Demographic Questions:

1) Name:
2) Age:
3) Sex:
4) Occupation:

Main Questions:

1) Do you consume alcohol?

2) If no, why?
3) If yes, do u consume beer? (have u tasted beer anytime?)
4) If yes, how many times do u consume alcohol in a month?
5) Any specific brands that you like?
6) What do u think a perfect beer should have?
7) If the person is speaking only about functional attributes, try to make him speak of any
emotional benefits, like he/she feels better when he/she consumes beer, feels happy, feels
satisfied etc.