RegioGraph 2017

GfK March 2, 2017 | RegioGraph 2017 1

Award-winning
geomarketing software

Visualize company
data on maps

Import all standard

data formats

Create presentations
using customized
map layouts

Spot complex
regional trends and
relationships

Display data and

maps on your
preferred end device

GfK March 2, 2017 | RegioGraph 2017 2

Import your company data into maps
Drag and drop your data into a map. Highlight your customers according to factors such as
turnover, assigned representative and regional affiliation.

customer
location by
industry
industry A
industry B
industry C
industry D
F
industry E
industry F
industry G
industry H
industry I

GfK | www.gfk.com/geomarketing | Map created with RegioGraph

GfK March 2, 2017 | RegioGraph 2017 3
Analyze large quantities of data
Its easy to import, analyze and visualize data in RegioGraph. Display your data sources on
maps for deep insights into your operations.

GfK March 2, 2017 | RegioGraph 2017 4

Pinpoint new turnover potential
RegioGraph includes detailed data on potential for inhabitants, households and purchasing
power. Use these insights to find new sales opportunities.
Purchasing power index in German-speaking region
Deviation from average per postcode

below average

average (Germany/Austria/Switzerland)

above average

GfK | www.gfk.com/geomarketing | Map created with RegioGraph

GfK March 2, 2017 | RegioGraph 2017 5
Spot your strong and weak regions
Compare your turnover with the available market potential. RegioGraphs portfolio analysis
indicates the correct action for each of your active regions.

GfK | www.gfk.com/geomarketing | Map created with RegioGraph

GfK March 2, 2017 | RegioGraph 2017 6
Analyze your existing sales territories
RegioGraph displays your sales territories and automatically aggregates turnover
and customer data for each region. Charts offer added insights.

business site

Outside sales force regions

customers
of which are key
accounts
Oetjen region
Schiffer region turnover: 55,204
turnover: 103,319
city 1,000 5,000,000
inhabitants
Kramer region
turnover: 60,537
city 500, 1,000,000
inhabitants
city 100, 500,000
inhabitants
city 50, 100,000
Mast region
inhabitants turnover: 160,290
city 20, 50,000
inhabitants

Friedel region
Mller region turnover: 91,610
GfK | www.gfk.com/geomarketing | Map created with RegioGraph
GfK March 2, 2017 | RegioGraph 2017 7
Optimize your sales territories
RegioGraph puts your sales territories under the microscope and allows you to optimize
according to your chosen criteria, such as workload and accessibility

Generate new territories sales customer inquiries custom-

key accounts turnover (qtr.) inhabitants households purchasing
inside sales (qtr.) ers
member power
according to number of customers
according to accessibility
according to potential, etc.

Optimize territories
split and merge territories according to your criteria
optimize territories according to accessibility, sales
potential, etc.

Restructure territories
When restructuring territories, RegioGraph automatically
adjusts customer assignments and aggregated turnover
values.

GfK | www.gfk.com/geomarketing | Map created with RegioGraph

GfK March 2, 2017 | RegioGraph 2017 8
Take your maps on the go with Web Viewer
RegioGraph Strategy allows you to view, navigate and search maps and data on the
device of your choice, from standard desktop computers to tablets and smartphones

GfK | www.gfk.com/geomarketing | Map created with RegioGraph

GfK March 2, 2017 | RegioGraph 2017 9
Locate your target group
RegioGraph Strategy includes street segment-level GfK data on end consumers or D&B
address data on business potential

Number of households

Business potential in Braunschweig

Per-capita purchasing power
Location analysis of businesses:
below average
electrical work
painting, wallpapering, decorating

Company size (by turnover):

average
small company

mid-sized company

large company
above average

GfK | www.gfk.com/geomarketing | Map created with RegioGraph

GfK March 2, 2017 | RegioGraph 2017 10
Analyze your branch network
Analyze and evaluate your catchment areas according to driving distance, driving time and
competitor influences

By driving distance By driving time Modeled (based on competitors)

inhabitants: 2,351,124 inhabitants: 1,787,103 project location inhabitants: 882,603 project location
project location
households: 1,247,840 households: 952,463 households: 475,475
purchasing power: 48,675 mil. purchasing power: 36,678 mil. purchasing power: 18,531 mil.
competitor competitor
per-capita purchasing power: 20,703 competitor per-capita purchasing power: 20,524 per-capita purchasing power: 20,995

GfK | www.gfk.com/geomarketing | Map created with RegioGraph

GfK March 2, 2017 | RegioGraph 2017 11
Extract concrete results and insight from your data
Create eye-catching reports in RegioGraph Strategy for individual locations or an
entire branch network
sunterlagen.
Table of contents
Edit the results in
RegioGraph or export
Branch network overview Potential [retail
purchasing power ] them as a PDF.
by distance to Westerstr.
34

Branch network analysis Market share zones around Westerstr. 34

Create a comprehensive
report for a single location
or an entire branch
network.

GfK | www.gfk.com/geomarketing | Report created with RegioGraph

GfK March 2, 2017 | RegioGraph 2017 12
RegioGraph New features
RegioGraph 2015/2016 and later RegioGraph 2017 and later:
Option to use online maps
Web Viewer
integrated Bing maps and aerial imagery

Location network optimization

New data import via drag & drop
calculation of optimal location network

Insert grid
IP geocoder
grid layer for working with granular data

New territory optimization option: Improved usability & performance

Generate with minimum values menu ribbons, new navigation
A specified minimum value (e.g., no. of
customers) determines how many territories are
table design view
created.
comfortable interface for linking & working with layer tables

GfK March 2, 2017 | RegioGraph 2017 13

Comparison of RegioGraph versions Save 50% when you order
RegioGraph as a subscription!
Features & pricing
Analysis Planning Strategy

Import data of all standard formats

Export data (tables, graphics, HTML documents, presentations, PDFs, printing)

Visualize data on maps (numerous display options)

Comprehensive cartographic foundation (such as postcodes, municipalities and street networks)

Access online maps (Bing)**; unlimited, street-level geocoding, IP geocoder

Automatically plan, optimize and evaluate sales territories

Carry out driving time and street-based calculations and analyses

Create reports with maps, charts and tables

Evaluate locations using models e.g., for optimizing location networks or analyzing potential

using a Huff gravity model

Create navigable, online maps using Web Viewer feature

Get integrated street segment-level data: either data on end consumers or business potential;
optional
street-level analyses

from 1,500* from 4,000* from 7,500*

*This excludes VAT and shipping and handling costs.
**License is valid for one year.

GfK March 2, 2017 | RegioGraph 2017 14

Questions?
Contact us at T +49 7251 9295 200
or visit regiograph.gfk.com.

GfK GeoMarketing GmbH | Werner-von-Siemens-Str. 9

Gebude 6508 | 76646 Bruchsal | Germany
GfK March 2, 2017 | RegioGraph 2017 15