A study on customer perception towords service quality of LIC vis a vis private

life insurance in Ghazipur City

SURVEY PROJECT REPORT

Submitted to

Veer Bahadur Singh Purvanchal University, Jaunpur

In partial fulfillment of the requirements of degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted By- Under the Supervision of:

Sunil Vishwakarma Mrs. Fati Shafaat
BBA IV Semester Senior Lecturer,
Roll No. -9033 Department of Business Administration

2015

Technical Education & Research Institute

Post-Graduate College, Ravindrapuri
Ghazipur-233001
 Declaration

I, Sunil Vishwakarma, hereby declare that this survey project

report entitled, A study on customer perception towords services quality of
LIC vis a vis private life insurance in Ghazipur City has been prepared by
me on the basis of survey done during the course of my fourth semester
of BBA programme under the supervision of Mrs. Fati Shafaat, Senior
Lecturer, Department of Business Administration, TERI, Ghazipur.

This survey project is my bonafide work and has not been

submitted in any form to any University or Institute for the award of any
degree or diploma prior to the under mentioned date. I bear the entire
responsibility of submission of this project report.

1stjune 2015

Sunil Vishwakarma
BBA IV Semester
Department of Business Administration
Technical Education & Research Institute
P.G. College Ghazipur
 Certificate

This is to certify that Sunil Vishwakarma, pursuing BBA 4th Semester

from this institute, has prepared the survey project report entitled A
study on consumer awareness and perception about use of in Ghazipur
City in partial fulfillment of the requirements of the degree of Bachelor
of Business Administration from Veer Bahadur Singh Purvanchal
University, Jaunpur during the session 2014-2015.

This report is based on survey project undertaken by Sunil

Vishwakarma under my supervision during the course of fourth
semester and fulfills the requirements of regulations relating to the
nature and standard of BBA course of V.B.S. Purvanchal University.

I recommend that this project report may be sent for evaluation.

Rahul Anand Singh Fati Shafaat

Associate Professor & Head, Senior Lecturer,

Dept. of Business Administration Dept. of Business Administration

 INDEX OF CONTENTS

Preface

Acknowledgement

CHAPTER -1

Introduction to the topic

Objective

Importance

Scope

Limitation

CHAPTER-2

Research Methodology

CHAPTER-3

Data Analysis & Interpretation

CHAPTER-4

Finding & Recommendations

CHAPTER-5

Conclusion

Limitation

Annexure ( Questionnaires )

Bibliography
 CHAPTER -1
Introduction to the topic
Objective
Importance
Scope
 CHAPTER-2
Research Methodology
 CHAPTER-3
Data Analysis & Interpretation
 CHAPTER-4
Finding & Recommendations
CHAPTER-5
Conclusion
Limitation
Annexure (Questionnaires)
Bibliography