Professional Documents
Culture Documents
Casestudyanalysisreport Danobrien r2
Casestudyanalysisreport Danobrien r2
Dan O'Brien
AET 560
How investor demands for increased profits combined with a top down management style
Introduction
Most people are familiar with the products offered by the Hewlett Packard Company by
the desktop printers that surround us at work and home. Printers produced by HP are economical
to obtain but cost the consumer may times the purchase price of the printer in consumable ink
cartridges. One might wonder how such a profit making organization can be driven to the brink
of failure with such a successful business model. HP found itself under increasing demands from
investors to increase profits. In response to this HP brought in a Chief Executive Officer, CEO
that was driven by the end result of profits. A change program was introduced to acquire
competing companies and those of computer products that could enhance the product line of HP.
The combination of the timing of HPs ambitions and nature in which change was introduced can
Background
After initial successes and profitable years HP found its performance suffering from
lackluster profits. In response to investors, HP hired a CEO that brought in a top down
leadership style that was driven by results. This aggressive leadership style demoralized the
workforce and was combined with a series of acquisitions and mergers that were intended to
increase the bottom line of HPs profits. What happened was the exact opposite, the mergers and
acquisitions drove down company profits and generated significant turnover in the organization
(Spector, 2013). Following years of disappointing results and the seemingly imminent collapse
Key Problems
The path taken by HP in response to investors and the actions of CEOs had driven HP
away from its core company values and vision. Problems at HP were very apparent as the stock
price fell from $55 a share to $12 a share in November of 2012 (Brumley, 2013). The company
was in crisis mode under the leader ship of the new CEO, Meg Whitman, who had initiated a
restructuring of HPs business operations. The personal computer market that HP had gotten into
with the acquisition of Compaq computer was not performing as expected due to increased sales
of competitor tablet and laptop computers. Internal managers were looking to get out of the
personal computer business altogether. The new CEO cancelled the plans to get rid of the PC
With the HP workforce feeling alienated and demoralized and suffering many years of
underperforming results the new CEO took actions to put the organization back on the road to
success. Poorly fitting acquisitions and efficiency programs based on cost cutting failed to
reverse the downward spiral of HP. The organizational culture was a consistent factor that was
contributing to HPs failures and was impairing the judgement of members. Some thoughts of
such cultural issues are said to cause a groupthink mentality with senior managers who try and
sensor information from the rest of the organization thus preventing creative thinking of other
Alternatives
The crisis at HP caused a real need for change within the organization. The awakening
period was realized by a dissatisfaction with the workers moral and uncertainty of the future of
the company. Current systems and structures could benefit from an unfreezing period so changes
could be implemented. Executive and management changes were required to get all on board
CASE STUDY ANALYSIS REPORT 4
with change implementation and any resistors removed from the organization. The mobilization
period allowed members to see where gaps lie for improvements. The acceleration stage sets the
plans in place to define what changes will be presented by change leaders and the
institutionalization stage measures the progress of the changes. Some theories in social science
present the unfreezing period where new systems and structures can be presented to the
organization. Members can move behaviors to align with newly presented systems and
structures and refreeze the process to make part of a companys operating procedures. While this
theory may be an effective method to use with mechanistic organizations it may not yield the
Proposed Solutions
Change solutions presented to HP needed to include the organizations core values and
visions to be successful. To include all members of the organization these core values and visions
should be included when presenting new or additional visions to the culture. Meg Whitman
utilized a horizontal communication style that valued the input of workforce of HP before
introducing change plans. This practice asked for the active participation of members to help
realize the needed changes. This practice actively sought the opinions of all in the organization
even if those opinions may have been contrary to the change direction. Involving the members
of a workforce will reduce resistors to change plans and give an effective change plan the best
Conclusion
organizations can become complacent and lose their relevance in the marketplace. Ambitious
companies can overtake markets of stagnate competitors, process and structured systems can
CASE STUDY ANALYSIS REPORT 5
become a hindrance to productivity. Change programs require input and buy in by all in an
organization, change for the benefit of a select group may end up backfiring such as in the case
of HP.
CASE STUDY ANALYSIS REPORT 6
References
Brumley, J. (2013) Surprise! The Hewlett Packard Turnaround Is for Real. InvestorPlace.com.
turnaround/view-all/#.WMQfY_nyvIU
Cawsey, T. F., Deszca, G., & Ingols, C. (2016). Organizational change: An action-oriented toolkit
Spector, B. (2013). Implementing organizational change: Theory into practice (3rd ed.). Upper