Engles Global

Andrew Meister
12/2/16
 Table of Contents
I Executive summary P.G 3
II Introduction P.G 4
III Analysis of the Business situation Pg. 4-7
IV Planed Operation of the prospered business/Product/service Pg. 7-16
V Financials P.G17-20
 Table of Contents

I. EXECUTIVE SUMMARY One-page description of the business plan. Executive summary

My business Engles Global provides an issue that I think most people are facing. Anyone that
has a hard time remembering a foreign language. Or for some people it would be English. My
business will try to take care of that issue. Did you know that 51% of people take a foreign
language in high school that dont remember later on in their live? With my service I try to bring
a fun and easy way to learn a foreign language in a fast and easy way.
And we are not like most businesses like a tutoring center. We offer to you the direct consumer
so you dont have to leave the comfort of home. With products like videos that allows me to talk
to you the consumer. With a function of a YouTube video with pausing, stop or rewinding and
fast forward. You can learn the language as much as you can. The books can be interchangeable.
It could be a small book or a big book. It will help you learning in the way that is fast and easy
for you and your child. We also offer games that include mostly DK games. Those games will are
more based on learning. These games include silly rhymes. Silly sentences and sentence building
are other games we can considered putting into the product line. But what we hope to expand our
line into the future is bring more games into the fold.
Our last product that I want to introduce is the learning packet. The learning packet is priced
differently than most of the products. That is because the learning packet comes with all the
products I have mentioned. So you get the DVDs, books and games all for 49.99. Just like the
games you can interchange each product so it can meet your standards later. If each product does
not meet your standards yet you get it back with no charge. Pulse free shipping if you want to get
another product.
The cost for the products are a bit differently. The cost of the DVDs is free. But if you want to
own the products costs about $9.99. While the books and games cost about 19.99. While the
Learning packet costs about $49.99.
My target market is between the ages of 15-22 and 30-40. My ideal customer would be
employed, middle class. Living in downtown Holland or Zeeland Michigan. Earns 15,000 a year.
Conservative, strong religious beliefs. Enjoys, calm locations. For some people it is a quick
location so you dont have to leave that quickly. Its at a quick easy location.
My main marketing tactic would be charity events. With talking to the community. We have
word of mouth spread so they can talk about my business. And spread into a fully business.
Another marketing tactic we can conduct is by opening a Facebook so we can post live events
that I have mentioned earlier or post deals to indice our customers. The last social media I hope
to have is a Instagram. I have this because I think it looks good for future employees that want to
look at our company for a job.

The last thing I want to mention is our financials. My net income is 11,750, business evaluation
is 38593. Startup expenses are 1105. I want 100000 dollars if the mentorship is not available.
Owners equity is 18284. The main reason is I came here is cause need a mentorship in the
financials. As you can see my numbers are either pretty low or pretty high.

So sharks why don't you take a dive into education with Engles Global.
II. INTRODUCTION 2
A. Overview of Business (CREATE YOUR FACE)
B. Mission: To allow everyone be able to speak the common language. My company
should believe in this ideal I think it will be our main product line. It will be our guide
to our business because we believe our business can succeed in this certain field. And
they were I also think it is the general summery.
C. Name Ingles Globo. The reason I came up with that name is that after doing research
I found out the translation for global is the same in Spanish and Italian is Globo. And
Ingles is also English for Spanish. I changed it because since my company is geared
towards more minorities who didnt speak Spanish I didnt want to throw them off by
throwing a Spanish word. My hope is that so that for people that look at our company
they can trace it to Italian and the Spanish demographic.
D. The vision should be able to be the best Spanish translation speaking website. Our
company vision will try to stay away from Rosetta stone. And our company could
strive in the future to expand our business to add more future products to our line. I
think that if our products succeed. We should make videos for others countrys for
example Englishs to other languages.
E. By 12/1/16 I should make my first video. And by 3/16/17 Ill have my second video
done. The reason for these goals I going to need a lot of videos and they are going to
take forever to edit. And since it was all the languages it will make me take a lot to
memorize everything. And since each video will be 6 minutes it will take a lot of time
to edit.
F. My slogan is English is common business language. Why not start today. Since my
company is to make everyone say the same language. We can speak to English to
everyone so by the end of my service we want everyone to at least speak the same
language. So another reason I said why not today is that they can instantly come to
my service
G. For my logo I just said that everyone we will transport worldwide. So that it reflects
my mission statement and vision so that we can go worldwide.
III. ANALYSIS OF THE BUSINESS SITUATION
A. Self-analysis (SELF ANALYSIS)
Personal business experience and training/education in the
proposed field, personal business strengths and weaknesses,
demonstrated willingness to take risks, a brief plan
for personal development in the proposed field

B. Trading area analysis (TRADING AREA ANALYSIS)

1. General data: geographic, demographic, economic
2. Competitive data: present competitors (listed and briefly described),
competitive advantages and disadvantages of the proposed business
3. SWOT Analysis
The location I want to live is Fishermans Village Apartments in Indianapolis
Indiana. The address is 2975 Coast Drive Indianapolis Indiana. The reason I chose
that place out of all the other places I looked into was because they had a high
percentage of the Latino population. The total population of Latinos living in
Indianapolis Indiana is 77,352. Which was higher than all of the other places I
looked into including Grand Rapids and Zeeland Mi. Another reason I chose this
place was because of the rent. The rent was cheap. With me only paying $756 a
month including amenities and a pool. Im willing to start a new live here.
Another reason I decided to live here is because I mainly work from home since
my company can allow me to work here. The apartment does not need work done
which is good for time consumption. The Unemployment rate in Indianapolis is
5%.

The location that I have chosen is in a Spanish speaking community so my

business can flourish. I have competition thats exactly like my company called
Indy translations and language center. They are exactly like my business but they
are doing English to Spanish. Not English to Spanish. But they still competition.
And they are offering $399 for their services. The rest are online services that
provide some competition in that same filed. They offer the same content just
with how to learn a language.

My businesss main strength is that we focus on high end quality more

than prices. And so far our prices are pretty low. That may change do
since the cause of production is expensive. I will use high end cameras
to focus on making the products. I have a background in speaking in
Spanish. So I can make the change to Spanish to English really easy for
my clients. Some weaknesses that my intention span is very low. My
market is teenagers so they properly have a short attention span. Im
 not the only store in Indianapolis that does this service. So I will think
that will spark competition between the two companies. It is hard to
schedule appointments since I am an online service. But I will try to get
it done at the best of my ability. Eventually I will branch off into
actually hiring employees but some may not speak entirely in the
same language. So they either got do their research or they will get
fired.

C. Market segment analysis- (TARGET MARKET)

1. Target market Demographics
2. Target market Geographics
3. Target market Psychographics
4. Target market - customer buying behavior related to proposed business

Target Market:
: Engles Global has several target markets. But we want mostly the teens
demographic to learn this. So when the teachers have their parent teacher
conference in the middle of quarter. They can recommend this great service.
Demographics:
The demographics of Engles Global will include all males and females of all
races between the ages of 14-22. Those who make an income between $ 500 -$1000 a
year and are currently unemployed are seen a potential buyers. Our customers will
be single, and people with all ranges of education. Whether you decide to work at
your own pace, or you want extra education, we are family friendly, encouraging
families to join our company.

Geographics:
In West Michigan, we specifically locate ourselves in the downtown Zeeland
area. We understand youll need refresher in the summertime, and a brain fart
come winter. We are also located online for easy access.

Psychographics:
 For those who failing or cant understand, our calm environment is perfect
for you. If you live on a budget and like to save money, our prices are most ideal for
your wallet. Looking for a place to relax and catch up on your grades? We offer an
online service for you to catch up in everything, while you sit back, relaxed, knowing
you can at a relaxing rate and learn at your pace.

Buying Behavior:
My ideal buyer will come in once or twice a week. Theyll be known as a
regular. My customers will understand that I can offer a once of a week that I will
post as much as I can. They will be understanding on spending a decent amount of
money by us offering rewards services. My buyer will also be aware that we are Eco-
Friendly.

Costumer Profile for Engles Global located in Zeeland.

D. Analysis of potential location(s)

1. Availability
2. Cost (rent or buy)
3. Traffic patterns
4. Proximity to competition

IV. PLANNED OPERATION OF THE PROPOSED BUSINESS/PRODUCT/SERVICE

A. Proposed organization (PROJECT USE YOUR RESOURCES)
1. Type of ownership and rationale; start-up steps to form the business; planned
personnel (or functional) needs; proposed staffing to handle managerial, financial,
marketing, legal, production (if applicable) functions; proposed organization
chart, brief job descriptions, if necessary
2. Management Development and Structure
3 The reason I chose vertical market because the way I market my company can
broaden to a certain demographic or audience. And we can focus all of our
resources to that specific target market. And each group and business is
competing against each other. One risk that could be very difficult for this type of
market is that since everyone is sharing the same ideas so theres going to be a lot
of competition. But since there is such a small niche for my product. I feel that I
will succeed in this business.
The president or the CEO of the company is on charge of the company. And can
fire anybody they choose. The CEO is in charge of making sure everything that
the company can run efficiently. Im putting myself inside of the sales
department. Ill handle the numbers and make sure our profit is going up and
down. And I will deal with the changes in numbers. Top management means that I
can make planning decisions that affect the entire company.
HR will be in charge of planning everything and be making sure that everything
in the staffs moral. Theyre also in charge of all the companys parties. And
eventually if I have enough employees that they can start a website. And HR is
middle management because there are probably doing the most work besides me
since they are planning everything.
Marketing will help get my company out there and promote my company. They
will also help create social media platforms. Why I chose middle management for
marketing is because they also can also tell customer service what they need to
get done. And I feel especially for marketing they have a lot of work to do to get
to every platform and they are mainly in charge of creating a website which is a
big part of my business
Customer Service helps direct with customers and handles everyones complaint.
Supervisory management help supervise the employs. I think that customer
service is supervisory management because customer service does most of the
work handling customer complaints and they handle everyone in marketing. And
managers are in charge of what employees need to get done. They are also
supervisory management for handling employees in marketing. But they still have
to take orders other CEOs
How I will use my time is very important especially in this market. I will
make sure by 11/15/16 I will have my website will be fully completed. And
12/21/16 I will launch the first presentation or video uploaded to the website.
And soon as I get this done. I will immediately start working on the way my
company will work. The planning process is how much I will charge our product
and when it will be disturbed. For organization I will make sure that everyone will
get something to do and they are doing the best to their ability. I will assign
everyone the correct task they need to do. And if they dont meet the tasks at
hand. I will either fire them or let them off with a warning.
My type of ownership I want to be in is an S Cooperation LLC because if the
profits or losses from the business are not taxed directly. They are instead tasked
through the singles members personal federal tax return. You also will not have
any paperwork. Another thing that an LLC is also good for is limited liability so if
anything happens to the company you are not reasonable. One pitfalls of being a
LLC is self-employment taxes. So what that means is that your business wont be
accountable for taxes but each member is reasonable. And another thing that the
LLC would not work is someone who does not know who is charge so the
investors have no idea who is doing what. One way we can stop it is by creating a
LLC operating agreement. For the other reason I should talk to a lawyer if you
want to invest in a LLC. The reason I chose this is because I will pay the 7.5 but
my business will pay the 3 percent. So your tax salary would be 4.5 percent.
Public Public allows stock in the company and can be easier to raise capital.

Small businessSmall business allows you start out small and will have fewer
employees. My hope it will expand. It will also help regulate certain rules and will
have a lot of freedom
Global Both my product and my company will be global. Global will allow my
product to go internationally. And the sales will increase because you will make it
internationally.
Non-Profit I think it will finance my employee. But my goal is to spread
internationally. So I think it will give to other organizations that are in need.

Not-Green business our company is a technology based company so we will

few and between but I think I do not we can use solar panels. But we will try our
best to be green as humanly possible
I feel like my phase of the business cycle is expansion. I feel like my company is
in the expansion because we are out of the recession. How I utilize this business
field by hiring translators to help churn out the product line. And if we just expand
we can spend more money on commercials or advertising.
B. Proposed product/service (PRODUCT DEVELOPMENT)
1. Details of product(s)/service(s) to be offered; include potential suppliers,
manufacturing plans, inventory policies, if applicable. If the business is a service
business, appropriate information about plans to provide the service, including
necessary supplies, etc.
Product Line, Width, Depth:
The benefits of the product lines are mostly the same. By giving multiple
platforms to look at, it provides more variety. This allows customers to more
freely choose when to learn, and can satisfy everyone. The lines are profitable
because I can make all of this on a computer. That way I can have a ton of options
for people who can learn around the world but still be able to purchase the
necessary materials for it to make a sound product. For example each character in
a video can be referenced in the books and if the games.

Features and Benefits

Video subscription service

Supports the idea of giving parents their children an education or anyone can get
an education. This service is a brand new service which has been experimented
several times. And it allows everyone to use it whenever you want to. And with a
camera, Spanish materials and a background in Spanish. My service should be
unique enough to stand out. Other companies dont use their face and they dont
share this personal connection. I can give a personal lesson that allows everyone
to learn English around the world.
Learning packet puts all of my products into one big product. And when you order
online you can pick what you want in the box. So if you dont want something
you can easily pick something new. So theres no forceful option.
C. Proposed marketing strategies (PRICING POLICY & PROMOTIONAL PLAN)
1. Proposed pricing policy; costs, markups, markdowns, relation to competition,
2. Proposed promotional program; personal promotional activities; nonpersonal
promotional activities; media availability, costs, 1-year promotional plan outline
3. Business Face (Letterhead and Business Card)

I will use markups to make a profit. Markdowns will be used for

specials and promotions throughout the year. The average markup
percentages for CakeScoop will be in the ballpark of 300%. This brings
the price for my vanilla cake (layer #1) around to $0.85. This works
because I cover my costs, overhead, and enough to make a profit.
I will use odd-even pricing to show that my product is a quality
product. In doing this, in the customers minds I have created a sense
of value in my product. I want my customers to think of my product as
a quality product, not cheaply made, unsatisfying cupcake. If the
customers sees the quality and value in my product they will continue
to be repeat and loyal customers.

The pricing strategy for CakeScoop is going to be a bit different

because we have a dessert bar so we have to develop a way to price
each part of the dessert bar. So for cupcake that you created using the
dessert bar with just cake and frosting, it will be priced by each layer.
So layer #1 would be $1, then each layer after that would be $0.50-
$0.75. This works because then each cupcake and layer is just a flat
price versus having several different prices for cupcakes that are in the
dessert bar.
V. PLANNED FINANCING

An income statement or loss or gain account is to report a companys finical performance over a
specific accounting period. It also is here to determine how the expenses and the revenues
through both operating and non-operating expenses. What it means for my company is that the
net income after taxes that I should be making is 11,750. How I figured that out was by
subtracting the gross profit which is 38593 from the total operating expenses which was 26843. I
thinking the number of cost and goods sold may be a little lower in order to make my stuff a little
lower in the hole. But then I thought about it. And then I realized all of the money I could be
making at the tradeshows should be good. With 5,700 I should be good. Why I think an investor
should invest in my company is that the total operating expenses are not that bad compared to the
products in my line. Yes my gross profit seems pretty low. But that is in the first 12 months of
my company. With an investor by my side I could have financial aid to help me out with the
money issue.

The breakeven price would be 26900.5. So when I make this much money thats when I have
enough to stop paying all my expenses. A strategy that I hope my company hopes to expand into
the future is to lower the price when it comes to Cinco de Mayo. The price we hope to drop to is
15% percent off everything in our inventory for one day. Maybe that will lower the break even
analysis. Further point of this is by when we make it one day there will be more motivation for
everyone to buy at once. And that should only increase our profits.

A balance sheet is a list that states of liabilities, and the capital of the business. A balance sheet
measures how much a company owns in a company and how much you owe to the company.
What it means for my company is that I owe a lot of money then I own. So I might consider a
loan in the future. But for now my fixed assets seem to be regular. The only thing I would like to
change is to figure out the account receivable. Maybe it will increase or decrease the owners
equity. But that is something I need to fix. Why I think a company should invest in my business
is my liabilities are pretty small so that makes it easy on the investor. Sure I owe more than I
own. But some companies can rise from the phoenix and make it successful.
VI. CONCLUSION
Specific request for financing, summary of key points supporting the financial request.
What we hope to achieve in Engles Global is the fact that we hope that everyone can speak a
universal language. The benefit of using Engles Global is that you have stock in the first
universal language with this kind of fun and easy way. What I want from you guys is an
internship in the finical aspect of my company. If that is not applicable then I want one hundred
thousand for 10% of my company. So sharks Why dont you take a dive into a another language.
VII. BIBLIOGRAPHY
List your sources (separate page)

VIII. APPENDIX
An appendix is optional. Include in the appendix any exhibits appropriate to the written
entry but not important enough to include in the body; these might include sample
questionnaires used, letters sent and received, general background data, minutes of
meetings, etc.

Paper Key
Green = Part 1
Purple = Part 2
Orange = Part 3
Blue = Part 4
Final Paper = Part 5
Presentation = Part 6