22 at Analise Financeira 2015

22@Barcelona
Economicactivityanalysis
y y
June2015
2
1 METHODOLOGY
2 BUSINESSCONTEXT
3 WORKERS
4 BUSINESSACTIVITY
5 BUSINESSENVIRONMENT
6 ANNEX
3
1.METHODOLOGY
1 CONTEXT
2 OBJECTIVES
3 INFORMATIONSOURCES
4 MAPOFDISTRICT22@
5 CLASSIFICATIONCRITERIA
87820660 22@BARCELONA.ECONOMICACTIVITYANALYSIS
1 METHODOLOGY
1 CONTEXT
1.CONTEXT
BarcelonaCityCouncilispromotingkeyeconomicsectorsthatareknowledgeintensive,
bringinghighaddedvalueasadrivingstrategybehindthecitysgrowthmodel.These
activitiesactasamagnetandageneratorofjobs.
Thiscommitmenttotransformtraditionalindustrialareasintoaninnovationclusteris
mostobviousinthedistrictcalled22@.
TheCounciliswellawareofthechallengesthatleadingandmanagingthisprocessbrings.
Todoso,itisessentialtohaveindicatorstomeasuretrendssystematicallyinordertotake
appropriatestrategicdecisions.
Inthefollowingpages,GAPSwillpresentaproposalthataimstocollectandanalyse
availableinformationontheoveralleconomicactivityofdistrict22@,withspecial
attentiontoknowledgeintensivesectors(@activity).
ForGAPS,thisprojectrepresentsthe6thwaveinaseriesofanalysesthatithascarried
outonthebusinessdistrict,startingin2007andthathavebeenrepeatedperiodicallyin
theyears2008,2009,2010and2012.
4
1 METHODOLOGY
2 OBJECTIVES
2.OBJECTIVES
The main objectives that GAPS wants to cover are:
Broaden the business data available in official records by obtaining first-hand

first hand
1 information by getting in touch with companies.
Diagnosis of the economic activity in 22@Barcelona in 2014.

2
Identify and analyze the results of the districts strategic sectors (knowledge
3 intensive activities or @activity).
Analysis of the evolution of business activity in 22@ by comparing current data

4 with that of previous periods.
5
1 METHODOLOGY
3 INFORMATION SOURCES
3.INFORMATIONSOURCES
Thedatainthisdocumentisfromtwodifferentmethodologies: firstly,usingandupdatingthe
22@CompanyCensus,andsecondly,includingtheresultsofasurveyonarepresentative
sampleofcompanieslocatedin22@.
Thedevelopmentofthe22@CompanyCensusfortheyear2014usedthefollowingbase
information:
22@BarcelonaCompanyCensusfortheyear2012.
Acquisitionofcommercialdatabases.
Fromthesedatabases,thefollowingtaskswerecarriedout:
Addingadditionalcontactinformationand/oractivitydetectedinthesurvey
processof2012.
Incorporationofinformationprovidedbymunicipaltechniciansduringthedata
cleaning process
cleaningprocess.
Removingbusinessesthatwerenolongeractiveduringtheperiod20122014.
Incorporationofnewcompaniessetupduringthesameperiod.
Cleaningfinaladjustedcensussectionsthatmakeup22@.
Correctiontodatawiththoseincidentsdetectedintheearlyroundsduringthe
C ti t d t ith th i id t d t t d i th l d d i th
processoftelephonesurveys.
Finally,weaddedanidentificationfieldforthosecompaniesthatareknowledgeintensive
economic activities according to their CNAE 09 classification as defined in methodology
economicactivities,accordingtotheirCNAE_09classificationasdefinedinmethodology
carriedoutbytheEuropeanCommissionEurostat.
6
1 METHODOLOGY
3 INFORMATION SOURCES
3.INFORMATIONSOURCES
InformationobtainedfromasurveyofarepresentativesampleofallcompanieslocatedinBarcelonas22@.
TheselectionofcompaniesreflectstherealdistributionofbusinessesintheBusinessCensusofthearea,generatedbyusing
acompanydatabaseacquiredforthedevelopmentofthisproject.Insomecases,informationwassupplementedby
interviews with industry experts and business leaders
interviewswithindustryexpertsandbusinessleaders.
TheCensushasnotincludedtheselfemployed andsole traders.
Th d t
Thedataprocessinghastakenintoaccountthefollowingstratification:
i h t k i t t th f ll i t tifi ti
Datacleaningoftheinitialcensusofmorethan9,500companies.
Thereare8,223firmsin22@,accordingtothe2015Census.
Morethan900companieshavecontributedviathesurvey,additionalinformationontheirmainactivity,numberof
More than 900 companies have contributed via the survey additional information on their main activity number of
employeesandturnover.Aspecificnotewasmadeonlargecompanies(>100employees)
400companies wereselected,accordingtorepresentationcriteriaandtheseansweredawiderquestionnaire.
Companiesthatdevelopknowledgeintensiveactivitieshavebeenconsidered,withacontrolpopulationgroup.
7
1 METHODOLOGY
4 MAP OF DISTRICT 22@
4.MAPOFDISTRICT22@
Geographicalboundariesof22@
C.Wellington/Av.Meridiana/Pl.delasGlriesCatalanes/GranViadelesCortsCatalanes/RambladePrim/Pl.deLlevant
/C.delTaulat/RondadelLitoral/(seafront)
8
1 METHODOLOGY
4 MAP OF DISTRICT 22@
4.MAPOFDISTRICT22@
0801910042 0801910064 0801910090

0801910043 0801910065 0801910091
0801910044 0801910066 0801910092
0801910048 0801910067 0801910093
0801910049 0801910068 0801910094
0801910050 0801910069 0801910095
0801910051 0801910070 0801910096
0801910052 0801910071 0801910097
0801910053 0801910072 0801910098
0801910054 0801910073 0801910099
0801910055 0801910074 0801910100
0801910056 0801910075 0801910101
0801910057 0801910076 0801910102
0801910058 0801910077 0801910103
0801910059 0801910078 0801910104
0801910060 0801910079 0801910235
0801910061 0801910080 0801910236
0801910062 0801910081 0801910237
0801910063 0801910089
9
10
2.BUSINESSCONTEXT
1 NUMBEROFCOMPANIES
2 LANDINGPERIODS
3 HEADQUARTERS
4 ECONOMICSECTORS
KNOWLEDGEINTENSIVE
5
ACTIVITIES
1 METHODOLOGY
5 CLASSIFICATION CRITERIA
5.CLASSIFICATIONCRITERIA
Classificationcriteriaofknowledgeintensiveeconomicactivities
MANUFACTURINGINDUSTRIES(1) SERVICES(2)
HIGHTECHNOLOGY: KNOWLEDGEINTENSIVESERVICES
CCAE_2/3 CCAEDescription CCAE_2 CCAEDescription
21 Manufactureofpharmaceuticalproducts 50 51 Maritimeandairtransport
26 p
Manufactureofcomputer andelectronicproducts
p 58 60 Editing;filmandvideo;radioandtelevision
g; ;
30.3 Manufactureofairandspacecraft 61 63 Telecommunicationsservices,informationtechnology;informationservices
MEDIUMHIGHTECHNOLOGY: 64 66 Financialandinsuranceactivities
CCAE_2/3 CCAEDescription 69 70 Legalandaccountingactivities;ofheadquartersandbusinessconsultancy
20 M
Manufactureofchemicalsandchemicalproducts
f t f h i l d h i l d t 71 T h i l
Technicalservicesofarchitectureandengineering
i f hit t d i i
25.4 Manufactureofweaponsandammunition 72 Researchanddevelopment
Advertisingandmarketresearch;Otherprofessional,scientificandtechnical
27 Manufactureofelectricalequipment 73 74
activities
28 Manufactureofmachineryandequipmentn.e.c. 75 Veterinaryactivities
29 Manufactureofmotorvehicles,trailersandsemitrailers 78 Activitiesrelatedtoemployment
30 Manufactureofothertransportequipment 80 Investigationandsecurityactivities
32.5 Manufactureofmedicalanddentalinstrumentsandsupplies 84 Publicadministration,defenceandcompulsorysocial security
85 Education
86 88 Healthcareandsocialservices
90 93 Arts,entertainmentandrecreation
(1)AggregationofmanufacturingindustriesdefinedbyEurostatinrelationtotheirtechnologicalintensity.
(1) Aggregation of manufacturing industries defined by Eurostat in relation to their technological intensity.
(2)AggregationofservicesdefinedbyEurostatasknowledgeintensive.
Source:EuropeanCommissionEurostat;NACERev.adaptationbaseCCAEsecondbase.
11
2 BUSINESSCONTEXT
1 NUMBER OF COMPANIES
1.NUMBEROFCOMPANIES
The number ofcompanies in22@
9.000
8.223
8.000 7.329
7.064
7.000
6.000
5 000
5.000
4.000 +12%
3.437
+4%
3.000
2 000
2.000
1.000
0
2000 2010 2012 2015
12
2 BUSINESSCONTEXT
1 NUMBER OF COMPANIES
1.NUMBEROFCOMPANIES
Thenumberofcompaniesin22@
612companies that moved

out of22@
1,937newcompaniessince
431Companieswoundup
431 Companies wound up
2012.
ornoactivity
Netincreaseof894
companies.
13
2 BUSINESSCONTEXT
2 LANDING PERIODS
2.LANDINGPERIODS
When companeis in22@weresetup(%): 41%ofcompaniessurveyedhaveset

up in 22@ because of a change in
upin22@becauseofachangein
location.
100% Base:836companiessurveyed.
1,9
Ofthese,65%comefromanother
80%
Barcelonaneighbourhoodand24%
fromthemetropolitanarea.
61,5 After2000 60%

Before20 00
36,6 Ns/Nc
40%
29,2%
24,5% 25,9%
20 4%
20,4%
20%
0%
Between2000and Between2003and Between2007and Between2011and
2002 2006 2010 2014
Base:836replies Base:514replies
14
2 BUSINESSCONTEXT
3 HEADQUARTERS
3.HEADQUARTERS
Location in22@(%): Location ofheadquarters(%):
100
93,4
85,1 22@ 77,2
80 77,2
AnotherneighbourhoodofBarcelona 2,9
60 MetropolitanAreaofBarcelona 15,8
Catalonia 1,1
40
Spain 0,4
22,8
20 14,9
EU 1,9
6,6
0 OutsideEU 0,7
Headquarters Branch/office
2010 2012 2015 0 20 40 60 80 100
Base:835replies
15
2 BUSINESSCONTEXT
4 ECONOMIC SECTORS
4.ECONOMICSECTORS
22@companies economicactivitysector
100% 1,4 1,8 0,7 0,5 0,8
80%
60% 75,6
80,1 84,5 87,1 87,7 Others
Services
Manufacturing
40%
20%
22,9
18,1 14,8 12,5 11,5
0%
2001 2005 2010 2012 2015
Base:8,101companieswithCCAEregistration
16
2 BUSINESSCONTEXT
5 KNOWLEDGE INTENSIVE ACTIVITIES
5.KNOWLEDGEINTENSIVEACTIVITIES
Knowledgeintensive activity,2015
DISTRIBUTIONOFACTIVITIESIN22@ACCORDING TOINTENSITY.2015
Highintensityactivities 32,3%
Knowledgeintensive
activities Hightechmanufacturing 0,5%
32,32%
12,42% Mediumhightechnologymanufacturing 1,9%
Activitiesnot Knowledgeintensiveservices 30,0%
intensive in
intensivein Lo intensit acti ities
Lowintensityactivities 55 3%
55,3%
knowledge
Lowermiddlemanufacturingtechnology 2,3%
Notclassified Lowtechmanufacturing 6,8%
55,26%
Services notintensiveinknowledge 46,1%
Not classified 12 4%
12,4%
Population:8,223companies
Base:8,101companiesandCCAEinformation
17
2 BUSINESSCONTEXT
Trends inknowledgeintensive activities
Population:8,223companies
Base:8,101companiesandCCAEinformation
18
2 BUSINESSCONTEXT
Distributionofhighintensityactivitiesin22@
HIGHINTENSITYACTIVITIES 22@.2015
HIGHINTENSITYACTIVITIES(BaseCCAE_09) 32.3%
Informationandcommunications9%
Hightechnology manufacturers 0.5% Editing,film,video,radioandtelevision
Manufacture of pharmaceutical products (21)
Manufactureofpharmaceuticalproducts(21) 0.1% andsound.
Manufactureofcomputerandelectronicproducts(26) 0.4% Telecommunications,information
Manufactureofairandspacecraft(303) 0.0% technology,informationservices.
Mediumhightechnology manufacturers: 1.9%
Manufactureofchemicals(20) 0.5%
Manufactureofweaponsandammunition(254)
f f ( ) 0.0%
Manufactureofmachinery, electricalequipmentandtransport
1.2%
material(27to30)
Manufactureofmedicalanddentalinstrumentsandsupplies (325) 0.2% Professional,scientificand
Knowledgeintensive services 30.0% technical activities: 13.4%
technicalactivities:13.4%
Maritimeandairtransport(50a51) 0.0%
Lawandaccounting,consulting,
Information andcommunications (58to63) 9.0%
Financialandinsuranceactivities(64to66) 2.2%
architectureandengineering.
Professional,scientific andtechnical activities (69to75) 13.4% R&D,advertising,marketresearch,
Activities related to employment (78)
Activitiesrelatedtoemployment 0 2%
0.2% design photography translation
design,photography,translation.
Investigationandsecurityactivities(80) 0.3% Veterinaryservices.
Education (85) 1.2%
Healthcareandsocialservices(86to88) 1.4%
Arts,entertainmentandrecreation activities(90to93) 2.3%
19
2 BUSINESSCONTEXT
Distributionoflowintensityactivitiesin22@
LOWINTENSITYACTIVITIESIN22@.2015
LOWINTENSITYACTIVITIES(BaseCCAE_09) 55.3%
Lowermiddletechnologymanufacturing 2.3%
Reproductionofrecordedmedia(182) 0.1%
Manufactureofcokeandoilrefining(19) 0.0%
Manufacture of rubber and plastic non metallic mineral products and metallurgy (22
Manufactureofrubberandplastic,nonmetallicmineralproductsandmetallurgy(22
1.9%
to24)Metalproducts,exceptmachineryandequipment(25)
Shipbuilding(301) 0.1%
Repairingandinstallingmachineryandequipment(33) 0.2%
Lowtechmanufacturing 6.8%
Food,textile,wood,paperandprinting(10to18) 5.8%
Manufactureoffurniture(31)severalmanufacturingindustries(32) 0.9%
Waste(38to39) 0.1%
Servicesnot knowledgeintensive 46.1%
Retail wholesale and repair of motor vehicles (45 to 47)
Retail,wholesaleandrepairofmotorvehicles(45to47) 22 8%
22.8%
Landtransportandpipelines(49) 1.7%
Storageandpostal(52to53) 1.6%
Hospitality(55to56) 6.1%
Realestateactivities(68) 8.9%
Activitiesforrent(77)Travelagenciesandtouroperators(79)Servicestobuildings
3.3%
andlandscapeactivities(81)Activitiesauxiliaryadministrativeoffice(82)
Otherservices(94to96) 1.7%
NotclassifiedactivitiesEUROSTAT 12.4%
Construction(41to43)
( ) 11.6%
Miningandquarrying(05to09)Energyandwater(35to37) 0.6%
Agriculture,livestockandfishing(01to03) 0.2%
20
21
3.WORKERS
1 TOTALOFBUSINESSES
2 VOLUMEOFWORKERS
3 PROFILEOFWORKERS
3 WORKERS
1 TOTAL OF BUSINESSES
1.TOTALOFBUSINESSES
22@companies,accordingtosizeofcompany (%):
Represents58%
ofworkersin
200andmoreemployees
0,7 22@.(42%in2010)
From50to199employees
p y
1,8
Represents28%ofworkersinthe
22@.(36%in2010)
10to49employees
12,9
Represents14%ofworkersinthe
22@.(22%in2010)
1to9employees
84,6
0 20 40 60 80 100
2010 2015
Base:Informationon7,337companieslocatedin22@. Base:812surveystocompanieslocatedin22@.
22
3 WORKERS
2 VOLUME OF WORKERS
2.VOLUMEOFWORKERS
Estimatednumberofworkersin22@
6% +10%
23
3 WORKERS
3 PROFILE OF WORKERS
3.PROFILEOFWORKERS
Womenrepresentonaverage35.5%
p g
ofallworkersin22@.
Workerswithuniversitydegrees
representonaverage32.2%ofall
workers in 22@
workersin22@.
Foreignworkersrepresentonaverage
11%ofallworkersin22@.
2outof3firmsdonothaveany of
these.
Base:836replies
24
25
4.BUSINESSACTIVITY
4.BUSINESSACTIVITY
1 TURNOVER
2 STRATEGICCLUSTERS
3 EXPORTS
4 R D ACTIVITY
R+DACTIVITY
5 2.0ENVIRONMENT
6 INNOVATION
7 BRANDIMAGE
4 BUSINESSACTIVITY
1 TURNOVER
1.TURNOVER
Estimationoftheturnoverofcompaniesin22@
(MillionsofEuros)
+2%
26
4 BUSINESSACTIVITY
2 STRATEGIC CLUSTERS
2.STRATEGICCLUSTERS
Companieswiththeirmainbusinessactivityinasectorcluster(%):
No
Yes
59,6%
40,4%

0,0%

0,0%
4outof10companiessurveyedbelievethattheirmainactivityispartofaproposedsectorcluster.Unlikein2012,retailhas
beenincludedasabusinesssectorcluster.
Additionally,2.3%ofcompaniessurveyedbelievethattheirsecondaryactivityisalsopartofasectorcluster.
Base:812replies
27
4 BUSINESSACTIVITY
2 STRATEGIC CLUSTERS
2.STRATEGICCLUSTERS
Main activity cluster (%):
7,8
Informationandcommunicationstechnology(ICT)/Mobile
6,3
Design/Culture/Media
4,1
Tourism
3,0
Logistics and freight
Logisticsandfreight
1,6
Agrifoods
1,5
Bi t h l
Biotechnology,biomedicineandmedicaltechnology
bi di i d di l t h l
1,1
Energyandenvironment/ElectricVehicle
0,2
Highereducationandresearch
14,9
Retail
59 6
59,6
Nopartofanyclustersector
Base:812replies
0 20 40 60 80 100
28
2015 2012
4 BUSINESSACTIVITY
3 EXPORTS
3.EXPORTS
Companies according toexport

to export activity (%) Type ofinternationalization
of internationalization process (%)
100
Ns/Nc 1,7
80 74,8 75,1
72,6 Productionoperationsabroad 8,7
60 Commercialoperationsabroad 16,5
Consolidatedexports 50,4
40
27,4
23,5 24,9 Sporadicexports 40,9
20
0 20 40 60 80 100
Base:136multipleresponsesfrom115companies.
0
Exporters Notexporters
O a e age 38% o e po t g
Onaverage38%ofexporting
2010 2012 2015
companies'revenues come from
Base:836replies. salesabroad. Base:89replies
29
4 BUSINESSACTIVITY
3 EXPORTS
3.EXPORTS
Main export destinations (%)
Restof
Europe18.1%
European
Union 70 7%
Union70.7% Asia
i
18.1%
North America
25%
Africa
10.3%
South
America
37.1%
Others
Base:211multiplerepliesfrom116companies. 2.6%
30
4 BUSINESSACTIVITY
4 R+D ACTIVITY
4.R+DACTIVITY
CompaniesthathaveR&Dactivities(%)
100
80
60
40
19,4
20
0
YesR+D
Base:837replies.
.
Only40%ofcompaniesthatdevelopR&Dactivitieshavegiveninformationabouttheirturnoverorpersonneldedication.The
y p p g p
mediansalesvolumeassociatedis10%.ThemediandedicationtoR&Disequivalenttooneperson/year.Base:65replies.
31
4 BUSINESSACTIVITY
4 R+D ACTIVITY
4.R+DACTIVITY
SituationofthecompanyintermsofR&D(%):
100,0
80,0
60,6
60,0
40,0
27,7
, 28,7
20,0
6,3
0,0
Performsbasic Performsapplied Experimental Ns/Na
research research development
Base:116multiplerepliesfrom94companies.
32
4 BUSINESSACTIVITY
5 2 0 ENVIRONMENT
5.2.0ENVIRONMENT
Acorporatewebsiteanduseofsocial
Companiesthatregularlyusethefollowingtools(%) mediaandecommerce areusedby
morethanhalfofthecompanies
th h lf f th i
Ns/Na 2,2
surveyedwithknowledgeintensive
activities.
Telework DistanceWork
Telework Distance Work 28 1
28,1
Mobileapplications 33,2 .
.
Intranet internal web work

Intranet,internalwebwork 39 7
39,7
ApplicationsinthecloudCloudcomputing 42,4
Purchase / sale online

Purchase/saleonline 55 7
55,7
Socialnetworks(twitter,facebook,linkedin...) 65,4
C
Corporatewebsite
bi 76,5
0,0 20,0 40,0 60,0 80,0 100,0
Base:1,270multiplerepliesfrom370companies.
33
4 BUSINESSACTIVITY
6 INNOVATION
6.INNOVATION
Inthe last year... Inthe next years...

Type ofinnovation
of innovation carried out (%): Type ofinnovation
of innovation expected (%):
100,0 100,0
34%ofcompaniessurveyedhave 27%ofcompaniessurveyedexpectto
done some kind of innovation in the
donesomekindofinnovationinthe 80,0
do some kind of innovation in the
dosomekindofinnovationinthe
80,0
lastyear. Base:366multiplerepliesfrom723companies.. yearstocome. Base:310multiplerepliesfrom727
companies.
60,0 60,0
40,0 40,0
18,8 17,2 20,0 16,1

20,0 14,7
9,0 6,6
5,7 5,2
0,0 0,0
Producttechnology Processtechnology Organizational MarketingInnovation Producttechnology Processtechnology Organizational MarketingInnovation
innovation innovation innovation innovation innovation innovation
34
35
5.BUSINESSENVIRONMENT
1 22@BRANDIMAGE
2 LASTTHREEYEARS
3 OUTLOOKFORTHENEXTYEARS
1.
BRAND IMAGE
BRANDIMAGE
Whatworddoyouidentify22@with?:
37%ofrespondentsbelievethatthe
22@brandaddsvaluetotheir
company.
Base:370replies.
36
2 LAST THREE YEARS
2.LASTTHREEYEARS
In thelastthreeyears...
Your companys businessperformance hasbeen...(%):
2012 2015
38%
37%
22%
3%
Increasing Stable Decreasing NS/NA

Base:370responsesto acomprehensive questionnaire
Theperceptionthatbusinessperformancehasbeenimprovingoverthepastthreeyearsis
ontheup,growingfrom12%in2012to37%today;forthenextyear,theforecastisupto
61% The main risk fa tor remains eak demand hile the fa tor ompetition is no
61%.Themainriskfactorremainsweakdemand,whilethefactorcompetitionisnow
moreimportantthanfinancing.
37
2 LAST THREE YEARS
2.LASTTHREEYEARS
Inthelastthreeyears...
Ri k factorstoyour
Risk f t t b i
businessare (%)
(%):
Base:370replies
38
3 OUTLOOK FOR THE NEXT YEAR
3.OUTLOOKFORTHENEXTYEAR
Outlookforthenextyear
...
Thebusinessperformanceofyourcompanywill(%):
2012
61%
34%
3%
2%
Increase Remainstable Decrease Ns/Na
Base:370replies.
39
Outlookforthenextyear...
Thepricelevelofyourproducts/serviceswill(%):
2012
Thenumberofpeopleemployedinyourcompanywill(%):
59% 2012
35%
4% 2%

Base:370replies
40
Investmentsingeneralwill:
2012
53%
37%
5%
5%
Base:370resplies
41
Turnover abroad will : 2012
Increase
2%
1% Remainstable
65%
11% Decrease
21% Ns/Na
Noexportsales
Base:370replies
42
Inoneyear'stime...
Overall,thegeneraleconomictrendinBarcelonawill(%):
72%
Improve
Staythesame
Getworse
20% Ns/Nc
4%
4%
3outof4companiesinterviewed
3 out of 4 companies interviewed
forecastaneconomicimprovementin
thecity.
Base:370replies
43
44
6.ANNEX
1 TECHNICALINFORMATION
SURVEY
2
6 ANNEX
1 TECHNICAL INFORMATION
1.TECHNICALINFORMATION
Telephone
l h calls
ll to 22@ companies Focusonthemajorcompaniesin22@Barcelona
h l
Toachieveobjectives,weusedthefollowing Specialattentionwasgiventocompanieswithmorethan
methodologicalprocedure: 100workers,withtheaimofobtaininginformationfrom
as many of these as possible given their relative weight
asmanyoftheseaspossible,giventheirrelativeweight
Telephonecallstoasampleofregisteredcompaniesto acrosstheentirebusinessdistrict.
detectchanges,newcompaniesandthosewoundup.
Uptofivetelephonecallsondifferentdaysanddifferent BesidesGapsextraordinaryjobcollectingdatafromthese
times If effective participation was not achieved it was
times.Ifeffectiveparticipationwasnotachieveditwas largecompanies,itiscriticaltohavethedirect
g p ,
classifiedasrejectedorunreachable. collaborationofmunicipalofficialsinordertoensure
maximumparticipation.
Briefformwascompletedforeachcompany(CATIsurvey)
tovalidateandbroadeninformationavailableonthe
registers.Inthecaseofknowledgeintensivecompanies
and/ortechnologyintensivecompaniesthefollowing
informationwassought:companyname,address,cluster,
webandemail,thenumberofworkersin22@,turnover,
R&D carried out origin of majority of share capital year
R&Dcarriedout,originofmajorityofsharecapital,year
whensetupin22@orwhenfounded.
45
6 ANNEX
TECHNICAL INFORMATION
TECHNICALINFORMATION
Study
d population:
l Method
h d off the
h interview:
Companies registered in district 22@ in Barcelona. Computerassisted telephone interviews (CATI) were
administered at the workplace of the interviewees with a
Sample size and sampling error: structured questionnaire.
400 valid telephone interviews.
Margins of error for the overall results was 4.88% for a
confidence level of 95.5% where p = q = 50 and k = 2. Quality control:
Control of fieldwork has been 100% of interviews, by way
Sampling procedure: of an "in
in situ
situ" followup by those in charge of the technical
and quality aspects at Gaps.
The sample has been built according to a simple random
design.
The companies interviewed were selected according to
the criteria of being a knowledgeintensive
knowledge intensive economic
activity. Large businesses were treated apart because of
theirs number of employees and turnover.
46
6 ANNEX
2 SURVEY
2.SURVEY
47
6 ANNEX
2 SURVEY
2.SURVEY
48
6 ANNEX
2 SURVEY
2.SURVEY
49
6 ANNEX
2 SURVEY
2.SURVEY
50
Crsega,391,entl.2a 08037Barcelona
Tel.932082590
www.gaps.cat

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22@Barcelona

The main objectives that GAPS wants to cover are:

Broaden the business data available in official records by obtaining first-hand

Diagnosis of the economic activity in 22@Barcelona in 2014.

Analysis of the evolution of business activity in 22@ by comparing current data

TheCensushasnotincludedtheselfemployed andsole traders.

0801910042 0801910064 0801910090

CCAE_2/3 CCAEDescription 69 70 Legalandaccountingactivities;ofheadquartersandbusinessconsultancy

32.5 Manufactureofmedicalanddentalinstrumentsandsupplies 84 Publicadministration,defenceandcompulsorysocial security

The number ofcompanies in22@

612companies that moved

When companeis in22@weresetup(%): 41%ofcompaniessurveyedhaveset

61,5 After2000 60%

Location in22@(%): Location ofheadquarters(%):

100% 1,4 1,8 0,7 0,5 0,8

Trends inknowledgeintensive activities

Main activity cluster (%):

Companies according toexport

Main export destinations (%)

Intranet internal web work

Purchase / sale online

0,0 20,0 40,0 60,0 80,0 100,0

Inthe last year... Inthe next years...

18,8 17,2 20,0 16,1

Your companys businessperformance hasbeen...(%):

Increasing Stable Decreasing NS/NA

Increase Remainstable Decrease Ns/Na

Increase Remainstable Decrease Ns/Na

Turnover abroad will : 2012

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