Social

Action
Production
booklet

Contents
Task 1: Proposal
Task 2: Pre-production material
Task 3: Filming
Task 4: Editing
Social Action Production Proposal

Name of production

Property Drowning Maidenhead?

Reason for following this issue

There has been a mass increase in property development in the last couple
of years and with many plans in the near future, there has been many
negative effects of development.
Including property development over 86% green belt land

Increase in property value meaning it is harder for the youth and

poorer proportion of the maidenhead community may not be able to
afford to stay. (Windsor and Maidenhead 11.5% - In last 12
Months)

http://www.thisismoney.co.uk/money/mortgageshome/article-
3105771/Annual-house-price-growth-slows-5-1-values-just-1-2k-2007-
peak.html

Planning Permission on Listed Buildings such as Thames Hotel, being

considered for acceptance.

Length of production 10-11 Minutes

(2 Minute-Introduction, 2Minutes -Green Belt, 2Minutes - Property Value,

2Minutes -Planning Permission (Thames Riviera), 2Minutes -Supporting
foundations, 1Minute Conclusion

Productions Storyline is below in 2 images.

Interviewees in production
Sam Brown Works for Romans Estate Agency in Maidenhead
Local to historic listed building under potential property development
Council representative Hoping on reply about the Green Belt.
Production angle, how and why

The angle I am trying to get across to the audience is despite the clear
benefits of property development. I want to show that these things also
bring a negative effect with them. My production is to provide information,
not to be biased.
I just want to say information throughout, but I hopefully want to inform
Maidenhead about all effects of property development, before The Royal
Borough of Windsor & Maidenhead Borough Local Plan Consultation has
been executed.

A production layout (beginning, middle and end)

Opening:
Introduction voice over explaining my social action, on why it is serious
cause, why it affects myself and what is my purpose of creating a social
action video about it.
I will break down the social action into 3 sections which I will cover in my
middle sections:-
86% of Property Plans to be built over the Green Belt Land
Planning Permission being accepted for Historic Listed Buildings
Increase in Value of Property - (Windsor and Maidenhead 11.5% -
In last 12 Months)
The visuals will be panning shots of Maidenhead Town and especially new
buildings constructions.

Middle:
The middle will include the break down analysis of the 3 topics, in detail with
the negative effects of all of them, one after another, with a relevant
interview for each section.

End:
The end will be my full conclusion, in this part I will also explain the negative
effects do also have positive benefits, so I do not be seen biased. As the
purpose of my social action is only to provide information and raise
awareness, not to persuade my audience.
Target Audience and why

The target audience of my social action is to be aimed a wide spread age

group. This will affect the young property buyers (19-27) due to the increase
in property value. The less wealthy population of Maidenhead will be
affected, if they cannot afford to stay in the town.

The social actions raised issues, the older aged people who have lived in
Maidenhead for a long period of their life, who are more likely to care about
Maidenheads future projects, will interest not everyone in Maidenhead.

So despite my mixed audiences of topics, I believe I must aim for the older
proportion of Maidenhead that care about the towns heritage and wellbeing,
who could potentially have an impact. Im not saying its impossible for a
younger audience to-do that, just it is more unlikely as they have more
important issues going on in their life.

In the 2011 census the population of Windsor and Maidenhead was 144,560
and is made up of approximately 51% females and 49% males. The average
age of people in Windsor and Maidenhead is 40, while the median age is also
40.

http://localstats.co.uk/census-demographics/england/south-east/windsor-
and-maidenhead

Where your video will be uploaded / shown

I will use YouTube to upload my social action. YouTube has over a billion
users, almost one-third of all people on the Internet and everyday people
watch hundreds of millions of hours on YouTube and generate billions of
views.

The youth effected by the increase in property value, will be easily reached
he uploading my social action to multiple social medias such as YouTube,
Facebook and Twitter
List of questions you wish to ask / have answered in your production

Do the positive effects of property development excuse the negative

effects?
Is the trend of property development going to carry on in the future?
How does the property development affect value?
What are future plans of property development in Maidenhead?
What are RBWM plans on The Royal Borough of Windsor &
Maidenhead Borough Local Plan Consultation?
Is the Thames Riviera going to get developed for property (potential
plans)?
To what degree does the railway links to London affect property
development in Maidenhead (value/redevelopment)?
How essential is green belt to Maidenhead community?
What are people doing to already help the issues raised?
Location Recce

Please produce a location recce for EVERY location used

Type of room/area:
Location Address:
41 Queen St.
Maidenhead

Sat Nav details (Post

code):
Atkinson & Keane Estate
Agents, 41 Queen St,
Maidenhead SL6 1NB

Nearest Train Station:

Maidenhead Train Station
(100m)

Nearest Bus stop:

Outside Nationwide
(50m)

Lighting Information: Solutions:

Outside So lighting through daylight
Sound Information: Solutions:
There will be some background Choosing a off peak time to film will
sound of cars benefit much with sound pollution of
roads etc.

Power Information Solutions

Outside no power supplies walls Fully charged equipment