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  • Brand Proposal

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    Icey Tang
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    The document instructs the reader to develop a brand proposal that includes identifying competitors and pioneers in their field, researching signature styles, brand identities, pricing, and target markets. It specifies creating a brand for their collection, writing about the brand's marketability and marketing strategy, explaining how the collection solves customer needs and wants, and developing a 3-year business plan. The reader must finalize a target market description and customer profile, then create a presentation board showing this for the end of semester presentation.

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    The document instructs the reader to develop a brand proposal that includes identifying competitors and pioneers in their field, researching signature styles, brand identities, pricing, and target markets. It specifies creating a brand for their collection, writing about the brand's marketability and marketing strategy, explaining how the collection solves customer needs and wants, and developing a 3-year business plan. The reader must finalize a target market description and customer profile, then create a presentation board showing this for the end of semester presentation.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    12 views1 page

    Brand Proposal

    Uploaded by

    Icey Tang
    The document instructs the reader to develop a brand proposal that includes identifying competitors and pioneers in their field, researching signature styles, brand identities, pricing, and target markets. It specifies creating a brand for their collection, writing about the brand's marketability and marketing strategy, explaining how the collection solves customer needs and wants, and developing a 3-year business plan. The reader must finalize a target market description and customer profile, then create a presentation board showing this for the end of semester presentation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    You are required to apply a deeper sense of marketability, analyze and develop further on your

    collection's TARGET MARKET, BRAND RESEARCH, and CUSTOMER PROFILE.

    You shall:
    1- Think of a brand for your final collection
    2- Identify 2 of your competitors and 2 pioneers to complete research on the brands. Research inclusive
    of:
    Signature Style, Brand Identity, Pricing and Target Market
    3- Do a write up of your brand's marketability, how are you going to market it, where, to whom, your
    price range, unique selling point and your target market.
    Why do you think your collection is a solution to your customers' needs and wants.
    Your development plan for the first 3 years. What are the things that you will do to help building
    awareness to your brand.
    Note to include supporting facts and datas.
    4- Finalizing your target market. You should already mention your target market in your write up in
    details, describing your customer profile and their lifestyle. Once you have done so, create a customer
    profile board which you shall present it together with your presentation boards at the end of semester.
    Submission:
    Save your write up in PDF
    Submission dateline: 25th April 2017 by 9am.

    Brand Proposal

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