Professional Documents
Culture Documents
WW MSN How Colgate Could Optimize Its Total 2003
WW MSN How Colgate Could Optimize Its Total 2003
WW MSN How Colgate Could Optimize Its Total 2003
Media Mix
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Cross-Media Studies
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Cross-Media Optimization
Implications
Adding Online Optimizes Branding Results
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Key Findings Apply Across Industries
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TV Magazine Online
Optimal mix for each marketer measured
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