Professional Documents
Culture Documents
Project: Bayer Cropscience - Aditya Birla
Project: Bayer Cropscience - Aditya Birla
The result
Aditya Birla
Okra Project
All targets set in the okra food chain partnership project have been well exceeded for the farmers, food retailer
Aditya Birla Retail Ltd., the consumers and Bayer CropScience India.
Aditya Birla Retail Ltd.: High-quality okra as per specification and quality requirements
ABRL wanted to be exclusive by offering high-quality, healthy Bayer CropScience: Knowledge management regarding
Nunhems is a subsidiary of Bayer
okras in their stores, so they searched for suitable farmers to integrated okra production according to Good Agricultural CropScience and the global specialist
meet this demand. Practices (GAP) which comprises, for example, advice to farm- in vegetable seeds and sharing products,
concepts end expertise adding value to
ers on using top-quality seeds. Optimum use of plant protection the professional horticultural production
This was the initial situation when Bayer CropScience contacted products and fertilisers, professional project monitoring, industry and supply chain.
ABRL management to discuss a partnership model for achiev- implementation of a farmers passport, product stewardship
ing the customary targets for producing high-quality okra. measures to ensure the safe use of plant protection products, Protection: Based on Bayer CropScience Indias expertise on Post-harvest: One of the main requirements of ABRL was the
post-harvest support and the knowledge of downstream quality plant protection products and the principles of sustainable ag- uniform size of the produced okras. Bayer CropScience India
parameters for healthy and nutritious okra. riculture, a spray schedule was designed according to the latest gave farmers guidance on the grading to accommodate ABRL
scientific knowledge and Bayer CropScience Indias products. standards.
All project farmers implemented this spray schedule during
the production season. Correct implementation is a key success
factor for the protection of okra against pest and diseases during
the production process.
ABRL wanted to be exclusive by offering high-quality, healthy Bayer CropScience: Knowledge management regarding
Nunhems is a subsidiary of Bayer
okras in their stores, so they searched for suitable farmers to integrated okra production according to Good Agricultural CropScience and the global specialist
meet this demand. Practices (GAP) which comprises, for example, advice to farm- in vegetable seeds and sharing products,
concepts end expertise adding value to
ers on using top-quality seeds. Optimum use of plant protection the professional horticultural production
This was the initial situation when Bayer CropScience contacted products and fertilisers, professional project monitoring, industry and supply chain.
ABRL management to discuss a partnership model for achiev- implementation of a farmers passport, product stewardship
ing the customary targets for producing high-quality okra. measures to ensure the safe use of plant protection products, Protection: Based on Bayer CropScience Indias expertise on Post-harvest: One of the main requirements of ABRL was the
post-harvest support and the knowledge of downstream quality plant protection products and the principles of sustainable ag- uniform size of the produced okras. Bayer CropScience India
parameters for healthy and nutritious okra. riculture, a spray schedule was designed according to the latest gave farmers guidance on the grading to accommodate ABRL
scientific knowledge and Bayer CropScience Indias products. standards.
All project farmers implemented this spray schedule during
the production season. Correct implementation is a key success
factor for the protection of okra against pest and diseases during
the production process.
ABRL wanted to be exclusive by offering high-quality, healthy Bayer CropScience: Knowledge management regarding
Nunhems is a subsidiary of Bayer
okras in their stores, so they searched for suitable farmers to integrated okra production according to Good Agricultural CropScience and the global specialist
meet this demand. Practices (GAP) which comprises, for example, advice to farm- in vegetable seeds and sharing products,
concepts end expertise adding value to
ers on using top-quality seeds. Optimum use of plant protection the professional horticultural production
This was the initial situation when Bayer CropScience contacted products and fertilisers, professional project monitoring, industry and supply chain.
ABRL management to discuss a partnership model for achiev- implementation of a farmers passport, product stewardship
ing the customary targets for producing high-quality okra. measures to ensure the safe use of plant protection products, Protection: Based on Bayer CropScience Indias expertise on Post-harvest: One of the main requirements of ABRL was the
post-harvest support and the knowledge of downstream quality plant protection products and the principles of sustainable ag- uniform size of the produced okras. Bayer CropScience India
parameters for healthy and nutritious okra. riculture, a spray schedule was designed according to the latest gave farmers guidance on the grading to accommodate ABRL
scientific knowledge and Bayer CropScience Indias products. standards.
All project farmers implemented this spray schedule during
the production season. Correct implementation is a key success
factor for the protection of okra against pest and diseases during
the production process.
Aditya Birla Retail Ltd.: High-quality okra as per specification and quality requirements
Aditya Birla Retail Ltd.: High-quality okra as per specification and quality requirements