1) Representatives from suicide prevention organizations met to discuss collaborating on campaigns for World Suicide Prevention Day and R U OK? Day in 2017.
2) The 2016 theme of "Connect. Communicate. Care." was effective with stories of reconnection, though timing of messaging could be improved.
3) The 2017 proposed themes are "Take a minute, change a life" and "You've got what it takes" to encourage conversations when people say they aren't okay.
4) Organizations discussed ways to support themes through a "Convo Convoy" of speakers, surveys, and videos under 60 seconds on topics like safe conversations.
1) Representatives from suicide prevention organizations met to discuss collaborating on campaigns for World Suicide Prevention Day and R U OK? Day in 2017.
2) The 2016 theme of "Connect. Communicate. Care." was effective with stories of reconnection, though timing of messaging could be improved.
3) The 2017 proposed themes are "Take a minute, change a life" and "You've got what it takes" to encourage conversations when people say they aren't okay.
4) Organizations discussed ways to support themes through a "Convo Convoy" of speakers, surveys, and videos under 60 seconds on topics like safe conversations.
1) Representatives from suicide prevention organizations met to discuss collaborating on campaigns for World Suicide Prevention Day and R U OK? Day in 2017.
2) The 2016 theme of "Connect. Communicate. Care." was effective with stories of reconnection, though timing of messaging could be improved.
3) The 2017 proposed themes are "Take a minute, change a life" and "You've got what it takes" to encourage conversations when people say they aren't okay.
4) Organizations discussed ways to support themes through a "Convo Convoy" of speakers, surveys, and videos under 60 seconds on topics like safe conversations.
1) Representatives from suicide prevention organizations met to discuss collaborating on campaigns for World Suicide Prevention Day and R U OK? Day in 2017.
2) The 2016 theme of "Connect. Communicate. Care." was effective with stories of reconnection, though timing of messaging could be improved.
3) The 2017 proposed themes are "Take a minute, change a life" and "You've got what it takes" to encourage conversations when people say they aren't okay.
4) Organizations discussed ways to support themes through a "Convo Convoy" of speakers, surveys, and videos under 60 seconds on topics like safe conversations.
Notes and key actions from the meeting held at the R U OK? offices on Monday 29 May.
Meeting aims and objectives
1. To get together as a group to discuss collaboration ideas for WSPD (10 September 2017) and R UOK?Day (14 September 2017) as well as catch up on upcoming organisation campaigns/projects that would benefit from greater sector support and promotion. 2. In recent years, the Suicide Prevention Australia team has offered an advocacy tool for sector use, in line with the international theme for World Suicide Prevention Day with R U OK? offering a public facing/community wide campaign idea for use.
Reflecting on the 2016 campaign
The 2016 international theme was Connect. Communicate. Care. To support this, SPA presented the sector with a research report on understanding the exposure to an impact of suicide in Australia, drawing on lessons from those with lived experience. R U OK? provided marketing collateral and media based on the Reconnecting. This included video stories of friends reconnecting as well as encouraging people to reconnect in person following research findings in relation to how much time we spend online.
Group Discussion: What worked well in 2016
Agreement that while we still have a lot of work to do to work as one on sector wide campaigns, weve seen a lot of progression over the years and should give ourselves a pat on the back for that Meetings like this help us come together as a sector and support us to continue connections after the campaign Positive reflection on R U OK? deepening its engagement over past few years International theme provided consistency of messaging which helped. Was relevant and easy to put into organisation context and coordinate activities Use of real life experiences in stories, media and social media worked well
Kim Borrowdale, Deputy CEO/Head of Communications, SPA 0406 149099
Katherine Newton, Campaign Director, R U OK? katherine@ruok.org.au 0468 867 442. Lobbying tools and data coming from SPA appreciated with education based information and statistics very useful R U OK? Day itself and R U OK? messaging present multiple opportunities for us to promote own resources and services Good to see activity across the sector in surrounding months from August to October. Group Discussion: What could have worked better? Longer and shorter lead times would be helpful e.g. 1 month out and 1 week out as a reminder Timing testing messages; fine balance to get together early enough before campaigns are planned, but not before everyone knows what they are doing Would like to see more sharing among the sector in social media For organisations that dont have specific campaigns, it would be good to share other organisations campaigns behind the scenes earlier so that these organisations can plan to support Why do we focus on Sept/Oct for joint activity in the sector? Shouldnt we plan across the year so it is consistent and we dont flood the market?
2017 Campaign Ideas
1. SPA team introduced the international theme of Take a minute, change a life 2. SPA noted that beyondblue intends to run a longitudinal research study on stigma (Stigma index) and plans to provide the sector with results of a stigma pulse survey as an advocacy tool for World Suicide Prevention Day. That is take a minute to think about whats stopping you asking R U OK? 3. R U OK? team and will be releasing complementary research results that will encourage discussion on whether people feel equipped when someone says no, Im not ok working title youve got what it takes. They also introduced the Convo Convoy idea see PowerPoint presentation. Group Discussion: 2017 campaign ideas Theme is positive; discussed how to break it down to link in with various services. Need to think carefully about impact of messaging on bereaved. Service providers can be present at the R U OK? events and be involved in the convoy; great for getting local spokespeople and pooling talent for use across sector Every organisation should map out ambassadors and speakers who can join carpool conversations series of joint interviews and possibly Facebook live events for organisations Portable stigma survey could we use the conversation convoy to collect more survey responses in regional areas?
A: Level 21, 320 Pitt St Sydney NSW 2000 P: 02 9262 1130
M: GPO Box 219 Sydney NSW 2001 W: www.suicidepreventionaust.org ABN: 64 461 352 676 E: admin@suicidepreventionaust.org ACN: 164 450 882 Youve got what it takes empowerment angle is good in terms of building community capacity for conversation however group highlighted issues in areas that dont have what it takes in terms of services and support is the Convo Convoy an opportunity to highlight gaps that SPA can report to sector and government? WSPD Stigma survey National LGBTI Alliance is interested in sample population demographics and selection. Would like to ensure this is inclusive of LGBTI communities Welcome provision of R U OK? collateral and assets as well as WSPD messaging, research and data, particularly given one or the other might work better for specific organisations request to make PNG graphics available so customisable Request more direct connection with communications managers to have proactive implementation, not just providing the toolkit Would be good for SPA/R U OK? to provide templates/invitations for organisations to use with their networks and community advocates For Take a minute, change a life could produce 1 minute videos/stories/online forums on topics based on evidence e.g. safe conversations Could we have a schedule of messages involving each organisation promoting their resources; need to also show pathways to good information and resources Need to be conscious of Head to Health digital gateway launching in September Could we create a FB page for the sector to share ideas closed group? Big Idea what about a truly joint campaign with no organisational branding? Some specific ideas shared on how organisations could participate included: AISRAP - Forum on WSPD on the Friday before WSPD in Brisbane, with lived experience panel discussion on live podcast all welcome to share invitation to join online Headspace centres keen to have presence at Convo Convoy Relationships Australia keen to provide counsellors on the ground and spokespeople would be interested to get involved in Convo Convoy ReachOut youth ambassadors can be involved in a social media campaign Movember incorporate messages into their whole month of comms Superfriend could use R U OK campaign concept for workplaces and create video in workforce setting and will support social media Orygen could approach youth councils, create video, podcast and tie in suicide prevention ReachOut could engage volunteers and communities, incorporate dashcam conversations with community education clips Peer Support Australia Idea for students to produce 60 second videos around take a minute theme, helping schools to build capacity, and integrate R U OK concept as call to action.
A: Level 21, 320 Pitt St Sydney NSW 2000 P: 02 9262 1130