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  • EtsyBusinessModel PDF

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    Etsy's business model focuses on connecting small merchants and artisans with customers looking for unique, handmade goods. As a platform, Etsy provides tools to help sellers easily set up online shops at no cost while taking a small commission on sales. Key activities involve building and maintaining the Etsy online community, educating sellers, and developing tools to streamline the sales process. The value proposition is giving artisans a global market to sell high-quality handmade products while providing buyers access to goods not found elsewhere.

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    Etsy's business model focuses on connecting small merchants and artisans with customers looking for unique, handmade goods. As a platform, Etsy provides tools to help sellers easily set up online shops at no cost while taking a small commission on sales. Key activities involve building and maintaining the Etsy online community, educating sellers, and developing tools to streamline the sales process. The value proposition is giving artisans a global market to sell high-quality handmade products while providing buyers access to goods not found elsewhere.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    287 views1 page

    EtsyBusinessModel PDF

    Uploaded by

    aisl_2
    Etsy's business model focuses on connecting small merchants and artisans with customers looking for unique, handmade goods. As a platform, Etsy provides tools to help sellers easily set up online shops at no cost while taking a small commission on sales. Key activities involve building and maintaining the Etsy online community, educating sellers, and developing tools to streamline the sales process. The value proposition is giving artisans a global market to sell high-quality handmade products while providing buyers access to goods not found elsewhere.

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    © All Rights Reserved
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    of 1

    ETSY Business Model

    Partners Key Activities Value Proposition Customer Customers


    Relationships
    Community and High-quality
    Building the Etsy Online community Sellers
    Business Alliances handmade products
    community building and support
    made by artisans &
    Third-Party Developers Seller education small merchants from Seller education and Small merchants
    Platform development almost 200 countries support and local artisans
    Local organizations and creation of tools Host events to who want to sell their
    and businesses to streamline the sales share knowledge goods online
    No sign-up fee,
    process and increase local Fashion, jewelery
    simple-to-setup
    E-commerce Apps commerce and art are among
    e-commerce page for
    ex. StoreYa the most popular
    small businesses
    segments
    Retail Design Stores Young demographic
    ex. West Elm Key Resources Largest online that is 67% female
    Channels
    community of
    handmade goods in
    Etsy community the world Social media and Buyers
    Pipeline of rare, high- online community dev.
    quality handmade Etsy Events ie. Hello a global consumer
    products Etsy base that wants a
    unique, handmade
    Etsy platform Word of Mouth product from a small /
    Local Community local producer
    Events
    Partner programs

    Cost Drivers Revenue Streams


    Platform development Sales commissions
    Seller Education Initatives 3.5 % of total sales revenues
    Staff salaries $0.20 for every item listed

    template borrowed from BusinessModelGeneration.com

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