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    Dhruv

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    viv3kswamy
    The document contains information about two individuals - Lovesh Sharma and Nimish Khandelwal, who are both students aged 23 and 22 respectively. It discusses their cognitive purchase of a Samsung Galaxy S7 edge smartphone, including the values, psychological consequences, functional consequences and attributes that were important factors for each person. The interviews were conducted face to face.

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    Dhruv

    Uploaded by

    viv3kswamy
    33 views2 pages
    The document contains information about two individuals - Lovesh Sharma and Nimish Khandelwal, who are both students aged 23 and 22 respectively. It discusses their cognitive purchase of a Samsung Galaxy S7 edge smartphone, including the values, psychological consequences, functional consequences and attributes that were important factors for each person. The interviews were conducted face to face.

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    The document contains information about two individuals - Lovesh Sharma and Nimish Khandelwal, who are both students aged 23 and 22 respectively. It discusses their cognitive purchase of a Samsung Galaxy S7 edge smartphone, including the values, psychological consequences, functional consequences and attributes that were important factors for each person. The interviews were conducted face to face.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    33 views2 pages

    Dhruv

    Uploaded by

    viv3kswamy
    The document contains information about two individuals - Lovesh Sharma and Nimish Khandelwal, who are both students aged 23 and 22 respectively. It discusses their cognitive purchase of a Samsung Galaxy S7 edge smartphone, including the values, psychological consequences, functional consequences and attributes that were important factors for each person. The interviews were conducted face to face.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    Name of the person- Lovesh Sharma

    Age- 23
    Profession- Student
    Item- Smartphone (S7 edge)
    Type of purchase- Cognitive
    Mode of Interview- Face to face

    Values
    Happiness Satisfaction Pride

    Psychological High self Flexibility Acceptance


    Consequence esteem

    Functional High Better Better Status


    Consequence processing picture social
    power quality presence

    Attributes RAM CAMERA MEMORY Size


    Name of the person- Nimish Khandelwal
    Age- 22
    Profession- Student
    Item- Smartphone (S7 edge)
    Type of purchase- Cognitive
    Mode of Interview- Face to face

    Values
    Happiness Satisfaction Pride

    Psychological High self Flexibility Acceptance


    Consequence esteem

    Functional Higher Substitute Better Status


    Consequence speeds and of a digital social
    storage camera presence

    Attributes RAM CAMERA MEMORY Design

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