CHAPTER 4

PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

This chapter contains the presentation of data gathered including

their analysis and interpretation. The date gathered to answer the specific

problems of the study shall be presented

Problem 1. Profile of the Respondents

1.1 Sex

Frequency Percentage
Sex

Male 110 81.5%

Female 25 18.5%

Total 135 100.0%

As shown in table 1, in terms of gender. There are 81.5% or 110 are males

and 18.5% or 25 are females. There are more male than female members or

employees. This can be explained by the fact that males are the ones highly

expected to have a means of livelihood and provide for their families.

Problem 2. Sustainability of Internet Marketing Business
2.1 Customer Relationship
Table 7 shows the respondents gave the statement We understand

clearly what our customers value about our services the highest weighted mean

of 4.41. This is followed by All our staff are especially recruited and enabled to

make the contact easy for our customers (4.24). And then by We build good

relationships with our customers (4.10). The statement We actively seek

customers complaints and used them to make better services got the lowest

weighted mean of 3.94. All the weighted means were verbally interpreted as

Most of the time.

Table 7
Respondents Evaluation of Internet Marketing Business Sustainability in
Terms Customer Relationship

Verbal
Weighted
Customer Relationship Interpretatio
Mean
n
1. We understand clearly what our customers Most of the
4.41
value about our services time
2. We actively seek customers complaints and Most of the
3.94
used them to make better services time
3. All our staff are especially recruited and
Most of the
enabled to make the contact easy for our 4.24
time
customers
4. We build good relationships with our Most of the
4.10
customers time
Most of the
GRAND MEAN 4.17
time
Problem 3. Test of Significant Difference
3.1 By Sex
As presented in table 11, customer relationship had a computed 1-value

of- 1.337 and a p-value of .184, strategic branding (t = -1.616, p = 108)< and

learning, innovation, and continual improvement (t = -1.077, p = .284). Since all

the p-values of these aspects of business sustainability were greater than .05,

the assumed level of significance, the null hypothesis was not rejected. There is

not enough evidence to reject the null hypothesis. The evaluation of the

respondents, when they were grouped grouped according to sex, on the three

aspects were not significantly different.

Table 11

Test of Significant Differences on Respondents Evaluation of Internet

Marketing Business Sustainability by Sex
(Using t-test, a = .05)

t- p-
Sustainability Decision Remarks
value value
Do not Not
Customer Relationship -1.337 .184
Reject Ho Significant
Corporate Relationship -2.077 .04 Reject Ho Significant
Do not Not
Strategic Branding -1.616 .108
Reject Significant
Learning, Innovation, and Do not Not
-1.077 .264
continual Improvement Reject Significant
 On the other hand, corporate citizenship had a t-value of -2.077 and a p-

value of .040. Since the p-value is less than .05, the null hypothesis was rejected.

The evaluation of the respondents, when they were grouped by sex, on business

sustainability in terms of corporate citizenship were significantly different.