2016 positive change effie awards

case study samples

On the following pages are two examples of successful cases from the inaugural Positive Change
Effie Awards competition. We encourage teams to review these case studies and the feedback
judges provided.

Please note that as part of Effies publication policies, entrants have the opportunity to edit their
submitted case study to redact sensitive information from the published version. Some of these sample
case studies have been edited.

Reviewing these past winning case studies is encouraged; however, please keep in mind that some
detailed information reviewed by judges may have been cut from the published version. For example,
the published case study may have specific objectives or results removed. Additionally, Effie does not
endorse a single, specific formula to follow when it comes to crafting an effective entry. Different
situations call for different methods of storytelling, objectives, metrics, etc.

When writing your entry, thoroughly review the questions and detailed instructions within the entry form
and review the entry resources, outlined below, for further guidance.

To see additional winners, visit Effies Case Study Database.

2015 Europe Positive Change Winners
2015 North American Positive Change Winners

Advice From the Jury

Each year, Effie asks judges to provide advice for the next years entrants. Advice is provided on each
of the four scoring sections, the creative elements, and the entry overall.
Positive Change Effie Awards

Download the Entry Kit, Form, and Additional Resources

Review full competition rules, category definitions, and download entry materials.
Positive Change

AWARDING IDEAS THAT WORK

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 2016 positive change effie awards

case study #1
Inglorious Fruits & Vegetables Read the case study.
MARCEL / Intermarch
2015 Gold / Positive Change Europe View the case summary and credits.

Judge Insight:

The insight was

Ultimate way to
Creative insight
amazing and the
fight against waste beautifully
with a single idea implementation was executed. Loved
brilliantly even better. A truly the brave and
executed, and great example of
benefits all disruptive idea.
partners supplier, marketing as a Link to broader
retailer, solution to a Intermarch brand
consumer. sustainability was great.
problem.
AWARDING IDEAS THAT WORK


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 2016 positive change effie awards

case study #2
Clean Our Cloud
The VIA Agency / Greenpeace Read the case study.
2015 Bronze / Positive Change North America View the case summary and credits.

Judge Insight:

Clever strategy. Strong idea to

demystify cloud
A rare instance of consumer friendly with small budget
activism with crystal clear focus + a drove change &
human touch. progress.

Strong connection of the consumer to the

issue combined with a clear objective and
mission.

AWARDING IDEAS THAT WORK

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