What are we? Its a tough question, right?

Are we like Sisyphus

pushing a rock up a mountain, striving to achieve the impossible? Or
are we like the first person to discover wine (to whom I am eternally
grateful), who had a penchant for life? Perhaps were a bit of both- I
definitely am. All I want to do is to meet new people, travel around the
world and justlive in the moment. As a designer, I want to move
people, inspire people, and bring them on their journeys to do great
things. At the end of the day, all of us want to be valued by the people
around us and for this, we must create value. I believe I create value
by creating beautiful, immersive experiences for people.
And I plan on continuing to do so for the rest of my life.
What are we? Its a tough question, right? Are we like Sisyphus
pushing a rock up a mountain, striving to achieve the impossible? Or
are we like the first person to discover wine (to whom I am eternally
grateful), who had a penchant for life? Perhaps were a bit of both- I
definitely am. All I want to do is to meet new people, travel around the
world and justlive in the moment. As a designer, I want to move

OH MY GOD!
people, inspire people, and bring them on their journeys to do great
things. At the end of the day, all of us want to be valued by the people
Thats too much text
around us and for this, we must create value. I believe I create value
by creating beautiful, immersive experiences for people.
And I plan on continuing to do so for the rest of my life.
What are we? Its a tough question, right? Are we like Sisyphus
pushing a rock up a mountain, striving to achieve the impossible? Or
are we like the first person to discover wine (to whom I am eternally
grateful), who had a penchant for life? Perhaps were a bit of both- I
definitely am. All I want to do is to meet new people, travel around the
world and justlive in the moment. As a designer, I want to move
people, inspire people, and bring them on their journeys to do great
things. At the end of the day, all of us want to be valued by the people
around us and for this, we must create value. I believe I create value
by creating beautiful, immersive experiences for people.
And I plan on continuing to do so for the rest of my life.
WITHOUT YOU I WONT BE HERE
All I am looking for is
people to create stories with
 A SUMMARY OF MY JOURNEY

PAWLINO GIOVI IN/VISIBLE ARCA DEL CAFFE DRIVE ME FABULOUS WHATS NEXT?
Tangible Interactions PAWLINO
A keyboard for the hearing-impaired that
helps them understand musical notes.
Team
Sanjali Sharma. Andrea Palomine. Thomas
Radwanski. Cai Yangwu.
What?
A Domus Academy project in collaboration
with WeMake for OpenCare, to be displayed
in MakerFaire Roma. A keyboard,
displaying one octave that uses touch as
an input and vibration as an output.
Why?
To analyse day-to-day problems and come
up with a solution in the form of a
prototype to make the world a better
place, one step at a time.
Who?
Kids with hearing disabilities from the age
of 6-12! So they can get an output when
they learn how to play music.
 TANGIBLE INTERACTIONS PAWLINO
BRIEF
Using a storytelling Research and more Research
process, create a concept We conducted research
and a physical prototype on musical instruments,
for a service or product analysis the needs of the hearing
around the theme of impaired and the kind of
Open Care. Take the subject of products that already
OpenCare in the context existed.
of everyday life and
develop a project that
tackles a specific care
aspect.

IDEA
Prototype a musical

Whats next?
instrument that can use
the sense of touch and
Insights
produce an output that
BRANDING can be recognised by a
musician as well as a There are countless benefits of learning how to play
APPLICATION hearing-impaired child. a musical instrument

STORYBOARDING It helps improve a childs physical

and mental skills
3D RENDERING
Having a tangible output would make playing the
piano more interesting for the hearing impaired
PRODUCT PROTOTYPE

MAKER FAIRE ROMA

 User Experience

USABILITY HUMAN EXTENSION

FACTOR
HUMAN-COMPUTER DESIGN

INTERACTION

1 3 5
2
COMP 1
Little Steps
Added on 4th October 2016

COMP 2
Twinkling Lights
Added on 5th October 2016

COMP 3
Carnival

4
Added on 5th October 2016

COMP 4
Love mommy
Added on 6th October 2016

6
COMP 5
My little bear
Added on 7th October 2016

COMP 6
Bob the builder

RECORD COMMUNITY

Use the App to record

Turn your Pawlino on Learn how music feels or play compositions
Press one key in order
to feel the vibration Compose your own songs Share your music with
others and play from
the community
We displayed the prototype in
MakerFaire Roma, where lots of little
kids came in to test our Pawlino. We
recieved interesting feedback from
all over and it was a great
experience!
IDEATED! BRANDING Storyboarding Creating the Application Helping Thomas and Cai Understanding
with with and the prototype! with the prototype! User Experience
Andrea Andrea and building
Promotional material
 Experience Design GIOVI
A travelling exhibition that takes a
smile and gives you light, lots of light.
Team
Sanjali Sharma. Andrea Palomine. Dimitris
Giannos. Tugce Demirag. Yiyuan Fan. Yi
Chuan Lu.
What?
A Domus Academy project in collaboration
with OpenDot for Fondazione Achille
Castiglioni.
Why? Who?
To create a travelling exhibition with a Everyone! Inspiration is like a river, we must
three sixty degree experience to support let it flow!
and inspire others through Castiglionis
designs.

Exhibition Space

Giovi

Webcams

Screen

Machine Learning
Physical Prototype
Face Gesture Detection

Wekinator
Processing
Arduino

Panel
 EXPERIENCE DESIGN GIOVI

analysis
We tried to understand what
Insights
was wanted off us and got to
know the strengths and
weaknesses of everyone in 100% of the world wants to be HAPPY!
the team.
Research and more Research
BRIEF Online
Giovi is a happy lamp and I want
to spread energy wherever I go
Field Giovanna Castiglioni
Create a travelling exhibition with a 360
degree experience for Fondazione Questionnaire
Achille Castiglioni for one of the Interviews with Giovanna
products, Giovi designed by Achille. Interviews with Professors

IDEA

Facial gesture recognition

Whats next? Light up Giovi

BRANDING

MICROSITE

STORYBOARDING

3D RENDERING

SPACE AND EXHIBITION DESIGN

TEASER AND EXTENSION

 User Experience

EXTENSION

USABILITY
HUMAN
ATTRACTION
ENGAGEMENT FACTOR
DESIGN
HUMAN-COMPUTER
INTERACTION

about Giovi about Giovi

Keep smilling

1. Info of Giovi loops when no 2. Panel shows a collage of smiling-faces 3. When you smile, it takes a photo. 4. Shows the collage again with your 5. Shows links and info
one stand on the board. (everyone is smilling except you). smilling face (Giovi turned on) about microsite.
https://www.youtube.com/watch?v=V
JvsdS314AY&feature=youtu.be

Microsite

Teaser ADVERTS
 Research and Ideation 360 degree campaign Microsite with Creating the prototype Understanding
lots of RESEARCH! with with the TEAM Fan with DIMITRIS & FAN User Experience
the TEAM! and building
Promotional material
 Visual Merchandising IN/VISIBLE LAYERS
Visual Merchandising for K-way, a youthful, technological and
colorful brand based on the concept of creating
transparency and mystery through layers.
 A

B
C

A Clock
B 3 Gears
C 12 Colors Wheel made from
Wood with Fabric as Colours

Multi-brand Display
Side 1 Side 2
Le Vrai

Banana Pocket

Team What? Why? Who?

Sanjali Sharma. Azalia Musa.
Morganti. Sangyo Park.
Chiara A Domus Academy project in collaboration
with K-way to analyse the changing visual
merchandising trends and the values of the
brand and design window displays for the
store in Milano.
To showcase the brand DNA better and in a Shoppers that are looking for something
more creative manner to the market. Also fun, colorful, technological and
to attract more customers to the brand functional.
windows.
 VISUAL MERCHANDISING IN/VISIBLE LAYERS
BRIEF
Design six window Research and more Research
displays for K-way that
acknowledge the brand Best Practices
DNA and identity and analysis Competitors
create a lasting Current trends
experience. Analyse the brand values and direction.
Think in an innovation, fresh manner. Field trip to stores
Create moodboards. Understanding experience

IDEA
The personality of a K-way

Whats next?
person is multi-layered,
colorful and full of texture.
Insights
BRANDING We decided to channel this Developed a bunch of
K-way person in our whole insights and created
APPLICATION concept. three concepts to
present to the client;
Layers, Shadows and
MOCKUPS
Frames.

3D RENDERING

TEASER AND EXTENTION

 Teaser and Extention

LOG INTO APPLICATION

CREATE COLOR PALETTES

USING AR, COLOR YOUR WORLD IN LAYERS

SPOT K-WAY ON THE STREETS FOR GOODIES

MAKE THE WORLD A K-WAY WORLD

 Research and Ideation Extension and Teaser Branding and Application Creating the Presentation Helping in the
lots of RESEARCH! with material for Experience Design with Azalia building of the model
the TEAM!
 Envisioning ARCA DEL CAFFE
An exit strategy for the cultivation of Coffee as
the agent of productivity on Mars in the future
Team
Sanjali Sharma. Erika Baffico. Jan Van
Ackeren. Nilufer Durmaz.
What?
A Domus Academy project in collaboration
with Essen Magazine to envision the future
of food. We worked with the extinction of
food in the future, primarily COFFEE.
Why? Who?
To find an emerging problem of the future Coffee lovers and Coffee Addicts.
and devise a plan to control it. Scientists and everyone who needs the
agent of productivity in the future!
 ENVISIONING ARCA DEL CAFFE

analysis
We did in depth research
Insights
on all facets of food Coffee will be extinct by 2080
consumption. Eventually
we narrowed down to Coffee is a psychoactive substance that
food extinction and
conceptualised three
Research and more Research improves memory, creativity and focus

BRIEF scenarios surrounding

this
Online
The planet Mars has soil that grows
plants identical to earth!
Field
Envision the future of Food
Consumption, find a problem and Papers by Nasa
device a method of fix it. Research by notaries
Talks with Professors

IDEA

Whats next?
BRANDING

CONCEPT

EXIT STRATEGY

STRATEGY ON EARTH

3D RENDERS

VIDEO
THE YEAR IS 2050
On planet earth, there will be a
wearable that automatically
transfers Caffeine/synthesied
coffee through your skin into
your body. We are assuming that
Mission Mars would be in full
swing and the cultivation of High
grade Arabica will benefit the
scientist/reseacher community
settled on Mars.

On Earth

The Interior
https://vimeo.com/224106339
BLAST OFF!
 Research and Ideation Creating the presentation Branding and Visual style Making the vectors Creating the layout and
lots of RESEARCH! with with Erika and Video with Nilufer speech for the presentation
the TEAM!
 Entrepreneurship DRIVEMEFABULOUS
A styling service that takes you around town
while treating you to your own fashion adventure!
What?
A service that picks you up, styles you and
drops you to your event destination all while Who?
performing an activity of your choice.
Short Term
-Influencers/Bloggers/Celebs in Fashion
Capitals during Fashion week

Long Term
-young fashionistas
-wider network for oscars/galas/red carpet
Why? -businessmen
-Save your time on the road
-create a global trend
-combine fashion and travel
 ENTREPRENEURSHIP DRIVEMEFABULOUS
BRIEF
Create your own brand, Research and more Research
and your own business!
Personas
analysis Market Analysis
Find an idea that is innovative, new and Financial Analysis
interesting. Make this idea strong and Understanding experience
conceptualise a business model around Research on idealogy
it.

IDEA
What?
Whats next? Insights
A service that picks you up, styles
PRODUCT you and drops you to your event 30% of people take over a week
destination all while performing an primping in the morning!
APPLICATION activity of your choice.

People waste too much time on the road

MOCKUPS getting from one event to the other

SERVICE DESIGN & BUSINESS MODEL

TEASER AND EXTENTION

 Behind the scenes playing on loop INTERACTIVE SCREEN
PRODUCT
+ interactive screen to find out more

Logo imprint on bonet

Space grey matte finish

 REVENUE MODEL

SERVICES
STYLISTS/BRANDS (makeup/hair/styling) DESIGNERS
(major brand houses)

$$$ services

material
promotion
$$$ + ADVERTS
incentive
Stylist Driver Entrepreneur Assistant Expert $$$
%+investment
service
resources

Entrepreneur ME
Employees TEAM + SERVICE
Suppliers CAR + BRANDS vehicle $$$ CUSTOMERS
Distributors APP STORE
Clients People
(bloggers and influencers)
Investors INVESTORS
Advisors AUTOMOBILE COMPANY
Society
 APPLICATION

Book, Review and keep your style

quotient high with the DMF App!
 Research and Ideation Experience Design Model Branding and Application Business model and collaterals Concept and Rendering
lots of RESEARCH! was ALL ME!
 DESIGN MARATHONS

https://vimeo.com/224103725 https://vimeo.com/224102095

Cisco City for Cisco Systems Hubus for Repower

https://vimeo.com/224113088
 Sanjali Sharma
Master in Interaction Design
22 years young
+39 3486064829
sanjali.sharma3@gmail.com
@CaviarAndQuarters
wordpress.com/caviarandquartersdesign