MC LC

LI TA ........................................................................................................................................ 2
I. TNG QUAN V FACEBOOK ............................................................................................. 3
1. QUY M TH TRNG........................................................................................................ 3
2. V TR CA FACEBOOK MARKETING TRONG H THNG MARKETING ONLINE 5
II. NH HNG THIT LP FACEBOOK FANPAGE CHO DOANH NGHIP CA
BN 8
BC 1: THIT LP TRANG FANPAGE RING CHO DOANH NGHIP: ........................... 8
BC 2: XC NH KHCH HNG TIM NNG CA FANPAGES ................................ 10
BC 3: TO NI DUNG HP DN CHO FANPAGE .......................................................... 10
BC 4: QUNG CO CHO FANPAGE CA BN. ............................................................. 11
BC 5: NH GI HIU QU CNG NH IU CHNH KHI CN THIT .................. 12
III. HNG DN QUNG CO TNG LIKE CHO FANPAGE ....................................... 13
IV. HNG DN CHY QUNG CO BI VIT ............................................................ 25
V. QUNG CO LINK WEBSITE ....................................................................................... 33
VI. QUNG CO VIDEO TRN FACEBOOK .................................................................... 39

1
 LI TA

Cc bn thn mn, cc bn ang c cun Ebook facebook marketing Mt phn trong

trong ti liu ging dy Facebook Marketing ti Cng ty c phn ONNET, ti liu ny c
ngi vit bin son da trn kinh nghim c nhn, nhm h tr tt nht cho cc anh ch hc
vin, nhng ngi ang hng ngy vt ln vi thng trng y ry kh khn ngoi kia, nhng
ngi ang trn tr ngy m tm hng i mi cho doanh nghip ca mnh, nhng ngi lun
au u ni lo v doanh s hng thng, hng qu, hng nm ca cng ty mnh. Hu ht cc anh
ch hc vin mi ch c kin thc s khai v Facebook Marketing, c anh ch tng s dng
facebook marketing nhng cha hiu qu, c anh ch thm ch tng b la o bi cc n v
lm dch v facebook km uy tn.

Chnh v vy, khi bin son cun sch ny, ngi vit mong mun gi n ti nhng anh
ch ang c kin thc ht sc c bn v Facebook, nh hng cng nh dn gii anh ch c
nhng bc i ng, hp l lm facebook. Cun sch s i chm chm cng anh ch, t nhng
iu ht sc c bn nh gii thiu tng quan Facebook gip anh ch c ci nhn tng th v th
trng; Gii thiu cch lm tng th Facebook Marketing; Gii thiu chi tit cc chy qung co
bao gm: Tng like, click to website, qung co bi vit bn hng, cho ti ng video mt cch
hiu qu. i km vi n l nhng lu , ch qu bu m ngi vit phi nh i rt nhiu
thi gian, cng sc, tin bc c c, rt mong anh ch ch .

Nu nh anh ch l ngi lm Facebook Marketing chuyn nghip, lu nm th c l

cun sch ny khng hu ch c cho anh ch nhiu. Hn gp anh ch ti phn 2 ca cun sch
ny, ang c vit li c th cp nht hn vi tnh hnh ca Facebook vn d bin ng lin
tc tng ngy. Lm facebook m nh chi chng khon vy anh ch

Cun sch mi c hon thnh, v vy rt kh trnh khi nhng sai st nht nh, rt
mong nhn c kin phn hi cng nh gp xy dng ca anh ch. Mi thc mc xin vui
lng lin h hm th: hoangcuong@onnet.com.vn hoc theo s in thoi: 091.905.9899 o
Hong Cng.

hon thin cun Ebook ny ti khng th khng cm n anh Richdad Lc Mt

ngi anh, mt ngi thy du dt ti t nhng ngy u chp chng bc vo ngh, ngi
lun truyn cho ti cm hng mi khi kh khn. Bn cnh l nhng ngi bn trong i ng
ONNET TEAM, nhng ngi lun st cnh bn ti trong bt c chng trnh no. Xin cm n
mi ngi. V cui cng chnh l nhng ngi c, cm n cc bn chu kh b thi gian qu
bu ca mnh c cun ebook ny. Cm n cc bn rt nhiu!

o Hong Cng

Chuyn gia o to Onnet JSC

2
 I. TNG QUAN V FACEBOOK
1. QUY M TH TRNG

m u, ngi vit xin c trch dn mt cu ni rt a thch ca mnh v tm quan

trng ca vic s dng facebook trong kinh doanh:

Vi chng ti, [Facebook]

ging nh TV i vi cc
nh tip th vo nhng
nm 1960. Gi y,
Facebook l mt phn
thit yu trong cng vic
ca chng ti.
ng Davide Grasso, Gim c tip th, Nike

ng nh nhng g ng Davide Grasso ni, Facebook hin gi dng nh len li vo tng

hi th, cuc sng ca mi ngi, ring ti vit nam, con s ngi dng hin ti theo cp nht
qung co ca Facebook ln ti 28,000,000 ti khon. Mt con s khng l!

Du rng c th rt nhiu ti khon o, nhng con s y ni ln cho chng ta v s quy m, to

ln v y tim nng ca th trng ny. S tht ng tic v ng trch nu nh bn khng tham
gia vo n.

Hin ti, lng ngi dng facebook ch yu ri vo tui t 13-35, qung tui c sc tiu
th mnh nht ca i ngi. Theo :

- tui 13-17 chim 20% lng ngi dng.

- tui 18-24 chim 43% lng ngi dng.
- tui 24-35 chim 28% lng ngi dng.
- tui 35-44 chim 6 % lng ngi dng.

bit chi tit, mi bn tham kho biu sau:

3
 Biu tng quan v ngi dng facebook ti Vit Nam.

(Ngun: Internet)

Nu chng ta ti s thch khch hng cng nh ngnh mnh ang kinh doanh th s c
nhng con s ht sc ng lu tm nh sau:

4
Da theo biu phn chia ngi dng trn, ta thy c lng khch hng tim nng cc
ngnh l khng h nh, nu khng mun ni l cc k ln. Chnh v vy, iu ng tic nht
chnh l bn khng tn dng ngay h thng khch hng khng l ny. Hu ht cc ngnh u c
th kinh doanh trn facebook Ti mun nhn mnh li iu ny mt ln na!

2. V TR CA FACEBOOK MARKETING TRONG H THNG

MARKETING ONLINE

Nh anh ch bit, facebook l mt phn ca social media marketing trong h thng marketing
channel di y:

Affiliate
Blog Marketing Ad
Marketing Network
A
f Mass
Video f Media
Marketing i Display
Blog l Ad
Marketing i NetworkMass
Video a
Media
QR Code Marketing t Buzz/Viral
Display
Marketing e Marketing
QR Code M Buzz/Viral
Marketing ONLINE
a Marketing
MARKETING
r
CHANELS
Game Forum
k
Marketing Seeding Forum
Game eS
Marketing SMS to Email Seeding
Marketing ic Marketing
Groupon, Search
ni
B2B, B2C Engine
ga Marketing
site
SMS l Email
Marketing M Marketing
e
Groupon, d Search
B2B, B2C i Engine
Social
a
site Marketing
Media
M
Marketing
a
r
k
e
t
5
i
n
g
Chnh v vy, facebook nn c trin khai cng vi cc knh marketing khc nh video
marketing, mass media, trong cng mt chin dch ch khng nn tch ri nhau. Mt iu kh
nguy him l nhiu anh ch ch chy mi facebook m dng nh qun mt cc knh khc,
trong thi gian gn y, khi facebook update nhiu thut ton mi, gi qung co tng ln mt
cch ng k, nhiu n v kinh doanh nh khng th chu c v ph sn. Chnh v vy
facebok marketing nn c trin khai cng nhiu knh khc a dng ha dng tin cho cng
ty bn.

Bn cnh hng trin khai cc knh nh SEO, Adwords, bo ch, h thng mng qung co
adnetwork, ngi vit rt thch trin khai v thng lm chin dch theo m hnh sau:

Theo cc knh c bn nh Mng x hi, website chnh v video s tng h hai chiu ln
nhau, t cng y nhau ln. Vi m hnh ny, i khi chng ta u t 1 li c 2-3.

6
Sau y l m hnh facebook marketing ngi vit t xy dng v trin khai:

M hnh ny da vo nn tng vic thu hiu khch hng, t th hiu, s thch, nhn khu hc
(mi quan h, tnh trng hn nhn, chc v, ngnh ngh,) ca ngi dng, khch hng tim
nng, t chng ta ra chin lc lm ni dung cho facebook fanpage, group, apps, event
cng nh l to nhng chin dch qung co ph hp vi h.

T vic qung co cng nh khch hng phn hi li ni dung m chng ta trin khai trn
facebook, ta s nhn li v mt Insights xem mnh hiu h ng cha? Thch hp cha? ri
t iu chnh li insights v chnh Content (Ni dung) v ADS (Qung co) cho ph hp.

Chi tit cch trin khai s c ni ti lp hc sau.

7
 II. NH HNG THIT LP FACEBOOK FANPAGE CHO DOANH NGHIP
CA BN
SAU Y S L CON NG I C BN CHO ANH CH TRONG VIC S DNG
FACEBOOK CHO KINH DOANH:

BC 1: THIT LP TRANG FANPAGE RING CHO DOANH NGHIP:

Trang ca bn l c hi bn gii thiu doanh nghip ca mnh trn Facebook. l ni u
tin mi ngi trn Facebook pht hin ra bn v l ni bn s kt ni vi khch hng quan tm
ti doanh nghip ca mnh nht. Hin ti facebook cho php chng ta to 6 loi fanpages khc
nhau bao gm:

Tng loi s c ph hp vi tng hon cnh cng nh m hnh doanh nghip v nh hng
kinh doanh ca bn. Chi tit tng loi c vit trong daohoangcuong.com nn ngi vit
xin php khng nhc li na.

8
Sau y l mt s lu cho fanpage cng ty ca bn, nhng lu ny c facebook ghi r
trong khi bn to fanpage, nhng dng nh nhiu anh ch li cha nh ti n.

m bo rng Trang ca bn c tt c thng tin cn thit mi ngi hiu v doanh

nghip ca bn. Hy chnh sa m t ngn gn ca bn trong phn Gii thiu. Thm t
nht mt, ti a l ba, danh mc Trang doanh nghip ca bn s xut hin trong kt
qu tm kim lin quan.
Nu c th, nu c URL trang web, a ch ng ph, s in thoi v gi lm vic ca
bn.
Chn nh ba r rng nht th hin mi trng hoc sn phm ca bn v thm logo d
nhn bit lm nh i din ca bn.
Ti ln nh hoc video th hin doanh nghip ca bn mt cch sinh ng. c th
l nh v sn phm hoc thm ch l nh v c s kinh doanh ca bn v nhng ngi
lm vic . Ngi vit rt thch ti ln nhng hnh nh chn thc v c s kinh doanh
ca khch hang bi uy tn l mt trong nhng yu t then cht nng cao kh nng mua
hng ca ngi dng. Chnh v vy khi h c chng kin nhng hnh nh tht s ca
doanh nghip bn chc chn rng h s rt tin tng v sn sng rt hu bao mua hng
cho bn.

V d fanpage ca ngn hng ANZ Vit Nam

9
BC 2: XC NH KHCH HNG TIM NNG CA FANPAGES

y chnh l bc tm hiu insights khc hng mc tiu m chng ta mun truyn thng ti.
Nhn tng th, facebook ph hn hn vi cc m hnh bn l kiu B2C hay C2C do vy chng ta
cng nn tp trung hn vo khch hng n l c nhn trong vic xc nh insights ca h.

Facebook cng c gi cho chng ta nhng chi tit nh:

Nhng khch hng l tng ca bn c im g chung? Bn mun gii thiu doanh nghip ca
mnh vi ai na? Hy xem xt nhng vn sau:

Xc nh mt vi nhm ngi ring bit: tui tc, s thch v ni h sng.

H coi trng iu g? Doanh nghip ca bn c th gip h nh th no?
C nhm no quan tm hn ti cc sn phm, dch v c th, mt t khuyn mi hay u
i kp thi khng?

Cc khuyn ngh ca Facebook da ch yu trn cc mc la chn trong qung co facebook, v

s c trnh by k trong phn sau ca cun sch ny.

BC 3: TO NI DUNG HP DN CHO FANPAGE

ng ni dung hp dn l vic to cc bi vit th hin r nt doanh nghip ca bn. Khi mi
ngi thch, bnh lun v chia s bi vit ca bn, bn b h cng c th xem ni dung Trang ca
bn trong Bng tin.

Vch ra nhng s kin v chng trnh qung co chnh m bn d nh tin hnh bn c

th ln k hoch trc cho bi vit trn Trang ca mnh.

10
 Pht trin th vin hnh nh v video tht hay m bn c th dng ng. ng ngi chia s
nh hoc video m bn chp hoc quay v mt s kin, sn phm hoc dch v.
Khi mi ngi bnh lun v bi vit ca bn, hy tr li h. Nu bn khng bit cu tr li
cho mt cu hi, hy cho h bit rng bn ang tm hiu v s tr li sau. Hy lun nh tr
li ngay khi c th. Khch hng s qun lun vic h tng tc vi page ca bn ch sau
vi gi. V vy hy tr li, like h ngay khi c th.
ng thi, ng qun thng bo vi khch hng hin ti v Trang Facebook ca bn bn
c th tip tc tip cn h qua bi vit ca mnh. Treo mt tm bin c a ch trang web
Facebook ca bn trn ca hoc t ti quy l tn cng ty bn. Khuyn khch mi ngi
thch Trang ca bn thng qua cc phng tin khc nh bn tin qua email, qung co hoc
trang web ca bn.

BC 4: QUNG CO CHO FANPAGE CA BN.

Xy dng thng hiu trn Facebook khng ch c ngha kt ni vi nhng ngi yu thch
Trang ca bn. M c l iu quan trng hn l bn cn tip cn vi nhng ngi cha bit v
doanh nghip ca mnh. Thng qua qung co, bn c th tip cn nhng ngi c kh nng
quan tm n nhng g bn cung cp.

Qung co nhng bi vit quan trng nht trn Trang ca bn c nhiu ngi xem hn. Khi
mi ngi thch, chia s hoc bnh lun v bi vit ca bn, bn s tip cn c nhiu bn b
ca h hn.

11
To v qung co s kin trn Facebook lin kt mi ngi

m bo nhm mc tiu qung co ca bn n i tng c nhiu kh nng nhn thy thng

hiu ca bn ph hp nht. Mc tiu khng phi l s lt thch Trang cao m l to c i
tng gm nhng khch hng v ngi ng h thc s quan tm ti doanh nghip ca bn.

S dng phng php qung co CPM t gi thu ti a ha kh nng tip cn i

tng mc tiu c th ca bn. Phng php ny s t ng gip y mnh qung co vi t l
chuyn i cao nht n nhng ngi c nhiu kh nng mua nht.

Phn qung co s c ni chi tit trong phn tip theo ca cun sch ny.

BC 5: NH GI HIU QU CNG NH IU CHNH KHI CN THIT

Facebook c nhiu cng c khc nhau gip bn nh gi hiu qu hot ng ca mnh.

Truy cp Thng tin chi tit Trang ca bn thng xuyn v tm hiu xu hng bn
c th pht trin hn na nhng ni dung hot ng hiu qu nht.
S dng Thng tin chi tit Trang hiu nhng ai tr li thng ip ca bn. m
bo xem xt gii tnh, tui tc v khu vc a l ca nhng ngi quan tm nht n
doanh nghip ca bn bn c th tip tc nhm mc tiu qung co n h sau
ny.
Hy xem xt vic th nghim cc hnh nh v ty chn tiu khc nhau. Trnh qun
l qung co s cho bn bit hiu qu hot ng ca qung co ca mnh. Hy to
mt nhm qung co khc cho mi thng tin nhn khu hc khc nhau m bn mun
tip cn. Facebook s t ng ti u ha nhm qung co ca bn phn b nhiu
ngn sch hn cho qung co hot ng hiu qu nht.

Trong kh nhiu trng hp ca khch hng, ti nhn thy cc doanh nghip kh lung tng trong
vic xc nh r doanh s ca mnh bao nhiu ti t facebook, c bit l nhng doanh nghip s
dng c knh marketing online v offline. Nhiu trng hp khch hng bit c thng tin trn
facebook ca doanh nghip sau ti trc tip ca hng mua hng ch li khng t mua
online. Do vy, v hnh chung doanh s khng c tnh 1 phn no cho online m hon ton
ton l cho offline. Chnh v vy anh ch nn c nhng cng c o lng cn thit cho cng ty
mnh, ca hng mnh. V tht s iu ny ph thuc rt nhiu vo bn thn cng ty .

12
PHN TIP THEO CA TI LIU NY S HNG DN ANH CH MT CCH CHI
TIT QUNG CO CA FACEBOOK BAO GM:

Qung co tng like fanpage: tng lng khch hng tim nng cho doanh nghip
Qung co 1 bi vit ca fanpage: Gia tng tng tc v bn hng cho fans
Qung co ng link website: Thu ht ngi dng truy cp vo website
Qung co video trn facebook: Thc y nhn din thng hiu

Cu trc ca tng phn s c m u gii thiu v phng thc qung co, v d in hnh cho
tng loi qung co v chi tit cc bc lm sao cho cc hc vin d dng thc hnh nht.

III. HNG DN QUNG CO TNG LIKE CHO FANPAGE

Cc anh ch thn mn, chc nhiu anh ch tng nghe ti cm t Tng like gi r nhn tng
like hay tng t nh vy. Nhiu anh ch v cc bn tng thu cc n v tng like vi nhiu
mc gi khc nhau tuy nhin theo ngi vit thy, cc anh ch thu nhng ko hiu h ang
lm g, h dng phng php g, liu c target chun i tng khch hng hay khng, hay ch l
ly s lng ri n chnh lch?

Rt nhiu trng hp khch hng b la o do thiu hiu bit. Cng l 10,000 like nhng c
bn target chun i tng khch hng (Vng min, tui, gii tnh, iOS, s thch,) th
tng tc rt tt, bn hng ra doanh s ngay, nhng c bn li chy th thut khng target cho
khch hng nhm chy gi r n chnh lch ln. Khch hng khng hiu nn khng phn bit
c!

V vy theo quan im ca c nhn ngi vit, anh ch v cc bn d xc nh i thu ai lm

nhng CNG NN BIT V TNG CHY T NHT VI LN ri hy i thu, nh vy
s m bo hn v:

- Gi: Mnh chy nn cng bit c gi th no l khng qu cao, gi no l r bt ng

v c s tnh ton nht nh.
- Target: Bit phn nhm i tng, chuyn su ra sao hiu cc bn i tc lm g, c
ng mnh hay khng, cn gp ra sao.
- Chin lc: Hiu c Facebook Ads th s t ch ng to ra cc chin lc bn hng ca
ring mnh m khng ph thuc vo ai.

13
Sau y l 1 s v d cho anh ch cng thy:
V d tng like ca nhn hiu MILO VIT NAM:

V d qung co ca SAMSUNG VIETNAM

14
Qung co ca COKE

Tuy nhin trong v d di y, ngi vit ngh l 1 tht bi ca Ocean Bank

(S c phn tch k hn trong lp hc)

15
Qung co ca Viettel Telecom, qung co cu like do i tc c tnh lm nhm tng like o:

16
V di y s l chi tit cc bc qung co chi tit dnh cho anh ch:

BC 1: Truy cp facebook.com/ads n vo nt CREAT ADS (Nh hnh) | Hoc anh ch c th

n nt rng ca v chn nh cch 2

Cch to qung co facebook

BC 2: Xut hin bng chn nh hnh, mnh c th qung co cho 1 bi vit (Post
Engagement) / Chy tng like (Page Like) / Tng traffic cho website (Click Website) / Ci ng
dng, game

17
BNG CHN TNH NNG

khun kh bi vit ny ngi vit xin c ni v Tng like (Page Like). Ta click vo page
like, Chn page m mnh mun tng like ri n Continue (Tip tc)

18
BC 3: Chn nh: y l 1 trong nhng bc quan trng nht, nh chn phi lm sao r nt,
d nhn, kch thch v d khin ngi xem click vo qung co ca mnh. Kch c c facebook
khuyn khch l 1200px x 444px (Ph hp khi xut hin news feed ngi dng).
Tuy nhin anh ch c th dng kch c khc, nhng hy ch xem phn review xem liu nh ny
c hp hay khng (phn review ngay di phn chn nh)

PHN CHN NH HT SC QUAN TRNG

BC 4: VitHeadline v text (Tiu + M t qung co ca bn)

VIT TIU V CU QUNG CO

19
Ti a tiu Headline l 25 k t / M t Text l 90 k t. Anh ch hy tn dng tt phn
ny. Vit sao cho khng sai chnh t, trnh t ng vng min (nu nh rng ton Vit Nam)
Nn c Call to action (Nh Click Ngay, Mua ngay, xem thm,) C th tn dng ht 90 k t
Hoc c th vit n gin th no ty mnh (nhng tt nht nn c 3-4 kch bn khc nhau v
chng ta s test tng qung co ri a ra kt lun xem ci no hiu qu hn.
Cc anh ch ch bn tay phi c News Feed v Right Column. l phn Review li Qung
co ca mnh, anh ch xem k chnh nh v text cho chun.

BC 5: Bc ny ta chn tp khch hng tim nng cho doanh nghip.

TARGET SU KHCH HNG

Chn v v tr a l (Vit Nam, hay 1 thnh ph no , hay tp hp cc thnh ph)

Chn tui ca khch hng mc tiu: Ty anh ch bn ci g th tui s rt khc
nhau. Bn qun o cho teen th nn l 13-18 . Bn Laptop th nn l i tng t 18 tr
ln (Hoc ta chia su hn na, nhng vn ny s c ni tip cc bi khc,)
Chn gii tnh, chn s thch v 1 s hot ng ca ngi dng facebook, Phn ny
kh l kh v ty thuc c th ngnh hng, anh ch nn to nhiu chin dch, test th vi
tng s thch khc nhau t chn ra c qung co thnh cng nht.
Phn interest s c target da theo nhng fanpage m chng ta like v hnh ng
m anh ch thc hin trn facebook, nhng ch mt thit lin h vi anh ch.
c Facebook gii thch r trong hnh di y:

20
BC 6: Bc ny ta chn Currency (n v tin t ): Nn chn VN
TimeZone (Mi gi) nn l H Ch Minh/ AsiA

CHN N V TIN T, MI THI GIAN, T NC

BC 7: t tn campaingn (Chin dch), t ngn sch hng ngy. Ngi vit thng t khi
t hn 200k cho 1 chin dch.Nu c 1 triu s chia lm 5 chin dch.

T TN V NGN SCH CHIN DCH

C th face s khng tiu ht s tin ca anh ch t (Rt nhiu trng hp b) Ta

nn chun ch nhiu ti khon facebook khc nhau cng chy chin dch, s m bo
tiu ht ngn sch cho anh ch.

21
Phn Pricing v Bidding ny th tt nht anh ch mi dng nn mc nh nh facebook (hnh )

NN AUTO

Xong xui ta s chn Place order (Hoc review xem li nhng g mnh chn) nn chn
review order ta s c hnh

Ta chn place order v in thng tin th tn dng vo, i mt lt chng ta s c thnh cng
nh hnh, v ti y ta i facebook xt duyt qung co ca mnh (trong vng 24h). Thng
mnh ch mt 510 pht l c. Thng trc chng ta s nhn c thng bo ca
Facebook nh vy:

22
Cc anh ch s nhn vo continue (tip tc)

Sau y l giao din qung co cui cng ca vic t qung co thnh cng:

23
Lu :Trong thi gian gn y, thng 9 v 10 nm 2014, nhiu anh ch t qung co tng like
v ch t t ng bid gi, v qung co khng chy ( khng tiu tin) xy ra kh thng
xuyn, lin tc b. Chnh v vy, ngi vit thng lm theo cch sau: t nhiu qung co, c
nhng qung co ch t ng bid gi, cn cc qung co khc s bid gi theo lt click
hoc CPM ty tng trng hp.
Bid t ng:

Bid kiu theo lt nhp chut:

Ngi vit thng chn kiu u gi th cng (manual bid). Facebook s gi cho chng ta cc
khong gi. V d nh trong hnh l t 168 332 1 click vo qung co. Chng ta nn t gi
cao, ngi vit hay t mc cao nht ca khong gi. V d nh khong 332 hoc 350, thm
ch nhiu trng hp ads vn khng chy do vy t gi ln cao hn nh 500, 600 / click.
Lu :
Facebook thng khng bao gi chy n mc max bid ca chng ta m s thp hn.
Khi qung co chy, n tin ri th chng ta c th u xung dn, v d t 500
xung 400 v xung 300.

24
 IV. HNG DN CHY QUNG CO BI VIT

Cu hi c t ra l Ti sao phi qung b 1 bi vit?

Ging nh rt nhiu qun tr vin t cu hi nh th. Nhiu anh ch lun ngh rng sau khi
mnh chy tng like, thu ht c mt s lng ln cc c gi v fans ( C th l 20k, 30k hay
100k,) th mi khi mnh post 1 bi vit ln th cng phi 20, 30% fans ca mnh nhn thy, tuy
nhing gn y, khi FB c nhng hn ch v lan ta ca bi ng, chng ta nhn thy nhiu
fanpage ch c c tng tc 1 % 2% 1 bi vit. (Con s trung bnh c cng b l 3%)
Rt nhiu Fanpage c tng tc tt 20%, 30% nhng vn lun lo lng khng bit khi no
mnh s b nh tt xung.
Chnh v mi bi bn hng chng ta post ln trung bnh ch 3% fans thy c, nn vic qung
b bi vit ti 97% fans cn li cng nh nhng khch hng cha phi l fans ca chng
ta l iu rt cn thit y mnh doanh s v n hng.

(Fanpage 30k like nhng lan ta ch 100-200 ngi, hu nh khng c ch trong bn hng)
Bi vit c xy dng t kinh nghim c nhn v quan st. Do vy khng th trnh khi nhng
bt ng. Mi thc mc xin vui lng lin h : o Hong Cng Facebook marketer
091.905.9899

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Sau y l 1 s v d cho anh ch cng hiu r:
S 1 l ca ngn hng ANZ Vietnam

ANZ s dng bi post bi nhm

qung b dch v th tn dng ANZ
travel ca h. a ti nhiu ngi
dng hn v c bit trong trng
hp ny h ch Qung co ti fans
ca mnh, khng qung co rng
ti ton b ngi dng facebook.

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Cc bc lm chi tit:

BC 1:Truy cp vo trnh to qung co theo ng dn:

https://www.facebook.com/ads/create
Anh ch s thy giao din gn ging nh vy:

Chng ta chn mc Tham gia bi vit trn trang ( Bi nh hnh) qung b cho 1 bi vit.

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BC 2: Chn Fanpage v bi vit cn qung b.
Chn 1 trang m chng ta mun qung b. y l Trung BlackBerry. chn trang bn bt
buc phi l qun tr vin ( c th l nh qung co, ngi to ND, ngi qun l,)
i mt lt facebook load fanpage ca bn, chng ta n vo mi tn tr xung nh hnh
chn bi vit cn qung b. y ngi vit chn v d 1 bi vit bt k ( mu )

Sau n tip tc. chng ta s thy giao din nh sau:

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BC 3: Xem trc qung co v nhm i tng
Ti bc ny, anh ch xem trc hin th qung co ca mnh trn Bng tin ngi dng PC v
laptop (Newfeeds) ; bn tin ca in thoi di ng Smartphone; v qung co xut hin trn Ct
phi ca chng ta nh th no.

Bnh thng ngi vit hay chy qung co bng tin trn desktop PC v di ng, t chy ct
phi.Tuy nhin thi gian t cui thng 6, kch c nh ct phi c lm to ra, v trng kh
p.Anh ch s da vo nhu cu v cm quan ca mnh xem c nn chy ct phi hay khng.
Hoc chng ta c th test th 1 vi chin dch ct phi, 1 vi chin dch khng c ct phi.

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BC 4: Chng ta chn i tng mc tiu ca mnh.
V c bn chng ta s chn tui, vng min, gii tnh khch hng mc tiu. Sau chn ti
nhng s thch ca khch hng v hnh vi. y ngi vit chn mu lm v d cho anh ch
(tui 18 ti 45, nam gii Thi Nguyn)

Trong mc s thch, FB s da theo tng tc ca ngi dng xc nh s thch ca h. Anh

ch c th on c ngi dng tim nng ca mnh thch g v chn cc mc trong phn s
thch ny. V d kinh doanh, cng ngh, gii tr,.Chng ta nn vc nhiu quen dn.
Hng dn chi tit v vn s thch s c hng dn chi tit ti 1 bo vit sau ny.
Mc hng vi l mt mc kh hay, V d s cho php anh ch c th chn hin th qung co trn
iOS hoc android hay thm ch l iOS i no (Iphone 4 hay 4S hay 5.) rt hu ch nu anh
ch dng ci game. Phn ny cng s c bn chi tit 1 bi vit khc.

Phn cui l chng ta s chn i tng qung b.C 4 mc chn nh ta thy trong nh.

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Ngi vit thng chn All ( ti c nhng ngi thch trang v cha thch trang)
Nu nh anh ch c nhng chng trnh tri n khch hng th c l chng ta nn chn phnngi
kt ni vi Chung BlackBerry Store.

BC 5: Chn ngn sch hng ngy:

Bc ny nu anh ch mi to ads ln u s phi chn n v tin t cng nh mi gi.( Ta

nn chn l VN v mi gi H Ch Minh.)
Nu anh ch no qung co ri th ko phi chn li na. ta ch vic chn ngn sch, thi gian
bt u chy qung co. Nhn chung phn ny th s ty thuc k hoch kinh doanh ca tng
bn, tng cng ty anh ch. Ngi vit s khng bn nhiu.
Tuy nhin s lu anh ch im l chng ta nn n vo ch KHC nh hnh ty chn ngn
sch, ngy bt u v kt thc thc s theo mun ca mnh.

Saukhi chn xong, chng ta ch vic n NH GI TRNH T xem li nhng g mnh

chn v T QUNG CO bt u qung co ngay.

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Thng anh ch s phi i 1 thi gian qung co c xem xt v ph duyt ch khng c
chy lun.(Nh FB n l trong vng 24h s ph duyt). Thi gian ph duyt c th s da vo
uy tn ca ti khon, ti khon mi c th s b ph duyt kh lu
THM CH L BLOCK TI KHON QUNG CO.

Nu b kha anh ch c th lin h ngi vit: o Hong Cng 091.905.9899 h tr.

Ti phn u gi, cc anh ch mi lm qung co nn mc nh nh facebook chn.Sau khi
chn cc mc xong, s xut hin bng thng bo yu cu chng ta nhp thng tin Visa ca mnh,
anh ch nhp cc thng tin: S th visa, ngy ht hn, m bo mt, m bu chnh c th b
qua.

Trn y l cc bc c bn, hi vng phn no gip c cc anh ch ln u lm qung co,

chc cc anh ch lun thnh cng.

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 V. QUNG CO LINK WEBSITE

Nh cc anh ch bit, website l 1 thnh t rt quan trng trong h thng Marketing online v
lm sao thu ht c mt s lng ln ngi gh thm website ca chng ta l mt trong nhng
iu kin tin quyt thc y doanh s cho cng ty. Lt gh thm trang website c th n t
rt nhiu ngun, trong c 1 ngun rt ln m cc thng hiu gn y tn dng rt tt,
chnh l mng x hi facebook. Trong phn ny chng ta s thc hnh lm qung co cho
website trn facebook.

y l 1 s v d cho anh ch, v d s 1 trong ngnh bn l.

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V d s 2 trong ngnh ngn hng:

V y na, dng nh Click to website c cc ngn hng dng kh nhiu:

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Sau y l chi tit tng bc lm to qung co Click to website nh th no.
BC 1: Anh ch vo link sau: facebook.com/ads/create s ra giao din nh hnh v chng
ta s chn : Click to website:

BC 2: Dn ng link website m anh ch mun qung co vo, y v d l

http://www.bidv.com.vn/

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BC 3: ti ln 6 hnh nh i din cho mu qung co ca chng ta, y ht nh qung co tng
like ni phn trn. y ngi vit ti v d 5 hnh:

Cc anh ch lu :
- Library cho php chng ta s dng li nhng hnh nh ti ln trc y, cc anh ch
click vo v chn li nhng hnh nh c.
- Upload cho php chng ta ti nh ln.
- Nt search cho php anh ch tm kim hnh nh theo t kha (key word) v d bank,
finance, Search s c dng khi cc anh ch cha thit k c hnh nh quang co
ph hp, th y s l 1 cu cnh tuyt vi.
- Nt Reposition gip ta nh v li v tr mun qung co.

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BC 4:chn fanpage BIDV hoc fanpage no ca anh ch

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BC 5: Vit tiu , m t qung co. V d nh hnh:

Phn ny chng ta rt lu cc nt:Call to action bao gm

Shop now, book now, learn more, Sign up v download ku gi ngi dng hnh ng.

BC 6:Chn khch hng tim nng, t v tr, tui tc, gii tnh v s thch.

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 VI. QUNG CO VIDEO TRN FACEBOOK
Cc anh ch th tng tng sau khi khch hng xem xong 1 clip rt n tng. V d nh th
ny: (cc anh ch hy m bo rng mnh xem ht clip ny nh)
Link:https://www.facebook.com/video.php?v=716045175130986

Sau khi xem xong, chc hn anh ch s thy xut hin 2 nt bao gm: Xem li v c bit l:
Mua hng

Nu thc s clip gy c n tng cho ngi xem th chc chn rng t l ngi click v ng
link mua hng tm hiu sn phm s cc k cao, qua thc y doanh s, thng hiu hay
n thun l tng lt click vo website .
Cng ty v doanh nghip anh ch chc hn u c clip gii thiu doanh nghip, sn phm hoc
Viral video (s c ni ti 1 bi vit khc). Nhng thng th cc Video clip cha c
tn dng 1 cch hiu qu, hoc i khi b b x 1 cch khng thng tic v chng bit dng
n vo u hay chin lc dng nh th no.
(cch truyn thng s dng video marketing s c ngi vit ni ti 1 bi vit khc)
Chnh v vy vic s dng Facebook qung b cho sn phm ca chng l l mt gii php ti
u.V nhiu hng ln bt u lm nh vy.

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hng SamSung tranh th s dng ngay mu qung co cho SamSung Galaxy V

40
V ri l Heiniken

Facebook ads vi video ca Hiniken

41
Video ads ca cc rp chiu phim, y l CGV

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U IM KHI DNG VIDEO QUNG CO:

Tn dng m thanh, hnh nh, hiu ng ca mt Clip tc ng thng ti gic quan, cm xc

v tm l ngi xem.
Ni dung truyn ti su sc v d chm vo cm xc khch hng so vi 1 bi vit n thun.
m chnh xc s lt xem, click cho nhn vin marketing d dng o lng hiu qu.
To nhn din tt hn so vi hnh nh.
Thi gian tng tc lu hn so vi bi vit hay hnh nh n thun.
V v l do n gin nht l NGI DNG NGI C NHNG LI THCH XEM!
Cch lm qung co ny cng rt n gin. C 2 phng php v trong phn ti liu ny s
hng dn phng php n gin, phng php cao hn s hng dn trn lp.

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1- u tin anh ch vo Fanpage ca mnh, ng bi mi, chn mc Upload photos and
videos (nh hnh minh ha) sau upload video ca mnh ln,

2- Ra giao din nh vy, anh ch chn CALL TO ACTION M MNH MONG MUN
3- Cc anh ch in y tiu , m t, link web, call to action cng nh Caption (Ni
dung ca bi vit) sau chng ta upload ln

V DONE!!!! chng ta n Post

4- Chng ta s dng ads manager qung b lun cho video ny nh c hng dn
trn lp, v cng ch i kt qu.

Chc anh ch lun thnh cng!

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 Cm n tt c cc bn c ti nhng dng cui cng ca cun sch ny, cm n
cc bn b thi gian v lng kin nhn ca mnh c. Ngi vit hi vng cc bn
nhn c mt th g hu ch cho mnh.
Phn 2 ca cun sch ny v nhng kin thc qung co chuyn su ang c cp nht
v hi vng s sm ti tay anh ch trong thi gian gn nht.
Mt ln na cm n anh ch rt nhiu!
o Hong Cng
Chuyn gia o to Onnet JSC
P/s: Li cui cng xin tng anh ch mt cu:

S dng Facebook ngay by gi

hoc i th ca bn s lm!
(v qu thc h lm ri).

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