IKEA Effect

http://www.sciencedirect.com/science/article/pii/S1057740811000829

IKEA Effect explained: constructing a standardized bureau, an arduous, solitary task, can lead
people to overvalue their (often poorly constructed) creations. We call this phenomenon the
IKEA effect, in honor of the Swedish manufacturer whose products typically arrive with some
assembly required

Method How the Experiment will be ran

-Participants will be randomly assigned as either a builder or non-builders.

-The builders will be given a sheet of origami paper and instructions on how to build either a crane or a
frog origami.
-The builders are then asked to build either a crane or a frog.

-They are given as much time as they need to accomplish this task

-The builders would be asked to give a monetary value of their work using a variant from the Becker,
DeGroot, and Marschak (1964) procedure. Later abbreviated to the BDM procedure.

-Participants will be asked to make a bid on their product, anywhere from 0 to 100 cents.

-They are then told that a random number from 0 to 100 will be drawn, if that number is equal
or greater than the number they assigned to their product, they would pay for their creation. However,
if their bid was lower than the number that was randomly drawn, they must leave their origami.

In their experiment they had the builders go do another unrelated task while the non-builders came in
to rank their creations. With me not knowing how logistically this would work in an IUSB setting, I think
having the creations that were left should be used. Or ask the builders to return after a given amount of
time to re-obtain their creation.

-Non Builders would then come in and be told to rank the builders creation using the same BDM
procedure. After placing their bids, the builders were told that the creations were going to be given to
the builders.

-Non Builders would also be asked to place a bid on a professionally made creation using
the same method mentioned above.

-Non builders would be compensated with instructions on how to make their own
origami and a piece of origami paper.

Expectations

Should see the builders over-value their creations somewhere on par with the non-builders evaluation
of a professionally made origami.

Materials Needed

Need to print off instructions of how to build the origami

Need to purchase origami paper

Need to purchase or find some professionally made origami.

 -If I cannot find origami that will suit this need, Etsy.com is one place which sells many of
these types of creations.

Article used for measurement procedure

1. G.M. Becker, M.H. DeGroot, J. Marschak

2. Measuring utility by a single-response sequential method
3. Behavioral Science, IX (1964), pp. 226232