Mensaje del

Lic. Hctor Antonio Astudillo Flores,

Gobernador Constitucional del Estado

D
!"#$%&' ()*' +(%,-)*' -&*&*' &*%!.,-)*' 6RQWLHPSRVGHFHUUDUODVVRQWLHPSRVGHSHQVDU
,$-&"*)*' &$' (#' /)$*%"!//,0$' 1&(' 2(#$' /)(&/%,.#-&$%&5' 1&' "&*)(.&"' ()*' 6")9(&-#*' :!&'
3*%#%#(' 1&' 4&*#"")(()5' /)-)' $)*' ()*' =!&""&"&$*&*' %&$&-)*5' 6)":!&' H!&""&")' $)*'
/)-6")-&%,-)*' &(' 78' 1&' )/%!9"&' :!&' ;#"<#-)*' $&/&*,%#'#'%)1)*@
!$#'/)$.)/#%)",#'#-6(,#'6#"#':!&'6#"%,/,6#"#$'()*'
=!&""&"&$*&*':!&'&*%>$'/)()/#1)*'&$'()*'1,.&"*)*' 3$%"&' %)1)*' !$#-)*' &*B!&"A)*5' ,$%&(,=&$/,#5'
*&/%)"&*'1&'#/%,.,1#1'&/)$0-,/#5'6)(<%,/#'?'*)/,#(@' 1&%&"-,$#/,0$' 6#"#' :!&' /#-,$&-)*' D!$%)*' ?'
3*%&' &*' !$' 6(#$' :!&' $)' *&' ;,A)' &$' &(' &*/",%)",)' *#(=#-)*'#1&(#$%&@
1&' #(=+$' B!$/,)$#",)5' 1&(' 6")6,)' =)9&"$#1)"'
)' &$' #(=+$' 1&*6#/;)' 1&' #*&*)"&*5' &*' !$' 6(#$' J)' &*%)?' #9*)(!%#-&$%&' /)$.&$/,1)' 1&' :!&'
:!&' *&' B!&' /)$*%"!?&$1)' /)-)' /)$*&/!&$/,#' H!&""&")' %,&$&' &$' *!' =&$%&' ()' ->*' .#(,)*)' 1&'
1&' (#*' ,-6)"%#$%&*' #6)"%#/,)$&*' :!&' %!.,&")$' &*%#'%,&""#5'/)$'(#'6#"%,/,6#/,0$5'(#',$%&(,=&$/,#'?'&('
()*' =!&""&"&$*&*C' ;)-9"&*' ?' -!D&"&*' 1&' (#*' %#(&$%)'1&'()*'=!&""&"&$*&*';#9"&-)*'1&';#/&"'&('
1,.&"*#*'"&=,)$&*'1&('3*%#1)5'1)$1&'*&'"&#(,A#")$' -&D)"'&*B!&"A)'6#"#'%"#$*B)"-#"'#'H!&""&")@
#' %"#.E*' 1&' 6)$&$/,#*' .<#*' ,$%&"$&%5' F7G' (<$&#*'
1&' #//,0$' :!&' /)$%,&$&' &*%&' 2(#$' 3*%#%#(' :!&' 3*%&' 2")="#-#' I&/%)",#(' 1&' K!",*-)5' *&">' (#'
=!<#'6#"#'(#'#6(,/#/,0$')6&"#%,.#'1&('2(#$'3*%#%#('
B!&")$' /)$*%"!,1#*' 6)"' (#' /,!1#1#$<#5' (#*' /!#(&*'
;#9"&-)*'1&',"'/!-6(,&$1)'1&'#/!&"1)'#'$!&*%"#*' GH'HVDUUROOR\SRUVXHVSHFLFLGDGQRVSHUPLWLUi
6)*,9,(,1#1&*'6#"#'*&".,"'#'H!&""&")@ HFLHQWDUORVUHVXOWDGRVPHMRUDUiODFRODERUDFLyQ
&$'()*'0"1&$&*'1&'H)9,&"$)'?'*&">'(#'9#*&'6#"#'
2(#$&#"' &*' $&/&*#",)5' $)' *&' 6!&1&' /)-6"&$1&"' (#' &(#9)"#/,0$' 1&' 6)(<%,/#*' 6+9(,/#*' *)9"&' &*%&'
!$'=)9,&"$)'1&'/!#(:!,&"'$,.&(':!&'$)'%&$=#'!$#' ,-6)"%#$%&''%&-#L'K!",*-)5'1&",.#1)'1&('I!9/)-,%E'
&(&-&$%#(' ,1&#' 1&' :!E' ;#/&"' &$' ()*' 1,B&"&$%&*' ,$*%#(#1)'&('1<#'7M'1&'D!$,)'1&'7GMF@'
%&-#*'1&(':!&;#/&"'6)(<%,/)5'&/)$0-,/)'?'*)/,#(@'
I,$'1!1#5'(#'6(#$&#/,0$'&*'1&'(#'-#?)"',-6)"%#$/,#'
6#"#'/!#(:!,&"'=)9,&"$)'"&*6)$*#9(&@

!"#$%&'()&'$$'$#(*#+(*','+-./(/(.#0#+1
 ndice

PRESENTACIN 6

INTRODUCCIN 7

CAPTULO I
Diagnstico, Antecedentes, situacin y problemtica
actual 9

CAPTULO II
Alineacin y generacin de objetivos, estrategias
y lneas de accin 23

CAPTULO III
Inclusin de programas transversales 35

CAPTULO IV
programas y proyectos a desarrollar en el periodo
2016-2021 y responsables de su ejecucin 39

CAPTULO V
Financiamiento: Fuentes de financiamiento, Presupuesto
2016 y estimados 2017-2021, as como programas y proyectos 43

CAPTULO VI
Indicadores y Metas 45

CAPTULO VII
Seguimiento, evaluacin y transparencia 47

REFERENCIAS BIBLIOGRFICAS 49

ANEXOS 51 5

DIRECTORIO 57
 Presentacin
E
(' H)9,&"$)' 1&(' N,/&$/,#1)' OE/%)"' P$%)$,)'
P*%!1,(()'Q()"&*5'&*'!$)'&$'&(':!&'*&'/)$/,9&'
#' (#' 1&-)/"#/,#' R' 6)"' /)$.,//,0$' S' /)$'
-#?)"'#-6(,%!1':!&'(#'&T6"&*,0$'*)/,#('1&'(#*'!"$#*'
&(&/%)"#(&*' ?' &$' /)$*&/!&$/,#' &*%#-)*' B"&$%&' #'
!$'=)9,&"$)':!&'*&'#/&"/#'#'()*'=)9&"$#1)*'6#"#'
HVFXFKDU \ VROR GHVSXpV GH KDFHUOR SODQLFD \
QDOPHQWH SURJUDPD FXPSOLHQGR DVt DGHPiV
/)$'&('-#$1#%)'/)$*%,%!/,)$#(':!&'*&'()')"1&$#@
3$' &*&' /)$%&T%)5' *&' "&#(,A0' &(' Q)")' K&->%,/)'
1&' K!",*-)' &$' &(' :!&' 6#"%,/,6#")$' ->*' 1&' 7GG'
6)$&$%&*' /!?#*' #6)"%#/,)$&*' B!&")$' 6!9(,/#1#*@'
U)$' 6)*%&",)",1#1' *&' "&#(,A0' (#' ,$*%#(#/,0$' 1&('
6XEFRPLWp 6HFWRULDO GH 7XULVPR \ QDOPHQWH
*&' ((&.0' #' /#9)' (#' 6",-&"#' *&*,0$' 1&' %"#9#D)' 1&('
I!9/)-,%E' 1)$1&' *&' /)$B)"-#")$' MM' -&*#*' 1&'
6
%"#9#D)'?'*&'&*%#9(&/,&")$'(#*'(<$&#*'1&'#//,0$':!&'
"&/)=&'&*%&'2")="#-#'I&/%)",#('1&'K!",*-)5':!&'
-&';)$")'&$''6"&*&$%#"'#'()*'=!&""&"&$*&*@
N#*' ,$*%"!//,)$&*' 1&(' H)9&"$#1)"' &*' :!&' *!'
=)9,&"$)' *&#' !$' VH)9,&"$)' 1&' )"1&$W' &*' 1&/,"5'
/#1#' #//,0$5' /#1#' "&/!"*)5' /#1#' =&*%,0$5' 1&9&'
&*%#"'B!$1#-&$%#1#'&$'*)()'!$'6")?&/%)')",&$%#1)'
#' !$#' *)(#' .,*,0$@' 3$' #/#%)' #' *!*' ,$*%"!//,)$&*5'
&T6"&*#1#*'&$'&('2(#$'3*%#%#('1&'4&*#"")(()5'&*%&'
2")="#-#' I&/%)",#(5' %"#$*,%#">' &*&$/,#(-&$%&'
&$' ()*' &D&*' 6")="#->%,/)*' VH!&""&")' 2"0*6&")W'
?' VH!&""&")' ,$/(!?&$%&5' "&=,)$#(' ?' -!$,/,6#(W' ?'
&$' /)$*&/!&$/,#' (#' I&/"&%#"<#' 1&' K!",*-)' #' -,'
/#"=)' #/#%#">' &$' %)1)' -)-&$%)' &*%#' ,$*%"!//,0$'
6#"#'"&$1,"'9!&$#*'/!&$%#*'#('H)9&"$#1)"'OE/%)"'
P*%!1,(()'?'/)$'&(()'#'%)1)*'()*'=!&""&"&$*&*@'
 INTRODUCCIN

E
(' %!",*-)' &*' !$)' 1&' ()*' *&/%)"&*' ->*' !"9#$)' ?' 1&9&' 6",.,(&=,#"' &(' )"1&$#-,&$%)'
,-6)"%#$%&*'?'1,$>-,/)*'&$'&('-!$1)5'%#$%)' %&"",%)",#(' ?' ()*' 6")="#-#*' 1&' )"1&$#-,&$%)'
6)"' *!' $,.&(' 1&' ,$.&"*,0$5' 6#"%,/,6#/,0$' &$' HFROyJLFR WHUULWRULDO \ WXUtVWLFR TXH GHQDQ FRQ
&(' &-6(&)5' #6)"%#/,0$' 1&' 1,.,*#*C' /)-)' 6)"' *!' 6"&/,*,0$'()*'!*)*'1&'*!&()'#6")6,#1)*'6#"#'/#1#'
/)$%",9!/,0$' #(' 1&*#"")(()' "&=,)$#(C' &*' !$' *&/%)"' >"&#' 1&' ()*' -!$,/,6,)*' )' "&=,)$&*5' #"-)$,A#$1)'
:!&'&T6&",-&$%#'!$',-6)"%#$%&'/"&/,-,&$%)5'%,&$&' (#*' #/%,.,1#1&*' 6")1!/%,.#*' S#=")6&/!#",#*5'
!$' &B&/%)' "&(&.#$%&' &$' 1,.&"*)*' /#-6)*' /)-)' 6&*:!&"#*5' ,$1!*%",#(&*S' &$' *!*' .&"%,&$%&*' 1&'
(#' &/)$)-<#5' (#' *)/,&1#15' (#' /!(%!"#' ?' &(' -&1,)' -#$!B#/%!"#' )' &T%"#/%,.#' &$%"&' )%"#*5' /)$' ()*'
#-9,&$%&@ &*6#/,)*' !"9#$)*' :!&' 6&"-,%#$' &(' 1&*#"")(()'
*)/,#(' &' ,$1,.,1!#(5' #*<' /)-)' (#' 6"&*&".#/,0$' ?'
H!&""&")' &*' *,$0$,-)' 1&' %!",*-)5' *!' *,%!#/,0$' &$' *!' /#*)' "&/!6&"#/,0$' 1&(' -&1,)' #-9,&$%&5'
*)/,)&/)$0-,/#' 1&6&$1&' B!$1#-&$%#(-&$%&' 1&' ,-6!(*#$1)'/#1&$#*'6")1!/%,.#*@'
&*%#'#/%,.,1#1'?5'&$'&('/)"%)'6(#A)'$)';#?'#(=!$#'
)%"#' :!&' 6!&1#' 1&*6(#A#"(#' )' *!*%,%!,"(#' /)-)' N#' 6(#$&#/,0$' =&$&"#1#' #(' ,$%&",)"' 1&(' =)9,&"$)'
/)(!-$#' .&"%&9"#(' 1&' (#' &/)$)-<#' ' &*%#%#(C' /)$' 6&"-,%&' (#' ,$%&""&(#/,0$' &$%"&' (#*' 1,B&"&$%&*'
%)1#*' (#*' ,-6(,/#/,)$&*' ?' &B&/%)*' :!&' /)$((&.#5' 1&6&$1&$/,#*5'?#':!&'*&'#"%,/!(#$'(#*'&*%"!/%!"#*'
&$' /!#$%)' #' =&$&"#/,0$' 1&' &-6(&)5' 1&""#-#' SURJUDPiWLFDVHQGRQGHVHGHQHTXLpQUHDOL]DUi
&/)$0-,/#5'/#6%#/,0$'1&'1,.,*#*5',$.&"*,0$5'&$%"&' :!E'?'/)$':!E'-&/#$,*-)*'1&'/))"1,$#/,0$W@'3*%)'
)%"#*@ 6&"-,%&':!&'$)';#?#'1!6(,/,1#1'1&'B!$/,)$&*5'6)"'
()' %#$%)' &.,%#"' &(' !*)' ,$#1&/!#1)' 1&' "&/!"*)*'
N#*'$!&.#*'%&$1&$/,#*'&$'()*'-&"/#1)*5'#!$#1#*' 6+9(,/)*@
#' ()*' &B&/%)*' 1&' (#' /",*,*' &/)$0-,/#' -!$1,#(5'
;#/&$' &.,1&$%&' (#' $&/&*,1#1' 1&' 6(#$%&#"' -&%#*' 3$'&*%&'*&$%,1)5'(#'6(#$&#/,0$'=!9&"$#-&$%#('*&'
#-9,/,)*#*' &$' -#%&",#' 1&' %!",*-)@' P' 1,B&"&$/,#' #9)"1#'#'6#"%,"'1&'%"&*'.&"%,&$%&*'6",$/,6#(-&$%&L'
1&' )%")*' *&/%)"&*' 6")1!/%,.)*5' &(' %!",*-)' &*' (#'6(#$&#/,0$'&*%#%#(5'(#'6(#$&#/,0$'6)"'*&/%)"&*'?'
(#' #/%,.,1#1' &/)$0-,/#' :!&' /)$' *!' &B&/%)' (#'6(#$&#/,0$'"&=,)$#(@'N#'6(#$&#/,0$'&*%#%#(''&*%>'
-!(%,6(,/#1)"' 1,$#-,A#' ()*' *&/%)"&*' 6",-#",)' ?' /)$B)"-#1#' &$' /)$/)"1#$/,#' /)$' (#' 6(#$&#/,0$'
*&/!$1#",)'1&'(#'&/)$)-<#'=!&""&"&$*&5'6)"'&(()' $#/,)$#(5' ' /)$*,1&"#$1)' (#*' 6#"%,/!(#",1#1&*' ?'
HV LPSRUWDQWH GHQLU FODUDPHQWH ORV REMHWLYRV /#"#/%&"<*%,/#*'1&'(#'&$%,1#1@
&*%"#%&=,#*' ?' (<$&#*' 1&' #//,0$' $&/&*#",#*5'
6#"#' ()="#"' 6)%&$/,#"' *!*' "&*!(%#1)*' ?' =&$&"#"' 3(' 2")="#-#' I&/%)",#(' 1&'K!",*-)' 7GMFS7G7M' &*' 7
-&D)"&*' )6)"%!$,1#1&*' 6#"#' :!,&$&*' 1,"&/%#' )' !$#';&""#-,&$%#'B!$1#-&$%#('6#"#'(#'6(#$&#/,0$'
,$1,"&/%#-&$%&'.,.&$'1&('%!",*-)@' WXUtVWLFD TXH SHUPLWH LGHQWLFDU \ HMHFXWDU ODV
#//,)$&*' $&/&*#",#*' 6#"#' &(' 1&*#"")(()' %!"<*%,/)'
N#' 6(#$&#/,0$' 1&' (#' #/%,.,1#1' %!"<*%,/#' ,-6(,/#' (#' 1&('3*%#1)'1&'H!&""&")@'3$'/)$/)"1#$/,#'/)$'()*'
&(#9)"#/,0$' 1&' 6(#$&*' 1,"&/%)"&*' 1&' 1&*#"")(()' N,$&#-,&$%)*' 6#"#' (#' 3(#9)"#/,0$' 1&' 2")="#-#*'
 I&/%)",#(&*'?'X&=,)$#(&*5'/)$'(#'(&=,*(#/,0$'&*%#%#('
?'B&1&"#(5''&('6"&*&$%&'2")="#-#'*&'/)$B)"-#'6)"'
!$'1,#=$0*%,/)5'/)$''(#'#(,$&#/,0$'1&'()*')9D&%,.)*'
?' &*%"#%&=,#*5' 6)"' ()*' 6")="#-#*' %"#$*.&"*#(&*5'
6)"' ()*' 6")="#-#*' ?' 6")?&/%)*' #' 1&*#"")((#"5' &('
QDQFLDPLHQWRORVLQGLFDGRUHV\ODVPHWDV\SRU
&('*&=!,-,&$%)'?'(#'&.#(!#/,0$@'
2)"' ()' #$%&*' &T6!&*%)' *&' 1#' /!-6(,-,&$%)' #('
K<%!()'Y!,$%)5'U#6<%!()'2",-&")5'P"%</!()*'ZF'?'Z8'
1&'(#'N&?'[\['1&'Q)-&$%)'?'4&*#"")(()'K!"<*%,/)'
6#"#'&('3*%#1)'?'()*']!$,/,6,)*'1&'H!&""&")C'#*<'
/)-)' #' (#' N&?' \\[' 1&' 2(#$&#/,0$' 1&(' 3*%#1)'
N,9"&' ?' I)9&"#$)' 1&' H!&""&")5' U#6<%!()' U!#"%)5'
P"%</!()*'1&('MZ'#('7^5'?'#('P"%</!()'_5'U#6<%!()'```'
1&(''X&=(#-&$%)'1&'(#'N&?'M^85':!&';#/&'#(!*,0$'
#'()*'/)$%&$,1)*'%&->%,/)*'1&('2")="#-#'I&/%)",#('
1&'K!",*-)5'&('/!#('/!#$1)'-&$)*'1&9&">',$/(!,"'
()*'*,=!,&$%&*'#*6&/%)*5'()*'/!#(&*'?'6#"#'&B&/%)*'
6">/%,/)*' *&' 6")6)$&$' /)-)' 3D&*' 3*%"#%E=,/)*'
:!&' =!<&$' &(' 6"&*&$%&' 2")="#-#' :!&' B!$/,)$#">'
/)-)'&(',$*%"!-&$%)'6#"#'1&*#"")((#"'(#'#/%,.,1#1'
%!"<*%,/#'&$'H!&""&")@
3D&*'3*%"#%E=,/)*
a' 4&*#"")(()'K!"<*%,/)
a' `$.&"*,0$'K!"<*%,/#
a' 2")-)/,0$'K!"<*%,/#
a' Q)"-#/,0$'K!"<*%,/#
a' b)"-#%,.,1#1'K!"<*%,/#
a' I&=!",1#1'K!"<*%,/#
I&' &(#9)"#' &(' 6"&*&$%&' 1)/!-&$%)' &$' &(' -#"/)' /(#.&':!&'B#.)"&/&'&('1&*#"")(()'"&=,)$#(5''=&$&"#'
1&'()'&*%#9(&/,1)'&$'&('2(#$'3*%#%#('1&'4&*#"")(()' &-6(&)*5' &*' B!&$%&' 1&' /#6%#/,0$' 1&' ,$="&*)*5'
 HQ SDUWLFXODU HQ OR TXH VH UHHUH DO ,$1,*6&$*#9(&*' 6#"#' &(' /)-9#%&' #' (#' 6)9"&A#5''
*&=!$1)' &D&' VH!&""&")' 2"0*6&")W5' &(' /!#(' &*%>' =&$&"#'",:!&A#'?'/)$%",9!?&'#'(#'*&=!",1#1'6+9(,/#@'
/)$B)"-#1)'6)"')/;)'')9D&%,.)*5''M\''&*%"#%&=,#*'
?'7^\'(<$&#*'1&'#//,0$@'K#-9,E$'&$/)$%"#-)*'!$'
)9D&%,.)'?'%"&*'(<$&#*'1&'#//,0$'&$'&('3D&'H!&""&")'
8 /)$'4&*#"")(()'`$%&="#(5'X&=,)$#('?']!$,/,6#(@
3T,*%&$'&$'&('1)/!-&$%)'%"&*')9D&%,.)*'"&(#/,)$#1)*'
1&' -#$&"#' 1,"&/%#' /)$' &(' *&/%)"' %!",*-)' #*<'
/)-)' %"&*' &*%"#%&=,#*' ?' ZG' (<$&#*' 1&' #//,0$C'
*,$' &-9#"=)' ' (#' /)-6(&D,1#1' 1&' (#' 6")9(&->%,/#'
#/%!#(' 1&(' *&/%)"' )9(,=#' #' (#' 6#"%,/,6#/,0$' 1&' ()*'
#/%)"&*' *)/,#(&*5' :!,&$&*' ;,/,&")$' *&$%,"' *!*'
.)/&*'&$'()*'Q)")*'K&->%,/)*'?'&$'(#*'"&!$,)$&*'
1&(' I!9/)-,%E' I&/%)",#(' 1&' K!",*-)5' :!&1#$1)'
%#-9,E$' 6(#*-#1#*' *!*' )6,$,)$&*' &$' &*%&'
1)/!-&$%)C' -,*-)' :!&' *&".,">' /)-)' !$#' =!<#'
=&$&"#(' %)-#$1)' /)-)' 9#*&' ()*' #$%&/&1&$%&*'
\ GDWRV HVWDGtVWLFRV RFLDOHV SDUD DQDOL]DU OD
*,%!#/,0$'#/%!#('1&'H!&""&")'?'%"#A#"'()*')9D&%,.)*5'
&*%"#%&=,#*' ?' (<$&#*' 1&' #//,0$' #' "&#(,A#"' 1!"#$%&'
&(' 6&",)1)' 1&' H)9,&"$)' 7GMFS7G7M5' #' %"#.E*' 1&'
6")="#-#*' &*6&/,#(&*' ?' %"#$*.&"*#(&*' 1&' #(%)'
LPSDFWRSODQWHDQGRVXVIXHQWHVGHQDQFLDPLHQWR
?' -&/#$,*-)*' 1&' *&=!,-,&$%)5' &.#(!#/,0$' ?'
%"#$*6#"&$/,#' 6#"#' ()="#"' ()*' )9D&%,.)*' ?' -&%#*'
%"#A#1#*@' N)*' 2")="#-#*' 3*6&/,#(&*' /)$%&$,1)*'
&$'&*%&'1)/!-&$%)'*)$'()*'*,=!,&$%&*L
a' 2")="#-#'3*6&/,#('1&'4&*#"")(()'K!"<*%,/)
a' 2")="#-#'3*6&/,#('1&'`$.&"*,0$'K!"<*%,/#
a' 2")="#-#'3*6&/,#('1&'2")-)/,0$'K!"<*%,/#
a' 2")="#-#'3*6&/,#('1&'U!(%!"#'?'U#6#/,%#/,0$'
K!"<*%,/#
a' 2")="#-#'3*6&/,#(''1&'b)"-#%,.,1#1'K!"<*%,/#
a' 2")="#-#'3*6&/,#('1&'I&=!",1#1'K!"<*%,/#
U)$*/,&$%&*' 1&' (#' ,-6)"%#$/,#' 1&' ' (#' #/%,.,1#1'
%!"<*%,/#'*&'6!&1&'1&/,"':!&'&('%!",*-)'&*'!$'B#/%)"'
Captulo I
Diagnstico

9
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

232(4*.','0'*.'+

E
('%!",*-)'&*'!$#'1&'(#*'6",$/,6#(&*'#/%,.,1#1&*'
&/)$0-,/#*' 1&' H!&""&")@'P/#6!(/)5' `T%#6#S
c,;!#%#$&D)' ?' K#T/)' *)$' 1&*%,$)*' %!"<*%,/)*'
"&(&.#$%&*@' I,$' &-9#"=)5' &$B"&$%#$' ="#$'
/)-6&%&$/,#'%#$%)'1&')%")*'/&$%")*'%!"<*%,/)*'1&('
6#<*'/)-)'1&('&T%"#$D&")@'

3(' 1&*#"")(()' %!"<*%,/)' 1&' H!&""&")' *&( ' ,$,/,0' &$'

P/#6!(/)5' &(' 6",-&"' 6!&"%)' %!"<*%,/)' ,$%&"$#/,)$#('
1&(' 6#<*5' #' -&1,#1)*' 1&(' *,=()' 6#*#1)L' &$' M\[\'
*&',$#!=!"0'(#'P.&$,1#'U)*%&"#'],=!&('P(&->$5'&('
6#*&)'%!"<*%,/)'1&('6!&"%)'?'->*'%#"1&'(#'6",$/,6#('
#.&$,1#' 1&' (#' /,!1#15' ()' /!#(' -#"/0' &(' #""#$:!&'
1&' *!' ,$B"#&*%"!/%!"#' ;)%&(&"#' 1&' #(%)' $,.&(C' &$'
M\Z[' *&' ,$#!=!"0' &('P&")6!&"%)' `$%&"$#/,)$#(' 1&'
P/#6!(/)C'&$'M\ZZ'*&'/)$*%"!?0'&('U(!9'1&'J#%&*'
?' ()*' 6",-&")*' /)$1)-,$,)*' d2(#$' 3*%#%#(' 1&'
4&*#"")(()'1&('3*%#1)'1&'H!&""&")'7GMFS7G7Me@
(O FRPSOHMR WXUtVWLFR GH ,[WDSD IXH SODQLFDGR
1&*1&'M\F_'?'%,&-6)'1&*6!E*'#'%"#.E*'1&('''Q)$1)'
b#/,)$#(' 1&' Q)-&$%)' #(' K!",*-)' dQfbPKgXe5'
`T%#6#'*&'/)$.,"%,0'&$'&('6",-&"'1&*%,$)'#6)?#1)'6)"'
!$'6"E*%#-)'1&('h#$/)']!$1,#('6#"#'*!'/"&#/,0$@'
I&'1&*#"")((0'/)-)'/)-6(&-&$%)'1&'6",-&"#'/(#*&'
6#"#'(#'?#'&*%#9(&/,1#'6)6!(#",1#1'1&'c,;!#%#$&D)@'
N#'-#",$#'1&'`T%#6#'&-6&A0'#'/)$*%"!,"*&'&$'M\8G'
*)9"&' ()' :!&' B!&' !$#' 6(#$%#/,0$' 1&' /)/)%&")*' ?'
-#$=(#"&*@'3('#&")6!&"%)'1&'`T%#6#Sc,;!#%#$&D)'*&'
,$#!=!"0'&$'M\8F5'?'#/%!#(-&$%&'"&/,9&'#("&1&1)"'
1&'7'-,(()$&*'1&'%!",*%#*'#('#i)'d2(#$'3*%#%#('1&'
4&*#"")(()'1&('3*%#1)'1&'H!&""&")'7GMFS7G7Me@
3$' M\7\5' &(' #":!,%&/%)' $)"%&#-&",/#$)' j,((,#-'
I6"#%(,$='B)"-0'&('6",-&"'%#((&"'1&'D)?&"<#'&$'6(#%#'
1&'K#T/)5'VN#*'4&(,/,#*W5',-6!(*#$1)'!$#',$1!*%",#'
:!&' /)$' &(' %,&-6)' ?' ="#/,#*' #' (#' &*/!&(#' :!&'

10
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

1&D0'*!'B!$1#1)"5'/)$.&"%,"<#'#'&*%#'/,!1#1'&$'(#' 3$' 7GM^5' &(' $+-&")' 1&' %!",*%#*' B!&' 1&' M5G_8'
VU#6,%#(']!$1,#('1&'(#'2(#%#W@ -,(()$&*5' =&$&"0' 1&' Z' #' F' 9,(()$&*' 1&' %!",*%#*'
1)-E*%,/)*' ?' *&' &*6&"#' :!&' 6#"#' 7G^G5' &('
K#T/)'&*'!$)'1&'()*'*,%,)*':!&'*&'1&*%#/#'6)"'*!' $+-&")' 1&' %!",*%#*' ,$%&"$#/,)$#(&*5' *&#' 1&'
6)%&$/,#(' 6#"#' &*%"!/%!"#"' 6(#$&*5' 6&")' &*' ;#*%#' #6")T,-#1#-&$%&'M@_'9,(()$&*'1&'6&"*)$#*'df]K5'
QDOHVGHORVDxRVFXDUHQWDFXDQGRVHFRQVROLGD 7GM[e@''
/)-)' 1&*%,$)' %!"<*%,/)5' /)$' &(' "&B)"A#-,&$%)' 1&'
(#' =&*%,0$' 1&(' 6"&*,1&$%&' ],=!&('P(&->$' k#(1&A5'' N)*' 1,&A' 6",$/,6#(&*' 1&*%,$)*' %!"<*%,/)*' &$' 7GM^'
D!$%)'/)$'1&*%,$)*'1&'6(#?#'1&']ET,/)@'4!"#$%&'(#' B!&")$' Q"#$/,#C' 3*%#1)*' g$,1)*C' 3*6#i#C' U;,$#C'
6",-&"#'-,%#1'1&('*,=()'ll5'K#T/)'&*'*,%,)'1&'.,*,%#' `%#(,#C' K!":!<#C' P(&-#$,#C' X&,$)' g$,1)C' X!*,#' ?'
)9(,=#1#C'&$'&('7GG7')9%!.)'&('$)-9"#-,&$%)'1&' K#,(#$1,#@' K#$%)' 3*%#1)*' g$,1)*' /)-)' 3*6#i#5'
V2!&9()']>=,/)W'?'VU,!1#1'N!AW'#'6#"%,"'1&'7GM[5' 1&*%#/#$' 6)"' &*%#"' &$%"&' ()*' 6",-&")*' 1&*%,$)*'
:!&' -#$%,&$&' ;#*%#' (#' B&/;#' d2(#$' 3*%#%#(' 1&' %!"<*%,/)*'#'$,.&('-!$1,#('?'6)"'*&"'()*'6",$/,6#(&*'
4&*#"")(()'1&('3*%#1)'1&'H!&""&")'7GMFS7G7Me@ "&/&6%)"&*' 1&' 1,.,*#*' 1&' %!",*-)' ,$%&"$#/,)$#(5'
/)$' M[G' 9,(()$&*' 1&' 10(#"&*' ?' FG' 9,(()$&*' 1&'
10(#"&*'"&*6&/%,.#-&$%&'dj)"(1'3/)$)-,/'Q)"!-5'
235(6-.&/,-7*(4,.&/8( -XQWRDODGLYHUVLFDFLyQGHOPHUFDGR\HO
#!-&$%)'1&('6)1&"'#1:!,*,%,.)'1&'(#*'6&"*)$#*5'&*'
3('%!",*-)'&*'!$#'1&'(#*'#/%,.,1#1&*'->*',-6)"%#$%&*' QHFHVDULR LGHQWLFDU UHJLRQHV FRQ SRWHQFLDO SDUD
#' $,.&(' -!$1,#(5' ()*' /)$*%#$%&*' /#-9,)*' ;#$' GHWRQDUGHVWLQRVTXHJHQHUDQWUiFRDWUDYpVGH
=&$&"#1)'!$'%!",*-)'1,$>-,/)':!&'D!&=#'!$'6#6&(' (#'1,B&"&$/,#/,0$@'
VLJQLFDWLYRHQHOSURJUHVRVRFLRHFRQyPLFRGHODV
"&=,)$&*L' ,$="&*)*' 6)"' &T6)"%#/,)$&*C' 1&*#"")(()' 3$' &*%&' /#*)5' U;,$#' "&*!(%#' *&"' !$' 6!$%)' 1&'
1&' ,$B"#&*%"!/%!"#C' /"&#/,0$' 1&' $!&.)*' &-6(&)*@' "&B&"&$/,#5'$)'*0()'6)"'*&"'!$#'1&'(#*'6",$/,6#(&*'
3*%&'+(%,-)'6!$%)5'*&'1&9&'#'(#'%"#$*.&"*#(,1#1'1&(' &/)$)-<#*' &-&"=&$%&*5' *,$)' 6)"' /)$*,1&"#"*&'
*&/%)"'&$'*!'6#"%,/,6#/,0$'/)$'&('&$%)"$)'$#/,)$#(' /)-)' &(' -&"/#1)' :!&' .#' #' &*%#9(&/&"' ()*'
"&=,)$#('?'()/#(@'3('*&/%)"'*&'&$/!&$%"#'&$'&T6#$*,0$' (,$&#-,&$%)*'1&'(#*'%&$1&$/,#*'%!"<*%,/#*'?'1&'(#*'
*)9"&'%)1)'&$'(#*'&/)$)-<#*'&-&"=&$%&*5'1!"#$%&' $&/&*,1#1&*':!&'E*%&'1&-#$1&@'U)$'!$#'6)9(#/,0$'
()*'+(%,-)*'#i)*@' %)%#('1&'M5^Z8'-,('-,(()$&*'dh#$/)']!$1,#(5'7GM^e5'
U;,$#'*&'6)*,/,)$0'&$'7GM7'df]K5'7GM[e5'/)-)'&('
2)"' &(()5' ()*' =)9,&"$)*' 1&9&$' &*%#9(&/&"' $!&.#*' 6#<*':!&'->*'=#*%#'&$'%!",*-)',$%&"$#/,)$#(5'/)$'
6)(<%,/#*'?'&*%"#%&=,#*':!&'B#/,(,%&$'(#'/)-6&%,%,.,1#1' !$'%)%#('1&'7\'9,(()$&*'1&'10(#"&*@
1&('*&/%)"'#$%&'!$'%!",*-)'/#1#'.&A'->*'&T,=&$%&'&'
,$B)"-#1)@'4&'#/!&"1)'#'(#'f"=#$,A#/,0$']!$1,#(' 4&' #/!&"1)' /)$' (#' f"=#$,A#/,0$' ]!$1,#(' 1&'
1&' K!",*-)' df]Ke5' &$' (#*' +(%,-#*' *&,*' 1E/#1#*5' K!",*-)5'1&'M\_G'#'7GM75'(#'%#*#'1&'/"&/,-,&$%)'
&(' %!",*-)' ;#' .,.,1)' !$#' /)$%,$!#' &T6#$*,0$' ?' #$!#(' 1&' %!",*%#*' #' ]ET,/)' B!&' 1&' 7' 6)"' /,&$%)5'
GLYHUVLFDFLyQ TXH OR KDQ FRQYHUWLGR HQ XQR GH -,&$%"#*' :!&' )%")*' 6#<*&*' "&=,*%"#")$' %#*#*' -!?'
()*' *&/%)"&*' ->*' ="#$1&*' #' $,.&(' -!$1,#(' 6)"' &(' *!6&",)"&*' 1&' 7GGG' #' 7GM75' %#(' &*' &(' /#*)' 1&'
">6,1)'/"&/,-,&$%)'&/)$0-,/)@'3('*&/%)"'%!"<*%,/)' K!":!<#' dMM@Fme5' O)$=' n)$=' d_@Fme5' ]#(#*,#'
"&6"&*&$%#' &(' \' 6)"' /,&$%)' 1&(' 2`h' -!$1,#(C' !$)' d8@_me5' o#60$' d[@_me' ?' X!*,#' d7@Zme5' -,&$%"#*' 11
1&' /#1#' )$/&' &-6(&)*' &*' /"&#1)' 6)"' &(' *&/%)"C' :!&' ]ET,/)' /"&/,0' &$' M@M' 6)"' /,&$%)' 1!"#$%&' &('
=&$&"#'M@['%",(()$&*'1&'10(#"&*'&$'&T6)"%#/,)$&*C' -,*-)'6&",)1)'df]K'7GM[e@
"&6"&*&$%#' &(' F' 6)"' /,&$%)' 1&' (#*' &T6)"%#/,)$&*'
-!$1,#(&*C'?'&('7\'6)"'/,&$%)'1&'()*'*&".,/,)*'1&' 3$']ET,/)'&$'7GM^5'&('*&/%)"'%!"<*%,/)'/)$%",9!?0'&('
&T6)"%#/,0$'df]K5'7GM[e@'' _@['6)"'/,&$%)'1&('2`h'$#/,)$#(C'&*'(#'/!#"%#'B!&$%&'
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

->*' ="#$1&' 1&' ,$="&*)*' 6)"' 1,.,*#*' ?' )",=,$#' MF@^m5' (#*' #/%,.,1#1&*' 1&' 6")1!//,0$' 1&'
#("&1&1)"'1&'7@Z'-,(()$&*'1&'&-6(&)*'1,"&/%)*5'&(' #"%&*#$<#*'?')%")*'9,&$&*'M^@Mm5'?'()*'*&".,/,)*'1&'
Z@_'6)"'/,&$%)'1&('%)%#('$#/,)$#(5'#1&->*'Z'-,(()$&*' #()D#-,&$%)5'*&".,/,)*'1&'&*6#"/,-,&$%)5'*&=!$1#*'
1&' &-6(&)*' ,$1,"&/%)*' d`b3H`5' U!&$%#' I#%E(,%&' .,.,&$1#*' ?' %,&-6)*' /)-6#"%,1)*' \@M' 6)"' /,&$%)'
1&'K!",*-)' 7GM[e@' 3(' %!",*-)' 6")-!&.&' %#-9,E$' d`b3H`5'U!&$%#'I#%E(,%&'1&'K!",*-)'7GM[e@
&(' 1&*#"")(()' "&=,)$#(' ?' /#1&$#*' 6")1!/%,.#*'
/)$' &(' )9D&%,.)' 1&' -&D)"#"' (#' /#(,1#1' 1&' .,1#' 1&'4!"#$%&' &(' 7GM[5' &(' =#*%)' 1&' /)$*!-)' "&#(,A#1)'
(#*' B#-,(,#*' ?' /)-!$,1#1&*' df"=#$,A#/,0$' 1&' 6)"'()*'%!",*%#*'1&$%")'1&('6#<*'d/)$*!-)',$%&",)"e'
U))6&"#/,0$' ?' 4&*#"")(()' 3/)$0-,/)5' 7GM[e@' 4&' "&*!(%0' 1&' 7' 9,(()$&*' MGM' -,(' -,(()$&*' 1&' 6&*)*'
#/!&"1)'#'(#'fU43'd7GM[e5'&('%!",*-)'1)-E*%,/)' /)"",&$%&*L'&('/)$*!-)'/)""&*6)$1,&$%&'#('%!",*-)'
"&6"&*&$%#' ->*' 1&(' _Gm' 1&(' %!",*-)' &$' &(' 6#<*' 1&' "&*,1&$%&*' &$' ]ET,/)' d/)$*!-)' ,$%&"$)e'
?' &*' =&$&"#1)' 6",$/,6#(-&$%&' &$' "&=,)$&*' ?' "&6"&*&$%0'&('_8@\m'1&('/)$*!-)',$%&",)"5'-,&$%"#*'
PXQLFLSLRV TXH QR UHFLEHQ LPSRUWDQWH XMR GH :!&' &(' =#*%)' :!&' "&#(,A#$' ()*' .,*,%#$%&*' :!&'
%!",*%#*',$%&"$#/,)$#(&*@' 6")/&1&$'1&')%"#*'$#/,)$&*'d/)$*!-)'"&/&6%,.)e'
6#"%,/,60' /)$' &(' M7@M' 6)"' /,&$%)@' 2)"' *!' 6#"%&5' &('
4&'#/!&"1)'#'h#$T,/)5'1&'7GM^'#'7GM['&('%!",*-)' /)$*!-)'1&'()*'%!",*%#*'"&*,1&$%&*'B!&"#'1&('6#<*'
/"&/,0' &$' !$' 7Gm@' 4!"#$%&' 7GM[5' *&' "&=,*%"#")$' d/)$*!-)' &="&*,.)e' B!&' 1&' MF_' -,(' G\_' -,(()$&*'
7\' -,(()$&*' 1&' %!",*%#*' ,$%&"$#/,)$#(&*' :!&' 1&'6&*)*'/)"",&$%&*@'
,$="&*#")$'#']ET,/)5'/,B"#':!&'*,%+#'#('6#<*'1&$%")'
1&' (#*' MG' $#/,)$&*' ->*' .,*,%#1#*' 1&(' -!$1)@' P*<5' &(' /)$*!-)' %!"<*%,/)' %)%#(' *&' !9,/0' &$' 7'
]ET,/)'&*'"&/)$)/,1)'6)"'&('%!",*-)'1&'*)('?'6(#?#' 9,(()$&*' 7F\' -,(' -,(()$&*' 1&' 6&*)*' /)"",&$%&*5'
6&")'&T,*%&$'*&i#(&*'1&'#=)%#-,&$%)5'6)"'()':!&'(#' /)$*%,%!,1)'6)"'\7@Fm'1&('/)$*!-)',$%&",)"'?'8@[m'
GLYHUVLFDFLyQHVLPSRUWDQWH3RURWUDSDUWHH[LVWH 1&(' /)$*!-)' &="&*,.)' d`b3H`5' U!&$%#' I#%E(,%&'
!$#'B!&"%&'/)$/&$%"#/,0$'?#':!&'&('FZ'6)"'/,&$%)' 1&' K!",*-)' 7GM[e@' 3(' /)$*!-)' %!"<*%,/)' ,$%&",)"'
1&'()*'%!",*%#*'&T%"#$D&")*'*&'#()D#")$'&$'1&*%,$)*' )9*&".0' !$#' %#*#' 1&' /"&/,-,&$%)' "&#(' 1&' M@Mm'
1&' *)(' ?' 6(#?#5' 1&' ()*' /!#(&*' &(' 88' 6)"' /,&$%)' &$%"&'7GM^'?'7GM[@'2)"'/)-6)$&$%&*5'&('/)$*!-)'
SUHULHURQ WUHV GHVWLQRV 5LYLHUD 0D\D  ,$%&"$)' 1,*-,$!?0' dSeG@Fm5' -,&$%"#*' :!&' &('
U#$/+$'d7\me'?'N)*'U#9)*'dMGme'd4#%#%!"5'7GM7e@' "&/&6%,.)' #!-&$%0' MZ' 6)"' /,&$%)' d`b3H`5' U!&$%#'
I#%E(,%&'1&'K!",*-)'7GM[e@
3*%)*'%!",*%#*5'"&6"&*&$%#$'!$',$="&*)'1&'1,.,*#*'
6)"'((&=#1#*',$%&"$#/,)$#(&*'1&'M[5^MZ'-,(()$&*'1&'
10(#"&*'&$'7GM[5'&('__m'1&'()'/#6%#1)C'&*'1&/,"5' 9#*+&:#(.&$;+.-,#(+'<=*(#$-<'*
()*' ZM@_' -,(()$&*' 1&' &T/!"*,)$,*%#*' d.,*,%#$%&*' >-88#*'+(0'(?'+#+(,#$$-'*.'+
:!&'$)'6&"$)/%#$e5'*0()'=#*%#")$'&$'&('6#<*'M5\[7' '
-,(()$&*' 1&' 10(#"&*' #' ()' (#"=)' 1&(' #i)' d`b3H`5'
U!&$%#'I#%E(,%&'1&'K!",*-)'7GMZe@ 9#*,'?.#( 5@2A( 5@2B(

K)%#(' 75M__57Z7' 757F\5^8Z'

3$' 7GM[' (#*' #/%,.,1#1&*' "&(#/,)$#1#*' /)$' &('
U)$*!-)'`$%&",)"' 75G^Z5G88' 75MGM5788'
%!",*-)' =&$&"#")$' #("&1&1)"' 1&' 7@^' -,(()$&*' 1&'
12 )/!6#/,)$&*' "&-!$&"#1#*5' ()' :!&' "&6"&*&$%0' &(' U)$*!-)',$%&"$)' M5_7[58MM' M5_[F5F_Z'
Z@_m'1&('%)%#('1&'6!&*%)*'1&'%"#9#D)'"&-!$&"#1)*' U)$*!-)'"&/&6%,.)' 7MG5^F8' 7Z[5Z\7'
&$'&('6#<*@'N#'-#?)"'#6)"%#/,0$'1&'&-6(&)*'1&$%")' U)$*!-)'&="&*,.)' MZ^5M8Z' MF_5G\_'
1&('*&/%)"'*&'1,)'&$'()*'*&".,/,)*'1&'"&*%#!"#$%&*5' ''''''''''''''''''''''''''''
9#"&*'?'/&$%")*'$)/%!"$)*'/)$'!$#'#6)"%#/,0$'1&' !"#$%#&'()*+(,'
^Fm5' V)%")*' *&".,/,)*W' 7Z@Zm5' ()*' 1&' %"#$*6)"%&'
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

3$' 7GM[' (#*' #/%,.,1#1&*' "&(#/,)$#1#*' /)$' &(' /)-6#"%,1)*'?'(#*'*&=!$1#*'.,.,&$1#*'()';,/,&")$'

%!",*-)' =&$&"#")$' 6)/)' ->*' 1&' 7@^' -,(()$&*' 1&'
RFXSDFLRQHVUHPXQHUDGDVORTXHVLJQLFyHO
1&' (#' )/!6#/,0$' "&-!$&"#1#' 1&(' 6#<*@' N#' -#?)"'
/"&#/,0$'1&'&-6(&)*'1&$%")'1&('*&/%)"'*&'"&=,*%"0'
&$'*&".,/,)*'1&'%"#$*6)"%&'/)$'!$',$/"&-&$%)'1&'
7@\mC' *&=!,1)' 1&' ()*' *&".,/,)*' 1&' #()D#-,&$%)'
/)$'7@8mC'-,&$%"#*':!&'()*'*&".,/,)*'1&'%,&-6)*'
&$' 8@8m' ?' ^@Mm' "&*6&/%,.#-&$%&@' 2)"' )%"#'
6#"%&5' &(' $+-&")' 1&' )/!6#/,)$&*' "&-!$&"#1#*'
1,*-,$!?0'&$'()*'*&".,/,)*'1&'"&*%#!"#$%&*5'9#"&*'
?' /&$%")*' $)/%!"$)*' dSeM@[m5' &$' ()*' *&".,/,)*' 1&'
&*6#"/,-,&$%)'dSeM@7m5'?'&$'V)%")*'*&".,/,)*W'dSeG@^'
6)"' /,&$%)' d`b3H`5' U!&$%#' I#%E(,%&' 1&' K!",*-)'
7GM[e@

C=:'$#(0'(#,&?/,-#*'+($':&*'$/0/+('*('8(+',.#$(.&$;+.-,#
D/$-/,-7*((?#$,'*.&/8(/*&/8(
9#*,'?.#( 5@2A( 5@2B(
5@2AE5@2B(
F#./8(0'8(?/;+' ^_5\\85[7Z' ^\5Z[M57[_' M@['
F#./8(.&$;+.-,#( 757\_5ZM^' 75^GG5[87' G@M'
G-'*'+( ^GM5787' ^GM5_Z\' G@7'
P"%&*#$<#*' 77G58[M' 77M5[[M' G@^'
f%")*'9,&$&*' _G5Z^M' _G5[M_' dSeG@M'
6'$H-,-#+' M5\\857[M' M5\\_5FM^' G@M'
P()D#-,&$%)' M^_5F_8' M[75[__' 7@8'
K,&-6)*'/)-6#"%,1)*' MG5F7Z' MM5[[Z' 8@8'
I&=!$1#*'.,.,&$1#*' 75_F8' 75\Z8' ^@M'
13
K"#$*6)"%&' ^F^5MG\' ^8^5F\_' 7@\'
I&".,/,)*'1&'&*6#"/,-,&$%)' Z^5\G_' Z^57[^' dSeM@7'
X&*%#!"#$%&*5'9#"&*'?'/&$%")*'$)/%!"$)*' _^\5^8_' _785\F[' dSeM@['
f%")*'*&".,/,)*' Z__5FF8' Z_F5_M_' dSeG@^'

''''!"#$%#&'()*+(
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

H!&""&")'&*%>'/)$*,1&"#1)'/)-)'&('/!#"%)'&*%#1)'
/)$' -#?)"' 9,)1,.&"*,1#1' 1&(' 6#<*' d1&%">*' 1&'
U;,#6#*5' f#T#/#' ?' k&"#/"!Ae@' I&"' !$)' 1&' ()*'
&*%#1)*'->*'9,)1,.&"*)*'1&('6#<*'$)'&*'6)/#'/)*#'
/!#$1)']ET,/)'&*'/)$*,1&"#1)'&('/!#"%)'6#<*'/)$'
-#?)"'9,)1,.&"*,1#1'#'$,.&('-!$1,#(@'3$'&('3*%#1)'
&*%>$'6"&*&$%&*'6">/%,/#-&$%&'%)1)*'()*'%,6)*'1&'
.&=&%#/,0$' 1&' (#*' A)$#*' %&-6(#1#*5' %")6,/#(&*'
*&/#*' ?' /)*%&"#*@' I&' &*%,-#' :!&' &$' (#' &$%,1#1'
;#?'->*'1&'F'-,('1,B&"&$%&*'&*6&/,&*'1&'6(#$%#*'
d#("&1&1)"'1&'(#':!,$%#'6#"%&'1&'%)1#*'(#*'&*6&/,&*'
1&('6#<*e@'dP$!#",)'3*%#1<*%,/)'1&'H!&""&")'7GMZe@

*XHUUHURRFXSDHOOXJDUHQVXSHUFLHWHUULWRULDO
%,&$&' !$#' &T%&$*,0$' 1&' F^5Z\F' p-7C' ()' :!&'
UHSUHVHQWD HO   GH OD VXSHUFLH QDFLRQDO
U!&$%#'/)$'!$'(,%)"#('1&'Z77'p-@'1&'(#"=)'?')/!6#'
&(' /!#"%)' (!=#"' &$' 9,)1,.&"*,1#1' 1&' (#' X&6+9(,/#'
]&T,/#$#'dQ!&$%&'`b3H`'7GMZe@
3$'H!&""&")';#?'/,$/)'>"&#*'$#%!"#(&*'6")%&=,1#*'
d%"&*' 6#":!&*' $#/,)$#(&*' ?' 1)*' *#$%!#",)*e@' 3('
2#":!&'b#/,)$#('1&'3('k&(#1&")5'&$'&('-!$,/,6,)'
1&' P/#6!(/)5' &*' &(' ->*' &T%&$*)5' /)$' ^' FM8'
;&/%>"&#*' 1&' *&(.#' 9#D#' /#1!/,B)(,#@' N&' *,=!&'
&$' &T%&$*,0$' &(' 1&' (#*' H"!%#*' 1&' U#/#;!#-,(6#'
d-!$,/,6,)'1&'2,(/#?#e5'&$'1)*';&/%>"&#*'1&'*&(.#'
9#D#'/#1!/,B)(,#@'

H!&""&")' /!&$%#' /)$' !$#' ()$=,%!1' /#""&%&"#' %)%#('

1&' M_5^[M' p,(0-&%")*' d6)/)' -&$)*' 1&(' Zm' 1&('
%)%#(' $#/,)$#(e5' 1&' ()*' :!&' /#*,' F5GGG' p,(0-&%")*'
*&'&$/!&$%"#$'6#.,-&$%#1)*'d^7@[me@'N#'()$=,%!1'
1&'/#""&%&"#*'"&.&*%,1#*'&*'1&'F5788'p-'d^[@7me'
?'1&'9"&/;#*'-&D)"#1#*'F5MMZ'p,(0-&%")*'d^^@^me@'
d`b3H`'7GMZe'

N#' &$%,1#1' /!&$%#' /)$' 1)*' #&")6!&"%)*'

,$%&"$#/,)$#(&*L' &(' o!#$' b@'q(.#"&A' 1&'P/#6!(/)5'
1)$1&')6&"#$'*&,*'(<$&#*'#E"&#*'$#/,)$#(&*'?'!$#'
,$%&"$#/,)$#(5'?'&('1&'`T%#6#Sc,;!#%#$&D)5'
/)$' /,$/)' (<$&#*' #E"&#*' $#/,)$#(&*' ?' *,&%&' 3('-&$)*'&T%&$*)'&*'&('H&$&"#('o!#$'b@'q(.#"&A5'
,$%&"$#/,)$#(&*C' /!&$%#' #1&->*' /)$' *,&%&' &$' &(' -!$,/,6,)' 1&' U;,(#6#5' /)$' Z7_' ;&/%>"&#*'
#&"01")-)*':!&'9",$1#$'*&".,/,)'6",.#1)@' 1&' 9)*:!&' 1&' 6,$)S&$/,$)@' N)*' 1)*' *#$%!#",)*'
*)$' &(' 1&' 2(#?#' 1&' K,&""#' U)()"#1#' d-!$,/,6,)'
H!&""&")'/!&$%#'/)$'!$#',$B"#&*%"!/%!"#'-#"<%,-#' 1&' U!#D,$,/!,(#6#e5' :!&' /!9"&' Z[' ;&/%>"&#*5' ?' &('
14 1&'M85^77'-&%")*'1&')9"#*'6)"%!#",#*'1&'6")%&//,0$' 1&' 2(#?#' 2,&1"#' 1&' K(#/)?!$:!&' d-!$,/,6,)' 1&'
\ DWUDTXH FDVL  XWLOL]DGDV HQ EHQHFLR GHO K&/6#$' 1&' H#(&#$#e5' 1&' 7\' ;&/%>"&#*' dP$!#",)'
*&/%)"'%!"<*%,/)5'F^@Fm'1&'(#*'/!#(&*'/)""&*6)$1&$' 3*%#1<*%,/)'1&'H!&""&")'7GMZe@!
D,[WDSD\PHWURVFXDGUDGRVGHVXSHUFLH
1&'>"&#*'1&'#(-#/&$#-,&$%)'dP$!#",)'3*%#1<*%,/)' O,*%0",/#-&$%&5' &(' %!",*-)' ;#' *,1)' (#' 6",$/,6#('
1&'H!&""&")'7GMZe@ #/%,.,1#1'&/)$0-,/#'6#"#'&('3*%#1)'1&'H!&""&")@'
 PROGRAMA SECTORIAL
Turismo
2016 - 2021
I&=+$' &(' `$*%,%!%)' b#/,)$#(' 1&' H&)="#B<#' ?'
3*%#1<*%,/#5' &$' 7GM^5' (#*' #/%,.,1#1&*' %&"/,#",#*5'
&$%"&' (#*' :!&' *&' &$/!&$%"#$' &(' /)-&"/,)5' ()*'
%"#$*6)"%&*5'()*'*&".,/,)*',$-)9,(,#",)*'?'1&'#(:!,(&"'
1&' 9,&$&*' -!&9(&*' &' ,$%#$=,9(&*5' (#' ;)%&(&"<#'
?' (#' =#*%")$)-<#5' #6)"%#")$' &(' 8[m' 1&(' 2`h' 1&('
3*%#1)@' 4!"#$%&' 7GM[' #6)"%#")$' &(' F\@[[m' 1&('
2")1!/%)' `$%&"$)' h"!%)' 1&(' 3*%#1)' d2(#$' 3*%#%#('
1&'4&*#"")(()'1&('3*%#1)'1&'H!&""&")'7GMFS7G7Me@
4&' #/!&"1)' /)$' (#' I&/"&%#"<#' 1&' K!",*-)' 1&('
3*%#1)' 1&' H!&""&")5' &$%"&' 7GGZ' ?' 7GM[5' (#'
1&""#-#'&/)$0-,/#':!&'&*%#'#/%,.,1#1'#6)"%0'B!&'
.#",#9(&@' 3(' $,.&(' ->*' #(%)' *&' #(/#$A0' &$' 7GGF5'
/)$'[5FF7@\'-,(&*'1&'-,(()$&*'1&'10(#"&*5'?'&('->*'
9#D)'1!"#$%&'7GM75'/)$'^5G\8@7'-,(&*'1&'-,(()$&*'
1&'10(#"&*'d2(#$'3*%#%#('1&'4&*#"")(()'1&('3*%#1)'
1&'H!&""&")'7GMFS7G7Me@
K"#1,/,)$#(-&$%&' *&' ;#' "&/)$)/,1)' /)-)' &('
6",$/,6#(' 6!$%)' 1&' #%"#//,0$' ?' #/%,.,1#1' %!"<*%,/#'
#(' 2!&"%)' 1&'P/#6!(/)5' &(' /!#(5' D!$%)' /)$' `T%#6#S
c,;!#%#$&D)5' *)$' ()*' -!$,/,6,)*' 6#"/,#(-&$%&'
DXWRVXFLHQWHV SRU HVWD DFWLYLGDG (Q PHQRU
6")6)"/,0$5'6&")'%#-9,E$'/)$'="#$'"&/)$)/,-,&$%)5'
*&' &$/!&$%"#' &(' -!$,/,6,)' 1&' K#T/)' 1&' P(#"/0$@'
I,$'&-9#"=)5'#1&->*'1&'&*%)*'%"&*'1&*%,$)*';#?'
)%")*'[^'-!$,/,6,)*':!&'6)"'*!'6#%",-)$,)'$#%!"#(5'
/!(%!"#(' &' ;,*%0",/)' %,&$&$' .)/#/,0$' %!"<*%,/#' ?5'
#1&->*' 1&' *!' 6)%&$/,#(' 6#"#' 1&*#"")((#"*&' 6)"'
*<'-,*-)*')'#'%"#.E*'1&'/)""&1)"&*'&*%"#%E=,/)*5'
6!&1&$' #6)"%#"' #(=+$' .#()"' #="&=#1)' #' ()*'
%"&*' 1&*%,$)*' ?#' /)$*)(,1#1)*' d2(#$' 3*%#%#(' 1&'
4&*#"")(()'1&('3*%#1)'1&'H!&""&")'7GMFS7G7Me@
15
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

I*H'*./$-#(0'(/.$/,.-H#+(.&$;+.-,#+(0'()&'$$'$#(?#$($'<-7*

]#(1)$#1)C']!$,/,6,)'1&'U!#D,$,/!,(#6#5'?'6)"'&('
)%")5' ;#/,#' &(' 3*%#1)' 1&' ],/;)#/>$' &$' (#' U)*%#'
H"#$1&';#*%#'(#'()/#(,1#1'1&'2&%#/#(/)5']!$,/,6,)'
1&'(#'g$,0$'1&'`*,1)")'])$%&*'1&'f/#@
'
P1&->*' 1&' (#' "&(&.#$%&' B!$/,0$' &/)$0-,/#'
:!&' (#' #/%,.,1#1' %!"<*%,/#' /!-6(&' 6#"#' &(' 3*%#1)'
1&' H!&""&")5' %#-9,E$' 1&*&-6&i#' !$#' B!$/,0$'
&*&$/,#(' 6#"#' 6")-).&"' ?' 1,B!$1,"' (#' /!(%!"#5'
1&*#"")((#"' -&"/#1)' ,$%&"$)' ?' 1#"' #' /)$)/&"' &('
6#%",-)$,)'%#$=,9(&'&',$%#$=,9(&'1&('&*%#1)@

3(' 6)%&$/,#(' %!"<*%,/)' 1&' H!&""&")' &*' 9#*%)5' *,$'

f%"#*'A)$#*'/!&$%#$'/)$'&('6)%&$/,#('?'(#'.)/#/,0$'
6#"#' 6")-).&"' $!&.)*' 6)()*' 1&' 1&*#"")(()' 1&'
,-6)"%#$/,#5' /)-)' ()*' /)""&1)"&*' %!"<*%,/)*'
:!&' 6#"%&$' 1&' P/#6!(/)L' 6)"' !$' (#1)5' ;#/,#' &('
3*%#1)'1&'f#T#/#'&$'(#'U)*%#'U;,/#';#*%#'2!$%#'
&-9#"=)C' *&' ;#' /)$.&"%,1)' 6",$/,6#(-&$%&' &$'
"&/&6%)"' 1&' %!",*-)' $#/,)$#(' ?' ;#' 6&"1,1)' *!'
.)/#/,0$' ,$%&"$#/,)$#(@' N)*' +(%,-)*' MG' #i)*' (#'
DXHQFLDGHWXULVWDVVHKDHQFRQWUDGRSRUGHEDMR
1&' (#' -&1,#' $#/,)$#(C' /)-)' "&*!(%#1)' 1&' !$'
*,$$+-&")'1&'B#/%)"&*',$%&"$)*'?'&T%&"$)*@

16
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

!""# !""$ !""% !""& !""' !"(" !"(( !"(! !"() !"(* !"(#
!!"#$%"&'$ !("!&$"!)) !'"((!"*)# !(")!)"#%( !("#%!"!&* !("!!%"%&! !!"*#!"#+! !("#$+"!#) !!"')$"&$! !!"%%'"+*) !!")$'"$&*

''''''''!"#$%#&'-#./#%0/10'2#'3"/4567'2#'+"#//#/7

!""# !""$ !""% !""& !""' !"(" !"(( !"(! !"() !"(* !"(#
,-./0,-123 !#"#'$"!*% !#")!#"+() !!")%#"%%$ !!"*+#"%)* !!"!%%"&(( !!"!*)"#'# !!"!)*"#$# !!"&#%"%&$ !#"))*"!** !!"#''"$+) !!"%$#"(#!
2456-,72603 !"#'$"%+' !"(+&"&$# !"(*!"%%' !"#&*"+%% *)&"+%& )(+"%'! &#(")*! %$#"&%( '))"%*' %#)"*'# +#'"+&$

!"#$%#&'-#./#%0/10'2#'3"/4567'2#'+"#//#/7,

3$'/!#$%)'#')/!6#/,0$';)%&(&"#'()*'%"&*'6",$/,6#(&*'
1&*%,$)*'%!"<*%,/)*'1&('&*%#1)'&$'()*'+(%,-)*'*&,*'
#i)*' $)' ;#$' *)9"&6#*#1)' (#' 9#""&"#' 1&(' ZGm'
1&",.#1)'1&'(#'/",*,*'*#$,%#",#':!&'*&'*!B",0'&$'&('
17
SRUOD,QXHQ]D$+1DVtFRPRSRUODGLItFLO
*,%!#/,0$'1&'.,)(&$/,#':!&'*&'#=!1,A)'&$'7GMM5'*,$'
&-9"#=)'*&';#'-)*%"#1)'!$#'%&$1&$/,#'#'(#'#(A#'
()*'+(%,-)*'/!#%")'#i)*@
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

N#' )B&"%#' 1&' *&".,/,)*' 1&' ;)*6&1#D&' &*' -!?'

#-6(,#@' 3(' 3*%#1)' )/!6#' &(' :!,$%)' (!=#"' &$%"&' JK'$./(0'(6'$H-,-#+(F&$;+.-,#+(0'()&'$$'$#
(#*' &$%,1#1&*' B&1&"#%,.#*' /)$' -#?)"' $+-&")' 1&' O)%&(&* FG^
/!#"%)*'1&';)%&('d1&%">*'1&'Y!,$%#$#'X))5'o#(,*/)5'
U!#"%)*'1&'O)%&( ^G5MF_
4,*%",%)'Q&1&"#('?'k&"#/"!Ae@'P*<'-,*-)5'(#')B&"%#'
1&'*&".,/,)*'%!"<*%,/)*'&*'#-6(,#'d`b3H`'7GMZe@ X&*%#!"#$%&*'?'U#B&%&"<#* 8Z\
h#"&*'?'U&$%")*'b)/%!"$)* MM_
N)*'#"",9)*'1&'6#*#D&")*'.<#'#E"&#';#$'%&$,1)'!$'
/)-6)"%#-,&$%)'#*/&$1&$%&'1&9,1)'#'(#'#6&"%!"#' P=&$/,#*'1&'k,#D&* _G
1&' $!&.#*' "!%#*' $#/,)$#(&*' :!&' ;#$' 6&"-,%,1)' P""&$1#1)"#*'1&'P!%)* 7Z
/#6%#"' $!&.)*' -&"/#1)*C' $)' )9*%#$%&5' &*' !$#'
%#"&#'6&$1,&$%&'"&/!6&"#"'.!&()*',$%&"$#/,)$#(&*@ !"#$%#&' *8097/0.4:$' ;/7;40' .7$' 20%75' 2#&' <76;#$247' *5%0215%4.7'
()*+('=>?@

18
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

f%")'"!9")',-6)"%#$%&'&*'&('#"",9)'1&'%!",*%#*'.<#'-#"<%,-#5'&('/!#('*&'.,)'1,*-,$!,1)'#',$,/,)'1&'7GMM'
1&9,1)'#'1,.&"*)*'B#/%)"&*C'*,$'&-9#"=)5'&$'()*'+(%,-)*'#i)*'*&';#',1)'"&/!6&"#$1)'&*%&'*&=-&$%)@

23A("$#L8':M.-,/(/,.&/8(( 4&' ,=!#(' B)"-#' *&' )9*&".#' ' !$' #=)%#-,&$%)' &'
LQVXFLHQFLDHQODSUHVWDFLyQGHVHUYLFLRVS~EOLFRV
N)*'Q)")*'1&'U)$*!(%#'B!&")$'()*'&*6#/,)*',1&#(&*' /)-)' &(' *!-,$,*%")' ?' %"#%#-,&$%)' 1&' #=!#5' &('
6#"#')9%&$&"'',$B)"-#/,0$''"&(&.#$%&'/)$%&$,1#'&$' *!-,$,*%")'1&'&$&"=<#'&(E/%",/#5'(#'"&/)(&//,0$'1&'
&*%&'1)/!-&$%)5'?#':!&'&$'&(()*'*&'&*/!/;0'1&'.,.#' 9#*!"#5'6)"'-&$/,)$#"'#(=!$)*@'
.)A'(#'6")9(&->%,/#'1&'(#'*)/,&1#1C''&$''&('Q)")'1&'
K!",*-)'*&'.,&")$'"&6"&*&$%#1)*'()*'&-6"&*#",)*' 2)"')%")'(#1)5'&('&*%#1)'*&';#'.,*%)'#B&/%#1)'6)"'
2"&*%#1)"&*' 1&' I&".,/,)*' K!"<*%,/)*' 1&(' &*%#1)@' !$' *,$$+-&")' 1&' 1&*#*%"&*' $#%!"#(&*' :!&' #' *!'
P;<' *&' &*/!/;0' :!&' *!' 6")9(&-#' ->*' #/!/,#$%&' .&A';#$')/#*,)$#1)'!$#'*&",&'1&'6")9(&-#*':!&'
&*'(#',$*&=!",1#15'()*'/!#(&*'6").)/#$'!$'/<"/!()' 1&D#$'.&"'*!'#(%#'.!($&"#9,(,1#1'?':!&'#=!1,A#$'(#'
.,/,)*)' :!&' ;#' ((&.#1)' #' #(=!$#*' &-6"&*#*' #' (#' 6)9"&A#'&$'()*'&*%"#%)*'*)/,#(&*'->*'$&/&*,%#1)*'
*!*6&$*,0$'1&''#/%,.,1#1&*5''&*%)';#'6")6,/,#1)'(#' 1&'(#'6)9(#/,0$@'
1,*-,$!/,0$'&$'(#')B&"%#'1&'&-6(&)5'(#'-,="#/,0$'
1&' 6&"*)$#*5' (#' B"#/%!"#/,0$' 1&(' %&D,1)' *)/,#(5' (#' 3*%)*'6")9(&-#*'$)';#$'*!"=,1)'1&'-#$&"#'*+9,%#C'
/)$%"#//,0$' 1&' (#' &/)$)-<#' ?' &(' 1&%&",)")' 1&' (#' *!*' &B&/%)*' *&' ;#$' ,1)' #/!-!(#$1)' ?' 1#$' /)-)'
/#(,1#1'1&'.,1#'1&'()*'=!&""&"&$*&*5''()*'6")9(&-#*' "&*!(%#1)' 1&*%,$)*' %!"<*%,/)*' 6)/)' /)-6&%,%,.)*'
1&',-#=&$'1&('&*%#1)'?'1&'*!*'6",$/,6#(&*'1&*%,$)*' B"&$%&' #' )%")*' /)$' (#' -,*-#' )' *,-,(#"' )B&"%#' 1&'
%!"<*%,/)*L'P/#6!(/)5'`T%#6#'R'c,;!#%#$&D)'?'K#T/)5' *&".,/,)*@' 3$' &*%&' 6!$%)5' *&' ;#/&' $&/&*#",)'
OD EDMD DXHQFLD GH YLVLWDQWHV DXQDGR D HVWR HO LGHQWLFDU  QXHVWUDV GHELOLGDGHV \ DSURYHFKDU
&$.&D&/,-,&$%)'1&'(#'&*%"!/%!"#'1&'*&".,/,)*'?'!$#' $!&*%"#*' B)"%#(&A#*' /)-)' &*%#1)' /)$' !$#' )B&"%#' 19
RIHUWDWXUtVWLFDSRFRGLYHUVLFDGDHQWUHRWURV %!"<*%,/#' ?#' "&/)$)/,1#' #!$:!&' 6")9(&-#%,A#1#5'
6&")' /)$' !$#' 6)%&$/,#(,1#1' &$)"-&' 6#"#'
"&6)*,/,)$#"*&@'
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

23B(4*M8-+-+(NJO4

3('#$>(,*,*''Qf4P'&*'!$',$*%"!-&$%)':!&'*,".&'6#"#'1&%&/%#"'?'&.#(!#"'(#*'B)"%#(&A#*'dQe5'(#*')6)"%!$,1#1&*'
dfe5'(#*'1&9,(,1#1&*'d4e'?'(#*'#-&$#A#*'dPe':!&'&*%#9(&/&$'()*'(<-,%&*'6#"#'&('1&*#"")(()'&T,%)*)'1&'
(#*'&-6"&*#*@'I,".&'/)-)'9#*&'6#"#'(#'B)"-!(#/,0$'1&'&*%"#%&=,#*'&$'/!#(:!,&"')"=#$,A#/,0$'6+9(,/#'
)'6",.#1#@'

N#*'B)"%#(&A#*'?'(#*'1&9,(,1#1&*'*)$''B#/%)"&*',$%&"$)*'1&'(#*')"=#$,A#/,)$&*'?'&*'(#''/)$1,/,0$5'':!&'
6"&*&$%#$'B"&$%&'#'(#'/)-6&%&$/,#@'N#*')6)"%!$,1#1&*'?'(#*'#-&$#A#*'*)$'B#/%)"&*'&T%&"$)*':!&'*&'
6"&*&$%#$'&$'&('#-9,&$%&'&$'&(':!&'*&'1&*&$.!&(.&$'(#*')"=#$,A#/,)$&*'?'/)$'()*':!&'1&9&$''/)-6&%,"'
dI3UKgX5'7GGFe@'

N#$./8'P/+
a' X&/)$)/,-,&$%)'#'$,.&('$#/,)$#('
&',$%&"$#/,)$#('1&'*!*'6",$/,6#(&*'
1&*%,$)*'%!"<*%,/)*@
a' U!&$%#'/)$'"&/!"*)*'$#%!"#(&*'/)$'
#(%)'6)%&$/,#('6#"#'*&"'1&*#"")((#1)*'
FRPRSURGXFWRSDLVDMHVRUD\IDXQD
?'/(,-#e@
a' U!&$%#'/)$'",:!&A#'6(!",/!(%!"#('
dB&*%,.,1#1&*5'=#*%")$)-<#5'#"%&*#$<#*'
?'B)(p()"&e@
a' U&"/#$<#'/)$'&('-&"/#1)'%!"<*%,/)'->*'
="#$1&'1&('6#<*'dc)$#']&%")6)(,%#$#'
1&('k#((&'1&']ET,/)e
a' 3T6&",&$/,#'"&/)$)/,1#'&$'(#'6"&*%#/,0$'
1&'()*'*&".,/,)*'%!"<*%,/)*@'
a' P-6(,#')B&"%#'1&'*&".,/,)*'
%!"<*%,/)*'d;)*6&1#D&5'"&*%#!"#/,0$5'
%"#$*6)"%#/,0$5'6#":!&*'%&->%,/)*5'
/&$%")*'1&'/)$.&$/,)$&*e@
a' `$B"#&*%"!/%!"#'#E"&#5'-#"<%,-#'?'
%&""&*%"&
a' X&/)$)/,1#'&T6&",&$/,#'&$'(#'
"&#(,A#/,0$'1&'&.&$%)*'1&'#(%)',-6#/%)'
6")-)/,)$#(@'
a' `$%&"E*'?'#6)?)'1&'()*'%"&*'0"1&$&*'
20 1&'=)9,&"$)'6#"#'&('1&*#"")(()'1&'(#'
#/%,.,1#1'%!"<*%,/#@
a' 3T6&",-&$%#1#'*!6&"&*%"!/%!"#'
d4&6&$1&$/,#*'?')"=#$,A#/,)$&*'1&('
*&/%)"'%!",*-)e@'
J?#$.&*-0/0'+
a' P-6(,)'6)%&$/,#('6#"#'1&*#"")((#"'
6")1!/%)*'%!"<*%,/)*'6#"#'1,.&"*)*'
*&=-&$%)*'1&'-&"/#1)@
a' 2")9#9,(,1#1'1&'-#?)"'/)$&/%,.,1#1'
#E"&#@
a' 2)*,9,(,1#1&*'1&'-&D)"#"'(#'
/)-6&%,%,.,1#1'%!"<*%,/#@
a' P(%#'6")9#9,(,1#1'1&'-&D)"#"'(#'
,$B"#&*%"!/%!"#'%!"<*%,/#'&T,*%&$%&@'
a' P(%#'/#6#/,1#1'1&'"&/!"*)*';!-#$)*'
FDOLFDGRV
a' P(%)',$%&"E*'1&'()*'%"&*'0"1&$&*'1&'
=)9,&"$)'6#"#',-6!(*#"'&('%!",*-)@'
a' P(%#'#%"#/%,.,1#1'6#"#'$!&.#*'
,$.&"*,)$&*'&$'&('*&/%)"'%!"<*%,/)@
a' P(%#'6")9#9,(,1#1'1&',$/"&-&$%#"'(#'
/)-6&%,%,.,1#1'1&'(#*'&-6"&*#*@'
a' $OWDSUREDELOLGDGGHGLYHUVLFDUOD
)B&"%#'1&'6")1!/%)*5'/)$'(#',$*&"/,0$'1&'
-!$,/,6,)*'/)$'.)/#/,0$'%!"<*%,/#@
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

O'L-8-0/0'+ 4:'*/P/+
a' ,QVXFLHQWHVUHFXUVRVSDUDSURJUDPDV a' `$/"&-&$%)'&$'(#'6&"/&6/,0$'1&'
6")-)/,)$#(&*@ .,)(&$/,#'&',$*&=!",1#15'6E"1,1#'1&'
a' 2E"1,1#'1&'(#'/#(,1#1'&$'(#'6"&*%#/,0$' .#()"&*'B#-,(,#"&*@
1&'()*'*&".,/,)*'%!"<*%,/)*@ a' P(%#'/)-6&%&$/,#'/)$')%")*'1&*%,$)*@
a' P(%#'/)$/&$%"#/,0$'1&'(#')B&"%#'%!"<*%,/#' a' P(%#'.!($&"#9,(,1#1'#'B&$0-&$)*'
&$'6)/)*'-!$,/,6,)*@ $#%!"#(&*@
a' 4&%&",)")'1&'(#',-#=&$'!"9#$#5' a' 2")9#9,(,1#1'1&'6E"1,1#''1&'/(,&$%&*'
&:!,6#-,&$%)'&',$B"#&*%"!/%!"#'%!"<*%,/#@' ?'6").&&1)"&*'1&'()*'*&".,/,)*'1&''
a' (VFDVDGLYHUVLFDFLyQHLQQRYDFLyQGHO %"#$*6)"%&@
6")1!/%)'%!"<*%,/)@ a' 4&="#1#/,0$''1&('-&1,)'#-9,&$%&@
a' 6HUYLFLRVEiVLFRVGHFLHQWHV a' U",*,*'&/)$0-,/#*5'6)(<%,/#*'?'*)/,#(&*@
%"#$*6)"%&'6+9(,/)5'#=!#'6)%#9(&5'
1"&$#D&'?'"&/)(&//,0$'1&'9#*!"#@'
a' P!*&$/,#'1&''/!(%!"#'&-6"&*#",#(@
a' ,QVXFLHQWHLQIRUPDFLyQWXUtVWLFD\
*&i#(E%,/#
a' Q#(%#'1&'/)-6")-,*)'6#"#''&('/!,1#1)'
1&('-&1,)'#-9,&$%&@
a' `$/"&-&$%)'1&'(#',$*&=!",1#1'
a' 2&"/&6/,0$'1&'1&*%,$)*'%!"<*%,/)*'
,$*&=!")*@
a' `$/"&-&$%)'1&('/)-&"/,)',$B)"-#(@
a' K!",*%#*'1&'9#D)'6)1&"'
#1:!,*,%,.)@'

21
 Captulo II
Alineacin y
generacin de
objetivos,
estrategias y
lneas de accin
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

48-*'/,-7*(0'(8#+(#LQ'.-H#+(0'8("$#<$/:/(6',.#$-/8(0'(F&$-+:#(/8("RO
"#8;.-,/(R+././8
H!&""&")'2"0*6&")'
JLQ'.-H#('+././8
`-6!(*#"'#('*&/%)"'%!",*-)'6#"#'=&$&"#"'!$#'-#?)"'1&""#-#'&/)$0-,/#'?'#6").&/;#"'*!'
6)%&$/,#(@
R+.$/.'<-/+('+././8'+
X&6)*,/,)$#-,&$%)'1&('K",>$=!()'1&('I)('-&1,#$%&',$.&"*,0$5'"&;#9,(,%#/,0$'?'
-)1&"$,A#/,0$'1&'*!',$B"#&*%"!/%!"#@
$SURYHFKDUODViUHDVGHRSRUWXQLGDGGHOVHFWRUWXUtVWLFRSDUDJHQHUDUULTXH]DEHQHFLRV
\PHMRUDUODFDOLGDGGHYLGDGHODVSHUVRQDV'LYHUVLFDUODRIHUWDWXUtVWLFD\VX
6")-)/,0$''$#/,)$#('&',$%&"$#/,)$#(@
*HVWLRQDUFRQHFDFLDHOWXULVPR
R+.$/.'<-/+(.$/*+H'$+/8'+
b,i#*5'b,i)*5'P1)(&*/&$%&*
P(&$%#"'(#'6#"%,/,6#/,0$'1&'(#'D!.&$%!1
3:!,1#1'1&'HE$&")
2!&9()*')",=,$#",)*'?'#B")-&T,/#$)*
],="#$%&*
3/)()=<#

24
 PROGRAMA SECTORIAL
Turismo
2016 - 2021
53(2(RQ'+('+.$/.S<-,#+(
N)*'3D&*'3*%"#%E=,/)*'1&'&*%&'2")="#-#'I&/%)",#('
1&'K!",*-)'*)$'*&,*'?'*&'1&",.#$'1&('3D&'``'H!&""&")'
2"0*6&")5' ' 1&(' 3D&' `k' H!&""&")' /)$' 4&*#"")(()'
`$%&="#(5' X&=,)$#(' ?' ]!$,/,6#(5' ' #*<' /)-)' 1&'
*!*' 3*%"#%&=,#*' K"#$*.&"*#(&*C' &*%)*' *&">$' (#*'
=!<#*' 1&' &*%&' 2")="#-#5' 1&' &(()*' *&' 1&",.#">$'
2")="#-#*'3*6&/,#(&*'#/)"1&*'/)$'(#'%&->%,/#'1&'
/#1#'3D&'3*%"#%E=,/)@
53232(RQ'(R+.$/.S<-,#(2T(O'+/$$#88#(
F&$;+.-,#3((
"$#<$/:/(R+?',-/8(0'((O'+/$$#88#(
F&$;+.-,#
JLQ'.-H#(2T(`-6!(*#"'#('*&/%)"'%!",*-)'6#"#'=&$&"#"' a'
!$#' -#?)"' 1&""#-#' &/)$0-,/#' ?' #6").&/;#"' *!'
6)%&$/,#( a'
R+.$/.'<-/(2T(`$/"&-&$%#"'(#',-6)"%#$/,#'%!"<*%,/#'
1&' ()*' 1&*%,$)*' %!"<*%,/)*' /)$*)(,1#1)*' -&1,#$%&' a'
,$.&"*,0$5' "&;#9,(,%#/,0$' ?' -)1&"$,A#/,0$' 1&' *!'
,$B"#&*%"!/%!"#@ a'
a'
U;*'/+(0'(4,,-7*
a' `-6!(*#"'#//,)$&*',$%&="#(&*'6#"#'6")%&=&"'()*'
&/)*,*%&-#*' 1&' ()*' 1&*%,$)*' %!"<*%,/)*' &$' &('
&*%#1)@'
a' `$.&"%,"'&$'&('P/#6!(/)'%"#1,/,)$#('6#"#'-&D)"#"'
*!',-#=&$'?'"&*/#%#"'()*'-&"/#1)*'%!"<*%,/)*'
$#/,)$#('&',$%&"$#/,)$#(@
a' N(&.#"' #' /#9)5' &$' /))"1,$#/,0$' /)$' ()*'
-!$,/,6,)*5' )9"#*' 1&' !"9#$,A#/,0$' 6#"#'
-&D)"#"' (#' ,-#=&$' 1&' ()*' 1&*%,$)*' %!"<*%,/)*'
1&('3*%#1)@'
a' H&*%,)$#"' #$%&' &(' H)9,&"$)' Q&1&"#(5' (#'
6)*%!(#/,0$' 1&' ->*' 2!&9()*' ]>=,/)*' &$'
$!&*%"#'&$%,1#1@
a' U)$*%"!,"' p,)*/)*' 1,=,%#(&*' 6#"#' &(' #//&*)'
="#%!,%)'#'j,'Q,5'&$'(#*'A)$#*'%!"<*%,/#*@
a' ]&D)"#"' (#' ,$B"#&*%"!/%!"#' %!"<*%,/#' ?' &('
)"1&$#-,&$%)' %&"",%)",#(' 6#"#' B)"%#(&/&"' !$'
%!",*-)'*)*%&$,9(&@
a' `-6(&-&$%#"' !$' 6")="#-#' 1&' -#$%&$,-,&$%)'
?'/)$*&".#/,0$'1&'(#',$B"#&*%"!/%!"#'%!"<*%,/#'
P(&$%#"'(#',$.&*%,=#/,0$'1&'6")?&/%)*'%!"<*%,/)*'
\SURPRYHUVXQDQFLDPLHQWR
H&*%,)$#"' #$%&' &(' H)9,&"$)' Q&1&"#(' "&/!"*)*'
6+9(,/)*'6#"#'(#'/)$*%"!//,0$'1&',$B"#&*%"!/%!"#'
%!"<*%,/#@
2")-)/,)$#"' &(' %!",*-)' "&=,)$#(' ,$%&",)"' VN#*'
X!%#*'1&'H!&""&")WL'
2)*%!(#"'$!&.)*'2!&9()*']>=,/)*@'
`-6!(*#"' &(' 1&*#"")(()' 1&' ()*' *&=-&$%)*' 1&'
%!",*-)'/)-)L'/!(%!"#(5'1&'$#%!"#(&A#5'2"&-,!-5'
*#(!15'=#*%")$0-,/)5'"&!$,)$&*'&$%"&')%")*@
R+.$/.'<-/(5T(2)%&$/,#"'(#*'>"&#*'1&')6)"%!$,1#1'
GHOVHFWRUWXUtVWLFRSDUDJHQHUDUULTXH]DEHQHFLRV
?'-&D)"#"'(#'/#(,1#1'1&'.,1#'1&'(#*'6&"*)$#*@'
U;*'/+(0'(/,,-7*(
a' 2(#$&#"' #1&/!#1#' ?' "&*6)$*#9(&-&$%&' ()*'
$!&.)*' 1&*%,$)*' %!"<*%,/)*' /)$' 1&*#"")(()'
*)*%&$,9(&@
a' `$,/,#"' $!&.#*' "!%#*' %!"<*%,/#*' &$' &(' &*%#1)' 25
6#"#' ,-6!(*#"' &(' 1&*#"")(()' ,$%&="#(' 1&' %)1#*'
(#*'"&=,)$&*5'#('B)-&$%#"'&('%!",*-)';,*%0",/)5'
=#*%")$0-,/)5' 1&' #.&$%!"#5' 1&' $#%!"#(&A#5'
&/)%!",*-)5' 1&' /)$.&$/,)$&*5' 1&6)"%,.)5' 1&'
&$%"&%&$,-,&$%)'?'*#(!1@
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

a' `-6(&-&$%#"5'&$'/))"1,$#/,0$'/)$'&('H)9,&"$)'
Q&1&"#('?'()*'=)9,&"$)*'-!$,/,6#(&*5'#//,)$&*'
6#"#' &(' "&*/#%&' 1&' *,%,)*' #":!&)(0=,/)*' ?'
1&' ,$%&"E*' #$%")6)(0=,/)5' /)$' &(' 6")60*,%)'
1&' =&$&"#"' !$#' "!%#' 1&' %!",*-)' ;,*%0",/)S
#":!&)(0=,/)@
a' 'LYHUVLFDU OD RIHUWD WXUtVWLFD PHGLDQWH
-E%)1)*' 1&' 1&%&//,0$' ?' 6)%&$/,#(,A#/,0$' 1&('
%!",*-)' #(%&"$#%,.)' d3/)(0=,/)5' X!"#(' ?' 1&'
P.&$%!"#e'6#"#')9%&$&"'-#?)"'/)-6&%,%,.,1#1'
,$%&"$#/,)$#(5' $#/,)$#(5' ,$/(!?&$1)' #'
-!$,/,6,)*'/)$'%!",*-)'%"#1,/,)$#(@
a' `$/&$%,.#"'(#'/"&#/,0$'?'1&*#"")(()'1&'&-6"&*#*'
6"&*%#1)"#*'1&'*&".,/,)*'%!"<*%,/)*@
U;*'/+(0'(4,,-7*3
JLQ'.-H#( 5T( `-6!(*#"' 6")?&/%)*' ' %!"<*%,/)*'
a' ]&D)"#"' (#' ,$B"#&*%"!/%!"#' %!"<*%,/#' ?' &('
,$%&="#(-&$%&' 6(#$&#1)*' 1&$%")' 1&(' 1&*#"")(()'
)"1&$#-,&$%)' %&"",%)",#(' 6#"#' B)"%#(&/&"' !$'
*)*%&$,9(&5' ' 6")6,/,#$1)' (#' -,%,=#/,0$' ' 1&' ()*'
%!",*-)'*)*%&$,9(&@
,-6#/%)*' $&=#%,.)*' #(' -&1,)' #-9,&$%&' &$' (#'
a' P/%!#(,A#"'&(',$.&$%#",)'1&'#%"#/%,.)*'%!"<*%,/)*'
/)-!$,1#1'%!"<*%,/#'"&/&6%)"#@
1&('&*%#1)@
a' 3(#9)"#"'&('P%(#*'K!"<*%,/)'1&'H!&""&")@
a' 2")%&=&"' ' ()*' &/)*,*%&-#*' 1&' ()*' 1&*%,$)*'
FRQ YRFDFLyQ WXUtVWLFD FRQ HO Q GH DEDWLU HO
1&%&",)")'1&('-&1,)'#-9,&$%&@
a' I,*%&-#%,A#"' &(' (&.#$%#-,&$%)' 1&' ,$B)"-#/,0$'
*)9"&' (#*' #//,)$&*' ((&.#1#*' #' /#9)' &$' (#'
I&/"&%#"<#5'%#(&*'/)-)'/!"*)*'1&'/#6#/,%#/,0$5'
FHUWLFDFLyQ GH HPSUHVDV SURFHVRV GH
FHUWLFDFLyQ GH HPSUHVDV LQVFULSFLyQ GH
&-6"&*#*' #' ()*' ' X&=,*%")*' b#/,)$#(' ?' 3*%#%#('
GH7XULVPR FHUWLFDFLyQ GH JXtDV GH WXULVWDV
&.&$%)*'1&'%!",*-)'1&'"&!$,)$&*'/&(&9"#1)*'?'
Q~PHURGHSDUWLFLSDQWHVHQWUHRWURVFRQHOQ
1&'/)$B)"-#"'(#*'*&",&*'1&'1#%)*':!&'6&"-,%,">$'
(#' /)$*%"!//,0$' 1&' ,$1,/#1)"&*' 1&' (#' #/%,.,1#1'
&$'&('/)"%)'6(#A)@

JLQ'.-H#(AT(Q)-&$%#"'&('1&*#"")(()'1&'U)""&1)"&*5'
26
X!%#*'?'U,"/!,%)*'K!"<*%,/)*
R+.$/.'<-/( AT( ,GHQWLFDFLyQ( 1&' ()*' #%"#/%,.)*'
%!"<*%,/)*' #/%!#(&*' ?' 6)%&$/,#(&*' /)$*,1&"#$1)'
R+.$/.'<-/( BT( X&#(,A#"' /)$.&$,)*' ' /)$' ()*' %"&*''
(#' #/%!#(' (&=,*(#/,0$' ' %!"<*%,/#5' #6").&/;#$1)' &('
0"1&$&*'1&'H)9,&"$)@
6#%",-)$,)'$#%!"#('?'/!(%!"#('1&('&*%#1)@
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

U;*'/+(0'(4,,-7*3

a' U)()/#"'(#'*&i#(,A#/,0$'#1&/!#1#'&$'(#*'.<#*'
1&'#//&*)'1&'()*'%!",*%#*@
a' 2")6)"/,)$#"' ,$B)"-#/,0$' #' ()*' %!",*%#*' *)9"&'
()*' #%"#/%,.)*' %!"<*%,/)*' &$' (#*' "&=,)$&*' 1&('
3*%#1)'1&'H!&""&")@
a' H&*%,)$#"'#$%&'&('`bPO'&('"&*/#%&5'"&-)1&(#/,0$'
?' /)$*&".#/,0$' 1&' *,%,)*' 6"&;,*6>$,/)*'
/)()$,#(&*'?'/)$%&-6)">$&)*':!&'"&6"&*&$%&$'
!$'#%"#/%,.)'#/%!#('?'6)%&$/,#(@

JLQ'.-H#( BT( 3T;)"%#"' (#' *)*%&$,9,(,1#1' &$' (#'

(#' /"&#/,0$' 1&' ' $)"-#*' :!&' )9(,=!&$' (#'
#/%,.,1#1'%!"<*%,/#@
/)$*&".#/,0$'?'(#'(,-6,&A#'1&('B)$1)'-#",$)@
R+.$/.'<-/( VT( H&$&"#"' !$#' $!&.#' /)$/,&$/,#' &$'
-#%&",#'#-9,&$%#('%!"<*%,/#@
JLQ'.-H#( VT( *HVWLRQDU FRQ HFDFLD 3UR\HFWRV
3*%"#%E=,/)*@
U;*'/+(0'(4,,-7*
R+.$/.'<-/(WT(X&/!6&"#"5'#6").&/;#"'?'1&*#"")((#"'
a' `$*%"!-&$%#"' #//,)$&*' %"#$*.&"*#(&*' /)$'
&('6)%&$/,#('%!"<*%,/)',$%&="#('1&('3*%#1)'1&'H!&""&")5'
I3]PXbPK5'2XfQ32P'?'I3]PX3b@'
6#"#' =&$&"#"' !$#' -#?)"' 1&""#-#' &/)$0-,/#5' #('
a' `-6(&-&$%#"' !$#' /#-6#i#' 1&' 6")-)/,0$' 1&'
,-6!(*#"' (#' ,$$).#/,0$' 1&' (#' )B&"%#5' B)-&$%#"' !$'
(#*'.&$%#D#*'1&'%&$&"'&-6"&*#*'#-,=#9(&*'/)$'
PD\RU XMR GH LQYHUVLRQHV HQ OD DFWLYLGDG FRQ
&('-&1,)'#-9,&$%&@
XQDSURPRFLyQHFD]GHODRIHUWD\ORVGHVWLQRV\
a' 4,B!$1,"''(#'$)"-#%,.,1#1'#-9,&$%#('1&'/#">/%&"'
6")6,/,#"':!&'()*',$="&*)*'=&$&"#1)*'6)"'&('%!",*-)'
Q&1&"#('&$'&('I&/%)"'%!"<*%,/)@
*&#$'B!&$%&'1&'9,&$&*%#"'*)/,#(@
a' U)$/,&$%,A#"'#'(#'6)9(#/,0$'1&':!&'(#*'$)"-#*'
#-9,&$%#(&*'*)$'&*&$/,#(&*'6#"#'&('1&*#"")(()'
R+.$/.'<-/(X*HVWLRQDUFRQHFDFLDHOWXULVPR
1&'(#'#/%,.,1#1'%!"<*%,/#@
a' 2")-).&"' ' #$%&' (#*' ,$*%#$/,#*' B&1&"#(&*'
U;*'/+(0'(/,,-7*

a' U"&#/,0$' 1&(' I,*%&-#' 1&' `$.&*%,=#/,0$' ?'

3*%#1<*%,/#*' K!"<*%,/#*5' :!&' &$' /))"1,$#/,0$''
/)$' ,$*%,%!/,)$&*' 1&' 31!/#/,0$' I!6&",)"' 1&('
(VWDGRJHQHUHLQIRUPDFLyQFLHQWtFDFRQDEOH
6#"#' (#' %)-#' 1&' 1&/,*,)$&*' 1&' ()*' #/%)"&*' ?'
#=&$%&*'1&('*&/%)"'%!"<*%,/)@''
27
a' X&;#9,(,%#"' ?' "&-)1&(#"' ()*' U&$%")*' 1&'
U)$.&$/,)$&*' 1&' P/#6!(/)' ?' K#T/)' ?' (#'
/)$*%"!//,0$' 1&(' U&$%")' 1&' U)$.&$/,)$&*'
1&' `T%#6#Sc,;!#%#$&D)5' *&1&*' :!&' *&">$'
,-6!(*)"#*'1&('%!",*-)'1&'/)$.&$/,)$&*@
 PROGRAMA SECTORIAL
Turismo
2016 - 2021
a' 3*%#9(&/&"' (#' #/%,.,1#1' %!"<*%,/#' &$' %)1#*' *!*'
-)1#(,1#1&*' /)-)' !$#' (<$&#' 1&' ,-6)"%#$/,#'
&*%"#%E=,/#'6#"#'&('1&*#"")(()'&*%#%#(@
a' Q,"-#"' ()*' ,$*%"!-&$%)*' 1&' /)(#9)"#/,0$' ?'
/))"1,$#/,0$'/)$')%")*'0"1&$&*''1&'H)9,&"$)@
a' Q)-&$%#"' (#' ,$%&="#/,0$' 1&' ()*' *&".,/,)*'
%!"<*%,/)*' -&1,#$%&' &(' 1,*&i)5' (#' =&*%,0$' ?' (#'
&D&/!/,0$'&B&/%,.#':!&'6)%&$/,&$'(#'#-6(,#/,0$'
\ODGLYHUVLFDFLyQGHODRIHUWDWXUtVWLFDGHQWUR
1&' /)""&1)"&*5' "!%#*' %&->%,/#*' ?' /,"/!,%)*'
%!"<*%,/)*5'*&=+$'(#'.)/#/,0$'%!"<*%,/#'"&=,)$#('
?'()*'*&=-&$%)*'?'$,/;)*'1&'-&"/#1)@
a' 4,*&i#"' &' ,-6!(*#"' 6")?&/%)*' 6#"#' (#' a'
/)$*)(,1#/,0$' 1&' ()*' 6",$/,6#(&*' 1&*%,$)*'
%!"<*%,/)*'?#'&T,*%&$%&*L'
' P/#6!(/)L' "&(#$A#-,&$%)' 1&(' U&$%")' 1&'
U)$.&$/,)$&*C' "&#/%,.#/,0$' 1&(' /&$%")'
;,*%0",/)C' -&D)"#-,&$%)' ,$%&="#(' 1&' (#'
,-#=&$'!"9#$#'?'&:!,6#-,&$%)'1&'(#'A)$#'
1&'(#'/)*%&"#'1&'(#'9#;<#@'
' `T%#6#' c,;!#%#$&D)L' ,-6!(*)' 6#"#' (#'
/)$*%"!//,0$' -&1,#$%&' &*:!&-#*' 1&'
#*)/,#/,0$' 6+9(,/)S6",.#1)*5' &*6#/,)*' )'
/&$%")*'6#"#'/)$.&$/,)$&*')'&T6)*,/,)$&*5'
6")-)/,0$' 1&' (#' /)$*%"!//,0$' 1&(' $!&.)'
-!&((&' ?' $!&.#' %&"-,$#(' $#.,&"#5' )9"#*'
6#"#' (#' -)1&"$,A#/,0$' 1&' (#' /#""&%&"#'
P/#6!(/)Sc,;!#%#$&D)@'
' K#T/)L' ,-6!(*)' 6#"#' (#' /)$*%"!//,0$'
-&1,#$%&' &*:!&-#*' 1&' #*)/,#/,0$'
6+9(,/)S6",.#1)*5'&*6#/,)*')'/&$%")*'6#"#'
/)$.&$/,)$&*' )' &T6)*,/,)$&*5' 1&*#"")(()'
1&',$B"#&*%"!/%!"#'/#""&%&"#':!&'B#/,(,%&'(#'
/)-!$,/#/,0$'?'/)$&/%,.,1#1'&$'(#'"&=,0$5'
/)$*%"!//,0$' 1&(' 2#":!&' 3/)(0=,/)' r3('
O!,T%&/)r5'%"#9#D)*'6#"#'(#'-)1&"$,A#/,0$'
1&' (#*' /#""&%&"#*' #' `T%#6#$' 1&' (#' I#(' &'
`T/#%&)6#$5' 1,*&i)' 1&' 6")="#-#*' 6#"#'
28 6")()$=#"'(#'&*%#$/,#'1&'()*'%!",*%#*@
' a'
a' I&$%#"'(#*'9#*&*'6#"#'&('1&*#"")(()'&',-6!(*)'
-&1,#$%&' &*B!&"A)*' *!/&*,.)*' 1&' $!&.)*'
6)()*' /)$' 6)%&$/,#(' %!"<*%,/)' &$' &(' -&1,#$)'
\ ODUJR SOD]RV /D JUDQ FRVWD GHO 3DFtFR
-&T,/#$)L
' U)""&1)"'%!"<*%,/)',$%&"&*%#%#('],/;)#/>$S
H!&""&")Sf#T#/#SU;,#6#*@'
' H&*%,)$#"' (#' -)1&"$,A#/,0$' 1&' (#'
U#""&%&"#' Q&1&"#(' 7GG5' /)*%&"#' 1&('
SDFtFRTXHFRPXQLFDHVRVHVWDGRV
' P//&*)'#'6(#?#*@'
' U(!9&*'1&'6(#?#'6+9(,/)*@'
I#$']#"/)*L'
' b!&.)'1&*#"")(()';)%&(&")'?'1&'*&".,/,)*@
' U&$%")*'&/)%!"<*%,/)*@
' H&*%,)$#"'`$B"#&*%"!/%!"#'/#""&%&"#@
'
a' f"1&$#-,&$%)' %&"",%)",#(' 6#"#' (#' 6(#$&#/,0$' ?'
(#'=&*%,0$'1&('*&/%)"'%!"<*%,/)@'
a' H&*%,)$#"' #$%&' (#' 2")-)%)"#' K!"<*%,/#' &('
B)"%#(&/,-,&$%)' ,$*%,%!/,)$#(' ?' -)1&"$,A#/,0$'
1&('-#"/)'(&=#('6#"#'1#"'/&"%&A#'#'(#',$.&"*,0$@
a' ]&D)"#"'(#'6"&*%#/,0$'1&'*&".,/,)*'6+9(,/)*@'
a' 4&*#"")(()'1&'2!&"%)'g$,0$L'
' `-6!(*)'#('1&*#"")(()')"1&$#1)'&',$%&="#('
1&' $!&.)' /&$%")' %!"<*%,/)5' ;)%&(&")' ?' 1&'
*&".,/,)*@'
' U)$*&".#/,0$' ?' -#$%&$,-,&$%)' 1&' *&,*'
p,(0-&%")*'1&'B"&$%&'1&'6(#?#@'
' 4&*#"")(()' 1&' ,$B"#&*%"!/%!"#' "&/"&#%,.#5'
1&' &*6#"/,-,&$%)' ?' 1,.&"*,0$' ?' /#-6)*'
1&'=)(B@'
R+.$/.'<-/(F$/*+H'$+/8(2T(3/)()=<#@
U;*'/+(0'(4,,-7*
U)$*,1&"#"' &(' /!,1#1)' 1&' (#' &/)()=<#' &$' &('
1&*#"")(()'1&'()*'6")?&/%)*'%!"<*%,/)*@
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

53235(RQ'('+.$/.S<-,#(5T(I*H'$+-7*(
F&$;+.-,/

"$#<$/:/(R+?',-/8(0'(I*H'$+-7*(
F&$;+.-,/((

JLQ'.-H#( 2T( Q)-&$%#"' (#' ,$.&"*,0$' &$' &(' *&/%)"'

%!"<*%,/)@

R+.$/.'<-/( 2T' `-6!(*#"' (#' ,$.&"*,0$' &$' &(' *&/%)"'

EHQHFLDQGRDWRGDVODVUHJLRQHV\PXQLFLSLRVGH
H!&""&")5' :!&' %&$=#$' 6)%&$/,#(' 6#"#' (#' #/%,.,1#1' FRPRODLGHQWLFDFLyQGHODVQXHYDViUHDVGH
%!"<*%,/#@ )6)"%!$,1#1' 1&' ,$.&"*,0$' &$' (#*' "&=,)$&*' ?'
-!$,/,6,)*'1&'H!&""&")@'
U;*'/+(0'(4,,-7*3 a' I!=&","' #' ()*' -!$,/,6,)*' :!&' #6(,:!&$'
HVWtPXORVVFDOHVFRQHOSURSyVLWRGHVXPDU
a' 3*%#9(&/&"'!$'/)$.&$,)'1&'/)(#9)"#/,0$'&$%"&' *!'&*B!&"A)'#'(#',$.&"*,0$'%!"<*%,/#
(#' I&/"&%#"<#' 1&' 4&*#"")(()' g"9#$)' ?' f9"#*'
2+9(,/#*'#''%"#.E*'1&'(#'6#"#&*%#%#('2")-)%)"#'
K!"<*%,/#'/)$'(#'I&/"&%#"<#'1&'K!",*-)@ 5323A3(RQ'(R+.$/.S<-,#(AT("$#:#,-7*(
a' 2")-).&"' &(' 1&*#"")(()' 1&' 6")?&/%)*' :!&' F&$;+.-,/((
,-6!(*&$'(#'#/%,.,1#1'%!"<*%,/#'&*%#%#(@
a' 2)$&"' &$' -#"/;#' !$' 6(#$' 1&' ,$.&"*,)$&*' "$#<$/:/(R+?',-/8((0'("$#:#,-7*(
%!"<*%,/#*' :!&' 6&"-,%#' ,-6!(*#"' #(,#$A#*' F&$;+.-,/
&*%"#%E=,/#*' &$%"&' (#*' -,/")5' 6&:!&i#*' ?'
-&1,#$#*' &-6"&*#*' /)$' (#*' /)"6)"#/,)$&*'
="#$1&*' &$' (#' &$%,1#1C' /!?)' 1&*#"")(()' &*'
6",)",%#",)'&*%,-!(#"@
a' 3(#9)"#"' !$' /#%>()=)' ?' 6)"%#B)(,)' ' 6#"#' &('
,$.&"*,)$,*%#':!&'/)-6"&$1#L',$.&$%#",)'=()9#('
1&'*&=-&$%)*'1&'-&"/#1)C'(,$&#-,&$%)*'1&'()*'
2")="#-#*'?'2(#$&*'4,"&/%)"&*'1&'4&*#"")(()'
g"9#$)' ?' 1&' `-6#/%)'P-9,&$%#(C' `$B)"-#/,0$'
*)9"&'(#'$#%!"#(&A#'D!"<1,/#'1&'(#'%&$&$/,#'1&'(#' JLQ'.-H#( 2T( 3*%"!/%!"#"' ' ()*' ,$*%"!-&$%)*' 1&'
%,&""#5'*&=!",1#1'?'=#"#$%<#*'#'(#*',$.&"*,)$&*C' 6")-)/,0$5' /,"/!$*/",9,&$1)' 1&' -#$&"#' ,$%&="#('
1,B!*,0$'1&''6")/&1,-,&$%)*'6#"#'(#')9%&$/,0$' #' ()*' 1&*%,$)*' %!"<*%,/)*' #/%!#(&*' ?' /)$' .)/#/,0$'
GHHVWtPXORVVFDOHV %!"<*%,/#@
a' ,QFRUSRUDU HQ ORV SRUWDOHV RFLDOHV GHO
H)9,&"$)'1&'H!&""&")5''(#*')6)"%!$,1#1&*'1&' R+.$/.'<-/( 2 ,GHQWLFDU H LPSOHPHQWDU ODV
,$.&"*,0$@ 1,B&"&$%&*' ;&""#-,&$%#*' 1&' 6")-)/,0$' :!&' 29
a' `$/(!,"' &$' (#*' /#-6#i#*' 6")-)/,)$#(&*' 1&' 6&"-,%#$' ,$/"&-&$%#"' (#' 1&-#$1#' %!"<*%,/#' 6#"#'
H!&""&")' (#*' )6)"%!$,1#1&*' 1&' ,$.&"*,0$' ()*'1&*%,$)*'1&('&*%#1)@
%!"<*%,/#'
a' 3.#(!#"' &(' /)-6)"%#-,&$%)' 1&' (#' #/%,.,1#1'
%!"<*%,/#5'(#'&B&/%,.,1#1'1&'(#*',$.&"*,)$&*5'#*<'
 PROGRAMA SECTORIAL
Turismo
2016 - 2021
U;*'/+(0'(4,,-7*(
a' P!-&$%#"' &(' /)$)/,-,&$%)' ?' 6)*,/,)$#-,&$%)'
1&'(#')B&"%#'%!"<*%,/#'1&'H!&""&")'#'%"#.E*'1&'
ORVSRUWDOHVRFLDOHVGHODVRFLQDVGHWXULVPR
&$'*!*'%"&*'0"1&$&*'1&'=)9,&"$)@'''
a' P'%"#.E*'1&'/#-6#i#*'1&'"&(#/,)$&*'6+9(,/#*5'
,$1!/,"(#*'#'(<1&"&*'1&')6,$,0$'6#"#':!&'=&$&"&$'
-&$*#D&*' B#.)"#9(&*' *)9"&' ()*' 1&*%,$)*'
%!"<*%,/)*'H!&""&"&$*&*@'
a' `$*%"!-&$%#"'/#-6#i#*'1&'"&(#/,)$&*'6+9(,/#*'
&$' ()*' -&"/#1)*' &-,*)"&*' :!&' /)-!$,:!&$''
!$#',-#=&$''6)*,%,.#'?'-!(%,6(,:!&$''(#'/)9&"%!"#'
B#.)"#9(&'*)9"&'(#')B&"%#'%!"<*%,/#'H!&""&"&$*&@'
a' X&#(,A#"'(#*'=&*%,)$&*'=!9&"$#-&$%#(&*'6#"#'(#'
#6&"%!"#'1&'$!&.#*'"!%#*'#E"&#*'?'-#"<%,-#*5'
B)-&$%#$1)'(#'/)$&/%,.,1#1'1&('-!$1)'?'&('6#<*'
/)$'H!&""&")@'''
a' Q)"%#(&/&"' #' /)-,%E*' 1&' 6")-)/,0$'
dQ,1&,/)-,*)*'1&'2")-)/,0$'K!"<*%,/#'?'fUksIe'
6#"#'"&#(,A#"'!$#'6")-)/,0$',$%&="#(@
a' 4,B!*,0$' 1&(' 6#%",-)$,)' %!"<*%,/)' 1&' (#*' *,&%&'
"&=,)$&*'1&('3*%#1)@'
a' 'HQLUHVWUDWHJLDVFRQMXQWDVGHFRPXQLFDFLyQ
?' 6")-)/,0$' 1&' ()*' 1&*%,$)*' %!"<*%,/)*' 1&'
H!&""&")@
a' `$*%"!-&$%#"' !$' 6")="#-#' 1&' 6"&.&$/,0$' ?'
-#$&D)' 1&' /",*,*' :!&' /)$%",9!?#' #' -,%,=#"'
&.&$%)*'#1.&"*)*'6#"#'H!&""&")@
a' ,QWHQVLFDUODVFDPSDxDVGHSURPRFLyQGHORV
1&*%,$)*' %!"<*%,/)*' 1&' H!&""&")' /)$' /)9&"%!"#'
$#/,)$#('&',$%&"$#/,)$#(@'
a' `-6(&-&$%#"'/#-6#i#*'/)$D!$%#*'1&'6")-)/,0$'
?'6!9(,/,1#1'/)$'(<$&#*'#E"&#*@
a' `-6(&-&$%#"'#(,#$A#*'/)$'()*'&*%#1)*'#(&1#i)*'
#'H!&""&")'6#"#'6")-).&"'"!%#*'%!"<*%,/#*@'
a' 4)%#"' 1&' 6"&*!6!&*%)' #' (#' U)-,*,0$' 1&'
Q,(-#/,)$&*' 3*%#%#(' &' ,-6!(*#"' (#' /"&#/,0$' 1&'
(#*' /)-,*,)$&*' -!$,/,6#(&*' 6#"#' #*&=!"#"' *!'
30 6#"%,/,6#/,0$' &$' &.&$%)*' ?' (#' #%&$/,0$' #' (#*'
6")1!//,)$&*':!&'*&'"&#(,A#$'&$'&('&*%#1)@'
a' 2")-)/,)$#"'(#'')B&"%#'%!"<*%,/#'#'$,.&('$#/,)$#('
?'-!$1,#('/)-)'#//,0$'&*%"#%E=,/#@'
a' 3-6"&$1&"' !$#' /#-6#i#' -&1,>%,/#' ,$%&$*#'
6#"#' (#' 1,B!*,0$' 1&' ()*' 1&*%,$)*' %!"<*%,/)*' 1&'
H!&""&")'/)$'/)9&"%!"#'$#/,)$#('&',$%&"$#/,)$#(@
a' 2")-)/,)$#"'()*'1&6)"%&*'&T%"&-)*'?'#/!>%,/)*'
/)$' (#' )"=#$,A#/,0$' 1&' %)"$&)*' :!&' 6&"-,%#$'
1&*#"")((#"' (#*' ;#9,(,1#1&*' 1&' (#*' 6&"*)$#*'
?' #%"#,=#$' .,*,%#$%&*' :!&' =&$&"&$' 1&""#-#'
&/)$0-,/#@
a' 3URPRFLRQDU  HFD]PHQWH OD RIHUWD \ ORV
1&*%,$)*'%!"<*%,/)*5'?'6")6,/,#"':!&'()*',$="&*)*'
=&$&"#1)*' 6)"' &(' %!",*-)' *&#$' B!&$%&' 1&'
9,&$&*%#"'*)/,#(@'
a' `$/"&-&$%#"'&('6)*,/,)$#-,&$%)'1&('&*%#1)'&$'
&('-#6#'%!"<*%,/)'$#/,)$#('&',$%&"$#/,)$#(5'6)"'
-&1,)'1&'#/%,.,1#1&*'1&'6")-)/,0$5'1,B!*,0$'?'
/)-&"/,#(,A#/,0$@
JLQ'.-H#( 5L' H&$&"#"' ?' B)"%#(&/&"' (#' 6"&*&$/,#'
1&' -#"/#' -&1,#$%&' &.&$%)*' 1&' #(%)' ,-6#/%)'
6")-)/,)$#(@'
R+.$/.'<-/(5T(`-6(&-&$%#"'!$''/#(&$1#",)'%!"<*%,/)'
#$!#(':!&'/)$%&-6(&'(#'"&#(,A#/,0$'1&'6")="#-#*'
?'&.&$%)*'1&'#(%)',-6#/%)'6")-)/,)$#(@
U;*'/+(0'(4,,-7*
a' 2#"%,/,6#"'&$'%)1)*'()*'&.&$%)*5'&T6)*,/,)$&*'?'
B&",#*'$#/,)$#(&*'&',$%&"$#/,)$#(&*':!&'%&$=#$'
"&(&.#$/,#' 6#"#' ()*' -&"/#1)*' $#%!"#(&*' ?'
6)%&$/,#(&*'1&'H!&""&")@
a' 2)%&$/,#(,A#"' (#' 6#"%,/,6#/,0$' 1&' H!&""&")' &$'
&('K,#$=!,*'K!"<*%,/)'1&']ET,/)@'''''''''''''''''''''''''''''''''''''''''''''
a' `-6(&-&$%#"' #$!#(-&$%&' N#' I&-#$#' 1&'
H!&""&")'&$'(#'U,!1#1'1&']ET,/)'dU4]le'
a' P6)?#"' 6#"#' (#' /)$*)(,1#/,0$' 1&' &.&$%)*'
?#' ,$*%,%!,1)*' :!&' =&$&"#$' !$' #(%)' ,-6#/%)'
6")-)/,)$#(@
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

a' `-6(&-&$%#"'!$'V3$/!&$%")'1&'b&=)/,)*W':!&'
"&+$#'#'(#'/+6!(#'&-6"&*#",#('1&('6#<*@
a' ,QWHQVLFDU FDUDYDQDV GH SURPRFLyQ WXUtVWLFD
#' ()*' &*%#1)*' :!&' *)$' -&"/#1)*' $#%!"#(&*' ?'
6)%&$/,#(&*'1&'H!&""&")@
a' 2")-).&"'(#'U!(%!"#'H#*%")$0-,/#'1&('3*%#1)@
a' (FLHQWDU OD RSHUDFLyQ GHO SRUWDO GH OD
I&/"&%#",#'1&'K!",*-)'1&'H!&""&")@

R+.$/.'<-/( AT( 2")-)/,)$#"' #' H!&""&")' /)$' *!*'

6")1!/%)*' ?' 1&*%,$)*' &$' &(' -&"/#1)' $#/,)$#(' &'
,$%&"$#/,)$#(@ R+.$/.'<-/( 2T( 4&*#"")((#"' 6")="#-#*' 1&'
-&D)"#-,&$%)'1&'()*'"&/!"*)*';!-#$)*'1&('*&/%)"'
U;*'/+(0'(/,,-7*T( %!",*-)@

a' U)$D!$%#-&$%&'/)$'&('U)$*&D)'1&'2")-)/,0$' U;*'/+(0'(4,,-7*((

K!"<*%,/#'1&']ET,/)5'dU2K]e5'()*'Q,1&,/)-,*)*'
GH 3URPRFLyQ 7XUtVWLFD \ ODV 2FLQDV GH a' 3(#9)"#/,0$'1&'!$'1,#=$0*%,/)'1&'$&/&*,1#1&*'
U)$.&$/,)$&*' ?' k,*,%#$%&*' ?' #=&$/,#*' ?' )6)"%!$,1#1&*' 1&' B)"-#/,0$' ,$%&="#(' 1&'
6")B&*,)$#(&*' ?' &*6&/,#(,A#1#*C' #*<' /)-)' "&/!"*)*';!-#$)*'6#"#'&('%!",*-)5'#'6#"%,"'1&'
*)/,)*'/)-&"/,#(&*5'*&'"&#(,A#">$''/#-6#i#*' $!&.)*'&*:!&-#*'1&'1&*#"")(()'1&'(#'#/%,.,1#1@
1&' 6!9(,/,1#1' %!"<*%,/#5' /)$' 1,*&i)*' /"&#%,.)*' a' U))"1,$#/,0$' /)$' #!%)",1#1&*5' &-6"&*#*5'
?' %&-#*' :!&' /)-!$,:!&$' ()*' 6")1!/%)*' ?' />-#"#*5' #*)/,#/,)$&*' ?' *,$1,/#%)*' 6#"#'
1&*%,$)*'H!&""&"&$*&*@ SURPRYHU OD FHUWLFDFLyQ GH FRPSHWHQFLDV
''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' (#9)"#(&*'#6(,/#1#*'#('*&/%)"'%!"<*%,/)@'
R+.$/.'<-/(F$/*+H'$+/8(BT(P%&$1&"'#'()*'6!&9()*' a' 2")-).&"'&('1,*&i)'1&'$!&.#*'$)"-#*'%E/$,/#*'
)",=,$#",)*'?'#B")-&T,/#$)*@ 1&' /)-6&%&$/,#' (#9)"#(' /)$' 9#*&' &$' (#*'
$&/&*,1#1&*'1&('*&/%)"@
U;*'/+(0'(4,,-7* a' `-6!(*#"'(#'/"&#/,0$'1&';)%&(&*'&*/!&(#*'6#"#'&('
"&B)"A#-,&$%)'1&'(#'B)"-#/,0$'?'&*6&/,#(,A#/,0$'
a' 2")-).&"' #' ()*' 6!&9()*' )",=,$#",)*' ?' *!*' 1&' ()*' &*%!1,#$%&*' ?' %"#9#D#1)"&*' 1&(' *&/%)"'
/)*%!-9"&*@ %!",*-)@
a' U"&#"' !$' 6")="#-#' 1&' /#6#/,%#/,0$' 6#"#' ()*'
6"&*%#1)"&*'1&'*&".,/,)*'%!"<*%,/)*',$*/",%)*'&$'
5323B( RQ'( R+.$/.S<-,#( BT( N#$:/,-7*( &('X&=,*%")'b#/,)$#('1&'K!",*-)'dXbKe@
F&$;+.-,/(( a' h",$1#"' /#6#/,%#/,0$' 6&"-#$&$%&' #(' *&/%)"'
%!"<*%,/)' 6#"#' )B"&/&"' *&".,/,)*' 1&' 6",-&"#'
"$#<$/:/( R+?',-/8( 0'( 9&8.&$/( Y( /#(,1#1@'
9/?/,-./,-7*(F&$;+.-,/ a' H&$&"#"' /#6#/,1#1' 6#"#' #%&$1&"' %)1#*' (#*'
$&/&*,1#1&*' 1&' ()*' .,*,%#$%&*' 6#"#' ;#/&"()*'
JLQ'.-H#(2T(U))"1,$#"'(#*'#//,)$&*'1&'()*'1,B&"&$%&*' *&$%,"'/)-)'&$'/#*#@ 31
#/%)"&*'*)/,#(&*L')"=#$,*-)*'$)'=!9&"$#-&$%#(&*5' a' 2")6)"/,)$#"' /#6#/,%#/,0$' 6&"-#$&$%&' #' ()*'
#/#1E-,/)*5',$,/,#%,.#'6",.#1#5'H)9,&"$)'Q&1&"#(5' 6"&*%#1)"&*' 1&' *&".,/,)*' %!"<*%,/)*' 6#"#' #*<'
3*%#%#('?']!$,/,6#(C'6#"#':!&'*&'/)$*%,%!?#$'/)-)' )B"&/&"' #' ()*' .,*,%#$%&*' #%&$/,0$' 1&' (#' -&D)"'
=&$&"#1)"&*'6&"-#$&$%&*''1&'(#'/!(%!"#'%!"<*%,/#@ /#(,1#1@'
a' 3(&.#"' (#' /#(,1#1' ?' (#' /#(,1&A' 1&' ()*' *&".,/,)*'
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

WXUtVWLFRV DVHJXUDQGR OD SUHVWDFLyQ HFD] \ a'
HFLHQWHGHORVSURGXFWRV\VHUYLFLRV
a'
R+.$/.'<-/( 5T( 4&*#"")((#"' 6")="#-#*' :!&'
/)$%",9!?#$'#'#*&=!"#"'(#'/#(,1#1'1&'()*'*&".,/,)*'
)B"&/,1)*' 6)"' (#*' &-6"&*#*' 6"&*%#1)"#*' 1&' a'
*&".,/,)*'%!"<*%,/)*'1&('&*%#1)@
U;*'/+(0'(/,,-7*
a' 'HVDUUROOR GH DFWLYLGDGHV GH FHUWLFDFLyQ
1&' ()*' *&".,/,)*' 1&' /#(,1#1' 4,*%,$%,.)' VOW5'
4,*%,$%,.)' V]W5' 2!$%)' N,-6,)5' K&*)")*' 1&'
]ET,/)5' 4,*%,$%,.)' O#(#(5' 4,*%,$%,.)' VK!",*-)'
U;,$)W5'4,*%,$%,.)'VK!",*-)'1&'I#(!1W@
a' U"&#/,0$'1&(''-#887'2#'<084202'*5%0%08'+"#//#/7
a' U"&#/,0$' 1&' !$' *&(()' 1&' U#(,1#1' 6#"#' c)$#*'
7XUtVWLFDV&HUWLFDGDVM
a' U)$'(#'/)(#9)"#/,0$'1&'()*'*&/%)"&*'6+9(,/)'?'
6",.#1)'=&$&"#"'*,$&"=,#*'?')6%,-,A#"'"&/!"*)*'
)",&$%#1)*'#'(#'1,B!*,0$'1&'(#'/!(%!"#'%!"<*%,/#@
a' I)(,/,%#"' #6)?)' #(' *&/%)"' 6+9(,/)5' 6",.#1)' ?'
#/#1E-,/)' 6#"#' (#' "&#(,A#/,0$' 1&' "&/)"",1)*'
%!"<*%,/)*' /)$' %#((&"&*' 1&' /!(%!"#' %!"<*%,/#5'
/#-6#i#*'&$'-&1,)*'1&'/)-!$,/#/,0$'?'"&1&*'
*)/,#(&*'?'/)$/!"*)*'*)9"&'%&-#*'%!"<*%,/)*@
a' &UHDUHOVLVWHPDGHFHUWLFDFLyQ\HYDOXDFLyQ
1&'(#')B&"%#'?'(!=#"&*'1&',$%&"E*'%!"<*%,/)5'%#(&*'
FRPRODFHUWLFDFLyQ3XHEORVFRQHQFDQWR
a' 2")-).&"' &$' (#' *)/,&1#1' (#' /)$B)"-#/,0$' 1&'
XQDFXOWXUDWXUtVWLFDGHHPSUHVDVFHUWLFDGDV
?'/)-6&%,%,.#*'/)$'6&"*)$#('6")B&*,)$#(,A#1)'?'
&*:!&-#*'1&'#*,*%&$/,#'%E/$,/)')"=#$,A#/,)$#(@'
H&*%,)$#"' #6)?)*' 6#"#' (#' /"&#/,0$' 1&'
-#%&",#(&*',-6"&*)*'/)-)'(#'/#"%,((#'%!"<*%,/#@
U)$*)(,1#"' &(' 2")="#-#' 1&' U!(%!"#' K!"<*%,/#5'
$QWULRQHV 7XUtVWLFR FRQ HVWXGLDQWHV GH
6",-#",#@
U)$*)(,1#"' &(' 2")="#-#' 1&' U!(%!"#' K!"<*%,/#5'
V3-9#D#1)"&*'K!"<*%,/)*W5'/)$'&*%!1,#$%&*'1&'
$,.&('-&1,)'*!6&",)"@
a' I)(,/,%#"' #6)?)' #(' *&/%)"' 6+9(,/)5' 6",.#1)' ?'
#/#1E-,/)' 6#"#' (#' "&#(,A#/,0$' 1&' "&/)"",1)*'
%!"<*%,/)*' /)$' %#((&"&*' 1&' /!(%!"#' %!"<*%,/#5'
/#-6#i#*'&$'-&1,)'1&'/)-!$,/#/,0$'?'"&1&*'
*)/,#(&*'?'/)$/!"*)*'*)9"&'&('%&-#'%!"<*%,/)@
a' 2)$&"' &$' -#"/;#' 6")="#-#*' 1&' (,-6,&A#' 1&'
6(#?#*' ?' /#((&*' 1&' ()*' 6",$/,6#(&*' 1&*%,$)*'
%!"<*%,/)*5' #*<' /)-)' /)$/,&$%,A#"' #' ()*'
;#9,%#$%&*'*)9"&'(#',-6)"%#$/,#'1&('/!,1#1)'#('
-&1,)'#-9,&$%&'?'1&('&-9&((&/,-,&$%)'1&'(#*'
A)$#*'%!"<*%,/#*@
R+.$/.'<-/(F$/*+H'$+/8(5T(Q)-&$%#"'#//,)$&*':!&'
B)"%#(&A/#$' (#' /!(%!"#' %!"<*%,/#' &$%"&' (#' 6)9(#/,0$5''
*)9"&'%)1)'&$%"&'()*'$,i)*'?'D0.&$&*'=!&""&"&$*&*@
U;*'/+(0'(/,,-7*(.$/*+H'$+/8'+((
a' U)$*)(,1#"' &(' 2")="#-#' 1&' U!(%!"#' K!"<*%,/#5'
$QWULRQHV 7XUtVWLFRV FRQ HVWXGLDQWHV GH
6",-#",#@
a' U)$*)(,1#"' &(' 2")="#-#' 1&' U!(%!"#' K!"<*%,/#5'
V3-9#D#1)"&*'K!"<*%,/)*W5'/)$'&*%!1,#$%&*'1&'
$,.&('-&1,)'*!6&",)"@

R+.$/.'<-/(AT'Q)-&$%#"'#//,)$&*'6#"#'B)"%#(&/&"' 5323V( RQ'( R+.$/.S<-,#( VT( C#$:/.-H-0/0(

(#'1,B!*,0$'1&'(#'/!(%!"#'%!"<*%,/#@ F&$;+.-,/3((
U;*'/+(0'(4,,-7* "$#<$/:/( R+?',-/8( 0'( C#$:/.-H-0/0(
F&$;+.-,/
a' 2")-).&"' (#' /)(#9)"#/,0$' &$%"&' ()*' *&/%)"&*'
32 6+9(,/)' ?' 6",.#1)' 6#"#' =&$&"#"' *,$&"=,#*' ?' JLQ'.-H#(2T(X&6(#$%&#"'&('-#"/)'$)"-#%,.)'1&'(#'
)6%,-,A#"'"&/!"*)*')",&$%#1)*'#'(#'1,B!*,0$'1&' #/%,.,1#1'%!"<*%,/#@'
(#'/!(%!"#'%!"<*%,/#@

?
6HWUDWDGHHVSDFLRVJHRJUiFRVHQGRQGHVHHQFXHQWUDQHPSUHVDVSUHVWDGRUDVGHVHUYLFLRVWXUtVWLFRVTXHFXPSOHQFRQFHUWLFDFLRQHVGH
.084202,'
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

(&?' [_8' 1&' Q)-&$%)' 3/)$0-,/)5' `$.&"*,0$' ?'

4&*#"")(()'1&('3*%#1)'1&'H!&""&")@

JLQ'.-H#(5T(h",$1#"'/&"%&A#'D!"<1,/#'#'()*'%!",*%#*'
:!&'/)$%"#%#$'*&".,/,)*'/)$''&-6"&*#*'6"&*%#1)"#*'
1&' *&".,/,)*' %!"<*%,/)*' ,$*/",%#*' &$' &(' X&=,*%")'
Z( R+.$/.'<-/(2T(P/%!#(,A#"'?'#"-)$,A#"'N&?&*'?' b#/,)$#('1&'K!",*-)'dXbKe@'
X&=(#-&$%)*'#'$,.&('3*%#%#(@
R+.$/.'<-/( 2T( 3T;)"%#"' (#' ,$*/",6/,0$' 1&' ()*'
U;*'/+(0'(4,,-7* 6"&*%#1)"&*'1&'*&".,/,)*'%!"<*%,/)*'#('XbK

a' 3(#9)"#"' &(' X&=(#-&$%)' 1&' (#' N&?' [\[' 1&'
Q)-&$%)' ?' 4&*#"")(()' K!"<*%,/)' 6#"#' (#*'
]!$,/,6,)*'?'&('3*%#1)'1&'H!&""&")
a' 3(#9)"#"' &(' X&=(#-&$%)' `$%&"$)' 1&' I3UKgX'
H!&""&")
a' 3(#9)"#"'&('X&=(#-&$%)'1&'`-#=&$'K!"<*%,/#
a' 3(#9)"#"' &(' X&=(#-&$%)' 1&' (#' U)-,*,0$'
`$%&"*&/"&%#",#('1&'K!",*-)@
a' `$*%#(#"'?'f6&"#"'()*'U)$*&D)*'U)$*!(%,.)*'1&'
K!",*-)'#'$,.&('3*%#%#('?']!$,/,6#(@
a' 3T6&1,"'(#*'"&B)"-#*':!&'"&*!(%&$'$&/&*#",#*'
1&' ()*' )"1&$#-,&$%)*' :!&' "&=!(&$L' N)*'
Q,1&,/)-,*)*' 1&' 2")-)/,0$' K!"<*%,/#5' (#*'
2FLQDV GH   &RQYHQFLRQHV \ 9LVLWDQWHV OD
2")/!"#1!"<#'1&('K!",*%#'?'(#'U)-,*,0$'KE/$,/#'
1&'k,=,(#$/,#'1&'K,&-6)'U)-6#"%,1)@
U;*'/+(0'(4,,-7*
a' `$*%"!-&$%#"' !$#' /#-6#i#' 1&' 6")-)/,0$'
&$' -&1,)*' &(&/%"0$,/)*' 6#"#' 1,B!$1,"' ()*'
EHQHFLRVGHLQVFULELUVHDO517
a' 4#"' *&=!,-,&$%)' #(' /!-6(,-,&$%)' 1&' ()*''
2"&*%#1)"&*' 1&' I&".,/,)*' K!"<*%,/)*' &$' *!'
)9(,=#/,0$'1&',$*/",9,"*&'&$'&('XbK@
a' U)$*,1&"#"' 1&' -#$&"#' &*6&/,#(' #' ()*'
2"&*%#1)"&*' 1&' I&".,/,)*' K!"<*%,/)*' ,$*/",%)*'
&$'&('XbK@
R+.$/.'<-/(F$/*+H'$+/8(AT'H#"#$%,A#"'(#'&:!,1#1'
1&'=E$&")@
U;*'/+(0'(4,,-7*(F$/*+H'$+/8'+3

R+.$/.'<-/( 5T( $QDOL]DU OD /H\  FRQ HO Q GH a' H#"#$%,A#"'(#'&:!,1#1'1&'=E$&")'&$'&('*&/%)"'
&$/)$%"#"' $!&.)*' &*%<-!()*' 6#"#' (#' ,$.&"*,0$' 1&' (#9)"#('%!"<*%,/)'?'&$'(#'6"&*%#/,0$'1&'*&".,/,)*@ 33
.)/#/,0$'%!"<*%,/#@

U;*'/+(0'(4,,-7*

a' 0RGLFDFLyQ HQ OR TXH FRUUHVSRQGD GH OD

 PROGRAMA SECTORIAL
Turismo
2016 - 2021

5323W3(RQ'(R+.$/.S<-,#(WT(6'<&$-0/0( a' P6)?#"' (#' =&*%,0$' 6#"#' (#' ,$*%#(#/,0$' &$'

F&$;+.-,/(( K#T/)5' `T%#6#Sc,;!#%#$&D)' ?' )%")*' -!$,/,6,)*'
/)$' .)/#/,0$' %!"<*%,/#5' U&$%")*' 1&'P%&$/,0$' ?'
"$#<$/:/(R+?',-/8(0'(6'<&$-0/0( 2")%&//,0$'#('K!",*%#5'%#('?'/)-)'B!$/,)$#''&$'
F&$;+.-,/ P/#6!(/)5'()*'/!#(&*'/)$%#"#$'/)$'*&".,/,)*'1&'
P=&$/,#' 1&' ],$,*%&",)' 2+9(,/)' &*6&/,#(,A#1)5'
2XfQ3Uf5'2")%&//,0$'U,.,(5'2")/!"#1!"<#'1&('
K!",*%#5'I&=!",1#1'2+9(,/#'?'&('*&".,/,)'1&'/)9")'
1&',$B"#//,)$&*'1&'%">$*,%)'?'6#":!<-&%")@'
a' U)#1?!.#"'/)$'(#*',$*%#$/,#*':!&'/)""&*6)$1#'
&$' (#' #6(,/#/,0$' 1&' (#*' bf]s*' 1&' %!",*-)7'
6)"' 6#"%&' 1&' (#*' &-6"&*#*' 2"&*%#1)"#*' 1&'
I&".,/,)*'K!"<*%,/)*'&$'(#'&$%,1#1@

R+.$/.'<-/( AL' U)$%",9!,"' #' %"#.E*' 1&' (#'

/)$/,&$%,A#/,0$'&$'(#'6"&.&$/,0$'1&''(#'6")*%,%!/,0$5'
%"#%#'?'%"#9#D)',$B#$%,(
JLQ'.-H#( 2T( U)#1?!.#"' /)$' (#*' #!%)",1#1&*'
6&"%,$&$%&*' &$' (#' 1,B!*,0$' 1&( (#*' -&1,1#*' 1&'
U;*'/+(0'(4,,-7*
*&=!",1#1' #' ()*' .,#D&")*5' %!",*%#*' &' ,$*%#(#/,)$&*'
%!"<*%,/#*5' #*<' /)-)' )%)"=#"' B#/,(,1#1&*' :!&'
a' 4&' -#$&"#' /))"1,$#1#5' ()*' %"&*' 0"1&$&*'
=#"#$%,/&$'(#',$B)"-#/,0$'?'#*,*%&$/,#@
1&' =)9,&"$)' ?' &(' *&/%)"' %!"<*%,/)C' "&#(,A#">$'
/#-6#i#*'1&'1,B!*,0$'?'6"&.&$/,0$'/)$%"#''(#'
R+.$/.'<-/( 2T( P6)?#"' /)$' ,$B)"-#/,0$( #' ()*'
6")*%,%!/,0$5'%"#%#'?'%"#9#D)',$B#$%,(@
%!",*%#*'&$'/#""&%&"#@
a' 3*%#9(&/&"'!$'$+-&")'%&(&B0$,/)'1&'1&$!$/,#'
#$0$,-#'6#"#'()*'/#*)*'1&L'6")*%,%!/,0$5'%"#%#'
U;*'/+(0'(4,,-7*
?'%"#9#D)',$B#$%,(@
a' 2")6)$&"5' &$' /))"1,$#/,0$' /)$' ()*'
a' I)(,/,%#"' #' I3UKgX5' "&B!&"/&$' &(' $+-&")' 1&'
-!$,/,6,)*5'(#'/"&#/,0$'1&'!$'/!&"6)'6)(,/,#/)'
!$,1#1&*'-0.,(&*'1&'()*'Vq$=&(&*'k&"1&*W'&$'
&*6&/,#(,A#1)'&$'(#'#%&$/,0$'#'%!",*%#*@
(#*' /#""&%&"#*' B&1&"#(&*' ?' &$' (#' #!%)6,*%#' 1&'
/)9")@
R+.$/.'<-/(F$/*+H'$+/8(VT(h",$1#"'B#/,(,1#1&*'#'(#'
a' H&*%,)$#"'!$#'-#?)"'.,=,(#$/,#'&$'/#""&%&"#*'
,$%&"$#/,0$'1&'()*'=!&""&"&$*&*''-,="#$%&*@
6)"' 6#"%&' 1&(' &DE"/,%)' ?' )%")*' /!&"6)*' 1&'
*&=!",1#1@
U;*'/+(0'(4,,-7*(F$/*+H'$+/8'+
R+.$/.'<-/(5T'P6)?#"'(#'=&*%,0$'6#"#'(#'*&=!",1#15'
a' U)#1?!.#"' /)$' (#' I3UKgX' Q&1&"#(' ?' /)$' &('
#*,*%&$/,#'&',$B)"-#/,0$'&$'()*'1&*%,$)*'%!"<*%,/)*@
`$*%,%!%)'b#/,)$#('1&'],="#/,0$'&$'&('2")="#-#'
V2#,*#$)W@
U;*'/+(0'(4,,-7*
a' U)#1?!.#"' /)$' (#' I&/"&%#",#' 1&(' ],="#$%&' ?'
34 P*!$%)*' `$%&"$#/,)$#(&*5' &$' /#-6#i#*' 1&'
a' I)(,/,%#"'&('"&B)"A#-,&$%)'1&'(#'.,=,(#$/,#'?'()*'
1,B!*,0$'6#"#'B#/,(,%#"'*!'%">$*,%)'?'&*%#$/,#''&$'
*&".,/,)*'&$'(#*'/#""&%&"#*'?'1&*%,$)*'%!"<*%,/)*@
()*'1&*%,$)*'%!"<*%,/)*'1&'H!&""&")@
=
1RUPDV2FLDOHV0H[LFDQDVH[SHGLGDVSRUOD6(&785121785121785121785121785
121785121785121785YHUUHODFLyQHQ$QH[R
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

Captulo III
Inclusin de
Programas
Transversales

35
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

36
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

"$#<$/:/+(
R+.$/.'<-/+( U;*'/+(0'(/,,-7*(
RQ'('+.$/.S<-,# '+?',-/8'+((YE#( JLQ'.-H#+
.$/*+H'$+/8'+ HVSHFtFDV
.$/*+H'$+/8'+((

X&6"&*&$%#"'?'
2")="#-#'3*6&/,#(' U)$*)(,1#"'&('
6")-).&"'()*'1&*%,$)*'
1&'U!(%!"#'?' 2")="#-#'1&'U!(%!"#'
%!"<*%,/)*'1&'H!&""&")' P%&$1&"'#'
U#6#/,%#/,0$' 7XUtVWLFD$QWULRQHV
&$'&.&$%)*'1&('*&/%)" $,i#*5'$,i)*'?'
K!"<*%,/# K!"<*%,/)*W5'/)$'
2#"%,/,6#"'&$'&.&$%)*5' #1)(&*/&$%&*
&*%!1,#$%&*'1&'
6")-).,&$1)'(#'/!(%!"#'
$QWULRQHV 6",-#",#@
%!"<*%,/#'1&('&*%#1)@
K!"<*%,/)*W

Q)"-#/,0$' 2")="#-#'3*6&/,#('
U)$*)(,1#"'&('
K!"<*%,/# 1&'U!(%!"#'?'
2")="#-#'1&'
U#6#/,%#/,0$' P(&$%#"'(#'
Q)"%#(&/&"'&('6")="#-#' U!(%!"#'K!"<*%,/#5'
K!"<*%,/# 6#"%,/,6#/,0$'1&'
&$')%")*'1&*%,$)*' V3-9#D#1)"&*'
(#'D!.&$%!1@
%!"<*%,/)*'1&('&*%#1) K!"<*%,/)*W5'/)$'
&*%!1,#$%&*'1&'$,.&('
V3-9#D#1)"&*'
-&1,)'*!6&",)"@
K!"<*%,/)*W
4,B!$1,"'?'B#/,(,%#"'#'()*'
2")="#-#'3*6&/,#(' 4,*%",9!/,0$'1&'
-,="#$%&*',$B)"-#/,0$'
1&'I&=!",1#1' -#%&",#(',-6"&*)'
&$'*!'%">$*,%)'?' P%&$1&"'#''
I&=!",1#1' K!"<*%,/# /)$',$B)"-#/,0$'
&*%#$/,#''&$'()*' -,="#$%&*@
K!"<*%,/# ,-6)"%#$%&'6#"#'*!*'
1&*%,$)*'%!"<*%,/)*'1&'
V2")="#-#'2#,*#$)W .,#D&*
H!&""&")@
2")="#-#'3*6&/,#('
U)$/,&$%,A#"'#'(#'
1&'4&*#"")(()'
6)9(#/,0$'1&':!&'(#*'
K!"<*%,/)
H&*%,)$#"' $)"-#*'#-9,&$%#(&*'
']#$&D#"'"#/,)$#(-&$%&'
"#A)$#9(&-&$%&' *)$'&*&$/,#(&*'6#"#'
4&*#"")(()' 2")="#-#'3*6&/,#(' ()*'"&/!"*)*'$#%!"#(&*
(#'&/)()=<# &('1&*#"")(()'1&'(#'
K!"<*%,/) 1&'`$.&"*,0$'K!"<*%,/#
#/%,.,1#1'%!"<*%,/#@
V2")1&"->=,/)W

'LYHUVLFDUODRIHUWD
2!&9()*' 2")-).&"'#'()*'
2")="#-#'3*6&/,#(' %!"<*%,/#'1&('&*%#1)'
2")-)/,0$' )",=,$#",)*'?' 6!&9()*')",=,$#",)*'?'
1&'2")-)/,0$' ,$/(!?&$1)'*!*'
K!"<*%,/# #B")-&T,/#$)* *!*'/)*%!-9"&*@
K!"<*%,/# #%"#/%,.)*'/!(%!"#(&*
37
H#"#$%,A#"'(#'&:!,1#1'
2")="#-#'3*6&/,#('' X&6(#$%&#"'&('-#"/)' 1&'=E$&")'&$'&('*&/%)"'
3:!,1#1'1&'
b)"-#%,.,1#1' 1&'b)"-#%,.,1#1' $)"-#%,.)'1&'(#' (#9)"#('%!"<*%,/)'?'
=E$&")
K!"<*%,/# K!"<*%,/# #/%,.,1#1'%!"<*%,/#@' &$'(#'6"&*%#/,0$'1&'
*&".,/,)*@
Captulo IV
Programas
y Proyectos
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

40
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

B32()$/*0'+(?$#Y',.#+('+.$/.S<-,#+

^'+?#*+/L8'+(0'(+&(RQ',&,-7*
[O'+/$$#88#(0'("&'$.#(\*-7*]
`$%&"*&/"&%#",#(5'H)9,&"$)*'Q&1&"#(5'3*%#%#('?']!$,/,6#(

P' 6#"%,"' 1&' (#' ,$,/,#%,.#' 1&' (&?' 6"&*&$%#1#' 6)"' &(' 2"&*,1&$%&' 3$",:!&' 2&i#' b,&%)' 6#"#' (#' /"&#/,0$' 1&' c)$#*'
3/)$0-,/#*'3*6&/,#(&*5'/)$'&(')9D&%,.)'1&'6")-).&"'&('1&*#"")(()'1&'(#'X&=,0$'I!"SI!"&*%&'1&('6#<*'&',-6!(*#"'
&('6)%&$/,#(':!&'%,&$&$'(#*'"&=,)$&*'->*'#%"#*#1#*'1&']ET,/)'/)$'(#'/"&#/,0$'1&'MZ'-,('&-6(&)*'1&'/#(,1#1'
1,"&/%)*'?'!$#',$.&"*,0$'6#"#'()*'6"0T,-)*'MG'#i)*'1&''MMZ'-,('-,(()$&*'1&'6&*)*C''*&'1&*#"")((#">'&('6")?&/%)'
V4&*#"")(()'1&'2!&"%)'g$,0$W5'&$'(#'c)$#'3/)$0-,/#'3*6&/,#('1&'(#'X&=,0$'1&('2!&"%)'1&'N>A#")'U>"1&$#*t
2&%#/#(/)5']!$,/,6,)'1&'N#'g$,0$'`*,1)")'])$%&*'1&'f/#@

^'+?#*+/L8'+(0'(+&(RQ',&,-7*
"$#Y',.#(R+.$/.S<-,#(?/$/(8/("$#:#,-7*(!"#$"
%&'#()&"*+,-.)/0&"1#$"2.)31&"1#"4+#,,#,&5 `$%&"*&/"&%#",#(5'H)9,&"$)*'Q&1&"#(5'3*%#%#(
?']!$,/,6#(&*

3('%!",*-)'/!-6(&'!$#'B!$/,0$'&/)$0-,/#'"&(&.#$%&'6#"#'&('3*%#1)'1&'H!&""&")5''&*&$/,#('6#"#'6")-).&"'?'
1,B!$1,"' (#' /!(%!"#5' 1&*#"")((#"' -&"/#1)' ,$%&"$)' ?' 1#"' #' ' /)$)/&"' &(' 6#%",-)$,)' 1&(' &*%#1)C' 6)"' &*%#' "#A0$' &('
*&=!$1)' ' 6")?&/%)' &*%"#%E=,/)' 1&(' =)9,&"$)' 1&(' &*%#1)' &*' &(' V2")?&/%)' 3*%"#%E=,/)' 6#"#' (#' 2")-)/,0$' A' #8'
)RPHQWR7XUtVWLFRGHO(VWDGRGH*XHUUHURFX\RREMHWLYRHVUHFXSHUDUODSRVLFLyQGH*XHUUHURHQHOiPELWR
WXUtVWLFR\FRQWULEXLUDSURPRFLRQDUVXVDWUDFWLYRV\PHMRUDUODVFRQGLFLRQHVGHYLGDGHVXSREODFLyQ

[>'Q#$/:-'*.#_(>#0'$*-P/,-7*((Y(4:?8-/` ^'+?#*+/L8'+(0'(+&(RQ',&,-7*
,-7*(0'(8/(^'0(9/$$'.'$/(0'8(R+./0#](( `$%&"*&/"&%#",#(5'H)9,&"$)*'Q&1&"#(5'3*%#%#('?']!$,/,6#(&*'

2#"#'&('H)9,&"$)'3*%#%#(5'(#',$B"#&*%"!/%!"#'1&'/)-!$,/#/,)$&*'&*'!$'&(&-&$%)'B!$1#-&$%#('6#"#'&('1&*#"")(()'
1&'(#*'"&=,)$&*5'6)"'()':!&'&(')9D&%,.)'1&'&*%&'6")?&/%)'&*'B)"%#(&/&"'(#',$B"#&*%"!/%!"#'/#""&%&"#'&*%#%#('?'"!"#(5'
-&D)"#"'(#'/)$&/%,.,1#1'?'()*'*&".,/,)*'?'6")6,/,#"'!$#'-&D)"'/#(,1#1'1&'.,1#'#'*!'6)9(#/,0$@''

^'+?#*+/L8'+(0'(+&(RQ',&,-7*
"$#Y',.#(6/*(>/$,#+ U)$.&$,)',$%&"*&/"&%#",#('&$%"&'(#'I&/"&%#"<#'1&'K!",*-)'?'(#'
I&/"&%#"<#'1&'4&*#"")(()'g"9#$)'?'f9"#*'2+9(,/#*'t'2XfKgX

3('2")?&/%)'I#$']#"/)*'*&'-&$/,)$#'/)-)'!$')9D&%,.)'6#"#'H&*%,)$#"'6")?&/%)*'&*%"#%E=,/)*''?'/"&#"'c)$#*'
3/)$0-,/#*'6#"#'&('4&*#"")(()'2")1!/%,.)'1&('3*%#1)'1&'H!&""&")5':!&'*&">$'9>*,/)*'6#"#',-6!(*#"'$!&.)*'
6)()*'/)$'6)%&$/,#('%!"<*%,/)'&$'&('-&1,#$)'?'(#"=)'6(#A)*@'

41
Captulo V
Financiamiento
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

N&'*.'+(0'(N-*/*,-/:-'*.#

"$#<$/:/+(Y("$#Y',.#+ N&'*.'+(0'(N-*/*,-/:-'*.#
2")="#-#*'3*6&/,#(&*'dI&/"&%#"<#'1&'K!",*-)'H")@e `34
H"#$1&*'2")?&/%)*'3*%"#%E=,/)* Q)$1)*'?'"#-)*'B&1&"#(&*

U)$B)"-&'#'()'1,*6!&*%)'&$'(#'N&?'\\['1&'2(#$&#/,0$'1&('3*%#1)'N,9"&'?'I)9&"#$)'1&'H!&""&")5'&$'
*!*'#"%</!()*'F'?'M^5'*&'6"&*&$%#'(#',$B)"-#/,0$'/)""&*6)$1,&$%&'#('2"&*!6!&*%)'1&'`$.&"*,0$'7GMF5'
#6")9#1#'6)"'&('O@'U)$="&*)'1&('3*%#1)5'#*<'/)-)'(#'6")?&//,0$'6#"#'()*'&D&"/,/,)*'7GM8'#('7G7M@'

"$'+&?&'+.#(5@2W(Y(R+.-:/0#+(5@2X`5@52

4a# "$'+&?&'+.#
'7GMF 78757[G@[G
7GM8 78F5^7[@GMu
7GM_ 7_G5[F_@_8u
7GM\ 7_[5F8Z5\Gu
7G7G 7__5\[F@G[u
7G7M 7\^57_G@7^u
K)%#( M5F\Z5\^Z@[Zu''

)XHQWH3ODQ(VWDWDOGH'HVDUUROOR (VWLPDGRHQPLOORQHVGHSHVRV

I*H'$+-7*(R+././8(O-$',./ ^/:#(5A ^/:#(52

2")="#-#*'3*6&/,#(&*'1&' X&-)1&(#/,0$'1&('P/#6!(/)' 2")?&/%)*'1&')9"#*'&$'&('
I3UKgX K"#1,/,)$#( 3*%#1)
M5F\Z5\^Z@[Zu ^GG5GGG@GGG@GGu 7ZG5GGG5GGG@GGu

(VWLPDGRHQPLOORQHVGHSHVRVSDUDHOSHULRGR

44
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

Captulo VI
Indicadores
y Metas

45
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

I*0-,/0#$'+

K#*#'1&')/!6#/,0$';)%&(&"#@
k,*,%#$%&*'$#/,)$#(&*@
k,*,%#$%&*'&T%"#$D&")*@

46
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

Captulo VII
Seguimiento,
evaluacin y
transparencia

47
 PROGRAMA SECTORIAL
Turismo
2016 - 2021
D
&' /)$B)"-,1#1' /)$' (#' N&?' \\[' 1&'
2(#$&#/,0$'1&('3*%#1)'N,9"&'?'I)9&"#$)'
1&'H!&""&")5'&$'*!'#"%</!()'[[5'B"#//,0$'k5'
:!&',$1,/#':!&'&$'(#'&%#6#'1&'&.#(!#/,0$5'1&9&">$'
"&.,*#"*&' ()*' "&*!(%#1)*' 1&' (#*' #//,)$&*' 1&'
=)9,&"$)'6#"#')9%&$&"'/)$/(!*,)$&*'/!#$%,%#%,.#*'?'
/!#(,%#%,.#*'*)9"&'&('/!-6(,-,&$%)'1&'()*')9D&%,.)*'
1&(' 2(#$' 3*%#%#(' 1&' 4&*#"")(()@' 4&' ,=!#(' -#$&"#'
1#$1)' /!-6(,-,&$%)' #' (#' N&?' b+-&")' 7G8' 1&'
K"#$*6#"&$/,#'?'P//&*)'#'(#'`$B)"-#/,0$'2+9(,/#'
1&('3*%#1)'1&'H!&""&")
2#"#' 1#"' /!-6(,-,&$%)' /)$' &*%&' /#6<%!()' 1&('
2")="#-#' I&/%)",#(' 1&' K!",*-)' 1&(' 3*%#1)' 1&'
H!&""&")5' (#' I&/"&%#"<#' 1&' K!",*-)5' #' %"#.E*' 1&'
VXSRUWDORFLDOSXEOLFDUiGHIRUPDVHPHVWUDOORV
#.#$/&*' 1&' *!*' *&,*' 6")="#-#*' &*6&/,#(&*@' P*<'
48
-,*-)'"&#(,A#">'!$#'"&!$,0$'#$!#('1&('I!9/)-,%E'
I&/%)",#(' 1&' K!",*-)' 6#"#' 1#"' #' /)$)/&"' ()*'
#.#$/&*' 1&' ()*' "&*!(%#1)*' 1&' /#1#' 2")="#-#'
3*6&/,#(@' N#' /&(&9"#/,0$' 1&' &*%#' "&!$,0$' 6)1">'
*&"',%,$&"#$%&@
N#' I&/"&%#"<#' 1&' K!",*-)' &-,%,">' -&$*!#(-&$%&''
9)(&%,$&*' &(&/%"0$,/)*' &$' ()*' :!&' *&' ,$B)"-#">$''
(#*'#//,)$&*'?'6")="#-#*'1&'/#1#'!$)'1&'()*'3D&*'
3*%"#%E=,/)*' -&$/,)$#1)*' &$' &*%&' 1)/!-&$%)5'
1#$1)'#'/)$)/&"'()*'#.#$/&*'&$'*!*',$1,/#1)"&*'
?'-&%#*@
3*%#' ,$B)"-#/,0$' *&' 1#">' #' /)$)/&"' #' ()*'
,$%&="#$%&*' 1&(' I!9/)-,%E' I&/%)",#(' 1&' K!",*-)5'
-,*-#' :!&' (&*' 6&"-,%,">' %)-#"' 1&/,*,)$&*' *)9"&'
6)*,9(&*'#D!*%&*'?'/#-9,)*'&$'*!*'#//,)$&*@'
 PROGRAMA SECTORIAL
Turismo
2016 - 2021
5HIHUHQFLDVELEOLRJUiFDV
a' h#$/)'1&']ET,/)'d7GMZe@'vvv@9#$T,/)@)"=@-T
a' h#$/)']!$1,#('7GM[5'vvv@9#$/)-!$1,#(@)"='
a' h",*&i)' O@' o@' o@' d7GGMe@' b)%#*' 1&' U#-6)'
6#"#' #/%!#(,A#/,0$' 1&(' `$.&$%#",)'K!"<*%,/)' 1&'
H!&""&")@
a' Q)")' 3/)$0-,/)' ]!$1,#(' d7GM[e@' ' dj)"(1'
3/)$)-,/' Q)"!-' 7GM[e@' 3$L' ' vvv@v&B)"!-@
)"='
a' H)9,&"$)' 1&(' 3*%#1)' 1&' H!&""&")' d7GG[e@'
X&=(#-&$%)' 4&' N#' N&?' b+-@' M^8' 4&'
K!",*-)' 4&(' 3*%#1)' 4&' H!&""&")@' 3$L' ;%%6Ltt
vvv@=!&""&")@=)9@-Tt/)$*&D&",#D!",1,/#'
/)$*&D&",#wD!",1,/#x=!&""&")@=)9@-T
a' H)9,&"$)'1&('3*%#1)'1&'H!&""&")'d7GMMe@'N&?'
[Z[' 1&' 2"&*!6!&*%)' ?' 4,*/,6(,$#' Q,*/#(' 1&('
3*%#1)'1&'H!&""&")@''3$L';%%6Ltt=!&""&")@=)9@
-Tt(&?&*?"&=(#-&$%)*t(&?S$!-&")S[Z[S1&S
SUHVXSXHVWR\GLVFLSOLQDVFDOGHOHVWDGRGH
=!&""&")t
a' H)9,&"$)' 1&(' 3*%#1)' 1&' H!&""&")' d7GM[e@'
N&?' [\[' 1&' Q)-&$%)' ?' 4&*#"")(()' K!"<*%,/)'
6#"#'&('3*%#1)'?']!$,/,6,)*'1&''H!&""&")@'3$L'
;%%6Ltt=!&""&")@=)9@-Tt(&?&*?"&=(#-&$%)*t
(&?S$!-&")S[\[S1&SB)-&$%)S?S1&*#"")(()S
%!",*%,/)S6#"#S&(S&*%#1)S?S()*S-!$,/,6,)*S1&S
=!&""&")t
a' H)9,&"$)' 1&(' 3*%#1)' 1&' H!&""&")' d7GMZe@'
N&?' \\[' 1&' 2(#$&#/,0$' 1&(' 3*%#1)' N,9"&' ?'
I)9&"#$)' 1&' H!&""&")@' 3$L' ;%%6Ltt=!&""&")@
=)9@-Tt(&?&*?"&=(#-&$%)*t(&?S$!-&")S\\[S
1&S6(#$&#/,)$S1&(S&*%#1)S(,9"&S?S*)9&"#$)S
1&S=!&""&")t
a' H)9,&"$)' 1&(' 3*%#1)' 1&' H!&""&")' d7GMFe@'
U)$*%,%!/,0$' 2)(<%,/#' 1&(' 3*%#1)' N,9"&' ?'
I)9&"#$)'1&'H!&""&")@'3$L';%%6Ltt=!&""&")@=)9@
-Tt(&?&*?"&=(#-&$%)*t/)$*%,%!/,)$S6)(,%,/#S
1&(S&*%#1)S(,9"&S?S*)9&"#$)S1&S=!&""&")t
a' H)9,&"$)'1&('3*%#1)'1&'H!&""&")'d7GMFe@'N&?'
b+-&")'7G8'1&'K"#$*6#"&$/,#'?'P//&*)'#
a' H)9,&"$)' 1&(' 3*%#1)' 1&' H!&""&")5' `$*%,%!%)'
b#/,)$#(' 1&' 3*%#1<*%,/#' ?' H&)="#B<#' d7GMZe@'
$QXDULR(VWDGtVWLFR\*HRJUiFRGH*XHUUHUR
7GMZ
a' H)9,&"$)'1&('3*%#1)'1&'H!&""&")5'I&/"&%#",#'
1&'K!",*-)'1&'H!&""&")5'4,"&//,0$'H&$&"#('1&'
3*%#1<*%,/#@
a' H)9,&"$)'1&('3*%#1)'1&'H!&""&")@'I&/"&%#"<#'
1&' 2(#$&#/,0$' ?' 4&*#"")(()' X&=,)$#(' d7GMFe@''
N,$&#-,&$%)*' H&$&"#(&*' 6#"#' (#' 3(#9)"#/,0$'
1&' ()*' 2")="#-#*' I&/%)",#(&*5' 3*6&/,#(&*' ?'
X&=,)$#(&*'7GMFS7G7M@
a' H))1*%&,$5'N@5''b)(#$5'K@5''y'2B&,BB&"5'o@'j'd*tBe@''
P66(,&1'I%"#%&=,/'2(#$$,$='R'O)v'%)'1&.&()6'''#'
6(#$'%;#%'"&#((?'j)"p*@'gIPL']/H"#vSO,((5'`$/@'
U)-6,(#/,0$'?'%"#1!//,0$L'U>%&1"#'1&'U)$%")('
`$%&"$)'?'f"=#$,A#/,0$'1&'I,*%&-#*'U)$%#9(&*'
1&' (#' Q#/!(%#1' 1&' U,&$/,#*' 3/)$0-,/#*' ?'
1&' P1-,$,*%"#/,0$' 1&' (#' g$,.&"*,1#1' 1&' (#'
X&6+9(,/#@
a' `$*%,%!%)' b#/,)$#(' 1&' H&)="#B<#' &' O,*%)",#'
d7GM[e@'U!&$%#'I#%E(,%&'1&'K!",*-)'1&']ET,/)'
7GM[@'3$L'vvv@,$&=,@=)9@-T'
a' N#' `$B)"-#/,0$' 2+9(,/#' 1&(' 3*%#1)' 1&'
H!&""&")@'3$L
a' ' ' ' ' ' ;%%6Lttvvv@=!&""&")@=)9@-Tt
/)$*&D&",#D!",1,/#/)$*&D&",#wD!",1,/#x
=!&""&")@=)9@-T
a' f"=#$,A#/,0$' ]!$1,#(' 1&(' K!",*-)' d7GMZe@'
h#"0-&%")' K!"<*%,/)' 7GMZ@' 3$L' vvv@)-%@)"=t
&*'
a' f"=#$,A#/,0$' 6#"#' (#' U))6&"#/,0$' ?' &('
4&*#"")(()' 3/)$0-,/)' dfU43e' 7GM[@' 3$L''
vvv@)&/1@)"=
a' 2XfHXP]P'I&/%)",#('1&'K!",*-)'7GM^S7GM_@'
d7GM^e@(4fQ@'^#'I&//,0$''M^tM7t'7GM^
a' I&/"&%#"<#' 1&' K!",*-)' 1&(' H)9,&"$)' 1&' (#'
X&6+9(,/#5'4PKPKgX@'3$L 49
a' 'vvv@1#%#%!"@*&/%!"@=)9@-T'
a' H)9,&"$)'1&('3*%#1)'1&'H!&""&")'d7GMFe@'2(#$' a' 6(&785  ,GHQWLFDFLyQ GH
3*%#%#(' 1&' 4&*#"")(()' 7GMFS7G7M@' 3$L' ;%%6Ltt 2)%&$/,#(,1#1&*' K!"<*%,/#*' &$' X&=,)$&*' ?'
=!&""&")@=)9@-Tt#"%</!()*t6(#$S&*%#%#(S1&S ]!$,/,6,)*@'_'I&",&'1&'4)/!-&$%)*'KE/$,/)*'
1&*#"")(()S7GMFS7G7Mt 1&'U)-6&%,%,.,1#1@
Anexos
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

23("$#,'+#(0'(9#*K#$:/,-7*(0'8("$#<$/:/(6',.#$-/8(0'(F&$-+:#(0'8(R+./0#(0'(
)&'$$'$#

3(' 6")/&*)' 6#"#' (#' &(#9)"#/,0$' 1&(' 2")="#-#'
I&/%)",#('1&'K!",*-)',$,/,0'#'6#"%,"'1&'(#'/&(&9"#/,0$'
1&' ()*' Q)")*' X&=,)$#(&*' 6#"#' (#' &(#9)"#/,0$' 1&('
2(#$'3*%#%#('1&'4&*#"")(()'7GMF'S7G7M'1&('3*%#1)'
1&'H!&""&")@
I&' %)-#")$' &$' /)$*,1&"#/,0$' (#*' 6")6!&*%#*'
&T6"&*#1#*' 6)"' (#' *)/,&1#1' ?' ()*' ="!6)*'
)"=#$,A#1)*' 1&' (#' -,*-#5' &$' ()*' -&$/,)$#1)*'
Q)")*'/&(&9"#1)*'&$'%)1)'&('&*%#1)5'6",$/,6#(-&$%&'
1&' ()' .&"%,1)' &$' &(' Q)")' 3*%#%#(' 1&' K!",*-)5'
&$' 1)$1&' *&' "&!$,&")$' _ZG' 6#"%,/,6#$%&*' ?'
6"&*&$%#")$'77G'6)$&$/,#*@''
4&' ,=!#(' -#$&"#' *&' %)-0' &$' /)$*,1&"#/,0$'
(#' )6,$,0$' 1&' ()*' 6#"%,/,6#$%&*' &$' (#' "&!$,0$'
/&(&9"#1#' 6#"#' (#' ,$*%#(#/,0$' 1&(' I!9/)-,%E'
I&/%)",#(' 1&' K!",*-)5' #*<' /)-)' &$' (#' Mz' "&!$,0$'
1&'1,/;)'I!9/)-,%E5''&$'(#':!&'*&'%"#9#D0'&$'MM'
-&*#*' /)$' %&-#*' "&(#/,)$#1)*' /)$' %!",*-)' ?'
;!9)'!$#'6#"%,/,6#/,0$'1&'M^Z'#*,*%&$%&*''.&$,1)*'
1&'%)1#*'(#*'X&=,)$&*'1&'H!&""&")@'

53
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

'' ' '

53(RQ'+_(JLQ'.-H#+_(R+.$/.'<-/+(Y(U;*'/+(0'(4,,-7*(0'8("6F(5@2W(`(5@52('*(,-K$/+
'

54
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

1RUPDV2FLDOHV0H[LFDQDV7XULVPR
1RUPD 2FLDO 0H[LFDQD 120785
"&:!,*,%)*' -<$,-)*' 1&' *&=!",1#1' #' :!&' 1&9&$'
*!D&%#"*&'(#*')6&"#1)"#*'1&'9!/&)'6#"#'=#"#$%,A#"'
(#'6"&*%#/,0$'1&('I&".,/,)@'M_tG7t7GG[
1RUPD 2FLDO 0H[LFDQD 120785
X&:!,*,%)*' -<$,-)*' 1&' ,$B)"-#/,0$5' ;,=,&$&' ?'
*&=!",1#1' :!&' 1&9&$' /!-6(,"' ()*' 6"&*%#1)"&*' 1&'
I&".,/,)*'%!"<*%,/)*'1&'/#-6#-&$%)*@''GFtG\t7GMG
1RUPD 2FLDO 0H[LFDQD 120785
1&' ()*' &(&-&$%)*' b)"-#%,.)*' 1&(' *&=!")' 1&'
"&*6)$*#9,(,1#1' /,.,(' :!&' 1&9&$' /)$%"#%#"' ()*'
6"&*%#1)"&*' 1&' *&".,/,)*' %!"<*%,/)*' 1&' ;)*6&1#D&'
6#"#' (#' 6")%&//,0$' ?' *&=!",1#1' 1&' ()*' %!",*%#*' )'
!*!#",)*@''7FtG7t7GG^
1RUPD2FLDO0H[LFDQD120785TXH
&*%#9(&/&' ()*' &(&-&$%)*' #' :!&' 1&9&$' *!D&%#"*&'
()*' =!<#*' =&$&"#(&*' ?' &*6&/,#(,A#1)*' &$' %&-#*'
R ORFDOLGDGHV HVSHFtFDV GH FDUiFWHU FXOWXUDO
GZtG^t7GG^
1RUPD2FLDO0H[LFDQD120785TXH
&*%#9(&/&'()*'&(&-&$%)*'#':!&'1&9&$'*!D&%#"*&'()*'
JXtDV HVSHFLDOL]DGRV HQ DFWLYLGDGHV HVSHFtFDV
7FtG\t7GG^
1RUPD2FLDO0H[LFDQD120785GH
()*' "&:!,*,%)*' :!&' 1&9&$' /)$%&$&"' ()*' /)$%"#%)*'
:!&' /&(&9"&$' ()*' 6"&*%#1)"&*' 1&' *&".,/,)*'
%!"<*%,/)*'/)$'()*'!*!#",)*S%!",*%#*@''G7tGMt7GG7
1RUPD 2FLDO 0H[LFDQD 120785
"&:!,*,%)*'1&'*&=!",1#15',$B)"-#/,0$'?')6&"#/,0$'
:!&' 1&9&$' /!-6(,"' ()*' 6"&*%#1)"&*' 1&' I&".,/,)*'
%!"<*%,/)*'1&'K!",*-)'1&'#.&$%!"#@'77tG8t7GG7
55
 PROGRAMA SECTORIAL
Turismo
2016 - 2021

56
 PROGRAMA SECTORIAL
Turismo
2016 - 2021
DIRECTORIO
U-,3(bS,.#$(4+.&0-88#(N8#$'+
H)9&"$#1)"'U)$*%,%!/,)$#('1&('3*%#1)
1&'H!&""&")
93(R$*'+.#(^#0$;<&'P(R+,/8#*/
I&/"&%#",)'1&'K!",*-)
>343"3(O/H-0()&P:M*(>/80#*/0#
I&/"&%#",)'1&'2(#$&#/,0$'?'4&*#"")(()'X&=,)$#(
U-,3(4$:/*0#(6#.#(O;/P
4&(&=#1)'Q&1&"#('1&'I343IfN
U-,3(c&*&'*(9/+.'88/*#+(U&,'$#
I!9'4&(&=#1#'Q&1&"#('1&'I343IfN
U-,3(bS,.#$(4?$'P/("/.$7*
I&/"&%#",)'1&'Q,$#$A#*'?'P1-,$,*%"#/,0$
U-,3(d/$'*(9/+.$'Q7*(F$&Q-88#
I&/"&%#",#'1&']&1,)'P-9,&$%&
?'X&/!"*)*'b#%!"#(&*
O$/3(48-,-/(6-'$$/(C/H/$$#
I&/"&%#",#'1&'U!(%!"#
>3D3e3(>/$.;*(D/$</+("$-'.#
4&(&=#1)'1&'I3]PXbPK
U343R3(f8H/$#(G&$<#+(G/$$'$/
4&(&=#1)'1&'3/)$)-<#
I*<3(4L$/g/:("#*,'()&/0/$$/:/
4&(&=#1)'1&'(#'I32'
U-,3(6/8H/0#$(^#:'$#(O#:;*<&'P
4&(&=#1)'1&'QfbPKgX 4,"&/%)"'1&'(#'2")-)%)"#'?'P1-,$,*%"#1)"#'1&'
U-,3(h&8-#(9S+/$(U-,#*/(J:/a/
4&(&=#1)'U4`
U-,3(>/$-,'8/(^&-P(>/++-'&
4&(&=#1#'1&'2XfQ32P
U-,3(G8/*,/(h-:S*'P("/0-88/
4,"&/%)"#'1&('U&$%")'`bPO
>343(R8/0-#(b'$*M*0'P(>#*.&K/$
U))"1,$#1)"'3*%#%#('1&('`b3H`
U-,3(h/H-'$(6/80/a/(48:/PM*
X&/%)"'1&'(#'gPHXf
>.$#3(>/$-#(>'*0#P/(9/+./a'0/
X&/%)"'1&'(#'gPP
I*<3(R8-#.(h#KK$'(DMP%&'P
X&/%)"'1&('K&/$)(0=,/)'1&'P/#6!(/)
93"3(^'*S()/8'/*/(6/8</0#
X&/%)"'1&'(#'g$,.&"*,1#1'K&/$)(0=,/#
1&'(#'U)*%#'H"#$1&
U-,3(>/$-+#8(>/*P/*/$'P(C/H/
X&/%)"'1&'(#'g$,.&"*,1#1'O,60/"#%&*
I*<3(h/-:'(9/$:#*/(b&'$./
4,"&/%)"'H&$&"#('1&('U3U?K3
U-,3(>-+/'8(U#$'*P#(9/+.-88#
4,"&/%)"'1&'(#'2")-)%)"#'?
P1-,$,*%"#1)"#'1&'2(#?#*'1&'P/#6!(/)
U-,3(6-8H'+.$'(^/:#+(9gMH'P
57
2(#?#*'1&'c,;!#%#$&D)
U-,3(h'+=+(RH#0-#(D'8MP%&'P(4<&-$$'
2"&*,1&$%&']!$,/,6#('1&'P/#6!(/)
 PROGRAMA SECTORIAL
Turismo
2016 - 2021
U-,3(J:/$(h/8-8(N8#$'+(>/Q&8
2"&*,1&$%&']!$,/,6#('1&'K#T/)'1&'P(#"/0$
U-,3()&+./H#()/$,;/(G'88#
2"&*,1&$%&']!$,/,6#('1&'c,;!#%#$&D)'1&'PA!&%#
U-,3(>/$,#(4*.#*-#(U'YH/(>'*/
2"&*,1&$%&']!$,/,6#('1&'U;,(6#$/,$=)
1&'()*'h"#.)
U-,3(U'#*'8(U'YH/(>&a#P
2"&*,1&$%&']!$,/,6#('1&'o!#$'X@'3*/!1&")
U-,3(R+.'L/*(48L/$$M*(>'*0#P/
2"&*,1&$%&']!$,/,6#('1&'`=!#(#
1&'(#'`$1&6&$1&$/,#
U-,3(D;,.#$(O'8</0#(C/H/
2"&*,1&$%&']!$,/,6#('1&'`T/#%&)6#$
1&'U!#!;%E-)/
U-,3(R88'$Y()&/0/8&?'(N-<&'$#/(>/,'0#
2"&*,1&$%&']!$,/,6#('1&'2,(/#?#
U-,3(4:L$#+-#(6#.#(O&/$.'
2"&*,1&$%&']!$,/,6#('1&'2!$=#"#9#%)
93(C/P/$-#(O/:-M*(9S+?'0'+
2"&*,1&$%&']!$,/,6#('1&'U)6#(#
U-,3(9#*+./*.-*#()/$,;/(9-+*'$#+
2"&*,1&$%&']!$,/,6#('1&'U!#D,$,/!,(#6#
iG"3(R:-+'8(U-#+#8(>#8-*/()#*PM8'P
2"&*,1&$%&']!$,/,6#('1&'Q()"&$/,)'k,((#"&#('
"$#K$3(4$.&$#()#*PM8'P()/.-,/
2"&*,1&$%&']!$,/,6#('1&']#":!&(,#
U-,3(J:/$(R+.$/0/(G&+.#+
2"&*,1&$%&']!$,/,6#('1&'f-&%&6&/
58 U-,3(h/H-'$(DMP%&'P()/$,;/
2"&*,1&$%&']!$,/,6#('1&'I#$'N!,*'P/#%(>$
U-,3(h&/*(9/$8#+(>#8-*/(D-88/*&'H/
2"&*,1&$%&']!$,/,6#('1&'I#$']#"/)*
"$#K$3(OM:/+#("S$'P(J$<M*'+
2"&*,1&$%&']!$,/,6#('1&'P%)?#/'1&'q(.#"&A@
U-,3(O'gY++-(6Y:#*/(9#$-/()/8'/*/
2"&*,1&$%&']!$,/,6#('1&'h&$,%)'o!>"&A
U-,3(h/H-'$(R+,#L/$("/$$/
2"&*,1&$%&']!$,/,6#('1&'U)?!/#'1&'h&$<%&A
>3D3e3(4$.&$#()7:'P("S$'P
2"&*,1&$%&']!$,/,6#('1&'2&%#%(>$
I*<3(U'#?#80#(6#L'$/*-+(b'$*M*0'P
2"&*,1&$%&']!$,/,6#('1&'K&/6#$'1&'H#(&#$#
U-,3(4H-&0(^#+/+(^&-P
2"&*,1&$%&']!$,/,6#('1&'N#'g$,0$
1&'`*,1)")'])$%&*'1&'f/#
U-,3(6/=8(4?$'P/("/.$7*
2"&*,1&$%&']!$,/,6#('1&'f(,$#(>
U-,3(h'+=+("/$$/()/$,;/
2"&*,1&$%&']!$,/,6#('1&'U;,(#6#'1&'q(.#"&A
U-,3(b#++'-*(C/L#$()&-88S*
2"&*,1&$%&']!$,/,6#('1&'K,T%(#'1&'H!&""&")
U-,3(48L'$.#(^#0$;<&'P(h-:S*'P
2"&*,1&$%&']!$,/,6#('1&'Y!&/;!(%&$#$=)
U-,3(40$-/*/(6#.#(O;/P
I!9*&/"&%#",#'1&'2(#$&#/,0$'1&'I32NP43X
U-,3(>-<&'8(f*<'8(6#L'$/*-+(C#<&'0/
I!9*&/"&%#",)'1&'2(#$&#/,0$'K!"<*%,/#'
U-,3(h'+=+(^/0-88/(9/80'$7*
I!9*&/"&%#",)'1&'2")-)/,0$'K!"<*%,/#
U-,3(C#S("'$/8./(b'$$'$/
I!9*&/"&%#",)'1&'I&".,/,)*'K!"<*%,/)*
6'*3(6#K;#(^/:;$'P(b'$*M*0'P
I&/"&%#",)'U)-,*,0$'K!",*-)'I&$#1)
O-?3(R$*'+.#(N-0'8()#*PM8'P("S$'P
2"&*,1&$%&'1&'(#'U)-,*,0$'1&'K!",*-)
 PROGRAMA SECTORIAL
Turismo
2016 - 2021
U-,3(48'Q/*0$#()#*PM8'P(>#8-*/
I&/"&%#",)'K!",*-)'P/#6!(/)
U-,3(^#0#8K#(R+,#L/$(fH-8/
21%&@'U)-,*,0$'K!",*-)'O@'P/#6!(/)
U-,3(U'PH-.g(^'<8/0#(>#$/8'+
X&=,1)"#'U)-,*,0$'K!",*-)'c,;!#%#$&D)
U-,3(R$-j/(U-8-/*/(9/L$'$/(^#80/*
2"&*,1&$%#'1&'(#'U)-,*,0$'K!",*-)
X&=,1)"#'1&'K#T/)
4$%3(h&/*(N/$-88(b'$$'$/
4,"&/%)"'1&'4&*#"")(()'P!"&)
U-,3(e'&+(^#0$;<&'P(>-$/*0/
4,"&/%)"'1&'K!",*-)'1&'K#T/)
U-,3(h&/*(4*.#*-#(G&$'#(J8-H/
4,"&/%)"'1&'K!",*-)'1&'c,;!#%#$&D)
U-,3(>/*8-#(N/L-#("/*#(>'*0#P/
4,"&/%)"'1&'2")-)%)"#'K!"<*%,/#'1&'H!&""&")
U-,3(9S+/$(48'Q/*0$#()/8'/*/(6/8/+
4,"&/%)"'1&'cfQ3]PK
O$3(^/:-$#(>#$/8'+(b'$*M*0'P
O$3(bS,.#$("/+.#$(O&$M*
O$/3(F'$'+/(0'(h3(^-H/+("S$'P
>393(h#+S(U&-+(G/+-8-#(F/8/H'$/
I*<3(h#+S(h#$<'(G$-+'a#(b-*#Q#+/
U-,3(IHM*(^&-P(D/$</+
U-,3(F/**-/(I+/L'8(C/$HM'P(9$&P
U-,3(>/$.g/(R8'*/(9/88'Q/(^#0$;<&'P
gPH")
>393(6'$<-#()&+./H#("/8/,-#+(b'$*M*0'P
gPP
>393(h#$<'(R*$-%&'(>&a#P(6M*,g'P
2"&*,1&$%&'1&('U)(&=,)'1&'N,/&$/,#1)*
&$'K!",*-)
U-,3(9#H/0#*</()7:'P(b&'$./
4,"&/%)"#'1&'UP2KP
U-,3(c/:-8'.g(C/.g/8-/("/YM*(6M*,g'P
4&(&=#1#'1&'(#'c)$#'U&$%")'I3UKgX
U-,3(>/$.g/("S$'P(fH-8/
4&(&=#1#'1&'(#'c)$#'b)"%&'I3UKgX
U-,3(4*.#*-#(>S*0'P(b'$$'$/
4&(&=#1)'1&'(#'U)*%#'U;,/#'I3UKgX
U-,3(6/*-*(6'$*/(CMQ'$/
4&(&=#1)'1&'(#'U)*%#'H"#$1&
U-,3("'0$#(N/8,7*(>#$'*#
2"&*,1&$%&'P*)/,#/,0$']&T,/#$#
1&'P=&$/,#*'1&'k,#D&*'P]Pk'P/#6!(/)'
U-,3(>/$</$-.#("-*P7*
2"&*,1&$%&'P*)/,#/,0$'1&'X&*%#!"#$%&")*'
$OIUHGR9%RQO
U-,3(6'$<-#(>'Q;/(D/$</+
2"&*,1&$%&'g$,0$'1&'X&*%#!"#$%&")*
?'2"&*%#1)"&*'1&'I&".,/,)*'K!"<*%,/)*
GH3OD\D%RQO'LDPDQWH
U-,3(>/$;/(C'88Y(>'Q;/(9-'*K&'<#+
2"&*,1&$%#'g$,0$'1&'2")6,&%#",)*'1&'
3*%#9(&/,-,&$%)*'&$'(#'c)$#'K!"<*%,/#
1&'2,&'1&'(#'U!&*%#
U-,3(>/$%&-*/(6'%&'-0/(4*<'8-.#
2"&*,1&$%#'g$,0$'1&'2"&*%#1)"&*'1&'I&".,/,)*'
K!"<*%,/)*'1&'2,&'1&'(#'U!&*%#
U-,3(h/H-'$(^'Y*/0/(9/$L/Q/8
2"&*,1&$%&'X&*%#!"#$%&")*'g$,1)*'1&'P/#6!(/)
U-,3(^-<#L'$.#("/Y/*(>'Q;/
2"&*,1&$%&'1&'(#'P*)/,#/,0$'1&'O)%&(&*
?'])%&(&*'1&'U;,(6#$/,$=)@
U-,3(^'L',/(N/$;/+(6/8/P/$
2"&*,1&$%#'UPb`XPU'`T%#6#Sc,;!#%#$&D) 59
U-,3(9'8'+.-*#(>#$/8'+(>/$.;*'P
2"&*,1&$%&'O)%&(&")*'P*)/,#1)*
1&'c,;!#%#$&D)'P@U@
 PROGRAMA SECTORIAL
Turismo
2016 - 2021
U-,3(>/$,#(43(G'$*/8(>#*./a#
2"&*,1&$%&'UPbP3Xf'd(<$&#*'#E"&#*e
U-,3(J8-H'$-#()&P:M*(6/<$'$#
2"&*,1&$%&'P*)/,#/,0$'1&'H!<#*'1&'K!",*%#*
1&('2!&"%)'1&('3$/#$%)
U-,3(^#<'8-#(U#P/*#(9/80'$7*
2"&*,1&$%&'P*)/,#/,0$'1&'O)%&(&*'?'])%&(&*
U-,3(^/=8(>/*P/*/$'P(^#:'$#
2"&*,1&$%&'P4fK`c
U-,3(h#$<'(U/&$'8()#*PM8'P
2"&*,1&$%&'1&'PO3KP
U-,3(h#+S(DMP%&'P(9/L/88'$#
P*)/,#/,0$'1&'3*%#9(&/,-,&$%)*'?'I&".,/,)*'
K!"<*%,/)*'1&('P/#6!(/)'K"#1,/,)$#(
U-,3(J+,/$(G&+.#+()/$,;/
P*)/,#/,0$'X&*%#!"#$%&*'h#"&*'?'4,*/)%&/#*
P*)/,#/,0$'1&'O)%&(&*'1&('P/#6!(/)'K"#1,/,)$#(
U-,3("/L8#(f8H/$'P(b&-.$7*
2"&*,1&$%&'UPb`XPU
U-,3(4*0$S+(J$#P,#("-*.#+
2"&*,1&$%&'1&'UPbPU`bKXP
U-,3(6&+/*/(R+.$/0/(N'$*M*0'P
2"&*,1&$%#'PQ33K
U-,3(h#$<'(J,g#/(h-:S*'P
2"&*,1&$%&'1&('U)$*&D)'U,!1#1#$)
U-,3(O/H-0(4L/$,/
2"&*,1&$%&'1&'f23XKgX
U-,3(^#L'$.#(h/,-*.#(0'(8/(9$&P
2"&*,1&$%&'1&'UPbPUf
U-,3(N-0'8(6'$$/.#(D/80'P
2"&*,1&$%&'1&'Uf2PX]3l
60 /LF$OH[&DVDUUXELDV*DUFtD
4,"&/%)"'H&$&"#('1&'P2`
U-,3(48'-0/(48/$,7*(O#:;*<&'P
2"&*,1&$%#'1&'H"!6)'PUP
U-,3(9$-+.-/*(G'$<'$(F$/k-.P
2"&*,1&$%&'U)-,%E'2!&9()*']>=,/)*
U-,3(h&8-M*(^/:7*(G$-.#(9&'H/+
2"&*,1&$%&'1&'(#'P*)/,#/,0$'1&'O)%&(&*'K#T/)
U-,3(C'.P/g&/8,#Y#.8(e/:L$/*#(b3
2"&*,1&$%&'1&'(#'UPbPUf'K#T/)
U-,3(h-L$/*(9g/L#Y/("S$'P
PXgK
U-,3()&+./H#(>'Q;/(^#:'$#
f]P'P/#6!(/)
/LF/XLO2UODQGR%ULWR
f]P'c,;!#%#$&D)
U-,3(>/$YL'$.g/(>'0-*/(9#$.'P
O)%&('P(9#'I!,%&*
U-,3(N$/*,-+,#(4<&-8/$(J$0#a'P
U-,3("'$8/(9&'H/+(>-$/*0/
P*)/,#/,0$'1&'O)%&(&*'1&'K#T/)
U-,3(6'Y'0(^'PH/*-
X&*)"%']!$1)'`-6&",#(
U-,3(I+:/'8(DMP%&'P()/$,;/
2"&*,1&$%&'P*)/,#/,0$'U(#.#1,*%#*
1&'N#'Y!&9"#1#
U-,3(e/*0$/(48:/0/(Y(48/.#$$'
2"&*,1&$%&'P*)/,#/,0$'O)%&(&*
`T%#6#'c,;!#%#$&D)
U-,3(>/$-#(b'$*M*0'P(O-'<#
2"&*,1&$%&'P*)/,#/,0$'f6&"#1)"&*'K!"<*%,/)*'
c,;!#%#$&D)
U-,3(6&+/*/("/8/P&'8#+(0'(l-,g.'*0/g8
2"&*,1&$%#'U"!A'X)D#
U-,3()&-88'$:#(9/./8M*(>/$.;*'P
2"&*,1&$%&'1&'(#'P*)/,#/,0$'1&'O)%&(&*'?'
X&*%#!"#$%&*'1&'h#;<#*'1&'2#6#$)#
I*<3(I<*/,-#(U/,&*P/(>/</a/
2"&*,1&$%&'P]2`