Nature of research: Generally, there is no one best technique for conducting a research.

Undertaking a
research is mostly around making a set of fit choices in terms of the strategies, techniques, approaches and
procedures to be exerted. Therefore, research can be defined as asset of logical steps in a systematic process
for gaining a comprehensive knowledge and achieving an informed conclusion.

Researches are part of almost every decision, yet, Walliman (2011) as Cited in Saunders et al (2012) was
against using the term in such a wide and random way and for any purpose as research shall has key
characteristics, outlined below:
1) A clear and precise purpose identified before initiating a systematic collection of data/facts/information;
2) A fair and systematic analyses and interpretation of the collected data rather than reassembling and
reordering;
3) Factual, realistic, practical and with clear relevance to a case or everyday life.

Basic/Fundamental/Pure Research:
Its main purpose is to understand the processes and outcome of a business/management. It is widely
conducted in academies following an academic agenda but with quite little attention to the practical
application.
Applied Research:
While the pure research can barely serve the practical side of a business, here comes the applied research
that is of direct and immediate relevance to managers, addresses issues that they see as important, and is
presented in ways that they understand and can act on (Saunders et al., 2012).

Research has various stages: Identifying a topic, literature review, collecting and analyzing data and writing up.
Research is often represented as going on through it whereby specifying questions and objectives shall be
done with rigour and considering ethical and access issues. Further, conducting a critical literature review
comes as a key source for new and varied knowledge and insights from various disciplines. Yet, as moving
through, some stages would overlap causing various revisiting and refining to ideas and design occasionally.

References:
Saunders, M. Lewis, P. and Thornhill, A. (2012). Research Methods for Business Students. 6th Ed. London:
Pearson.

Inductive
Deductive
Synthesize