RNB GLOBAL UNIVERSITY BIKANER

BBA/BBA-LLB SEMESTER-II
SUBJECT: MARKETING MANAGEMENT
COMPREHINSIVE ASSIGNMENT

Instructions:
a) Assignment should be submitted to program convener on or before due date.
b) Only Hand Written assignment will be accepted.
c) Words limit:
Section A 100 Words (Half Page Each)
Section B 250 Words (One Page Each)
Section C 750 Words (Three Pages Each)

SECTION: A
1. What do you understand by Holistic Marketing Approach?
2. What do you understand by Market Selection?
3. What do you understand by Brand Positioning?
4. What do you understand by IMC?
5. Differentiate between Category and Competitive POPs.
6. What do you understand by Test Marketing?
7. What do you understand by additional 3Ps in Service Marketing?

SECTION: B
8. Explain the Porters Generic Strategy Model in detail.
9. What do you understand by Promotion Mix? Explain.
10. What are five different Marketing management orientations? Explain.
11. What do you understand by Product Life Cycle? Explain the different Strategies
adopted by the companies during various phases of PLC.
12. Discuss the concept of Consumer Buying Decision Process in detail.

SECTION: C
13. What do you understand by Rural Marketing? Explain the working of Project
Shakti and Marketing Mix Strategies adopted by HUL to tap the Rural Market.
14. Write a short note on the following: (Any two)
a) Environmental Appraisal
b) 5M Model of Advertising
c) Event Marketing