.

-->c<,4e3,

G 9941 (Pages : 2) Reg- No...........,............,,......,

NaIne..-..-...-.........,..,........-.-.

M.B.A. DEGREE (SUPPLEMENTARY) EXAMINATION

AUGUST 2013
Second Semester

MARKETING MANAGEMENT
(2008 and 2009 Admissions)

Time : Thre Houru Maximum : 60 Marks

Anstber all the questians.

All question carry equql narhs.

- L (A) (i) Explain the features ofStrategic marketing planning.

(ii) Discuss the vaious concepts of marketing.

Or
(B) (i) Wl)at is marketing mix? Explain the elements ofmarketing mix
(ii) what are the nature an'l importance of marketing ?
(6 + 6 = 12 marks)

n. (A) (i) Discuss the macro and nicro enrnronrnental factoB influencing the market.
(ii) Discuss the process of Marketing Research.

Or
(B) (i) Explain the factors determine the buyer behaviour.
(ii) Discuss the various methods ofdemand forecasting.
(6+6=12marks)

11I. (A) (i) Discuss in detail the steps involved in nertr product development process.
(ii) Explain the different phases ofproduct life cycle.
Or
(B) (i) State the importance ofbranding and packing.
(ii) Explain the nethods ofprice fr:ration.
(6+6=12marks)

T\rrn over
 2 G 9941

IV. (A) (t What is personal selling? Discuss the merits and demerits.
(ii) "Middlemen can be eliminated, but not their ser-vices" - Discuss.
Or
(B) (i) Descdbe the different types of advertising
(ii) Describe the steps involved in personal selling.
(6+6=12marks)
V. (A) (t Examine the features of service marketing.
(ii) Explaio the importance of Green and Cyber marketing.
(6+6=12marks)
Or
(b) Describe the social, ethical and legal aspects ofmarketing.
(12 marks)

15 x 12 = 60 marksl