Professional Documents
Culture Documents
Price Strategy
Price Strategy
Price Strategy
4P
( Product) ( Price)
(Place) (Promotion)
""
A
A
A
A A
( Discount Pricing)
( Price
Lining)
" "
( Loss Leader
Pricing)
( Odd
Pricing)
9
99
100 1 99
( Seasonal
Pricing)
( Pricing by Type of
Customers)
12
( Product Set
Pricing)
""