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    Assignment 1 For March 27 17

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    Brian Thompson
    This document outlines a group assignment for an MTP EMBA program. It asks students to form groups to conduct consumer surveys about products like electronics, detergents, perfumes, clothing, furniture, health insurance, or automobiles. Each group must write a three page report analyzing consumer behavior, trends, and preferences related to their assigned product based on survey results. They must develop a questionnaire, conduct fresh surveys in the Pakistani consumer market, and present their findings in a 12 minute presentation on March 27th.

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    Assignment 1 For March 27 17

    Uploaded by

    Brian Thompson
    17 views2 pages
    This document outlines a group assignment for an MTP EMBA program. It asks students to form groups to conduct consumer surveys about products like electronics, detergents, perfumes, clothing, furniture, health insurance, or automobiles. Each group must write a three page report analyzing consumer behavior, trends, and preferences related to their assigned product based on survey results. They must develop a questionnaire, conduct fresh surveys in the Pakistani consumer market, and present their findings in a 12 minute presentation on March 27th.

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    Assignment 1 for March 27 17 (1)

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    This document outlines a group assignment for an MTP EMBA program. It asks students to form groups to conduct consumer surveys about products like electronics, detergents, perfumes, clothing, furniture, health insurance, or automobiles. Each group must write a three page report analyzing consumer behavior, trends, and preferences related to their assigned product based on survey results. They must develop a questionnaire, conduct fresh surveys in the Pakistani consumer market, and present their findings in a 12 minute presentation on March 27th.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    17 views2 pages

    Assignment 1 For March 27 17

    Uploaded by

    Brian Thompson
    This document outlines a group assignment for an MTP EMBA program. It asks students to form groups to conduct consumer surveys about products like electronics, detergents, perfumes, clothing, furniture, health insurance, or automobiles. Each group must write a three page report analyzing consumer behavior, trends, and preferences related to their assigned product based on survey results. They must develop a questionnaire, conduct fresh surveys in the Pakistani consumer market, and present their findings in a 12 minute presentation on March 27th.

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    MTP EMBA

    GROUP ASSIGNMENT 1
    20 Marks
    (March 27 submission)
    CONSUMER BUYING BEHAVIOUR
    All groups will understand the practical side of studying
    consumer buying behavior
    Each group is required to conduct a survey and write a three page
    Report about consumer buying behavior/trends /preferences
    (reasoning ) about the following products
    Group 1 : Electronics
    Group 2 : Detergents
    Group 3 : Perfumes
    Group 4 : Designer clothing(local brands )
    Group 5 : Furniture
    Group 6 : Health Insurance
    Group 7 : Automobiles
    Note : you are required to develop questionnaire(comprising of
    both open and closed ended questions) and conduct Fresh
    surveys (video inclusive) on the Pakistani consumer market and
    attach with your report .Give correct referencing .
    Submission / Presenation : Each group will submit the written
    report and share their survey findings and conclusion in a 12
    minutes presentation on March 27 . All members are required to
    present .

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