Shortlist (Design Lions)

Cat. No Entry No Title Client Product Entrant Entrant Company Entrant Country Idea Creation Production Media PR Additional
Contact
A01 (Creation of a new Brand Identity: Consumer)
A01/012 00651 THE BUTCHER THE THE BUTCHER THE A BUTCHERY- Miki THE PARTNERS London UNITED THE PARTNERS
BAKER BAKER BAKERY BUSINESS KINGDOM London
A01/017 00522 GTEBORGSOPER GTEBORGSOPERAN OPERA HOUSE / Andreas HAPPY F&B Gothenburg SWEDEN HAPPY F&B HAPPY F&B
AN MULTI-ARTS VENUE Gothenburg Gothenburg
A01/022 01289 SPECTACLES SNAP, INC. SPECTACLES Steevy SNAP Los Angeles USA SNAP Los Angeles SNAP Los Angeles SNAP Los Angeles SNAP Los Angeles

A01/042 00796 ALTCOURT BANQUE NATIONALE BANKING SERVICES Laurence SID LEE Montral CANADA SID LEE Montral SID LEE Montral
- NATIONAL BANK

A02 (Creation of a new Brand Identity: Corporate)

A02/002 00260 HONDA. GREAT HONDA MOTOR CO., HONDA. GREAT Yoshihiro DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo CREATIVE POWER MORI Tokyo DENTSU INC. DENTSU ON
JOURNEY. LTD. JOURNEY. UNIT Tokyo / PEN. Tokyo / MORI DEMAND
Tokyo / TYO DRIVE Tokyo GRAPHIC Tokyo /
Tokyo KAIBUTSU Tokyo /
MAP London /
SPONGE Tokyo /
TYO CREATIVE
CENTER Tokyo

A02/006 00049 IDENTITY - UNIVERSITY OF UNIVERSITY Merethe UNIFORM DESIGN Oslo NORWAY UNIFORM DESIGN UNIVERSITY OF
UNIVERSITY OF BERGEN, FACULTY Oslo BERGEN,
BERGEN, FACULTY OF FINE ART, MUSIC FACULTY OF
OF FINE ART, AND DESIGN FINE ART, MUSIC
MUSIC AND DESIGN AND DESIGN
Bergen
A02/020 01363 FUEL TRANSPORT FUEL TRANSPORT LOGISTICS Sterling SID LEE Toronto CANADA SID LEE Toronto SID LEE Toronto
A02/030 01072 LIVING TEXTURE GRUT RESTAURANT Vladimir SUPREMATIKA Moscow RUSSIA SUPREMATIKA SUPREMATIKA
Moscow Moscow

A03 (Creation of a new Brand Identity: Non-profit)

A03/002 00091 THE REFUGEE AMNESTY AWARNESS Paula OGILVY NEW YORK USA OGILVY NEW YORK ASTEROIDE FILMS
NATION INTERNATIONAL AROUND THE Curitiba / CANJA
REFUGEE CAUSE AUDIO CULTURE
Curitiba / SQUARE
PIXEL Rio De Janeiro

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Shortlist (Design Lions)
A03/007 00756 VANCOUVER VANCOUVER MURAL VANCOUVER Bryan ONE TWENTY THREE CANADA ONE TWENTY ONE TWENTY
MURAL FESTIVAL FESTIVAL MURAL FESTIVAL WEST Vancouver THREE WEST THREE WEST
IDENTITY Vancouver Vancouver

A04 (Rebrand / Refresh of an existing brand: Consumer)

A04/008 00652 VISUAL IDENTITY LONDON SYMPHONY ORCHESTRA Miki THE PARTNERS London UNITED THE LONDON UNIVERSITY OF
CONDUCTED BY ORCHESTRA KINGDOM SYMPHONY PORTSMOUTH /
SIR SIMON RATTLE ORCHESTRA / THE VICON MOTION
PARTNERS London SYSTEMS Oxford

A04/019 02358 MAGENTA DEUTSCHE TELEKOM DEUTSCHE Tracy SAATCHI & SAATCHI UNITED SAATCHI & SAATCHI COFFEE AND TV MEDIACOM PROUD RAVENSCOURT
UNLEASHED TELEKOM London KINGDOM London London / PASSION Dsseldorf ROBINSON STUDIOS London
PICTURES London / Brighton
SPEADE London /
SPINDLE
PRODUCTIONS
Norwich /
STRANGELOVE
PRODUCTIONS
London
A04/046 02214 MILLER LITE MILLER COORS MILLER BEER Alexandra JUNIPER PARK\TBWA CANADA JUNIPER
Toronto PARK\TBWA Toronto

A05 (Rebrand / Refresh of an existing brand: Corporate)

A05/028 01179 LINCOLN CENTER LINCOLN CENTER LINCOLN CENTER Kate R/GA New York USA R/GA New York
DIGITAL FOR THE
REBRANDING PERFORMING ARTS
A05/029 02228 TBWA\ IDENTITY TBWA\ TBWA\ WORLDWIDE Erin TBWA\CHIAT\DAY Los USA GRID WORLDWIDE GRID WORLDWIDE TBWA\CHIAT\DAY
REFRESH Angeles Johannesburg / Johannesburg / Los Angeles
TBWA\CHIAT\DAY TBWA\CHIAT\DAY
Los Angeles Los Angeles

A06 (Rebrand / Refresh of an existing brand: Non-profit)

A06/007 00654 HELLO, UNIVERSE METI INTERNATIONAL INTERSTELLAR Miki THE PARTNERS London UNITED THE PARTNERS
MESSAGING KINGDOM London

B01 (Posters)

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Shortlist (Design Lions)
B01/002 00155 THE WASHI RC CORP. FRANCE- RICCA Naoko HAKUHODO INC. Tokyo JAPAN HAKUHODO INC.
LINGERIE POSTER JAPON Tokyo
B01/009 00024 NEW STRUCTURE DENTSU INC. AND
JAPAN-CHINA Tina DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo PLUG Tokyo /
MINISTRY OF ADVERTISING TYMOTE Tokyo /
EDUCATION OF THE
EDUCATIONAL WASA-BE
PEOPLE'S REPUBLIC
PROJECT 20TH ADVERTISING
OF CHINA ANNIVERSARY Tokyo
EXHIBITION
B01/011 00108 NEW ANGLE, NEW NIHON UNIVERSITY NIHON UNIVERSITY Tina DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo ADBRAIN INC. Tokyo
WORLD._POSTER COLLEGE OF ART COLLEGE OF ART / AMANA Tokyo
B01/029 00295 WORLD FOR ALL WORLD FOR ALL ( WORLD FOR ALL ( Meraj McCANN WORLDGROUP INDIA McCANN McCANN
ANIMAL CARE AND ANIMAL CARE AND INDIA Mumbai WORLDGROUP WORLDGROUP
ADOPTIONS ) ADOPTIONS ) INDIA Mumbai INDIA Mumbai
B01/034 00263 THE STUDY OF DENTSU DENTSU Yoshihiro DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo AMANA Tokyo / DENTSU ON
HUMAN BEING ADVERTISING ADVERTISING J2COMPLEX Tokyo DEMAND
AWARDS SELECTION AWARDS 2016 GRAPHIC Tokyo
B01/037 00177 MOLESKINE CAF MOLESKINE SPA CAF Milena LEO BURNETT ITALY ITALY LEO BURNETT GIOVANNI PANIZZA
Milan ITALY Milan Milan
B01/066 00569 SWITCH IT OFF. AMNESTY AMNESTY Barbara OGILVY GERMANY GERMANY OGILVY GERMANY H&O FRANKFURT MINDSHARE AMNESTY
INTERNATIONAL INTERNATIONAL Frankfurt Frankfurt Zrich INTERNATIONAL
Bern
B01/075 00832 VOICE OF TOKYO TOKYO FM RADIO STATION Atsuko OGILVY & MATHER JAPAN OGILVY & MATHER
BROADCASTING CO., JAPAN Tokyo JAPAN Tokyo
LTD.
B01/082 00591 MAKING SENSE OF SYDLEXIA DYSLEXIA Fadi IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai
DYSLEXIA CORRECTING EMIRATES
FACILITY
B01/084 00728 STONE MILK CLUBE DE CRIAO BRAZILIAN Zindara FCB BRASIL So Paulo BRAZIL FCB BRASIL So ANTFOOD So FCB BRASIL So FCB BRASIL So
CREATIVE CLUB Paulo Paulo / FCB BRASIL Paulo Paulo
FESTIVAL So Paulo / VETOR
ZERO / LOBO So
B01/101 01325 IKEA: COOK THIS IKEA CANADA IKEA CANADA Kristine LEO BURNETT CANADA LEO BURNETT GRAYSON
PAGE TORONTO TORONTO MATTHEWS Toronto
/ PAPERTEC INC.
Garfield / PRINTED
BY SOMERSET
Mississauga / TRADE
GRAPHICS BY
DESIGN INC.
Concord
B01/121 01168 SOLID STUFF LES PRODUCTEURS MILK Sophie LG2 Montral CANADA LG2 Montral CINLANDE ET
DE LAIT DU QUBEC ASSOCIS Montral

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Shortlist (Design Lions)
B01/126 02070 FINDING HER UN WOMEN - EGYPT UN WOMEN Liris DDB DUBAI UNITED ARAB DDB DUBAI IC4DESIGN
EMIRATES Hiroshima / UN
WOMEN - EGYPT
Cairo
B01/132 01930 FAVELAGRAFIA APPLE IPHONE Alejandra NBS Rio De Janeiro BRAZIL NBS Rio De Janeiro BR CINEMA Rio De
Janeiro / NBS Rio De
Janeiro / STUDIO
NOVA ONDA Rio De
Janeiro / TUNDRA
STUDIES Rio De
Janeiro
B01/147 01174 SHOT ON IPHONE: APPLE IPHONE Brianna TBWA\MEDIA ARTS LAB USA TBWA\MEDIA ARTS OMD USA Los
BASTILLE DAY Los Angeles LAB Los Angeles Angeles
B01/151 01346 PET FRIENDLY BAR - ZOOBAR RESTAURANT & TBWA\ TBWA\INDIA Mumbai INDIA TBWA\INDIA Mumbai
BEAGLE BAR
B01/152 01975 OPEN YOUR EYES TERRE DES FEMMES FGM Jennifer GREY GERMANY GERMANY GREY GERMANY NUBORN PICTURES GREY MEDIA KINETIC
Dsseldorf Dsseldorf Berlin GERMANY WORLDWIDE
Dsseldorf Dsseldorf /
MUSIC MAKING
PEOPLE
B01/161 01553 THE PERFUME BODYSHOP TOILETRIES Alok THE CLASSIC UNITED ARAB THE CLASSIC THE CLASSIC RAEE Dubai
POSTER PARTNERSHIP EMIRATES PARTNERSHIP PARTNERSHIP
ADVERTISING Dubai ADVERTISING Dubai ADVERTISING Dubai
B01/175 02149 SHOE SOLE CITY NORTE MARKETING INSTITUTIONAL Thais Y&R BRAZIL So Paulo BRAZIL Y&R BRAZIL So
ESPORTIVO Paulo
B01/188 01600 FOOD FOOD EXHIBITIONISM FOOD EVENT Jason J. WALTER THOMPSON THE J. WALTER J. WALTER J. WALTER POSTMA-
EXHIBITIONISM AMSTERDAM NETHERLANDS THOMPSON THOMPSON THOMPSON HARRISON
AMSTERDAM AMSTERDAM AMSTERDAM Amsterdam
B01/206 02331 BURNT BIRDLIFE BIRD HABITAT Dominic SAATCHI & SAATCHI SINGAPORE SAATCHI & SAATCHI MIRACLE FACTORY
INTERNATIONAL PROTECTION Singapore Singapore Singapore /
NEMESIS
B01/210 00755 MAZE WITHOUT END-OF-LIFE CARE LECTURE ABOUT Kyoko DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo DENTSU INC. DENTSU INC.
EXIT ASSOCIATION OF END-OF-LIFE CARE Tokyo Tokyo
JAPAN
B01/231 02500 BUILD THE DKSH (THAILAND) LEGO Worarat OGILVY Bangkok THAILAND OGILVY Bangkok ILLUSION Bangkok
FUTURE_1 LTD.
B01/232 02502 BUILD THE DKSH (THAILAND) LEGO Worarat OGILVY Bangkok THAILAND OGILVY Bangkok ILLUSION Bangkok
FUTURE_2 LTD.

B02 (Promotional Item Design)

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Shortlist (Design Lions)
B02/007 00371 WARD+ROBES STARLIGHT STARLIGHT Katherine RETHINK Toronto CANADA RETHINK Toronto UNTITLED FILMS ALTER EGO
CHILDREN'S CHILDREN'S Toronto Toronto / SCHOOL
FOUNDATION FOUNDATION EDITING Toronto /
STARLIGHT
CHILDREN'S
FOUNDATION
Toronto / VAPOR
MUSIC GROUP
Toronto

B02/015 00225 LITTLE COUNTS PENNY-MARKT PENNY RICE Diane SERVICEPLAN Mnchen GERMANY SERVICEPLAN HASTINGS MUSIC PENNY Cologne /
Mnchen Hamburg / PLAN.NET
NEVEREST Mnchen
Mnchen /
PFEFFERMINZ FILM
B02/022 00299 WORDS OF VEREIN FR TAPE ROLL Paulina DDB GROUP GERMANY GERMANY DDB GROUP
WELCOME BERLINER Berlin GERMANY Berlin
STADTMISSION
B02/044 00735 WELCOME TO MY YOUTH NON-PROFIT Ashley VML Kansas City USA VML Kansas City REALFAKE Kansas MEDIAHEAD
NEIGHBORHOOD AMBASSADORS ORGANIZATION City / RW2 Kansas PRINTING CO.
City Kansas City
B02/061 01379 GIVE-A-CARE RETHINK BREAST RETHINK BREAST Chris LG2 TORONTO CANADA LG2 TORONTO
CANCER CANCER
B02/065 01326 IKEA: COOK THIS IKEA CANADA IKEA CANADA Kristine LEO BURNETT CANADA LEO BURNETT GRAYSON
PAGE TORONTO TORONTO MATTHEWS Toronto
/ PAPERTEC INC.
Garfield / PRINTED
BY SOMERSET
Mississauga / TRADE
GRAPHICS BY
DESIGN INC.
Concord
B02/067 00734 SHOE WITHOUT A NRG CARBON SHOE Carly DROGA5 New York USA DROGA5 New York 10XBETA New York
FOOTPRINT
B02/111 01845 BHAGWAN Nakshatra Welfare PROTECTIVE Rahul REDIFFUSION Y&R INDIA REDIFFUSION Y&R REDIFFUSION Y&R REDIFFUSION
BHAROSE - AT Society TATTOOS Mumbai Mumbai Mumbai Y&R Mumbai
GOD'S MERCY
B02/112 01588 CARE FOR EARTH CARE LATEX SDN. CARE CONDOMS Alok THE CLASSIC UNITED ARAB THE CLASSIC
HOUR BHD. PARTNERSHIP EMIRATES PARTNERSHIP
ADVERTISING Dubai ADVERTISING Dubai
B02/113 01938 SAFELYBACKPACK AUSTRALIAN ROAD SAFELYBACKPACK George Y&R Brisbane AUSTRALIA Y&R Brisbane
S SAFETY FOUNDATION S

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Shortlist (Design Lions)
B02/121 02453 PORCELAIN BONES AMGEN AWARENESS Kahina LES GAULOIS Paris FRANCE LES GAULOIS Paris WANDA
MESSAGE PRODUCTIONS
B02/122 01343 RESCUE RASHIE WESTPAC BANKING CHILDRENS' RASH Di SAATCHI & SAATCHI AUSTRALIA SAATCHI & SAATCHI RUMBLE STUDIOS MAP AND PAGE WESTPAC Sydney
CORPORATION VEST / CPR Sydney Sydney Sydney / Sydney
INSTRUCTIONS SCOUNDREL
B02/131 02346 ALI COLA. THE ALI GETRNKE UG / ALI COLA Sabine LOVED Hamburg GERMANY LOVED Hamburg
COLA IN SKIN HMB GMBH & CO. KG
COLORS.
B02/133 01919 THE LACE CASE EKN FOOTWEAR LOW SEED RUNNER Stefan KOLLE REBBE Hamburg GERMANY KOLLE REBBE RTS SCHOLZ
GMBH Hamburg Bremen
B02/146 01046 MINIATURE HEINEKEN IRELAND HEINEKEN Ronan HAVAS DUBLIN IRELAND HAVAS DUBLIN
MONUMENTS TO
THE DUBLIN PUB
B02/155 02144 THE GREEN LIGHT HONDA HONDA Kalpesh Y&R DUBAI UNITED ARAB Y&R DUBAI Y&R AMMAN
EMIRATES
B02/157 02563 MADE OF ALPARGATAS HAVAIANAS Claudia ALMAPBBDO So Paulo BRAZIL ALMAPBBDO So ALMAPBBDO So ALMAPBBDO So
BRAZILIAN Paulo Paulo Paulo
SUMMER
B02/168 01595 COINS OF HOPE CHILD FOCUS PUBLIC SERVICE - Joke THESE DAYS - BELGIUM THESE DAYS - MEDIACOM FINN PR Brussels
BELGIAN CENTER WUNDERMAN Antwerp WUNDERMAN Brussels
FOR MISSING AND Antwerp
SEXUALLY
EXPLOITED
CHILDREN
B02/172 02599 SAVLON HEALTHY ITC SAVLON SAVLON HEALTHY Rajiv OGILVY & MATHER INDIA OGILVY & MATHER GOOD MORNING PR PUNDIT
HANDS CHALK HANDS CHALK Bhavanishanker MUMBAI MUMBAI Mumbai Mumbai
STICKS STICKS
B02/175 02548 TRAVEL AGENCY RADIO FLYER, INC. RADIO FLYER Jenna FCB CHICAGO USA FCB CHICAGO DUCK POND CURRENT
FOR THE WAGONS CREATIVE Los MARKETING
IMAGINATION Angeles / LORD + Chicago
B02/176 02549 TEDDY GUN ILLINOIS COUNCIL ANTI-GUN Jenna FCB CHICAGO USA FCB CHICAGO DUCK POND CURRENT HERO
AGAINST HANDGUN VIOLENCE CREATIVE Los MARKETING SOLUTIONS
VIOLENCE EDUCATION, Angeles / LORD + Chicago Chicago
AWARENESS AND THOMAS Chicago
LOBBYING IN
B02/184 10136 JEEP SNACKS JEEP JEEP Cornelia LEO BURNETT GERMANY LEO BURNETT
FRANKFURT FRANKFURT
B02/193 02592 ROADS THAT HONK HPCL HP LUBRICANTS Vivek LEO BURNETT INDIA INDIA LEO BURNETT INDIA LEO BURNETT LEO BURNETT LEO BURNETT
Mumbai Mumbai INDIA Mumbai INDIA Mumbai INDIA Mumbai
B02/209 01798 THE TAPE PLEDGE SUNING E-COMMERCE Tammy IFENG.COM Beijing CHINA IFENG.COM Beijing IFENG.COM
Beijing

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Shortlist (Design Lions)
B03 (Self-Promotion)
B03/013 01848 POST-IT WARS HAVAS VILLAGE ADVERTISING/MEDI Lisa HAVAS NEW YORK USA HAVAS NEW YORK STUDIO 6 New York HAVAS MEDIA HAVAS FORMULA
A AGENCIES New York New York / HAVAS
NEW YORK /
HAVAS SPORTS
&
ENTERTAINMENT
New York /
STUDIO 6 New
York

B04 (Publications & Editorial Design )

B04/011 00703 TO: A NEW KIND OF TO: FINANCIAL FUND Hanna LANDOR Paris FRANCE LANDOR Paris LANDOR Paris
SUPPORT
B04/012 01746 PENGUIN FROZEN PENGUIN BOOKS PENGUIN FROZEN Anny TBWA\SHANGHAI CHINA TBWA\SHANGHAI AU79 TBWA\SHANGHAI
STORYBOOK STORYBOOK COMMUNICATIONS
Shanghai /
DOINGFILMS
Shanghai / RR
DONNELLEY ASIA
Shanghai
B04/017 01542 WRITING OUR IGNITE IGNITE Molly PEREIRA & O'DELL San USA PEREIRA & O'DELL CALITHO Concord /
RIGHTS: THE Francisco San Francisco NTROPIC San
EMPOWERMENT Francisco / XYZ San
WORKBOOK Francisco

B06 (Data Visualisation )

B06/004 00744 THE CORRUPTION ESTADO INSTITUTIONAL Zindara FCB BRASIL So Paulo BRAZIL FCB BRASIL So ANTONIO FCB BRASIL So FCB BRASIL So
CONVERTER NEWSPAPER Paulo BRASILIANO So Paulo Paulo
Paulo / FCB BRASIL
So Paulo /
UMSTUDIO.COM
So Paulo / VICTOR
PATALANO So
Paulo
B06/005 01004 MEET GRAHAM TRANSPORT TRANSPORT Clare CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG CLEMENGER
ACCIDENT ACCIDENT MELBOURNE MELBOURNE PRODUCTIONS BBDO
COMMISSION COMMISSION Melbourne / FLARE MELBOURNE
VICTORIA VICTORIA PRODUCTIONS

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Shortlist (Design Lions)
B06/010 01885 4G WIND AIS 4G Phannasa TBWA\THAILAND THAILAND TBWA\THAILAND
GENERATOR Bangkok Bangkok
B06/019 02238 ART WITH WATSON: IBM IBM WATSON Paula OGILVY NEW YORK USA OGILVY NEW YORK TH PRODUCTIONS NEO@OGILVY OGILVY PUBLIC CADILLAC New
HIDDEN PORTRAITS New York New York RELATIONS New York
York

B07 (Brand Collateral)

B07/001 00162 THE REDACTIVISTS AMNESTY AMNESTY Ivy OGILVY & MATHER HONG KONG BRAND UNION Hong
INTERNATIONAL INTERNATIONAL HONG KONG Kong / OGILVY &
HONG KONG HONG KONG MATHER HONG
B07/005 00110 NEW ANGLE, NEW NIHON UNIVERSITY NIHON UNIVERSITY Tina DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo ADBRAIN INC. Tokyo
WORLD. COLLEGE OF ART COLLEGE OF ART / AMANA Tokyo /
DIGITAL EGG Tokyo
/ MELODY PUNCH
Tokyo /
TOHOKUSHINSHA
FILM
CORPORATION
Tokyo

B07/014 00437 ART BEATS HATE LEGACY BERLIN NONE Michelle HEIMAT Berlin GERMANY HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin
B07/031 01366 FUEL TRANSPORT FUEL TRANSPORT LOGISTICS Sterling SID LEE Toronto CANADA SID LEE Toronto SID LEE Toronto
B07/032 01926 POSTERS FOR MINISTERIO DE DIRECCIN DE Juan GEOMETRY GLOBAL UNITED GEOMETRY GEOMETRY
CATCHING AMBIENTE Y ASUNTOS London KINGDOM GLOBAL COLOMBIA GLOBAL COLOMBIA
FISHERMEN DESARROLLO MARINOS, Bogot / GEOMETRY Bogot / GEOMETRY
SOSTENIBLE COSTEROS Y GLOBAL London GLOBAL London
RECURSOS
B07/034 02187 FRIENDLY BARS COCA-COLA COCA-COLA Alberto GREY CHILE Santiago CHILE GREY CHILE SATURNO Lima
SHOPPER Santiago
B07/035 02275 PLANTAIN CHEF TROPICAL FRUIT BANANA EXPORT Maria Gracia MARURI GREY Guayaquil ECUADOR MARURI GREY MARURI GREY MARURI GREY MARURI GREY
Guayaquil Guayaquil Guayaquil Guayaquil
B07/059 10224 THE TEABAG HLSSEN & LYON TEA Stefan KOREFE Hamburg GERMANY KOREFE Hamburg RTS SCHOLZ
COLLECTION Bremen

B08 (Books)
B08/013 01747 PENGUIN FROZEN PENGUIN BOOKS PENGUIN FROZEN Anny TBWA\SHANGHAI CHINA TBWA\SHANGHAI AU79 TBWA\SHANGHAI
STORYBOOK STORYBOOK COMMUNICATIONS
Shanghai /
DOINGFILMS
Shanghai / RR

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Shortlist (Design Lions)
B08/019 01996 ONE BOOK FOR INTERRELIGIOUS INTERRELIGIOUS Kalpesh Y&R DUBAI UNITED ARAB Y&R DUBAI NEW MOMENT
PEACE COUNCIL OF BOSNIA COUNCIL OF EMIRATES NEW IDEAS
AND HERZEGOVINA BOSNIA AND COMPANY Y&R
B08/029 01544 WRITING OUR IGNITE IGNITE Molly PEREIRA & O'DELL San USA PEREIRA & O'DELL CALITHO Concord /
RIGHTS: THE Francisco San Francisco NTROPIC San
EMPOWERMENT Francisco / XYZ San
WORKBOOK Francisco
B08/030 01945 HOPE ADRIS GRUPA THE ADRIS Jelena BRUKETA&ZINIC&GREY CROATIA BRUKETA&ZINIC&G BRUKETA&ZINIC&
FOUNDATION CROTIA Zagreb REY CROTIA Zagreb GREY CROTIA
B08/033 01758 JEFFERSON HACK JEFFERSON HACK JEFFERSON HACK Carrie JOHANNES LEONARDO USA JOHANNES KODAK New York / JOHANNES
THE SYSTEM New York LEONARDO New RIZZOLI New York LEONARDO New

B09 (Calendars, Invitations & Greetings Cards)

B09/008 00009 STAIN CALENDAR COTTON COTTON Icaro DDB NEW YORK USA DDB NEW YORK
B09/022 02531 REALITY XMAS DOCTORS OF THE INTERNATIONAL Debbie McCANN LONDON UNITED McCANN LONDON UM PERSUASION CRAFT
WORLD MEDICAL CHARITY KINGDOM MANCHESTER COMMUNICATION WORLDWIDE
S London London

C01 (Website Design)

C01/021 01305 CREATIVE LAB FIVE GOOGLE INC WEBSITE Patrick GOOGLE New York USA GOOGLE CREATIVE GOOGLE CREATIVE
APPLICATION SITE LAB New York LAB New York

C01/030 02323 THE RESPONSIVE DIESEL JOGGJEANS Marie FRED & FARID CHINA FRED & FARID FRED & FARID FRED & FARID FRED & FARID DIESEL Shanghai
LOOKBOOK SHANGHAI SHANGHAI SHANGHAI SHANGHAI SHANGHAI
C01/031 02451 PREDICTIVE UBISOFT WATCH DOGS 2 Said SID LEE Paris FRANCE SID LEE Paris STINK Paris
WORLD

C02 (E-Commerce Design )

C02/003 01186 BOTBOT REPLY.AI BOTBOT Kate R/GA SAN FRANCISCO USA R/GA SAN REPLY.AI New York
FRANCISCO

C04 (Data Visualisation )

C04/005 00745 THE CORRUPTION ESTADO INSTITUTIONAL Zindara FCB BRASIL So Paulo BRAZIL FCB BRASIL So ANTONIO FCB BRASIL So FCB BRASIL So
CONVERTER NEWSPAPER Paulo BRASILIANO So Paulo Paulo
Paulo / FCB BRASIL
So Paulo /
UMSTUDIO.COM
So Paulo / VICTOR

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Shortlist (Design Lions)
C04/006 00656 VISUAL IDENTITY LONDON SYMPHONY ORCHESTRA Miki THE PARTNERS London UNITED THE LONDON UNIVERSITY OF
CONDUCTED BY ORCHESTRA KINGDOM SYMPHONY PORTSMOUTH /
SIR SIMON RATTLE ORCHESTRA / THE VICON MOTION
PARTNERS London SYSTEMS Oxford
C04/011 02452 PREDICTIVE UBISOFT WATCH DOGS 2 Said SID LEE Paris FRANCE SID LEE Paris STINK Paris
WORLD

C05 (Apps)
C05/002 00710 THE MAGIC CASTORAMA STORE TOOLS Marie-Anne TBWA\PARIS Paris FRANCE DAN PARIS Boulogne-
WALLPAPER Billancourt /
TBWA\PARIS Paris
C05/003 00938 REWORD HEADSPACE REWORD Joanne LEO BURNETT AUSTRALIA LEO BURNETT STUDIO PANCHO STARCOM
MELBOURNE MELBOURNE Melbourne Melbourne
C05/006 01011 NOTIFICA: THE APP UNITED WE DREAM NOTIFICA ALERT Lindsay HUGE New York USA HUGE New York
YOU'LL BE GLAD SERVICE APP
YOU DON'T NEED
C05/007 01535 QUEST TO LEGOLAND FLORIDA LEGOLAND Ashley VML New York USA VML New York MEDIAMONKS New VML New York THE ZOO
LEGOLAND RESORT York Mountain View

C06 (Digital Installations & Events)

C06/001 00390 B.A.R.Y.L SNCF SNCF GARES & Marie-Anne TBWA\PARIS Paris FRANCE TBWA\PARIS Paris AREP DESIGN Paris
CONNEXIONS / IMMERSIVE
ROBOTICS Boulogne-
Billancourt /
TBWA\ELSE
Boulogne-Billancourt
C06/002 00032 HAND MEETS HAND TIFFANY & CO. BRIDAL JEWERLY Ryoko HAKUHODO INC. Tokyo JAPAN HAKUHODO DY HAKUHODO DY HAKUHODO DY
MEDIA PARTNERS MEDIA MEDIA
Tokyo / HAKUHODO PARTNERS Tokyo PARTNERS Tokyo
INC. Tokyo / WHITE / HAKUHODO INC. / HAKUHODO INC.
Tokyo Tokyo Tokyo
C06/005 00402 STRIKE NIGHT, NIKE FOOTBALL NIKE HYPERVENOM Jessica AKQA London UNITED AKQA London ANOTHER SPACE
FEATURING THE 3 KINGDOM London / SOUND
MOST INTELLIGENT CUTS Brighton / XYZ
GOAL IN THE GAME. London

C06/013 01005 MEET GRAHAM TRANSPORT TRANSPORT Clare CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG CLEMENGER
ACCIDENT ACCIDENT MELBOURNE MELBOURNE PRODUCTIONS BBDO
COMMISSION COMMISSION Melbourne / FLARE MELBOURNE
VICTORIA VICTORIA PRODUCTIONS

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Shortlist (Design Lions)
C06/026 01469 CAN'T STOP SAMSUNG SAMSUNG MOVE Kate R/GA New York USA R/GA New York HOUND Los Angeles MAD DECENT Los
Angeles
C06/028 02157 EARTH7. THE S7 AIRLINES AIRLINES Viktor ISD GROUP Kiev UKRAINE WIEDEN+KENNEDY ISD GROUP Kiev / ISD GERMANY
SPACE ROVER AMSTERDAM KA.KA.HA London Hamburg
DESTINED FOR
EARTH
C06/033 02458 OUTTHINK IBM COGNITIVE Cass OGILVY AUSTRAILIA AUSTRALIA OGILVY AUSTRAILIA GEORGE P. OGILVY TEXT 100 Sydney
MELANOMA TECHNOLOGY Sydney Sydney JOHNSON AUSTRAILIA
AUSTRALIA Sydney / Sydney
MYCELIUM
STUDIOS Melbourne
C06/038 01509 DESPERADOS ART ASIA PACIFIC DESPERADOS Sonya SAPIENTRAZORFISH SINGAPORE SAPIENTRAZORFIS BLACK SHEEP LIVE STARCOM
HACK PAINTING BREWERY Singapore H Singapore BBH Singapore Singapore
THE UNPAINTABLE
CITY
C06/047 02593 ROADS THAT HONK HPCL HP LUBRICANTS Vivek LEO BURNETT INDIA INDIA LEO BURNETT INDIA LEO BURNETT LEO BURNETT LEO BURNETT
Mumbai Mumbai INDIA Mumbai INDIA Mumbai INDIA Mumbai

C07 (UX Interface & User Journey )

C07/002 00360 MADE IN A MINUTE LOWE'S LOWE'S Jayme BBDO NEW YORK USA BBDO NEW YORK 1STAVEMACHINE RESOLUTION Q DEPARTMENT
Brooklyn MEDIA Charlotte New York
C07/009 01190 APPLE WATCH NIKE NIKE+ Kate R/GA PORTLAND USA R/GA PORTLAND
NIKE+
C07/013 00711 THE MAGIC CASTORAMA STORE TOOLS Marie-Anne TBWA\PARIS Paris FRANCE DAN PARIS Boulogne-
WALLPAPER Billancourt /
TBWA\PARIS Paris
C07/014 00939 REWORD HEADSPACE REWORD Joanne LEO BURNETT AUSTRALIA LEO BURNETT STUDIO PANCHO STARCOM
MELBOURNE MELBOURNE Melbourne Melbourne
C07/018 01045 KNOW YOU AGAIN BAIDU AI GLASSES Adams F5 Shanghai CHINA F5 Shanghai F5 Shanghai F5 Shanghai
C07/024 01292 SPECTACLES SNAP, INC. SPECTACLES Steevy SNAP Los Angeles USA SNAP Los Angeles SNAP Los Angeles SNAP Los Angeles SNAP Los Angeles
C07/038 00893 MIXTAPE OF YOU BOOM 97.3 BOOM 97.3 RADIO Dhaval NO FIXED ADDRESS CANADA NO FIXED ADDRESS NO FIXED NO FIXED NO FIXED
STATION Toronto Toronto ADDRESS Toronto ADDRESS Toronto ADDRESS Toronto
C07/041 02560 THE COLOUR OF RECLAME AQUI VIGIE AQUI Renata GREY BRAZIL So Paulo BRAZIL GREY BRAZIL So GREY BRAZIL So GREY BRAZIL So EDELMAN
CORRUPTION Paulo Paulo / RECLAME Paulo SIGNIFICA So
AQUI So Paulo Paulo / GREY

C08 (Social Engagement )

C08/001 00328 LIKE MY ADDICTION ADDICT'AIDE ADDICT'AIDE Niamh BETC Paris FRANCE BETC Paris FRANCINE
FRAMBOISE Paris /

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Shortlist (Design Lions)
C08/007 00671 BARBED WIRE AMNESTY HUMAN RIGHTS Genevive COSSETTE Montral CANADA COSSETTE Montral
INTERNATIONAL
C08/009 00383 INTO HBO HBO APP Carly DROGA5 New York USA DROGA5 New York / PET GORILLA Los
HBO New York Angeles
C08/015 00940 REWORD HEADSPACE REWORD Joanne LEO BURNETT AUSTRALIA LEO BURNETT STUDIO PANCHO STARCOM
MELBOURNE MELBOURNE Melbourne Melbourne
C08/025 01426 #LETSTALKCOLOUR VIACOM / MTV MTV AFRICA Bonnie OGILVY & MATHER SOUTH AFRICA OGILVY & MATHER
JOHANNESBURG JOHANNESBURG
C08/028 01279 DORITOS NO DORITOS DORITOS Monica GOODBY SILVERSTEIN USA GOODBY HEY WONDERFUL OMD USA New KETCHUM Los THE MARKETING
CHOICE & PARTNERS San SILVERSTEIN & Los Angeles / York Angeles ARM Dallas
Francisco PARTNERS San NTROPIC San
Francisco Francisco / ONE
UNION RECORDING
San Francisco /
ROCK PAPER
SCISSORS Los
Angeles / STITCH
EDITING Los
Angeles
C08/032 01956 STOP THE CYCLE HUFFINGTON POST NON-PROFIT Aloysius VML Johannesburg SOUTH AFRICA VML Johannesburg THE DIGITAL
SOUTH AFRICA MEDIA
CONSULTANCY
C08/034 02205 HIJACKED SODIMAC SODIMAC Mauricio McCANN LIMA PERU McCANN LIMA HIGH END Lima / STARCOM Lima ANIMAL FX Lima
HIGHWAY HOMECENTER PLAN B Lima /
SATURNO Lima /
SIN ANESTESIA
Lima
C08/056 01824 DEAR MEDIA UNILEVER DOVE Sonya SAPIENTRAZORFISH USA SAPIENTRAZORFIS FISHFACE Los MINDSHARE USA EDELMAN New
New York H New York Angeles / New York York
OPENTOPIC New
York / RESN
Amsterdam /
SAPIENTRAZORFIS
H New York
C08/057 02466 ADIDAS NEO ADIDAS ADIDAS NEO Rachel IRIS WORLDWIDE UNITED IRIS WORLDWIDE
SNAPCHAT - London KINGDOM London
#MYNEOLABEL
C08/058 01594 #DININGFORBRUSS MEDIAFIN BUSINESS Munanga FAMOUSGREY BELGIUM FAMOUSGREY FAMOUSGREY FAMOUSGREY
ELS NEWSPAPERS DE BRUSSELS BRUSSELS BRUSSELS BRUSSELS
TIJD & L'ECHO
C08/069 00438 ART BEATS HATE LEGACY BERLIN NONE Michelle HEIMAT Berlin GERMANY HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin

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Shortlist (Design Lions)
C09 (Other Digital Design Solutions )
C09/011 01220 GOOGLE PIXEL GOOGLE INTERACTIVE Alicia B-REEL New York USA B-REEL New York B-REEL New York
WALLPAPERS WALLPAPERS FOR
GOOGLE PIXEL
C09/013 01012 NOTIFICA: THE APP UNITED WE DREAM NOTIFICA ALERT Lindsay HUGE New York USA HUGE New York
YOU'LL BE GLAD SERVICE APP
YOU DON'T NEED
C09/015 02206 HIJACKED SODIMAC SODIMAC Mauricio McCANN LIMA PERU McCANN LIMA HIGH END Lima / STARCOM Lima ANIMAL FX Lima
HIGHWAY HOMECENTER PLAN B Lima /
SATURNO Lima /

D01 (Retail - Permanent Environment & Experience Design)

D01/003 01566 WONDERLAND BY MYER CHILDREN'S David Y&R GROUP ANZ AUSTRALIA Y&R GROUP ANZ Y&R GROUP ANZ
MYER DEPARTMENT Sydney Sydney Sydney
D01/012 01462 ADIDAS NYC ADIDAS ADIDAS FLAGSHIP Sian CHECKLAND UNITED ADIDAS
STORE KINDLEYSIDES Leicester KINGDOM Herzogenaurach /
CHECKLAND
KINDLEYSIDES

D02 (Retail - Temporary & Pop-Up Environment & Experience Design)

D02/002 00065 UNLIMITED NIKE NIKE LUNAR EPIC Catherine BBH Singapore SINGAPORE BBH Singapore BBH Singapore
STADIUM
D02/005 00387 FLOOR 99.9 BLACK + DECKER STEAM-MOP & Joke THESE DAYS - BELGIUM THESE DAYS - WE MAKE YOU FINN PR Brussels
STEAMITT WUNDERMAN Antwerp WUNDERMAN HAPPY Gent
D02/014 01293 SPECTACLES SNAP, INC. SPECTACLES Steevy SNAP Los Angeles USA SNAP Los Angeles SNAP Los Angeles SNAP Los Angeles SNAP Los Angeles
D02/016 00867 TIGER TRADING CO HEINEKEN ASIA TIGER BEER Toni MARCEL SYDNEY AUSTRALIA MARCEL SYDNEY HECKLER Sydney / STARCOM New CARE OF CHAN
PACIFIC PTE. LTD. REVOLVER/WILL York New York
O'ROURKE Sydney /
THE GLUE SOCIETY
Sydney
D02/025 02195 SCARIEST BK BURGER KING BURGER KING Florencia DAVID Miami USA DAVID Miami CRANE.TV New York BURGER KING
Miami / COSMO
STREET New York
D02/028 00823 NYC POP-UP, MADE GOOGLE MADE BY GOOGLE Taylor GOOGLE Mountain View USA OPTIMIST Los OPTIMIST Los
BY GOOGLE HARDWARE Angeles Angeles
D02/031 02026 CHAMALEON MERCEDES-BENZ CAR Carolina Martin CONTRAPUNTO BBDO SPAIN CONTRAPUNTO
ESPAA, S.A. (SMART) Madrid BBDO Madrid

D03 (Point of Sale, Consumer Touchpoints & Instore Collateral )

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Shortlist (Design Lions)
D03/005 00518 HEAT TECH UNIQLO HEAT TECH Min-Hyung CHEIL WORLDWIDE SOUTH KOREA CHEIL WORLDWIDE CHEIL CHEIL
WINDOW Seoul Seoul WORLDWIDE WORLDWIDE
D03/012 00822 WEIGHT TAG SAMSONITE SAMSONITE Marta AC mcgarrybowen Mexico MEXICO AC mcgarrybowen AMERICHIP Los RBOL CINE
City Mexico City Angeles Mexico City /
WHISKEY FILMS
D03/027 02189 FRIENDLY BARS COCA-COLA COCA-COLA Alberto GREY CHILE Santiago CHILE GREY CHILE SATURNO Lima
SHOPPER Santiago
D03/041 02295 THE EVERY DROP MV GRUPO INSTITUTIONAL Thais Y&R BRAZIL So Paulo BRAZIL Y&R BRAZIL So
COUNTS CONE Paulo

D04 (Spatial Brand Installation & Experience)

D04/004 00066 UNLIMITED NIKE NIKE LUNAR EPIC Catherine BBH Singapore SINGAPORE BBH Singapore BBH Singapore
STADIUM
D04/019 00539 THE UNUSUAL AP (THAILAND) PROPERTY Saharath AP THAILAND Bangkok THAILAND CJ WORX Bangkok MEOUR Bangkok CJ WORX
FOOTBALL FIELD PUBLIC COMPANY DEVELOPMENT Bangkok
D04/021 01524 YOSHINO CEDAR AIRBNB YOSHINO CEDAR Ine SAMARA San Francisco USA GO HASEGAWA & GO HASEGAWA &
HOUSE HOUSE ASSOCIATES Tokyo / ASSOCIATES Tokyo
SAMARA San
D04/027 01827 ASH TO ART GLASGOW SCHOOL GLASGOW SCHOOL Marina J. WALTER THOMPSON UNITED J. WALTER J. WALTER J. WALTER J. WALTER THE GLASGOW
OF ART OF ART London KINGDOM THOMPSON London THOMPSON London THOMPSON THOMPSON SCHOOL OF ART
London London Glasgow
D04/028 01301 EIFFEL TOWER ALL HOMEAWAY PREMIUM Coralie SAATCHI & SAATCHI FRANCE SAATCHI & SAATCHI GOOD2HEAR Neuilly-BLUE 449 Paris
YOURS VACATION FRANCE Paris FRANCE Paris / Sur-Seine /
RENTALS SAATCHI & SAATCHI PRODIGIOUS Paris
London
D04/039 01559 STILL LIFE THE END ALS END ALS Chiharu McCANN TOKYO JAPAN McCANN TOKYO AOI PRO. Tokyo / VECTOR GROUP CRAFT
ASSOCIATION McCANN TOKYO / Tokyo WORLDWIDE
OFFICE SAKU Tokyo Tokyo / DENTSU
INC. Tokyo /
HAKUHODO INC.
Tokyo / ROBOT
COMMUNICATIO
NS Tokyo / UTIX

D05 (Sculptural Brand Installation & Experience)

D05/001 00391 B.A.R.Y.L SNCF SNCF GARES & Marie-Anne TBWA\PARIS Paris FRANCE TBWA\PARIS Paris AREP DESIGN Paris
CONNEXIONS / IMMERSIVE
ROBOTICS Boulogne-
Billancourt /
TBWA\ELSE

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Shortlist (Design Lions)
D05/002 00442 SMART ELECTRIC DAIMLER AG / SMART SMART ELECTRIC Stefanie BBDO GROUP GERMANY BBDO GROUP CRAFTWORK FUEL@VIVAKI BBDO GROUP BBDO GROUP
SYMPHONY DRIVE GERMANY Berlin GERMANY Berlin Dsseldorf / Dsseldorf GERMANY Berlin GERMANY Berlin
EFFEKTSCHMIEDE
Cologne / KLANG ID
BERLIN
D05/005 00403 STRIKE NIGHT, NIKE FOOTBALL NIKE HYPERVENOM Jessica AKQA London UNITED AKQA London ANOTHER SPACE
FEATURING THE 3 KINGDOM London / SOUND
MOST INTELLIGENT CUTS Brighton / XYZ
GOAL IN THE GAME. London

D05/012 00631 THREEBOTS - THE MITSUBISHI ELECTRIC MITSUBISHI Andreas ELASTIQUE Cologne GERMANY ELASTIQUE Cologne ELASTIQUE Cologne
WORLD OF EUROPE B.V. ELECTRIC
MITSUBISHI INDUSTRIAL
ELECTRIC AUTOMATION &
SEMICONDUTOR
SOLUTIONS: 3
INDUSTRIAL
ROBOTS, SERVO
MOTION DRIVE +
AMPLIFIER, LOW
VOLTAGE
SWITCHGEAR, IQ-R-
MODULAR PLC, IQ-F
COMPACT PLC, 7TH
GENERATION NX-
TYPE IGBT,
FREQUENCY
INVERTER, TFT
SCREEN
D05/013 01006 MEET GRAHAM TRANSPORT TRANSPORT Clare CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG CLEMENGER
ACCIDENT ACCIDENT MELBOURNE MELBOURNE PRODUCTIONS BBDO
COMMISSION COMMISSION Melbourne / FLARE MELBOURNE
VICTORIA VICTORIA PRODUCTIONS
D05/014 01009 ANAMORPHOSE RUINART RUINART Sarah DIGITASLBI FRANCE FRANCE DIGITASLBI FRANCE DIGITASLBI DIGITASLBI DIGITASLBI
Paris Paris FRANCE Paris FRANCE Paris FRANCE Paris
D05/057 02551 TEDDY GUN ILLINOIS COUNCIL ANTI-GUN Jenna FCB CHICAGO USA FCB CHICAGO DUCK POND CURRENT HERO
AGAINST HANDGUN VIOLENCE CREATIVE Los MARKETING SOLUTIONS
VIOLENCE EDUCATION, Angeles / LORD + Chicago Chicago
AWARENESS AND THOMAS Chicago
LOBBYING IN

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Shortlist (Design Lions)
D05/061 02619 FEARLESS GIRL STATE STREET SHE ETF Daisy McCANN NEW YORK USA McCANN NEW YORK COPILOT STATE STREET VISBAL FINE
GLOBAL ADVISORS STRATEGIC MUSIC GLOBAL BRONZE
+ SOUND New York / ADVISORS SCULPTURE
CRAFT COMMUNICATION Lewes
WORLDWIDE New S Boston
York / STUART
WEISSMAN
PRODUCTIONS New
York

D06 (Live Events)

D06/008 00440 ART BEATS HATE LEGACY BERLIN NONE Michelle HEIMAT Berlin GERMANY HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin
D06/019 01094 THE HAMBURG ELBPHILHARMONIE Theresa HAMBURG MARKETING GERMANY JUNG VON MATT JERRY P. APPELT ACHTUNG! BEACON GMBH
ELBPHILHARMONIE MARKETING Hamburg Hamburg LICHTDESIGN Hamburg Hamburg /
GRAND OPENING Hamburg / ENTERTAINMENT
LASERFABRIK Hrth TECHNOLOGY
/ MADHAT Offenbach CONCEPTS
Am Main / GMBH Erkrath /
PRODUCTION RALPH LARMANN
RESOURCE GROUP COMPANY
Hamburg Hadamar / SIMON
& PAUL Hamburg
D06/033 01560 AMAZON FASHION AMAZON JAPAN G.K. AMAZON FASHION Chiharu McCANN TOKYO JAPAN McCANN TOKYO
WEEK TOKYO 2017
S/S OPENING ACT

D07 (Non-commercial Exhibitions & Experiences)

D07/006 00478 LIGHT FRIEZE CONSTRUCTION AND NEW BUILDING FOR Dominik IART Basel SWITZERLAND CHRIST & CHRIST &
TRANSPORT THE GANTENBEIN Basel / GANTENBEIN Basel
DEPARTMENT OF THE KUNSTMUSEUM IART Basel / IART Basel /
CANTON OF BASEL- BASEL LUDOVIC BALLAND
STADT Basel / MULTIVISION
LED-SYSTEME
Marchtrenk

D07/010 00439 ART BEATS HATE LEGACY BERLIN NONE Michelle HEIMAT Berlin GERMANY HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin
D07/013 00557 THE CONSCIOUS KIWIRAIL KIWIRAIL Joshua CLEMENGER BBDO | NEW ZEALAND CLEMENGER BBDO | CLEMENGER BBDO CLEMENGER CLEMENGER
CROSSING TOUCHCAST Wellington TOUCHCAST | TOUCHCAST BBDO | BBDO |
Wellington Wellington TOUCHCAST TOUCHCAST

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Shortlist (Design Lions)
D07/023 01796 MADE POSSIBLE BY UNIVERSITY OF X Rosa McCANN MELBOURNE AUSTRALIA McCANN AIRBAG
MELBOURNE MELBOURNE MELBOURNE PRODUCTIONS
Melbourne
D07/024 01795 YMCA PLAYNASIUM YMCA PLAYNASIUM Rosa McCANN MELBOURNE AUSTRALIA McCANN TREEHOUSE
MELBOURNE STUDIOS Melbourne
D07/046 02594 ROADS THAT HONK HPCL HP LUBRICANTS Vivek LEO BURNETT INDIA INDIA LEO BURNETT INDIA LEO BURNETT LEO BURNETT LEO BURNETT
Mumbai Mumbai INDIA Mumbai INDIA Mumbai INDIA Mumbai

D08 (Trade Stands)

D08/005 00680 MINIATURE LENOVO YOGABOOK Paula OGILVY NEW YORK USA OGILVY NEW YORK PHILLIP NUVEEN
WORLDS New York

D09 (Omni-channel Experience )

D09/002 01789 DELICIOUS EAST JAPAN RAILWAY DELICIOUS Atsuko BEACON/LEO BURNETT JAPAN BEACON/LEO
SUPPLEMENT COMPANY SUPPLEMENT Tokyo BURNETT Tokyo
D09/007 02197 GOOGLE HOME OF BURGER KING WHOPPER Florencia DAVID Miami USA DAVID Miami CAVIAR Los Angeles BURGER KING
THE WHOPPER Miami / COSMO
STREET New York

D10 (Wayfinding & Signage)

D10/005 00645 SOMMET - PLACE SOMMET PLACE VILLE-SOMMET PLACE Laurence SID LEE Montral CANADA SID LEE Montral SID LEE Montral
VILLE-MARIE MARIE VILLE-MARIE

E01 (Comprehensive Range )

E01/007 01380 GIVE-A-CARE RETHINK BREAST RETHINK BREAST Chris LG2 TORONTO CANADA LG2 TORONTO
CANCER CANCER
E01/010 01713 THE GOODS THE GOODS THE GOODS Kat JOHN ST. Toronto CANADA JOHN ST. Toronto

E02 (Food)
E02/011 01515 SIGNED BY BEES A. DARBO AG DARBO AUSTRIAN Carmen DEMNER, MERLICEK & AUSTRIA DEMNER, DEMNER,
BEEKEEPER'S BERGMANN Vienna MERLICEK & MERLICEK &
HONEY BERGMANN Vienna BERGMANN Vienna
E02/016 01620 FEED IT BAG EDEKA CHECK-IN SHOPPING BAGS Georg CHEIL GERMANY GERMANY CHEIL GERMANY
CENTER Schwalbach Schwalbach
E02/023 02276 PLANTAIN CHEF TROPICAL FRUIT BANANA EXPORT Maria Gracia MARURI GREY Guayaquil ECUADOR MARURI GREY MARURI GREY MARURI GREY MARURI GREY
Guayaquil Guayaquil Guayaquil Guayaquil

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Shortlist (Design Lions)
E02/029 02471 CHEBURASHKINI CHEBURASHKINI DAIRY PACKAGING Victoria ERMOLAEV BUREAU RUSSIA ERMOLAEV
BROTHERS FOR BROTHERS FOR KIDS Moscow BUREAU Moscow
KIDS

E04 (Alcoholic Drinks)

E04/011 00102 KRONE (CROWN) NORBREW ORGANIC BEER Marc CREUNA Oslo NORWAY CREUNA Oslo
BEER SERIES
E04/035 02615 RESPONSIBLY THE UBREW RESPONSIBLY Monica McCANN WORLDGROUP ITALY McCANN MILAN / CRAFT RAPPORT ITALY PERSUASION PR UBREW London
BEER Milan McCANN WORLDWIDE Milan / UM Milan Gateshead
WORLDGROUP London /
Milan / DOCARTIST Milan /
MRM/McCANN Milan THINK CATTLEYA
Milan
E04/039 10056 HANGAR 1 FOG PROXIMO SPIRITS - HANGAR 1 FOG Luis Felipe ACHE Mexico City MEXICO ACHE Mexico City CULTURE COLLIDE THE MEDIA EXPOSURE PR PROXIMO
POINT HANGAR 1 POINT VODKA Austin GRIND Santa New York SPIRITS Jersey
Monica City /
STRANGER&STR

E05 (Healthcare & Pharmacy)

E05/007 01322 HMBLDT HMBLDT HMBLDT Joanne ANOMALY New York USA ANOMALY New York

E09 (Consumer Electronics & Technology )

E09/001 01298 SPECTACLES SNAP, INC. SPECTACLES Steevy SNAP Los Angeles USA SNAP Los Angeles SNAP Los Angeles SNAP Los Angeles SNAP Los Angeles

E09/002 02561 CS LIGHT BULBS CRAZYSERVICE LIGHT BULBS Angelina V Minsk BELARUS CRAZYSERVICE
Minsk

E10 (Sustainable Packaging)

E10/003 00848 FOBO BOTTLE HEINEKEN BEER Connie VBAT Amsterdam THE VBAT Amsterdam
INTERNATIONAL NETHERLANDS
E10/009 02277 PLANTAIN CHEF TROPICAL FRUIT BANANA EXPORT Maria Gracia MARURI GREY Guayaquil ECUADOR MARURI GREY MARURI GREY MARURI GREY MARURI GREY
Guayaquil Guayaquil Guayaquil Guayaquil

E11 (Special Editions & Promotional Packaging)

E11/005 00314 THE BRAINFOOD BERLINER NUSS BERLINER NUSS Christin SCHOLZ & FRIENDS GERMANY SCHOLZ & FRIENDS
PACKAGING Berlin Berlin
E11/008 00064 ADIDAS ODDS ADIDAS ADIDAS SHOE Santosh TAPROOT DENTSU INDIA TAPROOT DENTSU TAPROOT DENTSU TAPROOT
Mumbai Mumbai Mumbai DENTSU Mumbai

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Shortlist (Design Lions)
E11/030 01496 THE JUMPING HOCHLAND TOAST IT Stefan KOLLE REBBE Hamburg GERMANY KOLLE REBBE CZAR Berlin /
SANDWICH Hamburg HASTINGS MUSIC
Hamburg / RTS
E11/032 01495 THE TEABAG HLSSEN & LYON TEA Stefan KOREFE Hamburg GERMANY KOREFE Hamburg RTS SCHOLZ
COLLECTION Bremen
E11/034 01499 THE CAN NOT RAUCH RAUCH CAFMIO Stefan KOLLE REBBE Hamburg GERMANY KOLLE REBBE TV STUDIO Wedel
SLEEP CAN Hamburg
E11/036 01517 SIGNED BY BEES A. DARBO AG DARBO AUSTRIAN Carmen DEMNER, MERLICEK & AUSTRIA DEMNER, DEMNER,
BEEKEEPER'S BERGMANN Vienna MERLICEK & MERLICEK &
HONEY BERGMANN Vienna BERGMANN Vienna
E11/042 01622 FEED IT BAG EDEKA CHECK-IN SHOPPING BAGS Georg CHEIL GERMANY GERMANY CHEIL GERMANY
CENTER Schwalbach Schwalbach
E11/045 01782 THE PROPOSAL CARATLANE - A TATA CARATLANE'S Mithila Deepak FAMOUS INNOVATIONS INDIA FAMOUS
BOX THAT'LL GET PRODUCT SPECIAL EDITION Mumbai INNOVATIONS
YOU A YES ENGAGEMENT Mumbai
E11/046 01282 STACY'S STANDS STACY'S PITA CHIPS STACY'S PITA Monica GOODBY SILVERSTEIN USA GOODBY LASER CUSTOM
WITH YOU CHIPS & PARTNERS San SILVERSTEIN & DESIGN, LLC
Francisco PARTNERS San Hayward / THE
Francisco COLORBAR San
Francisco
E11/080 01162 MARKED BY SOWETO GOLD SOWETO GOLD '76 Jackie OPENCO THE OPEN SOUTH AFRICA OPENCO THE OPENCO THE
BRAVERY COLLABORATION OPEN OPEN
Johannesburg COLLABORATION COLLABORATION
E11/085 02552 TRAVEL AGENCY RADIO FLYER, INC. RADIO FLYER Jenna FCB CHICAGO USA FCB CHICAGO DUCK POND CURRENT
FOR THE WAGONS CREATIVE Los MARKETING
IMAGINATION Angeles / LORD + Chicago
E11/089 02616 RESPONSIBLY THE UBREW RESPONSIBLY Monica McCANN WORLDGROUP ITALY McCANN MILAN / CRAFT RAPPORT ITALY PERSUASION PR UBREW London
BEER Milan McCANN WORLDWIDE Milan / UM Milan Gateshead
WORLDGROUP London /
Milan / DOCARTIST Milan /
E11/092 11871 GIVE THE RAINBOW WRIGLEYS SKITTLES Rachel MEDIACOM London UNITED adam&eveDDB MEDIACOM
KINGDOM London London
E11/098 10338 SNACK A LITTLE FROMAGERIES BEL MINI BABYBEL Solenne Y&R PARIS Paris FRANCE Y&R PARIS Paris RAY PRODUCTIONS
BETTER Paris / WATCH OUT

E12 (Other Packaging)

E12/003 00302 WORDS OF VEREIN FR TAPE ROLL Paulina DDB GROUP GERMANY GERMANY DDB GROUP
WELCOME BERLINER Berlin GERMANY Berlin
STADTMISSION
E12/007 00993 END MATSUKIYO, TOILET PAPER William INTERBRAND Tokyo JAPAN INTERBRAND Tokyo
EMBARRASSMENT MATSUMOTO KIYOSHI

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Shortlist (Design Lions)

F01 (Logo Design: Local Companies & Brands)

F01/002 00021 TERRI TIMELY, TERRI TIMELY LOGOTYPE Perniclas BEDOW Stockholm SWEDEN BEDOW Stockholm BEDOW Stockholm
LOGOTYPE
F01/017 01367 FUEL TRANSPORT FUEL TRANSPORT LOGISTICS Sterling SID LEE Toronto CANADA SID LEE Toronto SID LEE Toronto
F01/021 02200 IDENTIDADE WIEDEN + KENNEDY INSTITUCIONAL Laura WIEDEN + KENNEDY BRAZIL WIEDEN + KENNEDY WIEDEN +
VISUAL SO PAULO So Paulo So Paulo KENNEDY So Paulo
F01/027 01836 INNOCENCE INNOCENCE CANADA TBD Lauren KBS Toronto CANADA KBS Toronto INNOCENCE
CANADA LOGO CANADA Toronto

F02 (Logo Design: International Companies & Brands)

F02/002 00096 THE REFUGEE AMNESTY AWARNESS Paula OGILVY NEW YORK USA OGILVY NEW YORK ASTEROIDE FILMS
NATION INTERNATIONAL AROUND THE Curitiba / CANJA
REFUGEE CAUSE AUDIO CULTURE
Curitiba / SQUARE
PIXEL Rio De Janeiro
F02/010 00683 DOTDOT :| ZIGBEE ALLIANCE ZIGBEE Rebecca WOLFF OLINS New York USA WOLFF OLINS New
York
F02/031 01822 BRAND REDESIGN MASTERCARD MASTERCARD Alison PENTAGRAM New York USA PENTAGRAM New PENTAGRAM New MASTERCARD
York York WORLDWIDE New
York

F03 (Typography: Poster)

F03/001 00159 PRINT TRIAL SHOEI INC. CORPORATE Naoko HAKUHODO INC. Tokyo JAPAN HAKUHODO INC. TIDE INC. Tokyo
ADVERTISING Tokyo
F03/007 00595 MAKING SENSE OF SYDLEXIA DYSLEXIA Fadi IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai
DYSLEXIA CORRECTING EMIRATES
FACILITY
F03/014 01613 3M EARWORM 3M 3M EXTRA HEAVY Georg CHEIL GERMANY GERMANY CHEIL GERMANY CHEIL
BILLBOARDS DUTY DUCT TAPE Schwalbach Schwalbach / CHEIL WORLDWIDE
WORLDWIDE HONG HONG KONG
KONG
F03/017 01283 POVERTY LINE TIPPING POINT PUBLIC SERVICE Monica GOODBY SILVERSTEIN USA GOODBY ELEVEL FILMS San
PRICES COMMUNITY & PARTNERS San SILVERSTEIN & Francisco / GOODBY
Francisco PARTNERS San SILVERSTEIN &
Francisco PARTNERS San
Francisco

F03/019 01979 VEILS OF PRIDE - TATHQEEF CORPORATE IMAGE Vidya GREY DUBAI UNITED ARAB GREY DUBAI
FATIMA EMIRATES

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Shortlist (Design Lions)
F03/020 01980 VEILS OF PRIDE - TATHQEEF CORPORATE IMAGE Vidya GREY DUBAI UNITED ARAB GREY DUBAI
MOUZA EMIRATES
F03/022 01931 FAVELAGRAFIA APPLE IPHONE Alejandra NBS Rio De Janeiro BRAZIL NBS Rio De Janeiro BR CINEMA Rio De
Janeiro / NBS Rio De
Janeiro / STUDIO
NOVA ONDA Rio De
Janeiro / TUNDRA
STUDIES Rio De
Janeiro

F04 (Typography: Print & Editorial)

F04/006 01981 VEILS OF PRIDE - TATHQEEF CORPORATE IMAGE Vidya GREY DUBAI UNITED ARAB GREY DUBAI
MOUZA EMIRATES
F04/017 00964 INTERPRETATION THE UCL CENTRE FORENSIC Karina OGILVY & MATHER UNITED OGILVY & MATHER H&O London / OGILVY PUBLIC JUNGLE
FOR THE FORENSIC SCIENCE LAB London KINGDOM London OGILVY & MATHER RELATIONS STUDIOS London /
SCIENCES FUNDING London / THE MILL London KINETIC
London WORLDWIDE
London / THE
F04/021 02480 SEE ALL THE THE NEWS LITERACY PSA CAMPAIGN Lauren J. WALTER THOMPSON USA J. WALTER J. WALTER GROUPM New
ANGLES PROJECT NEW YORK THOMPSON NEW THOMPSON NEW York / KARGO
YORK YORK New York /
METAVISION

F05 (Typography: Brand, Corporate & other Communication Design )

F05/001 00164 THE REDACTIVISTS AMNESTY AMNESTY Ivy OGILVY & MATHER HONG KONG BRAND UNION Hong
INTERNATIONAL INTERNATIONAL HONG KONG Kong / OGILVY &
HONG KONG HONG KONG MATHER HONG
F05/026 01693 TYPE WITH PRIDE NEWFEST & NYC 'GILBERT' FONT Paula OGILVY NEW YORK USA OGILVY NEW YORK FONTSELF Paris /
PRIDE OGILVY NEW YORK
F05/036 01010 FUSING STENCIL CITY OF PARIS PARC RIVES DE Marie Laure DRAGON ROUGE FRANCE DRAGON ROUGE DRAGON ROUGE
TYPOGRAPHY AND SEINE Suresnes Suresnes Suresnes
PARISIAN BRIDGES
TO CROSS
BOUNDARIES
BETWEEN PLACE

F07 (Typography: Digital)

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Shortlist (Design Lions)
F07/005 01629 DOT. THE FIRST DOT DOT Diane SERVICEPLAN Mnchen GERMANY DOT COMMONDEER Los
BRAILLE INCORPORATION Angeles / CORE-A
SMARTWATCH Seoul / STUDIOS Seoul /
SERVICEPLAN NHB VIDEO
KOREA Seoul / Hamburg
SERVICEPLAN
Mnchen
F07/011 01694 TYPE WITH PRIDE NEWFEST & NYC 'GILBERT' FONT Paula OGILVY NEW YORK USA OGILVY NEW YORK FONTSELF Paris /
PRIDE OGILVY NEW YORK

F08 (Illustration: Poster)

F08/004 00033 THE WASHI RC CORP. FRANCE- RICCA Ryoko HAKUHODO INC. Tokyo JAPAN HAKUHODO INC.
LINGERIE POSTER JAPON Tokyo
F08/029 00849 VOICE OF TOKYO TOKYO FM RADIO STATION Atsuko OGILVY & MATHER JAPAN OGILVY & MATHER
BROADCASTING CO., JAPAN Tokyo JAPAN Tokyo
LTD.
F08/042 01351 STOP THE PAIN - COLGATE-PALMOLIVE COLGATE- Chin RED FUSE HONG KONG RED FUSE RED FUSE RED FUSE COLGATE-
MASKED GOTHIC PALMOLIVE - COMMUNICATIONS COMMUNICATIONS COMMUNICATIONS COMMUNICATION PALMOLIVE
GIRLS SENSITIVE Hong Kong Hong Kong Hong Kong S Hong Kong (LATAM)
F08/049 02071 FINDING HER UN WOMEN - EGYPT UN WOMEN Liris DDB DUBAI UNITED ARAB DDB DUBAI IC4DESIGN
EMIRATES Hiroshima / UN
WOMEN - EGYPT
Cairo
F08/050 01882 100 PIPERS GUITAR PERNOD RICARD 100 PIPERS Surinder OGILVY & MATHER INDIA OGILVY & MATHER
SERIES INDIA PVT. LTD. INDIA Gurgaon INDIA Gurgaon
F08/052 02464 REAL MONSTERS INNOCENCE EN XX Emilie PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL PUBLICIS
DANGER Paris CONSEIL Paris
F08/055 01671 Lights Designed for OPEL OPEL Marta Y&R PRAGUE CZECH Y&R PRAGUE
Every Situation REPUBLIC
Campaign
F08/097 02151 SHOE SOLE CITY NORTE MARKETING INSTITUTIONAL Thais Y&R BRAZIL So Paulo BRAZIL Y&R BRAZIL So
ESPORTIVO Paulo

F09 (Illustration: Print & Editorial)

F09/018 01672 ENDANGERED CESKA POJISTOVNA CESKA Marta Y&R PRAGUE CZECH Y&R PRAGUE
BREEDS CAMPAIGN POJISTOVNA PET REPUBLIC
INSURANCE
F09/031 02072 FINDING HER UN WOMEN - EGYPT UN WOMEN Liris DDB DUBAI UNITED ARAB DDB DUBAI IC4DESIGN
EMIRATES Hiroshima / UN
WOMEN - EGYPT
Cairo

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Shortlist (Design Lions)

F10 (Illustration: Other Communication Design )

F10/008 00739 WELCOME TO MY YOUTH NON-PROFIT Ashley VML Kansas City USA VML Kansas City REALFAKE Kansas MEDIAHEAD
NEIGHBORHOOD AMBASSADORS ORGANIZATION City / RW2 Kansas PRINTING CO.
City Kansas City
F10/033 00712 THE MAGIC CASTORAMA STORE TOOLS Marie-Anne TBWA\PARIS Paris FRANCE DAN PARIS Boulogne-
WALLPAPER Billancourt /
TBWA\PARIS Paris

F11 (Illustration: Packaging)

F11/018 01772 BEAUTIFUL GOODBYE MALARIA GOODBYE Muriel TBWA\HUNT\LASCARIS SOUTH AFRICA TBWA\HUNT\LASCA TBWA IN AFRICA
PATHOGENS MALARIA Johannesburg RIS Johannesburg Johannesburg
F11/021 02570 MADE OF ALPARGATAS HAVAIANAS Claudia ALMAPBBDO So Paulo BRAZIL ALMAPBBDO So ALMAPBBDO So ALMAPBBDO So
BRAZILIAN Paulo Paulo Paulo
SUMMER
F11/023 01968 SO FRESH, THAT IS OCEAN TRADING SEAFOOD Nazarov JEKYLL AND HYDE St. RUSSIA JEKYLL AND HYDE JEKYLL AND HYDE
STILL WILD COMPANY-P Petersburg St. Petersburg St. Petersburg

F12 (Illustration: Digital )

F12/010 00585 STAMPS FOR GOOD ROCKETSEED SOUTH STAMPS FOR GOOD Aashiq M&C SAATCHI ABEL SOUTH AFRICA M&C SAATCHI ABEL
AFRICA Cape Town Cape Town
F12/024 02179 THE NEVER- FABER-CASTELL FABER-CASTELL Florencia DAVID THE AGENCY BRAZIL DAVID THE AGENCY VETOR ZERO So FABER-CASTELL
ENDING FOREST So Paulo So Paulo Paulo BRAZIL Sao Paulo
APP / PUNCH AUDIO
So Paulo

F13 (Illustration: Brand Environment & Experience Design)

F13/003 00441 ART BEATS HATE LEGACY BERLIN NONE Michelle HEIMAT Berlin GERMANY HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin
F13/004 00843 BRILLIANT KIDS HYUNDAI MOTOR LIVE Marcus INNOCEAN SOUTH KOREA INNOCEAN
MOTOR SHOW COMPANY EVENT/EXPERIENC WORLDWIDE Seoul WORLDWIDE Seoul

F14 (Sound Design)

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Shortlist (Design Lions)
F14/002 00113 INDUSTRIAL JP KOMATSU SPRING SMES IN JAPAN Tina DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo DELTRO Tokyo / DENTSU BUSHITSU Tokyo
INDUSTRIAL CO., DENTSU CREATIVE CREATIVE X
LTD., X Tokyo / DIGITAL Tokyo / DENTSU
ASAISEISAKUSYO.CO. EGG Tokyo INC. Tokyo
LTD., SHIN EI
INDUSTRY CO., LTD.,
SAKAMOTO FACTORY
LTD., GOKO HATSUJO,
CO., LTD.,
IWASAHAGURUMA
CO., LTD, YUKI
F14/011 01200 CAN'T STOP SAMSUNG SAMSUNG MOVE Kate R/GA New York USA R/GA New York HOUND Los Angeles MAD DECENT Los
Angeles
F14/014 01504 THE RAIN PACK HANSGROHE SE RAINDANCE Stefan KOLLE REBBE Hamburg GERMANY KOLLE REBBE HASTINGS MUSIC
Hamburg Hamburg /
MARKENFILM Wedel
/ RTS SCHOLZ
F14/025 02306 SOUNDS OF DAVID LYNCH DAVID LYNCH Victoria HEREZIE Paris FRANCE HEREZIE Paris APOLLO STUDIOS
TRAUMA FOUNDATION FOUNDATION Toronto /
MORRISON FILMS
F14/027 02292 CARZAAM RENAULT RENAULT Maria Gracia MARURI GREY Guayaquil ECUADOR MARURI GREY MARURI GREY MARURI GREY MARURI GREY
TALLERES DE AUTO Guayaquil Guayaquil Guayaquil Guayaquil
F14/031 01016 THE FIRST ANALOG HORNBACH - Michelle HEIMAT Berlin GERMANY HEIMAT Berlin
WEBSTORE BAUMARKT AG
F14/035 01676 THE SOUND BOOK NORDSD VERLAG CHILDREN BOOK Dennis JUNG VON SWITZERLAND JUNG VON JUNG VON
APP MATT/LIMMAT Zrich MATT/LIMMAT Zrich MATT/LIMMAT
F14/036 00866 MOTION SONIC SONY CORPORATION CORPORATE Mizuho DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo DENTSU LIVE INC. DENTSU INC. DENTSU INC.
PROJECT BRANDING Tokyo / DENTSU Tokyo Tokyo
TEC Tokyo /
INVISIBLE DESIGN
LAB Fukuoka / TYO
DRIVE Tokyo /

F15 (Motion Graphics Design & Animation )

F15/017 00467 NIKE AIR MAX '17 NIKE EUROPE NIKE AIR MAX 2017 Emily MANVSMACHINE London UNITED MANVSMACHINE MANVSMACHINE NIKE Hilversum ZELIG SOUND
THE ART OF KINGDOM London / NIKE London London
NEGATIVE SPACE Hilversum
F15/033 00662 VISUAL IDENTITY LONDON SYMPHONY ORCHESTRA Miki THE PARTNERS London UNITED THE LONDON UNIVERSITY OF
CONDUCTED BY ORCHESTRA KINGDOM SYMPHONY PORTSMOUTH /
SIR SIMON RATTLE ORCHESTRA / THE VICON MOTION
PARTNERS London SYSTEMS Oxford

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Shortlist (Design Lions)
F15/056 02091 TONGUE TWISTERS DAIMLER AG MERCEDES-BENZ Amelie ANTONI Berlin GERMANY ANTONI Berlin NHB Berlin
RUNNER INTELLIGENT DRIVE

F15/057 01350 A LOVE STORY CHIPOTLE MEXICAN CHIPOTLE MEXICAN Julie CREATIVE ARTISTS USA CHIPOTLE New York PASSION
GRILL, INC. GRILL AGENCY Los Angeles / CREATIVE PICTURES London
ARTISTS AGENCY
F15/058 01564 AMAZON FASHION AMAZON JAPAN G.K. AMAZON FASHION Chiharu McCANN TOKYO JAPAN McCANN TOKYO
WEEK TOKYO 2017
S/S OPENING ACT
F15/061 02455 WE ARE ALL WWF HUNGARY WWF Istvan WHITE RABBIT Budapest HUNGARY MOHOLY-NAGY MOHOLY-NAGY
CONNECTED UNIVERSITY OF ART UNIVERSITY OF
AND DESIGN ART AND DESIGN
Budapest / WHITE Budapest / VERTIGO
RABBIT Budapest DIGITAL Budapest
F15/064 02290 G ACTIVE | GATORADE G ACTIVE Erin TBWA\CHIAT\DAY Los USA TBWA\CHIAT\DAY LIME STUDIOS OMD USA Chicago
GATORADE Angeles Los Angeles Santa Monica / MPC
LA Culver City /
TBWA\CHIAT\DAY
Los Angeles / UNION
EDITORIAL Los
Angeles / UNIT 9
New York
F15/071 01212 THE UNLIKELY INTERFACE INSTITUCIONAL Raphael VETOR ZERO / LOBO BRAZIL 22SQUARED Atlanta VETOR ZERO / 22SQUARED
HERO So Paulo LOBO So Paulo Atlanta

F16 (Video / Moving Images)

F16/006 00413 WESTWORLD HBO WESTWORLD Jennifer ELASTIC Santa Monica USA ELASTIC Santa ELASTIC Santa
Monica Monica
F16/020 01203 SAMSUNG GALAXY SAMSUNG SAMSUNG GALAXY Kate R/GA New York USA R/GA New York STARCOM New
S8: TIMES SQUARE S8 York
TAKEOVER
F16/028 01368 FUEL TRANSPORT FUEL TRANSPORT LOGISTICS Sterling SID LEE Toronto CANADA SID LEE Toronto SID LEE Toronto
F16/064 02272 THE ONE MOMENT MORTON SALT MORTON SALT Alyssa OGILVY & MATHER USA OGILVY & MATHER ARTJAIL New York /
Chicago Chicago PARK PICTURES
F16/066 21735 OK GO UPSIDE S7 AIRLINES S7 AIRLINES Oleg TUTKOVBUDKOV RUSSIA TUTKOVBUDKOV BOB INDUSTRIES
DOWN & INSIDE Volgograd Volgograd Santa Monica /
OUT PROFILM Moscow

F17 (Photography / Curation of Images)

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Shortlist (Design Lions)
F17/009 00267 THE STUDY OF DENTSU DENTSU Yoshihiro DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo AMANA Tokyo / DENTSU ON
HUMAN BEING ADVERTISING ADVERTISING J2COMPLEX Tokyo DEMAND
AWARDS SELECTION AWARDS 2016 GRAPHIC Tokyo
F17/018 00570 SWITCH IT OFF. AMNESTY AMNESTY Barbara OGILVY GERMANY GERMANY OGILVY GERMANY H&O FRANKFURT MINDSHARE AMNESTY
INTERNATIONAL INTERNATIONAL Frankfurt Frankfurt Zrich INTERNATIONAL
Bern
F17/037 01576 BURNT BIRDLIFE BIRD HABITAT Dominic SAATCHI & SAATCHI SINGAPORE SAATCHI & SAATCHI MIRACLE FACTORY
INTERNATIONAL PROTECTION Singapore Singapore Singapore /
NEMESIS
F17/048 01976 OPEN YOUR EYES TERRE DES FEMMES FGM Jennifer GREY GERMANY GERMANY GREY GERMANY NUBORN PICTURES GREY MEDIA KINETIC
Dsseldorf Dsseldorf Berlin GERMANY WORLDWIDE
Dsseldorf Dsseldorf /
MUSIC MAKING
PEOPLE

F18 (Copywriting )
F18/007 00014 100 THINGS GUN BY GUN CROWDFUNDED Icaro DDB NEW YORK USA DDB NEW YORK
GUN BUYBACK NON
PROFIT
F18/009 00304 WORDS OF VEREIN FR TAPE ROLL Paulina DDB GROUP GERMANY GERMANY DDB GROUP
WELCOME BERLINER Berlin GERMANY Berlin
STADTMISSION
F18/017 00878 MILK SLAMS FONTERRA ANCHOR Anita COLENSO BBDO NEW ZEALAND COLENSO BBDO ASSEMBLY MEDIACOM NEW
Auckland Auckland Auckland / ZEALAND
HARMONIC STUDIO Auckland
Auckland / STUDIO
23 Auckland

F18/021 01381 GIVE-A-CARE RETHINK BREAST RETHINK BREAST Chris LG2 TORONTO CANADA LG2 TORONTO
CANCER CANCER
F18/022 00327 JOHNSTON TFL TFL Laura MAGPIE STUDIO London UNITED MAGPIE STUDIO
CENTENARY KINGDOM London
POSTER
F18/035 02095 TONGUE TWISTERS DAIMLER AG MERCEDES-BENZ Amelie ANTONI Berlin GERMANY ANTONI Berlin NHB Berlin
BIKER INTELLIGENT DRIVE

G01 (Design Excellence in Effectiveness)

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Shortlist (Design Lions)
G01/001 00100 THE REFUGEE AMNESTY AWARNESS Paula OGILVY NEW YORK USA OGILVY NEW YORK ASTEROIDE FILMS
NATION INTERNATIONAL AROUND THE Curitiba / CANJA
REFUGEE CAUSE AUDIO CULTURE
Curitiba / SQUARE
PIXEL Rio De Janeiro
G01/005 00690 GIVE THE RAINBOW MARS SKITTLES Sara adam&eveDDB London UNITED adam&eveDDB CAIN & ABEL MEDIACOM KING HENRY
KINGDOM London London London London
G01/018 01838 INNOCENCE INNOCENCE CANADA TBD Lauren KBS Toronto CANADA KBS Toronto INNOCENCE
CANADA LOGO CANADA Toronto
G01/028 02621 FEARLESS GIRL STATE STREET SHE ETF Daisy McCANN NEW YORK USA McCANN NEW YORK COPILOT STATE STREET VISBAL FINE
GLOBAL ADVISORS STRATEGIC MUSIC GLOBAL BRONZE
+ SOUND New York / ADVISORS SCULPTURE
CRAFT COMMUNICATION Lewes
WORLDWIDE New S Boston
York / STUART
WEISSMAN
PRODUCTIONS New
York
G01/033 11194 DOT. THE FIRST DOT DOT Diane SERVICEPLAN Mnchen GERMANY DOT COMMONDEER Los
BRAILLE INCORPORATION Angeles / CORE-A
SMARTWATCH Seoul / STUDIOS Seoul /
SERVICEPLAN NHB VIDEO
KOREA Seoul / Hamburg
SERVICEPLAN
Mnchen
G01/036 12186 TEDDY GUN ILLINOIS COUNCIL ANTI-GUN Jenna FCB CHICAGO USA FCB CHICAGO DUCK POND CURRENT HERO
AGAINST HANDGUN VIOLENCE CREATIVE Los MARKETING SOLUTIONS
VIOLENCE EDUCATION, Angeles / LORD + Chicago Chicago
AWARENESS AND THOMAS Chicago
LOBBYING IN

Total Entries: 278

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