FOUR CORNERS SOCIAL MEDIA AND ONLINE STATS 2017

BREAKING THE BROTHERHOOLD (Moonlight anniversary) Monday 12 June 2017

OVERVIEW

This program fell on a public holiday and the show had been pushed forward from the original anniversary air date
but in spite of this it received the highest 5-city metro ratings for 2017 thus far (808,000).

There was a surge of sentiment from our viewers online, most of who recalled the original program, plus a fair
number of younger viewers who saw it as a helpful history lesson. It also elicited a collective feeling of support for
ABC journalism in general and 4Cs in particular in these times of uncertainty, fakery, etc.

The beautiful B&W photos of the whistleblowers had a strong impact on social particular twitter -and the images
were a helpful way of converting what might seem like a political history lesson into something much more personal.

Because this fell on a public holiday I suspect our 0500 news story didnt get quite as big a reach and we might
expect. And perhaps due to the fact that News Online originally gave the story a pretty dud headline which Morag
quickly resolved with an email to Ben Atherton. (Which suggests we must come up with titles to our own stories
before theyre sent off.)

FACEBOOK Likes: 184,498 (up by 1,335 in past 7 days) | Followers: 181,393 | Ave Reach 930K (up by 179% in 7 days)

MON 9PM This is the secret code

54K Reach | 16K views | 1,051K reactions/comment/shares | 3.8K post clicks | ave viewing 10 seconds | QLD
Women 35-44 Not shared

SUN 10AM Meet the men who blew the whistle

120K Reach | 129K views | 2.5K reactions/comment/shares | 8.1K post clicks | ave viewing 10 secs | QLD Women
45-54 Shared by ABC News

PROMO THURS 106,086 Reach | 34K views | 813 reactions/comment/shares | 3K post clicks | ave viewing 7 secs |
NSW Women 35-44 Shared by ABC account.

NEWS ONLINE

FEATURE The Bagman, the secret codes, and the payments to a secret brotherhood of bent cops by Mark Willacy |
MONDAY 0500: http://www.abc.net.au/news/2017-06-12/fitzgerald-inquiry-files-reveal-inner-workings-of-corrupt-
cops/8600046

Page views TOTAL= 76,512 (incl desk, mob, tablet)

Ave viewing time = 4.4 mins (desktop)

Moonlight State: The honest cop who helped blow the whistle on Australia's most corrupt police force by Mark
Willacy | MONDAY 4PM: http://www.abc.net.au/news/2017-06-12/four-corners-moonlight-state-afp-protected-
chris-masters/8607314

Page views TOTAL= 14,560 (incl desk, mob, tablet)

Ave viewing time = 3.7 mins (desktop)

1
TWITTER Followers: 112,561 (up by XX)

#4Corners trended at No.1 across Australia by 9.30pm.

A few tweets from Tracey Spicer got a lot of exposure and there was a lot of sentimental feelings about Chris
Masters. I think we won back some of our police-friendly audience who were pissed off by Lindt Siege.

A solid performance on Twitter during broadcast, with our top two tweets below:

WEBSITE

The website receive more than 85K page views in the past week, with a few thousand visitors heading over to The
Moonlight State archive

IVIEW

We posted The Moonlight State at the same time.

Pending