DATAANALYTICSFORBUSINESS

Syllabus

Introduction

Datainformseveryelementofmodernbusiness.Thereisanexplosionofdata
fuelledbycheapandubiquitousstorageofeverythingfrompersonalandhealth
records,everysingleactiononmillionsofwebsites,mobiles,sensors,business
transactionsandsoon.Webelievethatdatawillhaveamajorroletoplayinthe
economyinthedecadestocome.Further,theabilitytounderstand,manipulateand
drawinsightsfromdatawillbeanessentialskillinthisnewworldorder.

LearningDataAnalyticsisperhapsthebestcareerinvestmentyoucanmakein2016.
SpringboardsDataAnalyticsforBusinessisanintroductoryworkshopforlearning
DataAnalytics.Theobjectiveofthecourseistoemphasizelearningbydoingandto
helpyouunderstandhowtoapproachbusinessproblemsasyoulearn.

Ifyouwanttolaunchyourcareerasabusinessanalyst,orsimplywanttousedatato
makebetterbusinessdecisions,thisisthecourseforyou.

HowItWorks
Whenyouenrollinthiscourse,
Youwillgetahigh-qualityonlinecurriculum,whichcontainsthebestData
Analyticsresourceshand-pickedfromthewebandstructuredintoalogical
curriculumbyaDataAnalyticsexpert.
AStudentAdvisorwilltalkwithyouaboutyourlearningobjectivesand
preferencesforamentor,andfindthebest1-1mentormatchaccordingly.
Theywillsupportyouthroughoutthecourse.
Asyouworkthroughthecurriculumandcasesatyourownpace,youwillhave
1-1videocallswithyourmentoreveryweek.Youcanaskthemquestions
aboutthecurriculum,getprojectfeedbackorcareeradvice.
Inadditiontoyourweeklymentorcalls,you'llhaveaccesstoweeklylive
OfficeHoursandanexclusivecommunityofmentorsandstudentsfor
discussionswiththebroadercommunity.
Onceyoufinishthecoursematerial,youwillgetaCertificateofCompletion.

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Syllabus

Thecurriculumusesrealbusinesscasestudies,anapproachpioneeredatHarvard
BusinessSchool.Asyouworkthrougheachcase,youlllearntostructureproblems,
analyzedata,andpresentyourinsightsusingtoolslikeExcel,SQLandTableau.

Eachweek,youllshareyouranalysiswithyourmentor,whowillchallengeyour
assumptions,helpyourefineyourthinking,andansweranyquestions.Throughthis
recurring1-on-1interactionandfeedbackcycle,youwillbuildyouranalyticalmuscle.

Bythetimeyoufinish,youllbeabletothinkthroughanybusinessanalysisproblem,
andbereadytoexcelinabusiness/dataanalystrole.

SpreadsheetModeling(Week1)

Excelisacriticaltoolforbusinessanalysts,consultants,entrepreneurs-essentially
anyoneworkingonthebusinesssideofacompany.

TopicsCovered:
1. Data-entry,formulasandformatting
2. Chartsandbasicvisualization
3. LinkingtablesandspreadsheetswithLookups

CaseStudy#1:ForecastingBusinessPerformanceatChiboodle(Weeks2-3)

Whyhasrevenuegrowthsloweddownatthispopularrestaurantchain?Couldthe
companyrevivegrowthbyaddinganewitemtoitsmenu?Howmuchcouldsales
increaseoverthenext4years?ThesearesomeofthequestionsthatChiboodleInc.'s
managementteamisgrapplingwith,andtheyneedyourhelp!

TopicsCovered:
1. SpreadsheetmodelinginExcel
2. Pivottables

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 3. Thinkingaboutassumptionsandsensitivity

CaseStudy#2:RootCauseAnalysisofincreasingproductreturnsatHavmo
(Weeks4-5)

Alargeglobale-commercecompany,HavmoInc.,hasjustenteredtheIndianmarket,
andmanagementisworriedaboutgrowingproductreturns.Whatcouldbecausing
this?Havmorequiresyourhelpinfindingarootcauseofthisproblem,supportedby
data.

TopicsCovered:
1. Hypothesis-drivenanalysis
2. Excel(datawrangling,lookups,pivottables)
3. The5whysframework
4. Datavisualization,andwhichcharttouse

CaseStudy#3:IdentifyingCustomerSegmentsatChemicorp(Weeks6-7)

Whataretheprimarysegmentsofourcustomerbasegiventhedatawehave?What
aretheuniquecharacteristicsofeachsegment?Whichsegment(s)isthemost
attractive(intermsofprofitabilityandmarketopportunity)?Arethereanyproducts
thatthecompanyshoulddiscontinue?Thesearesomeofthequestionsthat
Chemicorpsmanagementteamisgrapplingwith,andtheyvehiredyoutohelp!

TopicsCovered:
1. Tableau(dataimport,wrangling,exploration)
2. Excel(joins,cross-tabbing)
3. Understandinghowtousesegmentationforanalysis

CaseStudy#4:OptimizingthePurchaseFunnelatCrownedJewelers(Weeks
8-9)

YoureanewlyhireddataanalystconductingaCROcampaignforaleading
international,onlinejewelryretailer.Usingthedatamodellingskillsyoulearnedfrom

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thepreviouscoursemodules,youllshapethedatatocomeupwithaninsightful
analysisshowingshopperbuyingpatternsbycustomersegments.Youllthenapply
youranalysistomakeinformed,data-drivensuggestionsonwhattochangeonthe
websitetooptimizesales.

TopicsCovered:
1. Differentcasesoffunnelanalysise.g.clickstream,campaignoptimization
2. Hypothesis-driventhinking
3. IntrotoSQL
4. IntermediateSQL:AggregatesandJoins

CaseStudy#5:CalculatingCustomerLifetimeValueatTelemon(Weeks
10-11)

Howshouldanewstartupthinkaboutitscustomerlifetimevalue,withlimiteddata
available?Whichmarketingchannelsaremostprofitable?Whatquestionsare
venturecapitalistslikelytoaskbeforeinvesting?We'lltouchuponsomeofthese
questionsinthiscaseinvolvingTelemon,ahotnewstartup.

TopicsCovered:
1. ConceptssuchasLTV,churnrate
2. Cohortanalysis
3. ModelingCLVinExcel
4. MoreSQLexercises,includingaggregates,joinsanddateoperations

HandyReferencesandCareerResources
1. Preparingforinterviews
2. Interviewswithdataanalysts
3. Websitesandpeopletofollow

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 Looksgood?EnrollHere
oremailusathello@springboard.comwithanyquestions.

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