Break Even
Unit 19 Achieving Quality Production
Unit 20 Location decisions

Section 5 Financial Information and Financial Decisions

Unit 21 Business Finance: needs and sources

Unit 22 Cash flow
Unit 23 Income Statement
Unit 24 Balance Sheet
Unit 25 Analysis of Accounts

Section 6 External Influences