Golden Peacock Innovative

Product/Service Award
(GPIPSA)

Guidelines-cum-Application Form

The set of questionnaire towards Self-Appraisal Report has been prepared with due diligence to ensure
& improve the effectiveness of whole system and further to accelerate the pace of your organizational
improvement system.

ISSUE 2017
 TABLE OF CONTENTS

Sl No. Contents Page No.

1 Award Scheme 04

2 Annexure 1 Application Form 07

3 Annexure 2 Business Overview 09

4 Annexure 3 Self-Appraisal Report 11

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 WINNING WORKS WONDERS
Winning the Golden Peacock Innovative Product/Service Award (GPIPSA) means wide ranging
benefits, for all types of businesses or trade, from multinationals to small family-run concerns.

The Award logo is recognition of the symbol of excellence in Innovation in Products/Services and

a mark of a world-class organization.

When displayed on your stationery, it demonstrates to your customers and your staff that yours

is a special company and it is a tremendous morale booster.

National and local publicity strengthens your customer / client base and attracts new

customers.

Enhances staff morale and motivation - existing staff become more productive.

Commitment to Innovation in Products/Services is reinforced at corporate level.

Winners may be selected as case studies in their respective industry, trade or businesses.

The Award would give a competitive edge in todays rapidly changing market-place.

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 GOLDEN PEACOCK INNOVATIVE PRODUCT/SERVICE
AWARD
AWARD SCHEME
Golden Peacock Awards Secretariat (GPAS) has great pleasure in inviting applications for the Golden Peacock
Innovative Product / Service Award (GPIPSA).

Innovation is going to be the key for business success in the new millennium. Innovation is to knowledge economy
what efficiency was to industrial age. Wealth in the new century is not going to be created by optimization but by
innovation. Our cars, houses, clothes, TVs, Computers, phones and even food are going to be changed in ways we
cannot even imagine today. All this is grist to innovators mill. Innovation will be the key competitive differentiator in
the 21st Century.

In a world where knowledge is growing exponentially and products are becoming obsolete, the challenge of
innovation is irresistible and restless. Innovation is no danger an option. Company would either innovate or get
perished. Change- economic, social or political- is the biggest threat to business today. It could be devastating if
ignored or not anticipated. On the other hand, if it is tapped properly and timely it can offer the greatest
opportunity even to the most fledging business, and act as the most powerful engine for growth. Innovation enables
Corporations not only to survive but also to succeed.
Internet has created a Cambrian explosion of unlimited opportunity. Innovative products / services powered by
computers, microchips and using the convergence technologies of mobile phones, e-mail and internet will bring a
revolutionary change in our life style and in the world economy. The need is to constantly produce innovative
products and services to satisfy even the unexpressed wishes and unarticulated needs.

The Award
Golden Peacock Award, named after Indias national bird Peacock, is awarded annually. Each winner receives a
trophy together with a certificate. The award winners may use the Golden Peacock Award logo on their printed and
promotional material for next one year. Selected organizations may be awarded a commendation certificate by the
Jury.

Why This Award?

Golden Peacock Innovative Product/Service Award is to stimulate and help organizations to rapidly accelerate the
pace of stake-holder oriented improvement process. It is a powerful self-assessment process and a way to build an
organizations brand equity on 'Innovation'. The preparation for the award helps to inspire and align the entire work
force and management functions to this end. The knowledge gained by the organization in describing and self-
assessing its operations would lead to IMPROVED organizational performance in this field.

Eligible Organizations
1. Public Sector Units (PSUs) - separately for Manufacturing, Service & Finance sectors.
2. Private Sector organizations - separately for Manufacturing, Service & Finance sectors.
3. Government/Municipal Organizations, Undertakings & Public Utility Services.
The awards are divided into the following categories, based on the annual turnover of the company:
x Large Enterprise: Annual Turnover Rs. 500 crores & above
x Medium & Small Enterprise: Annual Turnover below Rs. 500 crores

Unit Eligibility Criteria

Manufacturing or Service organizations or divisions of organizations (self-accounting profit/cost centers), in the
private and public sectors, and government organizations may participate in the Golden Peacock Innovative
Product/Service Award. The operations of the organization must be carried out independently, meaning that

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responsibilities, authorities, budget and results etc., are clearly defined, and suitably covered in the organizations
Annual report. The details of operations of the applicant must reasonably correspond to the Award criteria that can
be verified at the time of evaluation.

Sectors
Golden Peacock Innovative Product/Service Award will be considered in separate industrial sectors, at the
discretion of the Jury. You may mention your specific industrial sector, in the appropriate application column
(Annexure 1).

Rules & Regulations

x Decision of the Award Jury is final and no appeal or correspondence will be entertained.
x Award Secretariat reserves the right to declare more than one organization as the winner, and could also
withhold award(s), if the required standard is not met.
x Award for each sub - sector may be given, even if there is only one application in any of the categories provided
it meets the qualification of minimum assessment (as decided by the Jury).
x Jury may not approve any Award, if the applicants do not get the minimum qualifying marks.
x Finalist Award applicants may be invited to make a brief presentation to the Jury and/or one of the assessors
may be nominated to confirm or clarify certain facts at site. Travel and stay expenses, if any, will be borne by
the applicant.
x Award Secretariat accepts no liability for any loss resulting from the disclosure of information concerning an
applicant to Assessors or Jury members, though all reasonable precautions will be taken to maintain secrecy.
x Award Secretariat cannot undertake to return documents or supplementary material submitted with an entry.
x Award Secretariat reserves the right to alter the Award Scheme, at any time.

Non-Disclosure & Confidentiality

Names of applicants, commentary and scoring information developed during the review of applications are regarded
as proprietary and are kept confidential. Such information is available only to individuals directly involved in the
assessment and administrative process.

Golden Peacock Awards Secretariat will take all reasonable precautions to ensure that applications and information
therein are treated in strict confidence. However, in no way Golden Peacock Awards Secretariat can be held
responsible for any loss of confidentiality to a third party, nor held liable for any damage (to goods or persons) or
financial loss incurred through the breach of confidentiality or otherwise by the applicants or any third party.

Golden Peacock Awards Secretariat reserves the right, subsequent to the Award Presentation, to publish salient
details of the Innovation methods / modules/ Improvement initiatives Schemes of the Award Winners, as a step
towards sharing of knowledge for raising general standards.

Application Fees

The application fee is Rs. 43, 500/- plus 15% Service Tax as applicable. The fee should accompany your application
in the form of Demand Draft/Cheque in favour of 'Institute Of Directors', payable at New Delhi.

The fee can also be paid through Bank Transfer as per the following details:

Bank Name: Corporation Bank

M- 3, Greater Kailash Part-II,
MICR Code: 110017005
New Delhi- 110048, India,
Tel. No. 011- 29210667
Account Name: Institute Of Directors IFSC CODE: CORP0000286
Account No.: 028600201002954 PAN No.: AAABI0002J
A/C Type: Current A/C SWIFT CODE: CORPINBB286
OR
through Credit Card by logging on to www.goldenpeacockaward.com
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Procedure for Submitting Application

The completed Application (Annexure 1, 2 & 3) along with the enclosures and supporting materials must be sent
in one HARD BOUND copy along with a SOFT COPY in a CD or Pen Drive, typed in Microsoft Word (MS WORD)
format with a minimum of font size 10 pt. on A-4 size paper in English, covering the following:

1. Table of Contents

2. Annexure 1 Application Form

3. Annexure 2 Business Overview To provide a summary of the applicants business.

4. Annexure 3 Self-Appraisal Report

This report will be based on GPIPSA Guidelines and criteria. The criteria consist of a set of questions which when
answered, sequentially, duly supported by the objective evidence, would help in appreciating the extent of
excellence achieved by the applicant.

5. Support material: - Support material may be derived from self-assessment of the organizations activities. This
information must be closely aligned with the Award assessment criteria. The criteria are carefully and
deliberately phrased in non-prescriptive terms, to allow you the freedom to present self-assessment information,
which is relevant to your specific situation. A copy of the latest Annual Report of the organization shall normally
form part of the support material.

P.S.: Kindly ensure that the completed application is sent in a hard bound
format.

Note: Please do not attach the Award Guidelines with your completed
application (Annexure 1, 2 & 3).

ALL ENTRIES SHOULD BE ADDRESSED TO:

Director General
Golden Peacock Awards Secretariat
INSTITUTE OF DIRECTORS
M-56 A, Greater Kailash-II (Market), New Delhi -110048, India
Tel: 011- 41636717, 41636294, 41008704
Fax: 011- 41008705
Email: info@goldenpeacockaward.com

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 Annexure-1
APPLICATION FORM GPIPSA
1. Name of Applicant Organization:
Address:
Website:
2. Name of Contact Person Designation
Telephone (Office) (Mobile)
E-mail
Contact Address (if different from above)
3. Name of the Highest Ranking Official of the Organization
Designation
Telephone (Office) (Mobile)
E-mail
Contact Address (if different from above)
4. Location of Principal Sites
5. Total number of employees
6. Name of the Parent Organization, if any?
Address
Telephone (Office) E-mail
7. Sector applied for
8. Type of Organization (Tick here)
Large Manufacturing
Medium & Small Service

9. Logo of the organization (Attach a soft copy - High Resolution in JPEG Format)

10. Is the organization listed in any stock exchange?

Yes No

If yes, please give the Name(s) of Stock Exchange(s):

11. The total amount for Rs. 43, 500 plus 15% Service Tax as applicable may be paid by either of the following
(Please mention the payment details):
a) Cheque at Par or Demand Draft payable to Institute Of Directors, New Delhi

Bank Cheque/Draft No: Dated

b) Bank Transfer (UTR/Reference No. & Date)

Bank Name: Corporation Bank

M- 3, Greater Kailash Part-II,
MICR Code: 110017005
New Delhi- 110048, India,
Tel. No. 011- 29210667
Account Name: Institute Of Directors IFSC CODE: CORP0000286
Account No.: 028600201002954 PAN No.: AAABI0002J
A/C Type: Current A/C SWIFT CODE: CORPINBB286

c) Credit Card: Please log on to www.goldenpeacockaward.com for online payment.

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12. Declaration

On behalf of my organization, I do hereby declare that we shall fully abide by the rules/regulations of the Golden
Peacock Innovative Product/Service Award Scheme, and understand and accept that the decisions of the Jury
are final.

I also declare that the organization has faced no Penal action for corporate and other statutory compliance
failure, from any regulatory authority in the last 2 years.

I confirm that my organization is eligible to take part in this competition, and that all information and
accompanying application documents, are correct in this behalf.

Date Signature of Highest Ranking Official of the

Organization

Name:
Designation:
Email:

Note:

1. In case the highest ranking official is not present to sign the document, the Authorized Signatory may sign on
his/her behalf.

2. Please do not attach the Award Guidelines with your completed application (Annexure 1, 2 & 3).

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 Annexure-2

Business Overview
(All Business Overview questions in Annexure-2 are to be answered sequentially and point-wise.)

The Business Overview is an outline of the applicants business, addressing what is most important to the business,
key influences on how the business operates, and where the business is headed. The brief Business Overview is
intended to help Examiners understand the applicants thrust as to what is relevant and important to the applicants
business.

The BUSINESS OVERVIEW is of critical importance to assess the applicant, because:

a) It is a snapshot of your organization, the key influences on how you operate, and the key challenges you face.
b) It is the most appropriate starting point for writing and reviewing the application, helping to ensure focus on key
business issues, and consistency in response, especially in reporting business results, and
c) It is used by the Examiners and Judges in all stages of application review, including the site visit, if any.

1. Organizational Description

Provide brief answers to the following:

a) Organizational Environment

1. Organizations SIZE, LOCATION and OWNERSHIP.

2. What are your organizations main products and services? What are the delivery mechanisms for reaching
your CUSTOMERS?
3. Main features of your organizational culture? Give stated PURPOSE, VISION, MISSION and VALUES of the
organization?
4. What are your major facilities, technologies and equipments?
5. What is the regulatory environment, under which your organization operates? What are the applicable
relevant industry standards; OHS, environmental, financial and product regulations; accreditation, certification
or registrations required to be complied with.
If the applicant is an independent self-accounting sub-unit of a larger company, a brief description should be given
of the organizational relationship to the parent and percent of employees the sub-unit represents. Briefly describe
how the applicants products and services relate to those of the parent and/or other units of the parent company. If
the parent company provides key support services, that should also be described briefly.

b) Organizational Relationships

1. What are your organizational structure and GOVERNANCE system, including links with the parent organizations.

2. Details of your KEY CUSTOMERS and STAKEHOLDER groups and market SEGMENTS?

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2. Organizational Challenges

a) Competitive Environment

i) What is your competitive position, relative size, and growth in your industry / markets served?
ii) What are the principal factors that lead to your success, relative to your competitors?
iii) What are the main available sources of comparative and competitive data for your business/industry?

b) Strategic Context
What are your KEY STRATEGIC CHALLENGES: business, operational, and human resource; and advantages
associated with organizational SUSTAINABILITY?

c) Performance Improvement System

What are the KEY elements of your PERFORMANCE improvement system, including your evaluation and
LEARNING PROCESSES?

3. Indicate if the applicant is certified to ISO 9001 / ISO 14001 /

OHSAS 18001/ SA 8000 / others. Attach a copy of the certificate(s).
Describe their implementation in the applicant organization.

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 Annexure-3

GOLDEN PEACOCK INNOVATIVE PRODUCT/SERVICE AWARD

SELFAPPRAISAL REPORT
(All Self-Appraisal questions in Annexure-3 are to be answered sequentially and point-wise.)

Only one Innovation must be covered in one application. For multiple

innovations, you are required to submit separate applications.

Note: Data should be given as per the previous two (2) completed financial
year(s), wherever it has been asked or is required.

Details of Innovative Product/Service and Description

1. Name, description of the Innovative Product/Service along with year of introduction, and subsequent
modifications, if any? Any patent received for the same?

2. What is the main problem that your innovation sought to address? How does your innovation address this
situation? Give unique features of the Idea/Product/Service (in detail), and what precise benefits have been
achieved?

3. Briefly explain the multi-stage processing of your innovation, from concept up to its implementation,
commercial development, and deployment?

4. Describe the achieved or expected economic and/or social and environmental benefits, resulting from the
successful commercialization of the innovation.

5. Give details of benefits of the idea/Product/service, over other competitive alternatives?

6. Describe the institutional support provided, in developing the idea and nurturing its commercialization. Include
the following:
x Idea Management
x Actual use of cross-functional teams, in problem solving and crystallizing ideas.
x Knowledge management and creativity audit for the project.

7. Give the present status of the concerned innovative product/service.

Note This is a common questionnaire for all the business sectors. If any
particular question is not applicable / relevant to your industry / organisation,
you may kindly answer it as Not Applicable (NA) and provide brief
justification for the same.

********** END ***********

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