Microsoft Excel 15.

0 Sensitivity Report
Worksheet: [Book1]Sheet1
Report Created: 20-12-2016 17:13:23

Variable Cells
Final Reduced Objective Allowable Allowable
Cell Name Value Cost Coefficient Increase Decrease
$D$6 solutions T1 10 0 90 1E+030 35
$E$6 solutions T2 5 0 55 11.66666667 5
$F$6 solutions R1 15 0 25 1E+030 5
$G$6 solutions R2 18 0 20 5 3.5
$H$6 solutions N1 20 0 10 1E+030 5
$I$6 solutions N2 10 0 5 0.5 1E+030

Constraints
Final Shadow Constraint Allowable Allowable
Cell Name Value Price R.H. Side Increase Decrease
$D$24 tv budget LHS 150000 0 140000 10000 1E+030
$D$25 radio budget LHS 99000 0.001166667 99000 10000 5625
$D$26 news budget LHS 30000 -0.0005 30000 10000 10000
$D$27 tv ads LHS 15 0 20 1E+030 5
$D$28 radio ads/tvads LHS 3 0 0 3 1E+030
$D$29 tv1 LHS 10 35 10 5 10
$D$30 radio 1 LHS 15 5 15 18 15
$D$31 news 1 LHS 20 5 20 10 20
$D$32 total Budget LHS 279000 0.0055 279000 15000 10000
$D$33 Min new customers LHS 127100 0 100000 27100 1E+030
 Variables T1 T2 R1 R2 N1
coefficients 90 55 25 20 10
solutions 10 5 15 18 20

Max. Exposure Rating 2160

CONSTRAINTS T1 T2 R1 R2 N1
tv budget 10000 10000 0 0 0
radio budget 0 0 3000 3000 0
news budget 0 0 0 0 1000
tv ads 1 1 0 0 0
radio ads/tvads -2 -2 1 1 0
tv1 1 0 0 0 0
radio 1 0 0 1 0 0
news 1 0 0 0 0 1
total Budget 10000 10000 3000 3000 1000
Min new customers 4000 1500 2000 1200 1000

Subject to LHS RHS

tv budget 150000 >= 140000
radio budget 99000 <= 99000
news budget 30000 >= 30000
tv ads 15 <= 20
radio ads/tvads 3 >= 0
tv1 10 <= 10
radio 1 15 <= 15
news 1 20 <= 20
total Budget 279000 <= 279000
Min new customers 127100 >= 100000
N2
5
10

N2
0 >= 140000
0 <= 99000
1000 >= 30000
0 <= 20
0 >= 0
0 <= 10
0 <= 15
0 <= 20
1000 <= 279000
800 >= 100000
 Variables T1 T2 R1 R2 N1
coefficients 4000 1500 2000 1200 1000
solutions 10 4 15 13 20

customers 139600

CONSTRAINTS T1 T2 R1 R2 N1
tv budget 10000 10000 0 0 0
radio budget 0 0 3000 3000 0
news budget 0 0 0 0 1000
tv ads 1 1 0 0 0
radio ads/tvads -2 -2 1 1 0
tv1 1 0 0 0 0
radio 1 0 0 1 0 0
news 1 0 0 0 0 1
total Budget 10000 10000 3000 3000 1000

LHS RHS
tv budget 140000 >= 140000
radio budget 84000 <= 99000
news budget 55000 >= 30000
tv ads 14 <= 20
radio ads/tvads 0 >= 0
tv1 10 <= 10
radio 1 15 <= 15
news 1 20 <= 20
total budget 279000 <= 279000
N2
800
35

N2
0 >= 140000
0 <= 99000
1000 >= 30000
0 <= 20
0 >= 0
0 <= 10
0 <= 15
0 <= 20
1000 <= 279000