Study Type - Tracking

Module 1 - UC Browser Pakistan

15-45 years
Male/Female
Sample Criteria Smartphone users;
Mobile internet users;
SEC A/B
Karachi, Lahore, Faisalabad,
Centers Islamabad/Rawalpindi, Multan

Sample Size 300 samples/quarter in each center

Total Sample in a quarter 1800

Frequency in a year 4
Total Sample in a year 7200
Methodology Face to face
LOI 25 minutes
Number of open ends per study 3
per center

Study Type - Ad hocs

Module 1 - UC Browser Pakistan

Study Type - Campaign

Evaluation/Celebrity Test/Brand
Positioning Study

Sample Criteria & Methodology As per tracking study defined in

the above tables

Karachi, Lahore, Faisalabad,

Centers Islamabad/Rawalpindi, Multan

Sample Size 150 samples per center

Frequency One time study
Methodology Face to face
LOI 20 minutes
Number of open ends per study 3
per center

Study Type - Media Behavior

Study/ Sponsorship Test
Sample Criteria & Methodology As per tracking study defined in
the above tables
No. of centers All markets
Sample Size 300 samples per center
Frequency One time study
Methodology Face to face
LOI 20 minutes
Number of open ends per study 3
per center

Study Type - Concept Study

Sample Criteria & Methodology As per tracking study defined in

the above tables
No. of centers All markets
Sample Size 150 samples per center
Frequency One time study
Methodology Face to face
LOI 20 minutes
Number of open ends per study 3
per center

Study Type - ASI Connect

Sample Criteria & Methodology As per tracking study defined in

the above tables
No. of centers Top 2/3 centers

1 Test Cell and 1 control cell (SS of 150

Sample Size - Option 1 per cell i.e. Total sample size of 300)

2 Test Cell and 1 control cell (SS of 150

Sample Size - Option 2 per cell i.e. Total sample size of 450)

Frequency One time study

Methodology Face to face
LOI Standard ASI Connect LOI
Number of open ends per study As per Standard ASI Connect
per center