Robert A.

Wingfield
Nashville, TN
615.300.8267 ra.wingfield@gmail.com
Twitter: @rawingfield

SOCIAL MEDIA/INTERACTIVE MARKETING EXPERIENCE

BHW and Associates Nashville, TN

Social Media Strategist Oct 2009-Jun 2010
 Developed and implemented comprehensive Social Media strategy for organization
 Managed day-to-day Social Media presence for executive leadership consulting firm using Twitter,
Facebook and LinkedIn
 Constructed Facebook Fan Page, Twitter background and account
 Assisted with website design and implementation using WordPress
 Filmed and edited various photos and videos for internet on Blogger and Facebook
 Wrote a reference guide for executives on how to use and understand Social Media
 Designed a workshop on “How to use Social Media for your career” for a group of 20+ people

Fisk University Young Alumni Association Nashville, TN

Chairman/Co-Founder (volunteer position) May 2005-Jan 2009
 Reached 90 % of young alumni constituency with marketing effort
 Orchestrated marketing campaign using Social Media (Facebook Fan Page, MySpace Page, website,
YouTube, Twitter, Google Groups and SMS Messaging) and traditional print media
 Produced and championed various events (fund-raisers, strategic planning retreats, membership
drives, mentorship programs, career advancement and alumni speaker events)
 Broadcasted strategic planning retreat using Ustream.tv to dozens of attendees across the country
and allowed interaction with board via Twitter and Ustream.tv chat room
 Increased young alumni membership four fold

Azul Music Marketing Nashville, TN

Principal 1998-2004
 Lead and organized a street team that strategically canvassed Nashville, TN with stickers, promos,
t-shirts, and snipes (posters)
 Executed various listening parties
 Worked with Record labels to promote concerts and album releases (Bad Boy and Hidden Beach)

INTERACTIVE MARKETING /SOCIAL MEDIA APPLICATIONS AND SOFTWARE

Hootsuite, TweetDeck, Static FBML, Facebook Ads, Blogger, Bit.ly, Twitterfeed, Google Analytics,
Mac IMovie, Posterous, Photoshop Elements, Vimeo, YouTube, Google Groups and Google Apps

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Robert Wingfield
 SOCIAL MEDIA HOBBIES

The Raw Blog Nashville, TN/Atlanta, GA

Head Blogger and Founder Jan 2010-Present
 Blog that focuses on news and events from Nashville, Atlanta, Twitter and African-American issues
and interests
 Has had over 6,500 views and 2,000 visitors
 Marketed using Twitter, Facebook Fan Page, Google Buzz and Posterous

Other Work Experience

Document Technologies, Inc.      Atlanta, GA

HR Assistant/Coordinator November 2007-September 2008
 Maintained and audited ADP Employease website
 Developed Human Resources Information Systems reports using ReportSmith and Employease for
leave management project

Carter-Haston Real Estate Inc. Nashville, TN

Payroll & Human Resources Manager January 2003-May 2007
 Managed Payroll for a 180 person multistate organization using ADP PC Payroll Software
 Coordinated all employee benefits (Medical, Cobra, Dental, Short and Long Term Disability)
 Supervised New Hire orientation, FMLA, garnishments, and termination for all employees
 Improved benefit cost and employee turnover both by 30%

Magellan Behavioral Health     Nashville, TN

Senior Lead Support      February 2002- September 2002
 Supervised and managed the day-to-day operations of the Clinical Management Support
Department
 Developed proposals that focused on efficiency, time management, and workflow
Support Staff II      April 2001-February 2002

Dell Computer Nashville, TN

Sales Representative July 2000- February 2001

OTHER SOFTWARE EXPERIENCE

ADP PC Payroll, ReportSmith, ADP Select Screening, ADP Employease, and Microsoft Office

EDUCATION
Bachelor of Science in Business Administration
Fisk University, Nashville, TN

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Robert Wingfield