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Whyy

ous
houl
dbui
l
d
anAmaz
onbr
and,
not
jus
tapr
oduc
t

STRATEGY

Whenyouonl yhaveoneproduct
,you
res
omewhatvul
ner
abl
e,goest
heol
dcl
ic
hof
havi
ngal
lofyoureggsi
nonebasket.

Anythingc ouldhappen,itcouldbeincreasedmar ketcompeti


ti
on,itcouldbechangein
somet hingfrom t
hes uppli
er,you
resti
llvery,veryvulner
ableasas el
ler
.Ithi
nkthrough
thi
s,thei dealwaytodot hisistol
it
eral
lyt hi
nki ntermsofabr and,butlaunc
hpr oduct
s
wit
hint hatbrand.

PRODUCTLAUNCH

When yourelaunching yourrstpr oduct,thi


nk of
being abletol aunch second,third,f ourt
h,f t
h,
si
xth,sevent
hpr oductbehindthat.Ul ti
matelythat
s
whatwi l
lmakeyousuccessf uli
nt hel ongrun.

Br
andBui
ldi
ng

Onc e you get mul t


ipl
ei t
ems es tabl
ished
within yourbrand,al lki
ndsofgood t hings
start happening. One, you s t
art getti
ng
greaters al
esinallofyourpr oductsbecause
Produc tAleadstosalesinProductB,BtoC, C
toA and al laleadershipcycl
et hatyou can
mar ketand c ross promote between allof
yourpr oducts.

Thenextthingt
hathappensi syounow have
arealcompany,
your eall
yhaveabr and,areal
brandthathass
omet angi
blevaluethati
fyou
everchoosetosel
l,youcans ellf
oranasset.

Di
ver
sif
y

Ifyouhaveenoughpr oduct
syouc anhave
your own E-Commer ce websit
e, if you
choose,and sel
lyour productst hr
ough
yourE-Commer c
es it
e,eBay,what everit
happenstobe,otherretai
lout
letsands el
l
yourproduc
t.

Pr
esent
edby:
www.
Prosper
Show.
com

Sour
ce:
ht
tp:
//
mar
kscot
tadams.
com/
why-
you-
shoul
d-bui
l
d-an-
amazon-
brand-
not
-j
ust
-a-
produc
t/
ht
tps:
//
pixabay.
com

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