Professional Documents
Culture Documents
Objects of Affect
Objects of Affect
This article is part of a special theme on required of photographs. After reviewing key analytical positions of
Materiality. For a list of other articles in this social biogra- phy, visual economy, and photography complex, I
theme, see this volumes Table of Contents.
explore the material work of photographs through two registers: the
idea of placing, in which photographs become active in
assemblages of objects, and the processes of material repurposing and
remediation of the humble ID photography. These strands are drawn
together in the idea of a sensory photograph, entangled with orality,
tactility, and haptic engagement. The article argues that photographs
cannot be understood through vi- sual content alone but through an
embodied engagement with an affec- tive object world, which is both
constitutive of and constituted through social relations.
221
THE SHAPE OF THE QUESTION broader material turn, anthropologists recog-
nized the constitutive importance, agency, and
In his essay on the material sign, Keane affective qualities of things in social relations.
(2005) asks, What do material things make These approaches placed the photographic
possible? (p. 191). I use this question as a image centrally within the complex relations
springboard to consider the impact and efcacy between humans and nonhumans, people and
of material thinking in anthropological studies things (Latour 2005). This position was com-
of photography, photographs, and photo- plicated in intellectually important ways by the
graphic practices: What does material thinking fact that photographs, especially in their global
make possible? Central to this discussion are consumption, are often of people, thus blur-
questions of what people do with photographs, ring the distinction between person and thing,
or what work is expected of photographs subject and object, photograph and referent in
as objectsin albums, on walls, at shrines, in signicant ways. These relations circumscribe
political protest, as gift exchange. Under which the interlinked dynamics of the photographs
material conditions are photographs seen? social use, material performance, and patterns
In which ways are they things that demand of affect as they are put to work through their
embodied responses and emotional affects? material substance (Belting 2011, p. 11).
This is a eld of inquiry that has established This complex relationship is grounded in
itself strongly in the past two decades, with no- the laminated quality of the nature of photog-
table studies of both historical and contempo- raphy itself and photographs as objects, and the
rary photography in India, Indonesia, Vanuatu, consequent analytical positions on the circula-
and Australia for example (Pinney 1997, 2004, tion and use of, and engagement with, the mate-
2008; Lydon 2005; Deger 2006; Geismar 2009; rial qualities and performances of photographs
Strassler 2010; Geismar & Herle 2010), all of are premised on this lamination. Two key and
which address the material and affective dynam- related models have framed the eld, models
ics of photographs in some form or other. Al- that continue to have resonance. First is that of
though the emergence of such an approach has a social biography. Although this is something
longer history (see for instance Bourdieu 1965), of an old war horse in material culture studies
it is no coincidence that the rise of a newly now, it nonetheless works as an effective tool in
gured and newly theorized, Marxist-derived relation to photographs because photographs
material culture studies in the 1970s and 1980s, are objects specically made to have social
which provided a powerful critique of the biographies. Their social efcacy is premised
role of objects in symbolic systems and social specically on their shifting roles and meanings
structures (Buchli 2002, pp. 1011), emerged as they are projected into different spaces to do
at the same time as the increasing recognition different things. Kopytoff s (1986) biographical
of the work of photographs. Although the rst model argued that objects cannot be under-
engagements with photographs were in relation stood through only one moment of their exis-
to anthropologys own history framed largely tence but are marked through successive mo-
through a politics of representation and a ments of consumption across space and time.
disquiet with anthropologys own claims to au- Although taken up in relation to a wide
thority (see Edwards 1992, 2011; Pinney 1992, range of cultural objects and institutions, such
2011), of the anthropology of visual systems, as mu- seums, social biography provided a
and in particular of photographic practices, productive way of thinking about the lives of
had emerged strongly by the 1990s (Banks & photographs. Pinneys Camera Indica (1997),
Morphy 1997, Poole 1997, Pinney & Peterson on the social lives of Indian photographs,
2003). In their varying ways, such studies exemplies this ap- proach, concerning itself
brought the material practices of photography with the concrete circulations of
into the center of the analysis. As part of that photographs (p. 10). Edwards and others also
applied this model to museum
collections to explore the institutionalization emerging strongly from a Foucauldian sense representational
of anthropological photographs, for instance, of the scopic regime and discursive practices strategies that are
the dynamics and material practices through of knowledge, visual economy was nonetheless
which touristic photographs of native types a strongly material argument, based in the cir-
could become scientic through acts of con- culation of images. Poole placed the meaning
sumption, archiving, or the shifting apprehen- of photographs not in content alone but in
sion of photographs as they were displayed in the uid relationships between a photographs
different institutional contexts (Edwards 2001, production, consumption, material forms,
2002; Boast et al. 2001; Kratz 2001; Edwards & ownership, institutionalization, exchange,
Hart 2004a; Geismar 2006). It was also a model possession, and social accumulation, in which
that could accommodate, intellectually, the in- equal weight is given to content and use value.
creasing demands on photographs to become If these two models have largely come to
something else again through indigenous de- form the standard analytical framework for the
mands for access to and rights over photographs photographic objects, a reformulation of the
Annu. Rev. Anthropol. 2012.41:221-234. Downloaded from www.annualreviews.org
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within repatriation projects and highly charged so- cial and material work of photographs
reclamations of history (Fienup-Riordan 1998; emerges in Hevias more recent model of
Edwards 2001; Bell 2003; Peers & Brown 2003; photogra- phy complex. This model gives
Brown & Peers 2006; Isaac 2007, pp. 11618; Pooles visual economy a more expansive
Geismar & Herle 2010). dimension (Hevia
Although of course photographs can have 2009). Taking a Latourian model, drawn from
lives and come alive (Knappet 2002, p. 98) actor network theory, this model maintains that
in many ways, the biography model, while ef- the social saliency of objects and their efcacy
fective, is, however, perhaps too linear to ac- is activated by networks of humans and nonhu-
commodate the analytical needs of the complex mans, people and things. It not only accounts
ows of multiple originals of photographs. For for the ow of photographs as material objects,
photographs have divergent, nonlinear, social but encompasses, and gives a more dynamic
biographies spread over divergent multiple ma- role to, the technologies and structures that
terial originals and multiple, dispersed, and at- give photographs meaning. The photography
omized performances. Nonetheless, it offered complex constitutes a novel form of agency
a way in which the temporal dynamics of pho- (Hevia 2009, p. 81) in which sets of photo-
tographs could be integrated with the potential graphic relations and the complex purposes and
of their materiality. The challenge in the mate- practices that entangle the photographic image
rial apprehension of photographs is for a have the capacity to mobilize new material real-
model that can accommodate the double helix ities. Given the nature of photographs and their
of the simultaneous existence of objects that relationships with concepts of the past, of mem-
are both singular and multiple. ory and more particularly anticipated memory,
A closely related model to that of social based in the photographic trace, such a model
biography, but one more specically photo- of material efcacy and affect promises to be
graphic in its conception, and thus more able es- pecially productive. The network model
to accommodate that demand for multiplicity places photographs in a uid set of productive
of lives over a number of dimensions, is that of rela- tionships that link or enumerate disparate
visual economy. Developed by Poole in rela- en- tities without making assumptions about
tion to the Peruvian Andes, this model presents level or hierarchy (Strathern 1996, p. 522).
an alternative to what Poole argues is the more Strath- ern argues that networks are socially
static and leveling model of visual culture expanded hybrids, and indeed hybrids are
(Poole 1997). This latter approach, she argued, condensed net- works. This concept would
fails to account for asymmetries on which so appear to work well with photographs and the
much imaging practice is premised. Although inherently hybrid range of values,
relationships, desires, ideolo- gies, and
www.annualreviews.org Objects of Affect 223
Materiality: the physical and discursive condition
of having material substance
224
Edwards
mobilized and performed through the multiple things matter? is therefore a way of allowing
material forms of the photograph. space for the subjective and, as we shall see,
However, Strathern also cautioned that it is a crucial one in the consideration of the
networks might present endlessly proliferating huge social and cultural investment made in
hybrids intersecting with an inherently fragile the possibilities of photographs. Mattering
temporality (1996, p. 523) in that networks are has, he argues, a more diffused, almost senti-
not stable entities. This position resonates with mental, association that is more likely to lead
the recodable, repurposed, and remediated us to the concerns of those being studied than
photograph, which functions ambiguously and those doing the studying (Miller 1998, pp. 3,
sometimes precariously in shifting patterns of 11). This notion might be linked, as Pinney has
social use. Also pertinent in this connection is done, with Lyotards gure, which invokes
Gells model of the distributed object. The a eld of active intensity, a zone where in-
distributed object, created through different tensities are felt (Pinney 2005, p. 266). Here
microhistorical trajectories, yet discursively materiality itself becomes a form of gural
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united as a single object, is another useful excess, which cannot be encompassed within
framework (Gell 1998, pp. 22123) because linguistic and semiotic practices alone. Such
it opens the space for a divergent, nonlinear, approaches place photographs in subjective
social biography of photographs spread over and emotional registers that cannot be reduced
divergent multiple material originals and mul- to the visual apprehension of an image. The
tiple, dispersed, and atomized performances stories told with and around photographs, the
of photographic objects, which themselves image held in the hand, features delineated
initiate and act in social relations: In the through the touch of the nger, an object
process [of viewing], photographs emerge as passed around, a digital image printed and
relational or distributed objects enmeshed within put in a frame and carefully placed, dusted,
various networks of telling, seeing, and being, and cared for, are key registers through which
which extends beyond what a photographs photographic meanings are negotiated.
surface visually displays and incorporates what However, in the pursuit of the analytical
is embodied in their materiality (Bell 2008, potential of the photographs materiality it is
pp. 12425, emphasis in original). The mean- important not to collapse into a dichotomous
ing of photographs, material forms, and ideas model that separates systems of abstract signs
of appropriateness shift through the double of semiotic approaches from material forms,
helix of image biography and the biography of because, of course, material properties are
material reguration and remediation. themselves signifying properties. As Keane
Underlying all these positions, as they relate (2005) has demonstrated, the material does
to photographs, is the central ethnographic not precluded the signifying energies of
question, why do photographs as things photographs, but rather challenges the radical
matter for people? Mattering claims important separation of the sign from the material world
territory in the debate about materiality, and its to open the possibility of a better understanding
importance is a register of the shift from asking of the historicity inherent to signs in their very
semiotic questions about how images signify to materiality as signs exist within the material
cultural and phenomenological questions about world of consequences [Keane 2005, p. 183
how things mean (Miller 1998, 2005; Deger (emphasis in original), p. 186]. In thinking
2006). Miller has argued that thinking about about photographs materially, Keanes work,
how things matter as opposed to signify though not on photography as such, suggests
brings things into relations with practices and nonetheless a fertile analytical ground in argu-
experience, rather than, as signifying implies, a ing that the semiotic signs must be understood
distanced analytical category that intellectual- not only as a mode of communicating abstract,
izes responses to objects. The question why do linguistically framed, meaning, but as signs that
226
Edwards
Having visual image (Bal 2003, written on, exchanged, digital images are enmeshed in a
outlined the range of
theoretical Mitchell 2005), the and sometimes destroyed
and an- material
alytical formative ethnographic or defaced in an act of practices and
landscape, I tradition of self-conscious violence formations that
want now to anthropology has both (Batchen 2004, Edwards both fulll and
address more grounded and & Hart 2004b). They exceed the
specically the demonstrated the are sung to, danced with, social practices
ways in which method- ological and paraded, and placed on of analog
material theoretical potential of religious photographs
approaches to material approaches to (Van Dijck
photographs photography, a position 2007, Rose
that has become
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228
Edwards
t nt is f is constructed
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which photographs are put to work in social re- ing of photographs appropriately into wider as-
lations. First is the idea of placing. I use this semblages. The processes is well demonstrated
term to mean the work of a photographic ob- in Empsons (2011) study of the photomon-
ject in social space through which questions of tages developed by Buriad nomads in Mongolia.
materiality, adjacency, assemblage, and embod- These photographic constructions are carefully
ied relations frame the meaning of the image. placed, both within the frame itself and within
Second, to consider the material conditions of the broader assemblages of domestic space. As-
photographs themselves, I consider the remedi- semblages of images, often arranged to express
ation and repurposing of photographic images: kin links and social networks, are placed for
the material translation of a photograph from display on the household chest, where items
one kind of object to another, and from one of wealth and prestige are deliberately dis-
purpose to another. My example is the ubiqui- played on the chests surface and visitors are
tous ID card photograph because it exemplies invited to admire and to touch (Empson 2011,
the complex double helix of a photographs ma- p. 117). The placing exactly replicates that of
terial biography. In the following section I then the shamanistic ancestral gures of pre-Soviet
consider the embodied and sensory encoun- days (p. 125). Through placing, the photograph
ters with the photographic image implied by becomes a statement of its social importance
both these performances of photographs: plac- and efcacy because it carries too a sense of
ing and remediation. the placing of the image within social rela-
Material culture studies have stressed the tions. Photographs are used to cohere both kin
importance of the spatial dynamics of objects. and other relations through practices of adja-
The placing of photographs as objects in an as- cency and exchange. Photographs to be treated
semblage of other objects and spaces is integral right must be in the right place and with
to the work asked of photographs and human the right people, in that inappropriateness
relations with them. Placing is dened as a of forms and treatment can perhaps have seri-
sense of appropriateness of particular material ous consequences. For conversely, in many in-
forms to particular sets of social expectation stances a misplacing or mistreatment of the
and desire within space and time. Such ideas image risks the potential for witchcraft and in-
of appropriateness and affordance in material appropriate or undesired control; Behrend de-
forms saturate the ethnographies of photo- scribes, for instance, the connection between
graphic practice. As Drazin & Frohlich (2007) witchcraft and the material destruction of pho-
argue in their analysis of the practices of family tographs in Uganda (Behrend 2003).
photographs in British homes, photographs Viewing photographs demands a certain
demand of us that they be treated right; form of behavior and etiquette in how images
230
Edwards
are both viewed and managed. For instance, social, economic, and commercial processes
Empson (2011) notes how [d]ifferent images
are. . .displayed at different seasonal places, al-
lowing for change and adaption according to
different needs (p. 132). In another example,
Vokes has explored ways in which albums are
developed in the nal months of the life of
AIDS victims in Uganda (Vokes 2008). These
albums carry sets of social relations and
intersubjectivi- ties. They are carefully
crafted self-conscious biographical objects
through which stories can be told (Hoskins
1998)statements of self and experience,
intended as image-objects that will outlive
Annu. Rev. Anthropol. 2012.41:221-234. Downloaded from www.annualreviews.org
Access provided by University College London on 07/20/15. For personal use only.
and social biography, the analysis of which has or sizewhich invite tactility, gesture, and
shaped so much anthropological work. embodied apprehension (Keane 2005, p. 188).
These arguments have provided a fertile
THE SENSORY PHOTOGRAPH What ground from which to consider how pho-
is clear from these examples is that the tographs are made to mean in relation to social
understanding of photographs cannot be con- actions across a range of sensory experience
tained in the relation between the visual and and in which different perceptual situations
its material support but rather through an ex- demand different sensual congurations,
panded sensory realm of the social in which composed of sound, gesture, touch, language,
photographs are put to work. The shifts from song, and haptic relations. These arguments
meaning alone to mattering and from content to insist on a sense of the relationship between the
social process are integral to material ap- body and the photographic images, how users
proaches to photographs and have demanded position themselves in relation to photographic
an analytical approach that acknowledges the images, how they view, handle, wear, and move
plurality of modes of experience of the photo- with photographic images and perform a sense
graph as tactile, sensory things that exist in time of appropriateness through relationships with
and space and are constituted by and through the photographic image (Harris 2004, Brown
social relations. & Peers 2006). Pinney (2001), concerned
Emerging from debates on materiality and to reinstitute the analytical signicance and
those around the primacy of vision, especially in weight of performative embodiment within the
cross-cultural environments, there has been an everyday usage of images, and in understand-
increasing analytical interest in photography as a ing photographs in particular, has helped the
phenomenologically and sensorially inte- grated theoretical formulation of this position. In an
medium, embodied and experienced by both its essay, itself a response to Gells work, Pinney
makers and its users. It is a position that emerges (2001) developed the term corpothetics as
from a conuence of work that, on the one hand, the sensory embrace of images, the bodily
challenges the assumed hierarchy of the senses engagement that most people . . . have with
and the primacy of vision, positioned in a artworks. This position indicates not a lack in
broader notion of sensory scholarship (Feld images but a rich and complex praxis through
1990, Stoller 1997, Howes 2003) and, on the which people articulate their eyes and their
other, phenomenological approaches to the work bodies in relation to pictures (pp. 158, 16061).
of affect in the apprehension of objects. The Similar ideas of the relation to the multisen-
idea of photographs as agentic objects that sory nature of images have been argued too in
elicit affect has its roots in Gells analysis art history and visual culture studies. Mitchell
reading can also have visuality to them (p. 9). Many studies have focused, for instance, on
Fundamental to these models is the acknowl- the key relations between photographs, their
edgment that in the apprehension of the visual, place in the negotiation of relations between the
one sensation is often integrally related to, and past and the present, the living and the dead, the
followed by, another to form continuous pat- spirit world and the future (Wright 2004, Deger
terns of experience, representing a dense social 2006, Smith & Vokes 2008), and the powerful
embedding of an object. connection between the photographic object,
Consequently, there has been, as Taussig as a relic held in the hand and the physical con-
(1993) has argued, a rethinking of vision in nection to the subject. Halvaksz (2010), for ex-
relation to other sensory modalities. The rela- ample, has shown how for the Biangai people
tionship between orality and sound has been a in Papua New Guinea, multiple social identi-
particularly important strand in thinking about ties, the living and the dead, are folded into the
photographs and one that has been gathering very materiality of photographs, as
with increasing force within anthropology. photographs render the ancestors literally
This is especially so in work of visual repa- coeval with the living. What this example
triation and the articulation of histories, as demonstrates is an- other aspect that has
people use the material forms of photographs informed thinking about photographs, and
as foci for telling stories and claiming histories, their social efcacy: the pho- tograph as a
singing, and chanting (Poignant 1996, Brown form of partible self. This no- tion draws on
& Peers 2006, Edwards 2006). As anthropo- the work of anthropologists such as Strathern
logical studies, they have addressed the role in which individuals are made up of different
of photographs in the processes of identity, composite and divisible relations. Photographs
history, and memory. What are the material are thus not merely surrogates for the absent,
and affective performances through which pho- but powerful actants in social space
tographs might become a form of history or intertwined with a larger process of maintain-
engagement with, and reclamation, of the past ing different forms of sociality and personhood
(see, for instance, Fienup-Riordan 1998, Bell (Empson 2011, p. 109).
2003, Brown & Peers 2006, Geismar & Herle The detailed ethnographies of photographic
2010)? These studies have revealed a range of use also give us a clear sense of the way in
cultural responses to the ontological insistence which photographs are absorbed into other
of photographsthat it was therean forms and practices of narration. Photographs
ectoplasm of what-had-been (Barthes 1984, are seldom talked about without being touched,
p. 87). The apprehension of photographs in stroked, kissed, clasped, and integrated into a
these contexts is premised on the content of range of gestures. Furthermore, the ow of
narration and the handling of photographs,
234
Edwards
as they are
tographs are demonstrated in how photographs graphic claim to citizenship and political power
become embodied within social relations as (for an extended discussion of such issues, see
active constituents of social networks. Pho- Azoulay 2008). For instance, resonating with
tographs move as tactile objects around groups Pinneys concept of corpothetics, Harris has
of people. It is again in these contexts that the described the ways in which Tibetans slept
work of Gell on the agency of objects has fo- with the soles of their feet pointing at pho-
cused on the ways in which objects, here pho- tographic portraits of Mao Tse Tung (often
tographs, elicit both effect and affect, as things themselves heavily materially mediated by over-
that, with echoes of Latour, are integrally con- painting), constituting a major insult (Harris
stitutive of and constituted through social pro- 2004), whereas Strassler describes a haptically
cesses. Its application to photographs intersects experienced landscape of images that devel-
with the ontology of the photographic image it- oped in Indonesia in the political protests of
self in a multisensory mediation in experience the 1990s. This included the Outdoor Exhibi-
in which sensory effects are social effects. tion in which students produced a moving ex-
However, it is important to note here too hibition of held, framed photographs of protest
that although the literature often equates and violence, which was processed in the streets,
orality with the spoken voice and narration (for and the pictures were held up in moments of
example, Langford 2001), in understanding stillness within the procession (Strassler 2010,
the use and impact of photographs narrative pp. 24647).
environments, paralinguistic soundssobbing,
sighing, laughingare of major communica-
tive importance, just as the silences are lled CLOSING THOUGHTS
with gesture and touch (Edwards 2006). The All these processes render photographs pro-
crucial point of these ethnographies is that foundly social objects of agency that cannot be
photographic meaning is made through a understood outside the social conditions of the
conuence of sensory experience, in which material existence of their social functionthe
the visual is only a part of the efcacy of the work that they do. The ideas outlined here have
image. This notion is powerfully demonstrated been engaged with over a wide range of socio-
by an instance when a decayed, much handled photographic practices. Importantly, some of
photograph, worn away by touch, handed to these practices are not, on the surface, primar-
Chris Wright in the Solomon Islands was still ily photographic; rather they demonstrate
seen as being of someone and treasured as such, the way that photographs, their material forms,
long after the material decay of the photograph and their social purposes play through a range
had rendered it illegible (Wright 2007). of practices and concepts such as elegance,
236
Edwards
social exchange, and of course, memorialization What all this work does is bring a theory
(Buckley 2000/2001, 2006; Drazin & Frohlich of effects into the center of the understand-
2007). For instance, Buckley traces the complex ing of photographs and displace the analytical
relationship between photographs and their dominance of looking at the image alone. This
social uses, concepts of elegance and moder- practice does not, of course, invalidate or elide
nity, and what he describes as the aesthetics the content of the image. Indeed the content
of citizenship, which are performed through of the image must remain at the center because
sets of relationships between the colonial and it is the basis through which photographs are
postcolonial imaging practices in The Gambia understood. But what the material turn in vi-
(Buckley 2006). He also suggests ways in which sual anthropology has also made possible, to re-
anthropological studies of photographic prac- turn to Keanes question with which I started,
tices can illuminate not only the practices of is the way in which those understandings are
photography itself. They can also furnish ways materially grounded in the experience of the
through which material and sensory approaches world as users of photographic objects, not sim-
to photographs might illuminate other broader ply viewers of images. Arguably too, the ethno-
anthropological questions, for instance reli- graphic density now emerging in photographic
gious experience (Klima 2002), ideas of modern studies in anthropology presents an opportu-
identity (Hirsch 2004, Buckley 2006), or claims nity to rethink the theoretical tools through
to sovereignty, cultural property, and land which photographs and photography might be
(Bell 2003, Harris 2004, Brown & Peers 2006). understood more broadly.
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vii
Annual Review of
Anthropology
viii
Contents
Ethnoprimatology and the Anthropology of the
Human-Primate Interface
Agustin Fuentes 101
Human Evolution and the Chimpanzee Referential Doctrine
Ken Sayers, Mary Ann Raghanti, and C. Owen Lovejoy 119
Chimpanzees and the Behavior of Ardipithecus ramidus
Craig B. Stanford 139
Evolution and Environmental Change in Early Human Prehistory
Richard Potts 151
Primate Feeding and Foraging: Integrating Studies
of Behavior and Morphology
Annu. Rev. Anthropol. 2012.41:221-234. Downloaded from www.annualreviews.org
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vii
International Anthropology and Regional Studies
Contemporary Anthropologies of Indigenous Australia
Tess Lea 187
The Politics of Perspectivism
Alcida Rita Ramos 481
Anthropologies of Arab-Majority Societies
Lara Deeb and Jessica Winegar 537
Sociocultural Anthropology
Lives With Others: Climate Change and Human-Animal Relations
Rebecca Cassidy 21
Annu. Rev. Anthropol. 2012.41:221-234. Downloaded from www.annualreviews.org
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Theme I: Materiality
Objects of Affect: Photography Beyond the Image
Elizabeth Edwards 221
The Archaeology of Money
Colin Haselgrove and Stefan Krmnicek 235
Documents and Bureaucracy
Matthew S. Hull 251
Phenomenological Approaches in Landscape Archaeology
Matthew H. Johnson 269
x Contents
Language and Materiality in Global Capitalism
Shalini Shankar and Jillian R. Cavanaugh 355
Toward an Ecology of Materials
Tim Ingold 427
Anthropology in and of the Archives: Possible Futures and Contingent
Pasts. Archives as Anthropological Surrogates
David Zeitlyn 461
Indexes
Errata