PAUL D. ANGLES HTTP://WWW.LINKEDIN.

COM/IN/PAULANGLES

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Summary
Creative, highly-strategic senior marketing professional with extensive
Internet, pharmaceutical and financial services experience and a history of
dramatic results through innovation.

Green Dot Corporation Monrovia, CA

Director of Online Product Marketing June 2008 – April 2010
Developed programs to drive online sales and optimize online consumer
communications for the leading provider of prepaid credit cards.
• Developed viral and social marketing programs for Walmart, Green Dot
and MoneyPak brands.
• Re-negotiated email service provider contracts to save over $100,000
per year and created customer lifecycle management program (CRM) for
Green Dot, Walmart, and Intuit TurboTax cards, sending over 10 million
emails per year.
• Business lead on transitioning website from a hard-coded .NET
environment to a modern, Omniture content management system
(CMS), MVC system. Created work and approval flows that reduced the
change cycle from six weeks to three days.
• Negotiated contracts with top affiliate (CPA) networks and increased
site traffic 100% and online sales 250% in first year using Google
AdWords and a range of affiliate and search marketing campaigns.
Worked with Microsoft Bing to develop a unique organic search product.
• Achieved a 400% increase in Direct Deposit upsells, a key revenue
component, through multivariate (MVT) testing.
• Conducted nationwide digital agency searches and agency reviews,
evaluated analytics, optimization, search and reporting vendors.
Business lead for WebTrends Optimize and WebTrends Analytics
implementation.

Snap Technologies, Inc., an Idealab Company Pasadena, CA

Marketing Director September 2006 – June 2008
Transitioned marketing and branding from Snap.com, a Web 2.0 Search
Engine, to Snap Shots, the most popular website and blog enhancement on
the Internet, and Snap Shots Advertising Network.
• Created a comprehensive brand and naming strategy that covered a
suite of 12 technology products, an advertising network, and an affiliate
program.
• Conducted Taguchi multivariate advertising testing that generated a
10x increase in yield.
• Managed tradeshow presence at ad:tech NY, OMMA (Online Media &
Marketing) NY, BlogWorld LV, and Web2.0 Expo SF including booths,
collateral, videos and follow-up.
• Developed and deployed email and blog CRM strategy that
communicated with hundreds of thousands of webmasters and bloggers
monthly.

FEI Women’s Health El Segundo, CA

Online Marketing Director December 2004- April 2006
Managed the Internet component of the relaunch and relabelling of the
ParaGard IUD. After experiencing 20% growth, FEI sold for $281 million to
Barr Laboratories, which consolidated operations.
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• Built a team of outside vendors and managed the development of 4

websites, while simultaneously updating branding, content,
customization, technology, reporting and FDA compliance.
• Created and tested DTC advertising campaigns, clinician CRM, referral
programs, promotions and follow-up programs, and purchased online
media.
• Exceeded annual marketing objectives by September and returned
nearly $500,000 (approximately 30% of budget) unspent. Achieved 12x
ROI on online marketing investment.
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Angles360, Inc. Los Angeles, CA

Principal March 2002 - December 2004
A marketing consultancy that provided innovative solutions to clients in a
wide range of industries. It was closed for the FEI opportunity.
• For Adobe Systems, created white papers, websites, and other
marketing material for XMP, an industry-standard, open source
technology used to facilitate graphical workflows.
• For Sovereign Artists, a record label, and the rock band Heart, created
an unprecedented joint promotion between Microsoft and the file-
sharing networks, to promote Heart’s latest album.

Big Media, Inc./BigBang.com Los Angeles, CA

CEO 1996 - 2002
Founded and provided strategy and management for a dot-com advertising
network, which ultimately did not survive the post 9/11 market downturn.
• Personally awarded US Patents 5,933,811 and 6,385,592 for
personalized, demographic targeting and pay-per-click advertising.
Later sold for $1.31 million.
• Developed and deployed the first and only online network that
delivered advertising based on user age, income, zip code, gender,
purchase history, and other variables.

Baby Mogul Interactive Los Angeles, CA

Partner 1994 - 1995
Baby Mogul was a multimedia production company specializing in CD-ROMs
and large-scale corporate presentations
• Consulted for Apple Computer New Media on interactive strategy.
• Created the first official, team-sanctioned website for any NFL team,
the Oakland Raiders.

Dentsu America Los Angeles, CA

Copywriter 1991 - 1994
Dentsu, based in Tokyo, is one of the world’s largest advertising agencies and
media companies.
• Created television, radio, print, and direct mail for Pioneer New Media,
NGK, World Cup Soccer, and numerous other clients.

American Lung Association Los Angeles, CA

Print Media Coordinator 1989 - 1990
The Lung Association provides anti-smoking, smoking cessation, air pollution,
asthma, tuberculosis, medical research and other programs for the Los
Angeles County area.
• Computerized the production of all collateral, resulting significant cost
and time savings and quality improvements.

Ogilvy & Mather Direct

Junior Copywriter, Los Angeles 1988 - 1989
Intern, New York 1987
Ogilvy & Mather is the most prestigious advertising agency in the world.
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• Created direct marketing for American Express, Microsoft, Carnation,

Disney and other blue chip clients. Awarded both local and national
awards for creativity.

Rice University Houston, TX

BA, Management 1988