Professional Documents
Culture Documents
Platic Pipe Gardening
Platic Pipe Gardening
Dedication
Dedicated to
Our dear and near, those who always help us when we need them and give us the lesson of
encouragement to say that,
A winner is one who accepts his failures and mistakes, picks up the pieces, and continues
striving to reach his goals.
We are very thankful to our respected teacher and also dedicate our this project to our teacher,
Acknowledgement
Firstly we would like to pay our deep thanks to Allah Almighty who gave us the strength and
ability to make this project report.
Next we owe our bottomless thanks to our respected teacher Ma;am Lubna Safder who
directed us well and was always available to clear our doubts and misunderstanding.
We wish to thanks to our friends for suggestions and critical review of the manuscript.
Thank You
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Table of Content
Sr. Topic Page No.
1. Executive Summary 4
1.1 Objective 4
1.2 Mission 5
1.3 Key success 5
2. Company Summary 5
2.1 Start up summary 5
2.2 Company ownership 7
2.3 Key partnership 7
2.4 Product 7
3. Market Analysis 8
3.1 Market segmentation 8
3.2 Target market 10
3.3 Industry analysis 10
4. Strategy and Implementation Summary 11
4.1Sale Strategy 11
4.1.1 Sale forecast
4.2 Milestones 12
4.3 Marketing Strategy 12
4.4 Competitive Edge 12
5. Management Summary 13
5.1 Personal Plan
6. Financial Plan 13
6.1 Important Assumptions
6.2 Breakeven Analysis 14
6.3 Project Cash Flow 15
6.4 Project Balance sheet 17
6.5 Project Business Ratio 20
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1.Executive Summary
4EverGreen is dedicated to providing a quality choice for people is looking for plastic pipe
and bottle gardening, as well as serving contractors who need a reliable source of products. Our
start-up expenses come to 131,000 which includes the cost of the greenhouses (20,000) and the
cost of rent for the land (10,000). The start-up costs will be financed entirely by our self.
We will offer a wide variety of flower plants, along with a selection of garden supplies. Most of
the plants samples we sell will be grown in our greenhouses. With a convenient location
4EverGreen intends to successfully market to the residential customer, as well as contractors and
renters.
We would like to see a five to ten percent increase in our customer base each year. Our
marketing strategy includes providing a knowledgeable staff, affordable prices, a great location,
and top notch customer service.
4EverGreen has been the dream of owners Forester for many years, and has been a project in the
making for the last five years. we will manage all aspects of operations at 4EverGreen. we will
oversee the staff and be involved with the ordering of merchandise, while we will be responsible
for the ordering of the garden supplies and plant stock, as well as the maintenance of the
greenhouses.
Our Company 4EverGreen aims to experience a growth rate of 20% in sales for the second year
of operation and build upon that as the company grows. With creative marketing, and a quality
choice of plants and garden supplies for our customers intends to make its presence known in the
gardening community.
1.1 Objectives
1.2 Mission
The primary keys to success for the company will be based on the following factors:
Sell products of the highest quality with excellent customer service and support.
2.Company Summary
4EverGreen is the dream of 4Friend, Imran, Mudassar, Farhan And Asif has been a
project in the making for five years. With an opening date of April of this year, we are
seeing the dream of operating a Plastic pipe and bottle gardening come to fruition.
Located on the M.A Jinnah Road Okara. 4EverGreen will focus on providing quality
plants samples along with a variety of flowers. Our aim is to serve both residential
customers and landscaping contractors. We will also have a variety of garden accessories
such as ponds, statues, potting soils, fertilizers, and garden tools. Our start-up
requirements will be 131,000.
2.1 Start-up Summary
Our start-up requirements come to 100,000 which include the first month's rent of the
land for our nursery. The regular rental fee is 10,000 a month. The start-up costs will be
financed entirely by our self.
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START-UP REQUIREMENTS
Start-up Expenses
Legal 5000
Brochures 15,000
Insurance 5000
Rent 10,000
Start-up Assets
Muhammad Imran, Mudassar Nazar, Farhan Saeed and Muhammad Asif are the owners
and operators of 4EverGreen. We are students of University of Education Okara and we
are going to launch a new business of plastic pipe and bottle gardening at Okara city. We
all belong to villages that are why we have little bit experience of gardening.
2.3Key Partnership
No. of Partners
2.4Products
4EverGreen will offer a wide variety of bedding plants, flowers plants along with many garden
accessories such as fountains, stepping stones, garden tools, fertilizers, and potting soils. Most of
the plants will be grown on-site in state-of-the-art greenhouses. Initially though, we will buy full
grown plants for our first few months of inventory.
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The profile of our customer consists of the following geographic and demographic information:
Geographics
Our immediate geographic market is M.A Jinnah Road at Okara city area with a population
of 200,000 people estimated..
A 20 mile geographic area would want our services, as we become a well known nursery.
Demographics
MARKET ANALYSIS
Our target market is based on becoming a resource for people looking to buy flowers samples
garden supplies. Our marketing strategy centers on superior performance in the following areas.
Customer service
Quality products
The target markets are separated into three segments; "Residential, Homeowners," "Commercial
Contractors," and "Renters". The primary marketing opportunity is selling to these accessible
target market segments that focus on the beautification of peoples' homes and places of business.
Renters -- People who do not own their own homes but need flowers and plants to beautify their
living spaces make up an important segment of our target market. Many rentals and even
apartment complexes have spaces that renters can use to plant gardens. Household income for
this group would be in the range of 20,000 to 50,000.
The plastic pipe and bottle gardening business is highly competitive, and it is important to
maintain a high level of customer service, offer quality products, and give the consumer a wide
variety of choices when shopping for plants samples. Our approach will be to offer a diverse
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selection of plants, garden supplies. Exceptional customer service will be important in meeting
the needs of our target markets. Healthy plants will be a top priority, and we will display the
plants artistically. Plants are a commodity that will always have a market as people consider
them to be very important to have around their residences.
Also:
We are building our marketing plan to reach homeowners, renters, and contractors.
Convenient location.
The sales forecast is broken down into two main revenue streams: the general public, and
contractors. The sales forecast for the upcoming year is based on a modest growth rate for sales.
Being a start-up business we are projecting a growth rate of 20%, hoping our advertising will
bring in new customers daily.
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4.2 Milestones
MILESTONES
Totals 180,000
Our marketing strategy is based on becoming an option for contractors and the general public to
fill their plant and shrubbery needs. Our marketing strategy is based on superior performance in
the following areas:
Customer service
Knowledgeable staff
Affordable prices
Great location.
4EverGreen will have one of the most extensive and affordable plant and flower selections in the
Okara area, and a very knowledgeable staff ready to provide unparallel customer service.
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Contractors looking for a reliable nursery will find 4EverGreen very supportive and easy to work
with. The ease and convenience of our location is a very big plus.
5.Management Summary
Owners will oversee and manage all aspects of operation at4EverGreen. Imran will be
responsible for the ordering of garden supplies and tree stock as well as the maintenance of the
greenhouses. Farhan will be responsible for overseeing staff and working with contractors as
well as doing some of the ordering of merchandise.
4Freinds staring 4EverGreen Small business in which 4Friends will get on the particular
percentage of profit. In case of loss all will pay particular percentage f loss
6.Financial Plan
The financial plan contains these essential factors:
A growth rate of 20% in sales for the year 2019, Average in sales per business day (305 days
per year) in excess of 90.000.
The following critical assumptions will determine the potential for future success.
Low operating expenses, particularly in the area of buying plants that could be grown on-
site.
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GENERAL ASSUMPTIONS
Plan Month 1 2 3
Other 0 0 0
The following chart and table summarize our break-even analysis. Our fixed costs will be
approximately 14,800 per month at the onset and we expect to reach the break-even point in the
third year of operation.
BREAK-EVEN ANALYSIS
Assumptions:
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The cash flow projections are outlined below. These projections are based on our basic
assumptions with revenue generation factors carrying the most significant weight regarding the
outcome. We are anticipating that we will have a steadily increasing cash flow as the business
continues to grow.
Cash Received
Dividends 0 0 0
Assets
Current Assets
Long-term Assets
Accumulated Depreciation 0 0 0
Current Liabilities
Current Borrowing 0 0 0
Long-term Liabilities 0 0 0
Business ratios for the years of this plan are shown below. Industry profile ratios based on the
Standard Industrial Classification (SIC) Code 5193.02, Flowers and Nursery Stock are shown for
comparison.
The following will enable us to keep on track. If we fail in any of these areas, we will need to re-
evaluate our business model:
RATIO ANALYSIS
Percent of Sales
Main Ratios
Activity Ratios
Debt Ratios
Liquidity Ratios
Additional Ratios