-1 Strategy: Structured understanding of the category and consumer, helped put

valuable thoughts into concrete and executable plans. Critical, in understanding people to
people world.

Ignite Mudra provides methodical route initiating from market research to innovative
campaigns.

Offers services that encompass all the areas that are vital for the growth of entrepreneurial
brands. We, eagerly take up the newer and unique needs that keep on rising.

provide guidance to clients on non-advertising aspects of the business, such as distribution and
logistics service, organization building experts and public relations. 

Providing services beyond advertising.

Changes in customer demands are researched and analyzed, accordingly actions are taken.

2 Structure: Company division, hierarchy.

Divided into client servicing, media, studio, strategy & planning and creatives.

Client servicing is further sub-divided into teams according to the clients. These teams work on
the research and market position of client’s brands and products.

Client Servicing coordinates with Media, Studio, Creatives and strategy & planning
departments.

MEDIA
STUDIO

CLIENT
SERVICES
STRATEGY &
PLANNING DEPARTMENT CREATIVE'S
All five departments coordinates their activities and

3 Systems: Client Servicing’s team for a particular client, works in coordination with all
four departments to ensure better and effective outcomes.

Operations is the main system that runs the organization.

Controls are with the President Mr. Chandan Nath.

Rest Human resource objectives are controlled by Mr. C.Arul, whereas he handles the H.R.
department.

Tracks of job done, achievements and goals to be obtained are kept in mind thereby providing a
better way to work and clearing the path of the work to do a job effectively and efficiently.

4 Shared Values: Building brands from the scratch. Believes in building

entrepreneurship brands. The agency’s contribution is there in turning the stature of many
brands. Working as a full service agency.

Ignite Mudra is a combination of Fuel and Fire. 

believes that there is a huge potential in these cities and aims to sign on 20 new clients in the
next two years. 

Team culture.

Values are strong enough as they are backed by the confidence of last 30 years.

The IGNITE MUDRA was built on to nurture entrepreneurial brands from scratch and providing
them a distinct identity in the market as a unique brand.

5 Style: Management is participative and this leadership is interactive, free and effective in
bringing up new ideas which enhances innovations.

Environment is quite healthy with employees involved in various activities and creating new
and distinct patterns of accomplishing tasks.

Employees/team members are cooperative, with a spirit of high achievement and clear
objectives.

6 STAFF: As of the present situation, IGNITE Mudra is sufficiently occupied by

competent employees and is capable of providing high yield.
Head operates the whole team. Though the culture is very open and it helps in
better productivity in the organization.

7 Skills: Team work, creativity and innovativeness.

For building brands ignite mudra is well known.
Current employees are highly skilled and capable of doing the
job well thereby achieving organizational goals.
Skills are monitored on the basis of work done, projects
completed and accomplishment of tasks.