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The Golden Exhibit
9601 Brighton Way
Beverly Hills, CA
323-721-5673
mmhunt@dusstudents.org

The Golden Exhibit

[Street Address] p. [Telephone] [Email]

[City, ST ZIP Code] f. [Fax] [Web address]

Mariah Hunt and Alexia Morales

April 20, 2017
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Table of Contents

I. Executive Summary
Mission Statement4
Keys to Success4
II. Description of Business
Location..5
Products and Services.5
Suppliers..4
Management.5
Financial Management5
III. Marketing
Market Analysis...5
Market Segmentation.5-6
Competition..6
Pricing...6
Advertising
Radio
IV. Appendix
Start-Up Expenses6
Determining Start-Up Capital6
Cash Flow...6
Income Projection Statement...6-7
Profit and Loss Statement7
Balance Sheet...7
Sales Forecast...7

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Executive Summary

Soon to come in May 2017, is a fun and family friendly restaurant, The
Golden Exhibit. This restaurant plans to have its Grand Opening on May 3,
2017. The restaurant will be opened and managed as a partnership with co-
owners Alexia Morales and Mariah Hunt.
We chose the name The Golden Exhibit to inspire the thoughts of
eating a delicious meal which we plan to serve. We plan to serve the hungry
people of Beverly Hills. Our restaurant is located in Beverly Hills, CA on
Brighton Way St., which we hope will attract hungry shoppers.

Mission Statement

The golden exhibit provides a very wide variety and ethical group of foods
for breakfast, lunch and dinner. Our restaurant appreciates all cultures by
offering different ethical foods.
We have outside seating for customers on nice days and a nice interior
scenery for customers also. Our employees are trained to meet each
customer's need or want. Our goal is to satisfy all customers wants and
needs

Keys to Success

Keys to success for starting up a business is to have courage. Being

courageous means having a goal that you believe in. Another key to success is
to maintain control. Staying true to your vision and honoring your instincts on
what is right for your business is maintaining control. Other keys to success are
being organized, keeping detailed records and data, think of possible
outcomes.

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Business Letter

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Description of Business
Our form of business is a partnership. The co-owners are Mariah Hunt and
Alexia Morales. We have chosen to do a partnership because it is an easy form
of business and each partner brings a special talent. A partnership also allows
the owners to have a more flexible schedule The profits and losses are split
between each partner.

Location

Our restaurant , the Golden Exhibit, is located on 9601 Brighton Way

Beverly Hills, Ca. We offer seating outside where you are induced in a
serene surrounding and are able to enjoy your meal or time with
friends and family.

Products and Services

Our menu displays a variety of meals. We serve breakfast, lunch, and dinner.
Our breakfast meals include eggs, pancakes, breakfast sausage, hash browns
and more. At lunch and dinner we serve a big range of foods from different
cultures. Our special dish are the Indian, Mexican, Italian and American cuisine.

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Management

We have different kinds of foods for all types of cultures. I am hispanic my self
so if hispanics come in and they don't speak english or aren't fluent in english,
then I will be able to help them. Some personal traits that we have are patience,
respectful, caring, reliable, and we are self driven. Workers will be required to
have respect to the customers and also have patience and be able to get this
job done. If they are not able to do this then we will have to let them go or teach
them on how to do reach our expectations.

Market Analysis

We hope that the customers will buy our product on a regular basis. they will
become loyal to our restaurant so we will also become loyal to our customers
and our staff so we can make them feel like home and also welcome them
everytime they come in the restaurant. the majority of our customers will come
during lunch or for dinner, especially because students would be in school, but if
they would be able to leave during lunch then yeah they would come during
lunch.

We plan to sell our product by advertisement and also the word of other people
mouth. we will do this by hanging up flyers and posters everywhere to draw
many people to our restaurant.

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Customer List for Grand Opening Day. May 2nd, 2016!

Name Phone Number City State Zip code

Johnny Ruiz 956-532-4527 Dowagiac MI 49047

Ellijah Williams 269-783-9919 Dowagiac MI 49047

Makaela Mlmiracle@dusstudents Dowagiac MI 49047

Miracle .org

Carrie Strauss 269-845-6100 Dowagiac MI 49047

Taylor Pye 269-783-6977 Dowagiac MI 49047

Alexia Burling 269-462-0123 Dowagiac MI 49047

Alejandra 312-539-3120 Hartford MI 49057

Reynaga

Cania Joseph Dowagiac MI 49047

Morgan 269-858-9299 Dowagiac MI 49047

Hamilton

Eddy Perez 269-414-9942 Sister MI 49047

Lakes

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Analysis of competition
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Some competition the Golden Exhibit has is Ocean Prime , 9595 Wilshire Blvd, Beverly
Hills, CA. They serve a variety of seafood meals. They are rated a 4 star restaurant and
welcome any families and friends. Another Competitor nearby is iI Fornaio Beverly Hills,
located at 301 N Beverly Dr. They are an upmarket chain for Italian dining. This
restaurant is rated at 4 stars but have said to be slow in service. The Golden Exhibit
however, offers a larger variety of foods. We have higher quality foods for a lower price.

Financial Analysis

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Conclusion
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Our goal is to have every customer leave satisfied and want to return to our restaurant,
the Golden Exhibit. We plan to offer some of your favorite traditional meals for
breakfast, lunch, and dinner. We hire the most motivated and striving employees to
leave the customers satisfied.

We also provide fine dining and a cozy atmosphere for our customers. Our
company stays motivated to achieve our goals and have an overall great experience.

We want a business that is easy to deal with and to improve our response time to
customers. To achieve this goal we will increase customer service staff. Customers are
guaranteed to leave satisfied and return knowing they will be provided with excellent
foods and service.

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