GLC

Marnick
Martijn
Jort
Vincent

Intro
JVM stay is a non-profit organization and we are dedicated to create safe
areas in the Middle East to ensure that the refugees no longer have to make
the dangerous crossing to Europe across the mediterranean sea. This is not
only beneficial for the European countries, since we will recieve way less
refugees, but its also better for the countries that have a civil war, as syria,
and the countries surrounding them. As most of the refugees are the richer
and stronger part of their population, therefore they are critical to ensure a
good and fast rebuilt in the country. Furthermore, it will help the country to get
a bigger chance to get prosperous again. But at the moment, these people are
going on boats and are going towards Europe. That is why we from JVM stay
are in favor of creating safe zones in the Middle East.

Index:
This is what we are going to talk about. (Naming the subjects). We will first
talk about our slogan and target audience and when you have seen the video,
we will tell why we chose the chosen music, the convincing strategy, etc.

Slogan:
Our slogan is: stay, we will pay. we thought for some time about our slogan,
when suddenly Jort came up with this amazing slogan. It rhymes, It is short it
is catchy, all ingredients for the perfect slogan.

Target audience
Our main target audience are adults from the age of 20 and onwards, we have
chosen this target audience, as we do not expect children to donate money
and if they will, they wont donate a lot of money.

Our video
Now we are going to show you our Ad campaign video
Logo
Our logo consists of two hands that are holding each other, this shows
sympathy and willingness to help. Under the two hands is our slogan and our
organisation name, we have done this to remind people of our cause.
In our logo we have chosen for the colour light blue because it stands for
Softness, healing and understanding. The colour dark blue as it stands for
knowledge and seriousness and the white stands for perfection.
As one hand is light blue and the other dark blue and they are holding each
other, it shows that at JVM stay knowledge and seriousness go perfectly
together with softness, healing and understanding.

Logos, Ethos, Pathos

As you saw in our video, we used logos. Logos appeals to facts and logic
reasons. At the beginning of our video you could see that we used the fact
that there already have been so many casualties this year. It is logical that
2000 deaths is quite much. We also used ethos. It appeals to credibility. As
Apple computers are high-end and are also commonly used by businessmen
and people on the move because the laptops are easy to carry and good
looking. We have also used pathos. Pathos appeals to emotion. To play on
the emotions of the audience, we used images that might be considered as
shocking. People will not forget those pictures easily. We used the well
recognized photo of the little boy who was found dead on the beach which
was in the news.

Music
For the music we have chosen for a sad music, called your hand in mine of
the band explosions in the sky. Not only does a sad song perfectly fit with our
advertisement, but it also fits with our logo. As your hand in mine describes
our logo.

Mood Board
As you can see, this is our moodboard. Here again you see some pictures that
we used in our video. Causes of this problem, like the destroyed cities and the
danger of people fleeing over the rough sea and the consequences. Also you
can see how we want the situation to be. A nice housing camp, happy
children/people, etc.

Where do we wanna advertise

Because our target group are adults from the age of 20 and onwards, we want
to advertise on tv, but not on social media. This is because most adults dont
use social media, because in the previous presentation we noticed that for
instance Jantien didnt have an account on instagram, so it wont help to
advertise on instagram for instance. Instead we want to advertise on serious
tv channels, as NPO 1, 2 and 3.