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Search

NBAD surpasses 100,000 followers on LinkedIn

National Bank of Abu Dhabi (NBAD) this week surpassed 100,000 followers on LinkedIn helped by
growing interest among job seekers, via the banks new direct hiring model and the launch of an
integrated digital and social media strategy.

The number of followers on the professional network has doubled in the past 12 months, making it
the largest LinkedIn follower-base among UAE banks.

Ehab Hassan, NBADs Senior Managing Director & Group Chief Human Resources Officer, said:
LinkedIn is the most actively used job search engine in the Middle-East and NBADs brand
attractiveness is strong. NBAD is one of the 50 safest banks in the world and in the last few years we
have been consistent with our messages in the market, following a very defined strategy of
development across the West-East corridor. This has contributed to attracting high-quality talents
who are looking to boost their career in the region.

In the past year, the bank has hired specialists dedicated to building up a direct hiring model in which
the professional online network LinkedIn plays a major role.

Each job advertisement currently attracts an average of 1000 applications, Mr. Hassan added.

NBADs LinkedIn success story comes amid a new digital media approach. Earlier this year the bank
hired a new Head of Digital Marketing, Daniel Sale, to develop an integrated digital and social media
strategy for the group.
Salah Al Tamimi, NBADs Group Head of Marketing & Corporate Communication, said: LinkedIn, as
a social network for professionals, has long been a priority and a great way to develop our brand
internationally. In a business world where standing out is key, we are very proud to be the first bank
to reach the milestone of 100,000 followers. Our main focus now is to build an integrated digital
strategy, to be in reach wherever and whenever our customers want us.

NBAD also has a refreshed presence on YouTube, Instagram and Google+. The banks Twitter and
Facebook accounts are being redesigned and expected to be complete by the end of Q3 this year.

It is important for us to be able to listen to, learn from and engage with our customers and
stakeholders on their social networks, Mr. Al Tamimi added.

In addition to press releases and financial results, NBADs LinkedIn page will also enhance its careers
section with videos related to the banks work environment. A LinkedIn Showcase page for NBADs
flagship event, the Global Financial Markets Forum (GFMF), already shows content from GFMFs
high-level roundtables and discussions.

Link to NBADs LinkedIn profile

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