Laura Middleton

610.220.4135 | hirelauramiddleton@gmail.com
https://www.linkedin.com/in/laurakmiddleton

EDUCATION
Elon University, Elon, NC May 2017
Bachelor of Arts in Strategic Communications, Minor in Business Administration GPA: 3.5
Deans List: 2013-2017
Study Abroad: Barcelona, Spain Fall 2015

COMMUNICATIONS EXPERIENCE
Alamance Arts, Communications Intern, Graham, NC February-May 2017
Increased engagement through social media posts and email blasts using Constant Contact
Produced promotional and marketing materials using Microsoft Publisher
Assisted in the development of the organizations annual report
LabCorp Strategic Campaigns Communication Plan, Elon University
Account Director February-May 2017
Developed strategic campaign to establish LabCorps voice across social media channels
Served as the point person during our pitch meeting with the company representative
Sundance Film Festival, Crowd Liaison, Park City, UT January 2017
Served as main point of contact for theater patrons and assisted with credentials
Maintained radio communications with management team
Berks Nature, Marketing and Communications Intern, Reading, PA June-August 2015
Wrote press releases and articles to publicize progress in land protection and education
Participated in brainstorming sessions during rebranding meetings

RETAIL & E-COMMERCE EXPERIENCE

Michael Kors, Sales Associate, Mebane, NC September 2016-April 2017
Engaged with customers using a consultative sales approach and product knowledge
Assisted with merchandising, inventory and floorset operations
Dandelion Jewelry
Assistant Marketing Manager, Philadelphia, PA June-August 2015 & 2016
Monitored and maintained master calendar for campaigns and events
Oversaw social media accounts and blog to strengthen customer base
Updated website homepage and product pages
Produced in-store and online marketing materials using Photoshop and InDesign
Participated in buyers meetings and product distribution shipments
Researched potential vendors; Revamped vendor bio & product knowledge binder
Key Holder, Wyomissing, PA Summers & Winters 2014-2016
Assisted customers in selecting and purchasing products
Designed and organized display cases weekly
LEADERSHIP EXPERIENCE
Zeta Tau Alpha Fraternity
Historian/PR Chair January 2016-January 2017
Managed social media accounts to enhance public representation and engagement
Wrote articles for chapter news publications and press releases for local media outlets
Director of Social Activities February-June 2015
Planned multiple social events for between 100 and 350 guests
Researched venues and coordinated with external vendors
Her Campus Elon, Senior Editor August 2014-May 2017
Ensured the clarity, accuracy, and timeliness of content that was published