2017 Case Study Brief

In a world where innovation and change are

paramount, digital transformation has become
The Guidelines
Your entry must include the following:
critical to competitiveness in todays business
environment. Microsoft is positioned to help every
organisation embrace the digital revolution, with
the breadth of our portfolio from devices to cloud 1. Digital Transformation
services, and breakthrough innovation from mixed Microsoft has a view on digital transformation and how this will
reality to artificial intelligence. It is through these impact businesses, however we want to hear what you think.
technologies that organisations are empowered to Tell us briefly about digital transformation.
transform their business models and processes.

The Challenge
We want you to take on the role of a digital
consultant! Analyse how the digital shift is
changing an Australian industry listed below, and
reinventing how commercial businesses operate
and deliver value to their customers.
2. Industry Analysis
Provide a market analysis on the current state of one of the
industries in Australia listed below (e.g. SWOT analysis, Porters
five forces, or otherwise)

Manufacturing Health
The competition
This years competition will comprise of 3 stages:
Travel/Logistics Sport

Stage 1 Professional Services Retail

Each team will submit a recorded

presentation of the case study

3. Digital Strategy
Stage 2 Its time to get creative! Microsoft recognises that there are four
The best teams from the presentation pillars of digital transformation that a business can focus on:
round will advance to Microsofts first
ever Protg Business Hackathon*, a one-
day event which will take place
simultaneously in Microsoft offices across
the country. The teams will compete by
analysing and presenting on digital
strategies based on a case study.
* Teams will incur all costs related to attending the
Hackathon. The Hackathon will be based around a
business challenge, and therefore all undergraduate
students, both technical and non-technical, may
apply. See T&Cs for more information.

Discuss how current and emerging technologies (e.g. Azure

Stage 3 Machine Learning, IoT, Artificial Intelligence, HoloLens, etc.) can
be used to digitally transform and disrupt your chosen in
Winners of the hackathon will be flown to
industry within Australia around one or more of the four pillars.
Sydney for The Ultimate Microsoft
Experience, including lunch with the
We encourage you to be as creative as possible thinking
Managing Director of Microsoft Australia,
outside the box and bringing new perspectives will improve
career development and mentoring
your chances of advancing to the Hackathon!
sessions, along with loads of prizes!

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 2017 Case Study Brief

Submission Requirements

Each group (1-4 people) must ensure that their
PowerPoint Presentation:
We recommend using Microsoft Office Mix
as a convenient free plug-in tool to record
your PowerPoint Presentation.
Has a run time length of 5 8 minutes
Submitted to the portal before April 14
Includes a media component such as voice over,
video presentation or other format that
complements the content of your submission
Has an opening slide which includes the team
name and team members full name
Acknowledgement of sources used, listing the URL
links or otherwise. If your presentation contains
plagiarism, it will not be marked

Marking Criteria

Guideline Marking Criteria Marks

Digital Transformation - Clearly articulates what digital transformation is and why it is pertinent to 2
organisations

Industry Analysis - Performs a clear and concise market analysis which analyses the current state of 10
the industry
- Clearly identifies any threats and opportunities in the industry
- Investigates any recent trends or examples of digital transformation in the
chosen industry and evaluates their success

Digital Strategy - Clearly identifies the opportunities present in an Australian industry for digital 24
transformation in one or more of the pillars
- Presents a clear strategy using established technologies and platforms (artificial
intelligence, machine learning, etc.) that can drive transformation within that
industry
- Clearly explains the capabilities of the chosen solutions and how harnessed to
digitally transform organisations within the industry
- Analysis of strategies is realistic and deployable

Creativity - Provides a creative strategy for digital transformation 8

Presentation - Delivers a professional, logical, well-structured and compelling business strategy 6

- Presentation appears professional and is delivered within the required
guidelines (format and length)
- Strong oral communication skills: engagement, tone, clarity of speech and
argument

Total 50

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 2017 Case Study Brief

Key links to get you started!

Customer Success Stories

Industry Title Link

Manufacturing Global manufacturer moves to Office 365 to capture https://aka.ms/protege-jabil

promise of digital manufacturing

Healthcare Darmouth-Hitchcocks revolutionises the US Healthcare https://aka.ms/protege-darmouth

system

Retail Youboox can recommend the perfect book for you https://aka.ms/protege-youboox

Travel/Logistics Rolls Royce utilises IoT and predictive analytics https://aka.ms/protege-rollsroyce

Agriculture The Yield utilises Microsofts predictive analytics and https://aka.ms/protege-theyield

IoT suite

Sport Real Madrid and the scalability of Azure https://aka.ms/protege-realmadrid

Sport Cricket Australia creating an intelligent coachs platform https://aka.ms/protege-cricket

using Cortana Analytics Suite

Additional Resources

Title Link

Protg website www.microsoft.com.au/protege

Please review the website for all up to date information as
well as to review the terms and conditions

Facebook Group https://aka.ms/protegefb

Please join the Protg 2017 Facebook group for hints &
tips

Microsoft Digital Transformation Report https://digital-delivery.azurewebsites.net/

Explains what digital transformation is, why is it important
and includes more local customer success stories.

US Microsoft Customer Success Story Database http://aka.ms/protege-customerstories

Office Mix Tutorials https://mix.office.com/watch/7o6kt118pguk

Digital Transformation Homepage https://aka.ms/protege-digitaltransformation

Microsoft CEO Satya Nadella on Digital Transformation https://www.youtube.com/watch?v=ppOPf8bm69w

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