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Học Làm SEO trong 3 ngày - Tái Bản Lần 5 - Link liên kết PDF
Học Làm SEO trong 3 ngày - Tái Bản Lần 5 - Link liên kết PDF
Học Làm SEO trong 3 ngày - Tái Bản Lần 5 - Link liên kết PDF
Ph Lc
Phn 1: Li ni u
Li ni u.3
Li cm n.4
1. E Marketing5
2. Cc cng c tm kim6
3. a website ln cng c tm kim (google).7
Phn III. Search engine optimization (SEO)...15
1. nh Ngha:..15
2. Cc thut ng trong SEO.15
3. nh hng SEO..32
1) nh hng chin lc32
2) SEO tng th...33
4. nh hng t kha.35
5. Chn tn min..35
6. Ti u ha website theo t kha. (onpage).39
a. Phn Chung.40
b. Phn ring...49
c. SEO Offpage...71
Phn I. LI NI U
Vi mc ch nng cao ngnh SEO Vit trong thi k khng hong kinh t ny.
Ti - Lanh ng vit cun sch ny vi cc mc ch nh sau:
- Gip cc thnh vin mi trong cng ng SEO c cch nhn ton cnh v c
nhng bc i c bn nht v SEO hin ny.
- Gim thiu ti a chi ph cho cc bn sinh vin ngho ham hc nhng khng
c kinh ph tham gia cc trung tm ln hin ny.
- Hng dn cc bn SEO trn cc m ngun nh wordpress, joomla, blog
ang thnh hnh nht hin nay.
Li cm n
Hon xong cun sch ny mnh xin chn thnh cm n ti cc anh:
4. E Marketing.
- V d:
<html>
<head>
<meta name="google-site-verification"
content="QWC0HeidRJuuIsw1HLMYMUAqA2irV4_0FlTX-ZbjiAI" />
<title> Tiu ca ti </title>
</head>
<body>
ni dung trang
</body>
</html>
Sau xc minh. l ok
Dng google analytic
Nu google analytic v google webmasters tools cng l mt ti khon bn c th
dng cch ny. Kch chn google analytic v xc minh. Ch nu bn cha bit
xc nhn google analytic th hy xem phn b
Nh cung cp tn min:
Bn chn vo nh cung cp tn min chn l khc v nh cung cp tn min ti
Vit Nam cha c google xc nhn, cho ln khi cho khc th google cp cho
bn 1 m code.
- Thm bn ghi TXT bn di vo cu hnh DNS cho .......
- Nhp Xc minh bn di.
Khi Google tm thy bn ghi DNS ny, chng ti s xc minh bn l ch s hu
min. (Lu : cc thay i DNS c th mt mt thi gian. Nu chng ti khng tm
thy bn ghi ngay, chng ti s kim tra nh k).
c xc minh, khng xa bn ghi DNS, ngay c sau khi xc minh thnh cng.
Nu Bn gp s c? Google s cp cho bn phng php thay th l chn
CNAME. Bn hy chn: Thm bn ghi CNAME.
Thc hin theo cc bc bn di to bn ghi DNS (H thng tn min)
chng minh vi Google rng bn s hu min ny.
My ch / nhn CNAME:
ch / mc tiu CNAME:
c xc minh, khng xa bn ghi DNS, ngay c sau khi xc minh thnh cng.
Hng dn s dng google webmasters tools
Bn ch y l phn google webmaster tools mi thng bo ca google v
website m bn qun l, cho ln bn hy ch mi ngy vo mt ln, xem
google c thng bo g khng?
- S trang web:
Giao din ca n
Sau khi xong c phn "Ci t chia s d liu" theo mnh mc nh.
Tip , bn nhn ID theo r google hin ra mt bng hi iu khon ca google
analytic nh sau:
7. nh Ngha:
Ti u ha cng c tm kim, ting Anh: Search Engine Optimization, vit
tt: SEO, l mt tp hp cc phng php nhm nng cao th hng ca mt
website trong cc trang kt qu ca cc cng c tm kim (ph bin nht
l Google). Cc phng php bao gm vic ti u ha website ( tc ng m
ngun HTML v ni dung website) v xy dng cc lin kt n trang cc cng
c tm kim chn la trang web ph hp nht; phc v ngi tm kim
trn Internet ng vi mt t kha c th c ngi dng truy vn.
(Theo Wiki.org)
Kt qu SEO u?
Ci t 301 REDIRECT
Options +FollowSymLinks
RewriteEngine On
RewriteBase /
Options +FollowSymLinks
RewriteEngine on
RewriteRule (.*) http://www.dongvanlanh.com/$1 [R=301,L]
Hy thay i www.dongvanlanh.com bng tn min mi ca bn.
Redirect ton b trang trong mt th mc n mt trang mi
Gi s nh, bn khng cn s dng th mc thuthuatseo na v mun chuyn tt
c cc trang trong th mc ny n trang seoblog.php th hy thm dng lnh sau
vo tp tin .htaccess nm ti th mc gc :
Options +FollowSymLinks
RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} !^www\.[a-z-]+\.[a-z]{2,6} [NC]
RewriteCond %{HTTP_HOST} ([a-z-]+\.[a-z]{2,6})$ [NC]
RewriteRule ^/(.*)$ http://%1/$1 [R=301,L]
RewriteEngine On
RewriteBase /
RewriteCond %{QUERY_STRING} .
RewriteRule ^index.php /index.php? [L]
Chuyn phn ui m rng t .php sang .html
Vic chuyn .php sang .html c tc dng khi bn cn vit li ng dn thn thin
vi my tm kim (Friendly URL for SEO).
Options +FollowSymLinks
RewriteEngine On
RewriteBase /
RewriteEngine On
RewriteBase /
RewriteCond %{REQUEST_URI} ^/feed\.gif$
RewriteRule .* - [L]
RewriteCond %{HTTP_USER_AGENT} !^.*(FeedBurner|FeedValidator) [NC]
RewriteRule ^feed/?.*$ http://feeds.dongvanlanh.com/quangbaweb/ [L,R=302]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
Bo v n cp ti nguyn v bng thng:
i khi cc ti liu, film hay hnh nh m bn ti trn host ca mnh b ngi khc
dng v ng trn website khc s gy tn bng thng. Bn c th hn ch vic n
cp bng cch, ch cho php cc ti nguyn trn tip cn trn nhng website bn
cho php nh sau (Nu khng s tr v th mc /feed/) :
RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_REFERER} !^$
RewriteCond %{HTTP_REFERER} !^http://(www\.)?dongvanlanh.com/.*$ [NC]
RewriteRule \.(gif|jpg|swf|flv|png)$ /feed/ [R=302,L]
ng dng redirect 301 trn cc my ch khc (ngoi Apche)
IIS redirect
Trong phn qun tr dch v internet, nhn phi chut chn tp tin v th mc m
bn mun p dng redirect;
Chon nt a redirection to a URL;
Chn trang Redirection;
Chon tip The exact url entered above v A permanent redirection for this
resource;
Chon Apply.
ColdFusion Redirect
<.cfheader statuscode="301" statustext="Moved permanently">
<.cfheader name="Location" value="http://www. dongvanlanh .com">
PHP Redirect
<?
Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: http://www. dongvanlanh .com " );
?>
ASP Redirec
<%@ Language=VBScript %>
<%
Response.Status="301 Moved Permanently"
Response.AddHeader "Location"," http://www. dongvanlanh .com /"
%>
ASP .NET Redirect
<script runat="server">
private void Page_Load(object sender, System.EventArgs e)
{
Response.Status = "301 Moved Permanently";
- Redirects WP Plugin
4) Thut ng ARTICLE
5) Thut ng AUTHOR
6) Thut ng ANALYTICS
7) Thut ng BLOG
8) Thut ng BOOKMARK
Favicon l mt nh nh, in hnh nh logo hoc biu tng khc cho trang web
ca bn, n xut hin trn thanh a ch ca trnh duyt, cc trang yu thch hoc
bookmark.
Header l phn trn cng ca website bn, xut hin trc v nm trn bt
k trang no hoc bi vit no. Header thng bao gm cc phn logo, slogan, v
menu nh hng, i khi c thm tm kim, banner qung co, ty vo mc ch
ca ngi ch website.
Internal link l mt lin kt t trang ny sang trang khc trn cng mt trang
web, v d nh t trang ch ca bn n trang sn phm ca bn. Xy dng h
thng Internal link tt s gip website ci thin th hng trn cng c tm kim.
Long-tail keyword l nhng t kha di, mang tnh chi tit v 1 sn phm,
dch v hay mt vn no . Nhng t kha di s tip cn chnh xc vi mc
tiu hn, gim thiu cnh tranh so vi cc t kha ngn, chung chung. V d: t
kha phn mm s c tnh cnh tranh rt cao v khng ng mc tiu ca ngi
cn tm, nhng vi t kha di phn mm chnh sa nh ngi ta s tm ng
trang cn tm hn.
User-agent: googlebot
Disallow: /cgi-bin/
Mt v d na:
User-agent: googlebot
Disallow: /support
User-agent: *
Disallow: /cgi-bin/
Nhng iu nn trnh:
+ Khng s dng cc ch thch trong file robots.txt, n c th lm cho cc spider
ca search engine b lm ln. V d:
User-agent: *
Disallow: /support /cgi-bin/ /images/
User-agent: *
Disallow: /support
Disallow: /cgi-bin/
Disallow: /images/
Tc gi: Lanh ng Page 31
Hc lm SEO trong 3 ngy
+ Khng nn dng lnh Allow trong file robots.txt, bi v trong web site ca bn
chc chn s c mt s trang hoc mt s thnh phn bn khng mun b ngi
khc "nhm ng". nu bn s dng lnh Allow, tt c mi ngc ngch trong web
site ca bn s b index!
9. nh hng SEO
V d:
u im:
Nhc im:
2) SEO tng th
V d:
u im:
SEO tng th mang n thng hiu cho cng ty nhiu hn. Nu b google pht v
vi phm mt thut ton no , c th lm li cng trn mt tn min .
Nhc im:
V d vi cc t kha:
V d:
- in thoi
- Laptop
- Ti vi
- T lnh
Bn hy vo:
http://www.google.com/trends/
s c kt qu nh sau:
Sau ta vo:
https://adwords.google.com.vn/o/KeywordTool
V d:
dulichthailan.com
dulichthailan.net
Tourdulichthailan.com
Toptendulichthailan.com
Ch :
- Phn chung:
- Phn ring:
a. Phn Chung:
- Tc load website:
- URL :
V d:
http://vn.news.yahoo.com/nh%E1%BB%AFng-thi%C3%AAn-th%E1%BA%A7n-
nh%E1%BB%8F-c%E1%BB%A7a-c%C3%A1c-ho%C3%A0ng-gia-
093432106.html
http://www.dongvanlanh.com/2013/05/huong-dan-onpage-chuan.html
- Th title (tiu )
Nu mnh chn:
di: 13 k t
url: dongvanlanh.com
Tiu : ng Vn Lanh
Gi s l kt qu ca google:
Ch :
Bn hy xem
Headings:
Robots.txt
wordpress:
User-agent: *
Disallow: /wp-admin/
Disallow: /wp-includes/
Sitemap: http://toptendulichthailan.com/sitemap.xml
joomla:
User-agent: *
Disallow: /administrator/
Disallow: /cache/
Disallow: /components/
Disallow: /images/
Disallow: /includes/
Disallow: /installation/
Disallow: /language/
Disallow: /libraries/
Disallow: /media/
Disallow: /modules/
Disallow: /plugins/
Disallow: /templates/
Disallow: /tmp/
Disallow: /xmlrpc/
Sitemap: http://www.tournhatranggiare.com/sitemap.xml
blogger
Site maps.
b. Phn ring.
- SEO chin lc.
V d:
website: toptendulichthailan.com
m ngun: wordpress
Thnh tch t c:
Cc bn s thy nh sau:
WordPress SEO has auto-detected whether it needs to force rewrite the titles
for your pages, if you think it's wrong and you know what you're doing, you can
change the setting here.
http://www.toptentravel.com.vn/category/tour-quoc-te/du-lich-thai-lan
s chuyn thnh:
http://www.toptentravel.com.vn/tour-quoc-te/du-lich-thai-lan
Vi mc ny
I don't know why you'd want to use meta keywords, but if you want to,
check this box.
Th bn s dng cc th meta.
V chn Save.
C cc phn:
Sau :
Cn blogger th
Menu ci t c bn
Nh hnh v:
Khi copy code ch du v trong word nh dng khc vi trnh xon tho web.
Tt nht l bn vit li trnh bo li
Xong lu li l xong.
- Danh mc cn SEO
- Danh mc b tr (tc l danh mc c bi vit)
V d: website: www.dulichviet.com.vn
Ly v d phn tch:
http://dulichviet.com.vn/du-lich-nuoc-ngoai/du-lich-campuchia/
o SEO bi vit.
- Cng nh SEO danh mc SEO bi vit cng c hai phn
Bi vit b tr website
Bi vit cn SEO
V d:
Google thnh cng vi cng c nhn din ging ni tm kim trn ngn
ng Vit Nam ,cho ln google hon tin gn nh c bn v phn ngn ng Vit.
Bi vit cn SEO
Bc 1: Cc bn hy ng nhp vo https://plus.google.com/?hl=vi v hy
ng nhp vo ti khon gmail ca mnh. Nu ai cha c ti khon gmail hy lp
mt ti khon.
Bn chn tiu s.
Bc 3: Sang giao din tiu s: Bn hy chn tab: Gii thiu nh hnh sau:
Update: Phn google author c cht thay i thut ton. Vi s kin mi nht
hu nh cc website ca mnh v mi ngi ang vi phm bn quyn tc gi ca
google ln cc trang web ca mnh u b nh tt. Cho ln anh ch em ch : Ch
chn coder author vo nhng bi vit m chnh mnh vit ch khng c chn
vo footer. Vi cc website ng k author ri phi lc li nhng bi vit mnh
vit chn coder vo cn u hy tho author ra lun v i google xt v
nh gi website ca bn. Chc cc bn may mn vi thut ton ny.
Ch :
Trong joomla th :
Blogger:
V d:
Trang blog
http://www.dongvanlanh.com/2013/07/sach-hoc-lam-seo-trong-3-ngay.html
c. SEO Offpage
- Offpage ni b
- Offpage ngoi trang
Backlink l:
Kt cu:
N l mt text (k t) gm t kha v n trong t t t kha l mt ci link.
Vi google th quy nh l thay v bn coppy link s c thu gn vo vo trong
mt on text vn bng mch lc hn.
2. Cu trc:
Mi mt ngi theo mt quan im ring nhng vi mnh n gin cu trc l nh
sau:
<a href="http://www.dongvanlanh.com" title="dong van lanh">dong van
lanh</a>
Hoc <a href="http://www.dongvanlanh.com">dong van lanh</a>
C nhiu bn hi ci link th 2 c tt khng? Ci ny mnh m bo bnh
thng,v google load ko c th title th s n on text hin th.
C nhiu bn d chi link th ny:
<a href="http://www.dongvanlanh.com" title="dong van lanh">Ti y</a>
Ch :
Trong link s c th rel="nofollow" v d:
<a target="_blank" href="http://www.dongvanlanh.com" title="dong van lanh"
rel="nofollow">ng Vn Lanh</a>
Th ny mc ch l chn robot ca google tm n website. Tc l vi nhng cch
link ny th tt cho SEO khi c khch hng click vo link v chuyn sang website
ca bn. Cn khng th n v hiu vi website ca bn.
Th rel= dofollow
Ngc vi th rofollow n cho robot ca google tm n website ca bn v tt
hn na c khch hng click t link xem website ca bn. Vi cc link trn
khng th rel="nofollow" th n s mc nh l dofollow.
Ci ny cng c tnh l tt cho SEO, v google s load trong th a trc
xong mi ra ngoi. Th 2, th title ( tiu ) c nh danh th t kha ti y
ch l ci gi hin th thi ch khng nh hng.
Offpage ni b tc l bn lin kt cc backlink ni b vi nhau tnh gii
thiu hoc vit th bn nn chn ng dn chuyn hng, ng dn gii thch ....
v trang bn ang SEO mc ch l tng uy tn v thng tin ti trang bn ang
SEO v d:
Bc 1:
Bn ch cn vit mt bi vit nh phi ca chnh bn, khng c copy hoc ly t
u.
Tc gi: Lanh ng Page 72
Hc lm SEO trong 3 ngy
Link: http://www.thegioiseo.com/diendan/showthread.php/114438-Huong-dan-
Onpage-chuan/
- Trao i backlink
V d:
u im: C hiu lc tc thi hoc gia tng nhanh backlink, gip bn ln top
nhanh hn. Vi cc trang web c PR ri th bn khng cn phi i chu k
khong 03 thng update m bn s c hng li lun t PR c. Kim tra
c s website bn trao i. Lun qun l c website trao i vi bn.
Trao i cho:
u im: C hiu lc tc thi hoc gia tng nhanh backlink, gip bn ln top
nhanh hn. Vi cc trang web c PR ri th bn khng cn phi i chu k
u im: C hiu lc tc thi hoc gia tng nhanh backlink, gip bn ln top
nhanh hn. Qun l cc trang web n gin hn.
u im: C hiu lc tc thi hoc gia tng nhanh backlink, gip bn ln top
nhanh hn. Qun l cc trang web n gin hn. Backlink v n nh v cht
lng hn
Ch :
- Dng hnh sao lin kt: Cc bn ln lin kt vi nhng website v tinh
cng. Tc l website v tinh c lng truy cp ng u. Khng ln xy
dng website v tinh mi dng phng php ny s b nh gi thp backlink ca
cc bn. Nu cc website lm dch v th hy trao i backlink l thch hp nht
nu mun nhanh. y thng l chin lc ngn hn nh nhanh thng nhanh v
cht cng nhanh.
- Dng hnh thp: Th dng ny thng lu hn, vng bn hn v site cp 2 kiu
cng c cc t kha nht nh ln top v c s truy cp nht nh t cc t kha
i. Nu bn l mt SEOer mi vo ngh hy th vi t xy dng hnh thp ca
mnh ca mnh vi s chin lc nht nh. y l chin lc di hn gip bn tr
vng lu hn khng c s thay i no khin bn bn tm nhiu.
Cc bn ch nhng iu sau:
- u tin cc bn ch l mt backlink du tt n u, p th no m
khng c lng truy cp t backlink v website th google vn c
im tr nht nh v backlink .
- Vi mt bi vit marketing tt nht l c 3 backlink xut hin trong
bi vit , khng c s trng lp t kha, link lin kt ca cc
backlink trc . Nu mt trong web nhiu backlink xut hin
google s c v dch t trn xung v tri sang phi nh vy cc
backlink cng di s cng km cht lng.
- Khi bn trao i backlink hy tnh rng mt website c lng link out
tt nht tm 10 n 20 cng lm 30 link out l tt nht.
- Nu nhng website c link out nhiu th c gng t backlink ca
mnh ln u ch ng chp cui.
- Vi cc t kha trng. V d trong phn trao i backlink ca website
i tc c t kha: dien thoai iphone ri th hy mt l hy ln
trn n hay l ngh trao i. Nu khng backlink ca bn s b nh
gi thp.
- Vi cc website h thng th c gng t backlink cn SEO ch nhn
thy. Ch d click hot l t menu l tt nht.
Tc gi: Lanh ng Page 80
Hc lm SEO trong 3 ngy
Vi cc bn SEO quc t ch :
V d: