Banks Thailand

MarketLine Industry Profile
Banks in Thailand
March 2017
Reference Code: 0121-2013
Publication Date: March 2017
WWW.MARKETLINE.COM
MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED
Thailand - Banks 0121 - 2013 - 2016
MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 1

EXECUTIVE SUMMARY
Market value
The Thai banks industry grew by 2.7% in 2016 to reach a value of $504 billion.
Market value forecast

In 2021, the Thai banks industry is forecast to have a value of $634.5 billion, an increase of 25.9% since 2016.
Category segmentation
Bank credit is the largest segment of the banks industry in Thailand, accounting for 63.8% of the industry's total value.
Geography segmentation
Thailand accounts for 0.9% of the Asia-Pacific banks industry value.
Market rivalry
Rivalry in the Thai banking industry is intense but moderate overall as players look to maximize revenues. The industry is
a crowded marketplace that consists of banks, insurance companies, investment banks, credit unions, thrifts, advisory
firms, and credit card issuers, among others, all of which are active within the industry.
Thailand - Banks 0121 - 2013 - 2016

TABLE OF CONTENTS
Executive Summary......................................................................................................................................................... 2
Market value ................................................................................................................................................................ 2
Market value forecast .................................................................................................................................................. 2
Category segmentation ............................................................................................................................................... 2
Geography segmentation ............................................................................................................................................ 2
Market rivalry ............................................................................................................................................................... 2
Market Overview.............................................................................................................................................................. 7
Market definition .......................................................................................................................................................... 7
Market analysis............................................................................................................................................................ 7
Market Data ..................................................................................................................................................................... 9
Market value ................................................................................................................................................................ 9
Market Segmentation .................................................................................................................................................... 10
Category segmentation ............................................................................................................................................. 10
Geography segmentation .......................................................................................................................................... 11
Market Outlook .............................................................................................................................................................. 12
Market value forecast ................................................................................................................................................ 12
Five Forces Analysis ..................................................................................................................................................... 13
Summary ................................................................................................................................................................... 13
Buyer power .............................................................................................................................................................. 14
Supplier power........................................................................................................................................................... 15
New entrants ............................................................................................................................................................. 16
Threat of substitutes .................................................................................................................................................. 18
Degree of rivalry ........................................................................................................................................................ 19
Leading Companies....................................................................................................................................................... 20
Bangkok Bank Public Company Limited....................................................................................................................20
Bank of Ayudhya Public Company Limited................................................................................................................23
Krung Thai Bank PCL................................................................................................................................................ 27
The Siam Commercial Bank Public Company Limited ..............................................................................................30
Macroeconomic Indicators............................................................................................................................................. 34
Country data .............................................................................................................................................................. 34
Methodology .................................................................................................................................................................. 36
Thailand - Banks 0121 - 2013 - 2016

Industry associations ................................................................................................................................................. 37
Related MarketLine research .................................................................................................................................... 37
Appendix........................................................................................................................................................................ 38
About MarketLine ...................................................................................................................................................... 38
Thailand - Banks 0121 - 2013 - 2016

LIST OF TABLES
Table 1: Thailand banks industry value: $ billion, 201216.............................................................................................9
Table 2: Thailand banks industry category segmentation: $ billion, 2016 .....................................................................10
Table 3: Thailand banks industry geography segmentation: $ billion, 2016..................................................................11
Table 4: Thailand banks industry value forecast: $ billion, 201621 .............................................................................12
Table 5: Bangkok Bank Public Company Limited: key facts .........................................................................................20
Table 6: Bangkok Bank Public Company Limited: key financials ($).............................................................................21
Table 7: Bangkok Bank Public Company Limited: key financials (THB) .......................................................................21
Table 8: Bangkok Bank Public Company Limited: key financial ratios ..........................................................................21
Table 9: Bank of Ayudhya Public Company Limited: key facts .....................................................................................23
Table 10: Bank of Ayudhya Public Company Limited: key financials ($).......................................................................24
Table 11: Bank of Ayudhya Public Company Limited: key financials (THB) .................................................................24
Table 12: Bank of Ayudhya Public Company Limited: key financial ratios ....................................................................25
Table 13: Krung Thai Bank PCL: key facts....................................................................................................................27
Table 14: Krung Thai Bank PCL: key financials ($).......................................................................................................28
Table 15: Krung Thai Bank PCL: key financials (THB)..................................................................................................28
Table 16: Krung Thai Bank PCL: key financial ratios ....................................................................................................28
Table 17: The Siam Commercial Bank Public Company Limited: key facts..................................................................30
Table 18: The Siam Commercial Bank Public Company Limited: key financials ($) .....................................................31
Table 19: The Siam Commercial Bank Public Company Limited: key financials (THB)................................................31
Table 20: The Siam Commercial Bank Public Company Limited: key financial ratios ..................................................32
Table 21: Thailand size of population (million), 201216 ..............................................................................................34
Table 22: Thailand gdp (constant 2005 prices, $ billion), 201216 ...............................................................................34
Table 23: Thailand gdp (current prices, $ billion), 201216 ..........................................................................................34
Table 24: Thailand inflation, 201216 ........................................................................................................................... 35
Table 25: Thailand consumer price index (absolute), 201216.....................................................................................35
Table 26: Thailand exchange rate, 201216 .................................................................................................................35
Thailand - Banks 0121 - 2013 - 2016

LIST OF FIGURES
Figure 1: Thailand banks industry value: $ billion, 201216............................................................................................9
Figure 2: Thailand banks industry category segmentation: % share, by value, 2016 ...................................................10
Figure 3: Thailand banks industry geography segmentation: % share, by value, 2016 ................................................11
Figure 4: Thailand banks industry value forecast: $ billion, 201621............................................................................12
Figure 5: Forces driving competition in the banks industry in Thailand, 2016...............................................................13
Figure 6: Drivers of buyer power in the banks industry in Thailand, 2016.....................................................................14
Figure 7: Drivers of supplier power in the banks industry in Thailand, 2016 .................................................................15
Figure 8: Factors influencing the likelihood of new entrants in the banks industry in Thailand, 2016 ...........................16
Figure 9: Factors influencing the threat of substitutes in the banks industry in Thailand, 2016 ....................................18
Figure 10: Drivers of degree of rivalry in the banks industry in Thailand, 2016.............................................................19
Figure 11: Bangkok Bank Public Company Limited: revenues & profitability ................................................................22
Figure 12: Bangkok Bank Public Company Limited: assets & liabilities ........................................................................22
Figure 13: Bank of Ayudhya Public Company Limited: revenues & profitability ............................................................25
Figure 14: Bank of Ayudhya Public Company Limited: assets & liabilities ....................................................................26
Figure 15: Krung Thai Bank PCL: revenues & profitability ............................................................................................29
Figure 16: Krung Thai Bank PCL: assets & liabilities ....................................................................................................29
Figure 17: The Siam Commercial Bank Public Company Limited: revenues & profitability ..........................................32
Figure 18: The Siam Commercial Bank Public Company Limited: assets & liabilities ..................................................33
Thailand - Banks 0121 - 2013 - 2016

MARKET OVERVIEW
Market definition
The banks industry profile comprises activities of banks and similar institutions, offering savings, loans, mortgages, and
related financial services to consumers and businesses.
The data in this report measures the total assets held by these institutions at calendar year-end.
The geographical segmentation measures the total assets held by the commercial banks of the region.
Any currency conversions used in the creation of this report have been calculated using constant 2016 annual average
exchange rates.
For the purposes of this report, the global market consists of North America, South America, Europe, Asia-Pacific, Middle
East, South Africa and Nigeria.
North America consists of Canada, Mexico, and the United States.
South America comprises Argentina, Brazil, Chile, Colombia, and Peru.
Europe comprises Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy,
Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, and the United Kingdom.
Scandinavia comprises Denmark, Finland, Norway, and Sweden.
Asia-Pacific comprises Australia, China, Hong Kong, India, Indonesia, Kazakhstan, Japan, Malaysia, New Zealand,
Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.
Middle East comprises Egypt, Israel, Saudi Arabia, and United Arab Emirates.
Market analysis
The Thai banks industry group has seen moderate growth in recent years and this trend is forecast to continue through
to 2021 as the country's economy continues to develop and financial inclusion improves.
World Bank data shows that as of 2014 (the most recent data available), 78.1% of Thais aged 15+ hold an account at a
financial institution, which shows scope for growth.
The Thai banks industry group had total assets of $504.0bn in 2016, representing a compound annual growth rate
(CAGR) of 4.7% between 2012 and 2016. In comparison, the Indonesian and Chinese industry groups grew with CAGRs
of 11.9% and 12.2% respectively, over the same period, to reach respective values of $503.0bn and $31,870.8bn in
2016.
Thai banks are seeing a trend of high net worth Thais bringing money back onshore as it has become more
straightforward than before to structure their assets. The country is now a member of the Global Forum on Transparency
and Exchange of Information for Tax Purposes, quickly reducing the number of reasons for wealthy Thais to keep money
offshore. Indeed, experts within the wealth management space believe that issues such as the requirement for every
transaction a client makes in and out of Thailand to be reported to the Bank of Thailand, will soon no longer exist. This
should drive growth in assets.
The bank credit segment was the industry group's most lucrative in 2016, with total assets of $321.7bn, equivalent to
63.8% of the industry group's overall value. The trading assets segment contributed assets of $76.8bn in 2016, equating
to 15.2% of the industry group's aggregate value.
Thailand - Banks 0121 - 2013 - 2016

The performance of the industry group is forecast to follow a similar pattern with an anticipated CAGR of 4.7% for the
five-year period 2016 - 2021, which is expected to drive the industry group to a value of $634.5bn by the end of 2021.
Comparatively, the Indonesian and Chinese industry groups will grow with CAGRs of 6.3% and 11.6% respectively, over
the same period, to reach respective values of $683.1bn and $55,075.7bn in 2021.
Thailand - Banks 0121 - 2013 - 2016

MARKET DATA
Market value
The Thai banks industry grew by 2.7% in 2016 to reach a value of $504 billion.
The compound annual growth rate of the industry in the period 201216 was 4.7%.
Table 1: Thailand banks industry value: $ billion, 201216
Year $ billion THB billion billion % Growth

2012 418.7 14,773.9 378.3
2013 458.6 16,182.3 414.4 9.5%
2014 474.6 16,746.0 428.8 3.5%
2015 490.7 17,314.5 443.4 3.4%
2016 504.0 17,783.3 455.4 2.7%
CAGR: 201216 4.7%
SOURCE: MARKETLINE MARKETLINE
Figure 1: Thailand banks industry value: $ billion, 201216
Thailand - Banks 0121 - 2013 - 2016

MARKET SEGMENTATION
Category segmentation
Bank credit is the largest segment of the banks industry in Thailand, accounting for 63.8% of the industry's total value.
The Trading assets segment accounts for a further 15.2% of the industry.
Table 2: Thailand banks industry category segmentation: $ billion, 2016
Category 2016 %
Bank Credit 321.7 63.8%
Trading Assets 76.8 15.2%
Inter-bank loans 68.5 13.6%
Cash Assets 7.2 1.4%
Other 29.8 5.9%
Total 504 99.9%
Figure 2: Thailand banks industry category segmentation: % share, by value, 2016
Thailand - Banks 0121 - 2013 - 2016

Geography segmentation
Thailand accounts for 0.9% of the Asia-Pacific banks industry value.
China accounts for a further 55.7% of the Asia-Pacific industry.
Table 3: Thailand banks industry geography segmentation: $ billion, 2016
Geography 2016 %
China 31,870.8 55.7
Japan 9,794.7 17.1
India 1,733.3 3.0
Thailand 504.0 0.9
Indonesia 503.0 0.9
Rest of Asia-Pacific 12,774.8 22.3
Total 57,180.6 99.9%
Figure 3: Thailand banks industry geography segmentation: % share, by value, 2016
Thailand - Banks 0121 - 2013 - 2016

MARKET OUTLOOK
Market value forecast
In 2021, the Thai banks industry is forecast to have a value of $634.5 billion, an increase of 25.9% since 2016.
The compound annual growth rate of the industry in the period 201621 is predicted to be 4.7%.
Table 4: Thailand banks industry value forecast: $ billion, 201621
Year $ billion THB billion billion % Growth

2016 504.0 17,783.3 455.4 2.7%
2017 523.3 18,464.2 472.8 3.8%
2018 551.1 19,445.8 498.0 5.3%
2019 578.9 20,427.4 523.1 5.0%
2020 606.7 21,409.0 548.3 4.8%
2021 634.5 22,390.7 573.4 4.6%
CAGR: 201621 4.7%
Figure 4: Thailand banks industry value forecast: $ billion, 201621
Thailand - Banks 0121 - 2013 - 2016

FIVE FORCES ANALYSIS
The banks market will be analyzed taking banks, bank holding companies and financial institutions holding companies as
players. The key buyers will be taken as consumers and businesses, and it providers as the key suppliers.
Summary
Figure 5: Forces driving competition in the banks industry in Thailand, 2016
Rivalry in the Thai banking industry is intense but moderate overall as players look to maximize revenues. The industry is
a crowded marketplace that consists of banks, insurance companies, investment banks, credit unions, thrifts, advisory
firms, and credit card issuers, among others, all of which are active within the industry.
The wide range of customer types weakens buyer power. However, the economic crisis of 2008 led to an erosion of trust
in banks as safe places to deposit savings and thus reduced the number of buyers.
Players operating within this industry need a reliable and secure ICT infrastructure in place. The providers of these
products and services tend to be large, with the ability to assess the complex ICT needs of major banks and offer
appropriate solutions, which strengthens supplier power. Furthermore, operators of the network for processing card and
ATM transactions are large and few, having great power against industry players with which they form partnerships.
Regulation in the banking industry is costly, working as a high barrier for new entrants. Banking institutions must comply
with strict regulation on their modus operandi, such as meeting capital adequacy ratios and keeping up morality and
transparency on their practices. In this way, regulation that intends to eliminate the possibility of generating economic
crises and money laundering, enhances bureaucracy which ends up as high fixed costs.
Substitutes are only picked as a no alternative option, particularly by credit-restricted or unbanked consumers. These
substitutes include loaning from family, friends or loan sharks, bearing limited capacity and extremely high interests,
respectively. The benefits of other investing in alternatives are difficult to gauge since they offer varied returns and risk.
Ultimately, the Thai banking industry has grown significantly in recent years and that trend is set to continue in future,
possibly attracting new players, especially in the growing FinTech market. Accordingly, FinTech adoption fro incumbents
is going to stimulate competition over small-scale lending but the increasing client base could alleviate rivalry somewhat.
Thailand - Banks 0121 - 2013 - 2016

Buyer power
Figure 6: Drivers of buyer power in the banks industry in Thailand, 2016
The banking industry serves a wide range of customer types: from mass-market individual consumers to high net-worth
individuals; and from small, local businesses to major corporates. Due to the large number of buyers, the gain or loss of
an individual customer is not significant, thereby reducing buyer power. This is, however, not the case with large
companies, some of whom generate a large amount of revenue and profit for banks. The effect of gaining or losing one
or more of these key clients would be significant.
The economic crisis of 2008-2009 has led to an erosion of customers' trust in banks as safe places to deposit savings,
and has thus reduced the number of buyers, particularly for those banks that were most affected.
Moreover, their reputation is quite vulnerable to corruption scandals and misconduct practices. For example, in
September 2015, 19 executives from Krungthai Bank were jailed for between 12 and 18 years for their involvement in the
granting of loans totaling THB9.9bn ($289m) to subsidiaries of real estate company Krishdamahanakorn.
Product differentiation exists in the form of fees, interest rates on loans and deposits, lending limits, notice periods for
withdrawing, customer convenience, as well as general quality and range of product and service offerings. These factors,
along with customer service, reputation and security against fraud, influence customer loyalty. However, there is little
differentiation between the core services for a given customer type, e.g. extending credit, deposit, and withdrawal of
funds for mass-market individual consumers; or asset management and private banking for high net-worth individuals
and businesses.
Switching costs depend upon the product and customer type. For individual consumers, early exit from a mortgage
usually incurs a fee, while the cost of switching credit cards is minimal, with many providers offering 0% on balance
transfers. For business customers, with more complex banking needs, the switching process may be more complicated
and with a potential impact on their business operations. This reduces their buyer power. In Thailand, a bank account is
not essential receive wages or government transfers as the country is mainly cash-based. According to World Banks
most recent data of 2014, 78% of the population over 15 years of age had a bank account. Thus, banking services are
slightly dispensable in this country.
Overall, buyer power is assessed as moderate in the banking industry.
Thailand - Banks 0121 - 2013 - 2016

Supplier power
Figure 7: Drivers of supplier power in the banks industry in Thailand, 2016
Players operating within this industry need a reliable and secure ICT infrastructure in place, increasing the power of such
providers. In detail, ICT refers to the infrastructure of network for all banking operations, the Automatic Teller Machines
(ATMs), the online banking systems and also the security systems that are applied to them. The only providers of these
products and services capable of satisfying a large banks needs tend to be large, with the ability to assess the complex
ICT needs of major banks and offer appropriate solutions, further strengthening supplier power.
Furthermore, fundamental aspects of the banking system, the network of card payment transactions and interbank
(ATM) network are also supplied by distinctive financial services entities such as Visa, MasterCard and American
Express. These financial services corporations had the form of cooperatives of bank-members, but later their ownership
became distinctive from these so that they can be considered as industry suppliers. In detail, each of these corporations
have selected partnerships with bank issuers of payment cards to operate through their payments-processing network.
Consequently, these "network operators" have a dominant power as suppliers because they are the linking service to
process payments worldwide, thus granting access to their bank-clients in other industries through their established
network.
As far as the physical infrastructure of banks is concerned, due to the size and appearance of offices required, only a
small number of real estate management and construction companies are able to provide what is needed, thus
strengthening their power as suppliers.
Switching costs can be high when employees are trained to use a specific system that is integral to a bank's operations
and high-skilled employees themselves are also powerful inputs-suppliers for the industry, especially in segments such
as investment banking and wealth management. Last
but not least, there also office-supplies companies that provide related raw material to the industry, but as banking
operations become increasingly paperless, dependence on these suppliers is getting weaker.
Players are unlikely to integrate backwards into the business of suppliers, who can offer their products and services to a
wide range of other industries. As a result, supplier power is further increased.
Supplier power in this industry is assessed as strong overall.
Thailand - Banks 0121 - 2013 - 2016

New entrants
Figure 8: Factors influencing the likelihood of new entrants in the banks industry in Thailand,
2016
Entering this industry as an entirely new start-up company would require substantial investment in brand-building and
distribution networks (e.g. setting up a branch network). Moreover, new players need to have substantial funds to lend
and additional capital as safety reserves. Smaller entry may be possible by only delivering products and services through
the telephone and/or internet. However, a new player would still be competing with similar services offered by larger,
existing players with strong brands.
FinTech start-ups are gaining popularity worldwide, based on the increasing internet penetration. They are
technologically innovative in using online platforms for financial services. Furthermore, these entrants cannot be
considered as straight competitors to traditional banks especially in highly financial inclusive countries where there are
not many credit-constrained consumers. Markedly, their operation and research is supported by leading banking firms in
order to integrate their cost-effective technology innovation in future. Consequently, investment costs increase for
adopting technological innovation as banks are getting more reliant on online transactions.
Thailands central bank is planning to regulate the growing FinTech market of the country to protect consumers and
prevent systemic risks that could stem from peer to peer lending. The digital banking penetration in the country is
characteristic from the fact that commercial bank branches in the country were forced to closure. On this purpose,
regulators and banks support the investment on FinTech start-ups, especially on crowdfunding that would stimulate
lending to small and medium-sized enterprises, leading to the growth of the whole banking industry by the adoption of
FinTech.
Reputation is a key factor in this industry, with a players reputation concerning security and customer service holding
particular importance. Thus, huge investments are required in information systems to improve security, along with
expenses for marketing and customer service initiatives.
Thailand - Banks 0121 - 2013 - 2016

Most importantly though, the high level of regulation in the banking industry entails also a high cost of operating that is
unattractive for new entrants. Analytically, regulatory bodies should make sure that players in this economically vital
industry apply moral and transparent practices that are stimulating for the economy. These regulations are enforced by
the Bank of Thailand. Any new entrant would also have to secure a banking license and to do so would have to satisfy
every single regulation imposed in its jurisdiction. This is expensive and extremely difficult to achieve, thus serving as a
deterrent.
Capital adequacy ratios also dictated by Basel III are restricting to the operations of banks. Such regulations frequently
change and, therefore, make it difficult for players to predict the impact they will have on their business. For example,
Basel III legislation (a new global regulatory standard on bank capital adequacy and liquidity agreed by the members of
the Basel Committee on Banking Supervision) increased the mandatory Tier 1 capital ratio of banks from 4% to 6%
effective January 2015. This makes operating in the industry more capital intensive, and in turn, more difficult, thus
reducing the likelihood of new entrants. Furthermore, banks are periodically subject to stress tests which involve high
costs, in order to limit the possibilities of a systemic risk. In addition, anti-money laundering rules enhance bureaucracy
and extensively increase fixed costs.
Ultimately, the Thai banking industry has grown significantly in recent years and that trend is set to continue in future,
possibly attracting new players, especially in the growing FinTech market.
The likelihood of new entrants to this industry is assessed as weak overall.
Thailand - Banks 0121 - 2013 - 2016

Threat of substitutes
Figure 9: Factors influencing the threat of substitutes in the banks industry in Thailand, 2016
Gifts and loans from family or friends may provide a substitute for loans from banks and credit cards, although it is likely
the capital available from this stream will be very limited.
Other substitutes can include lending through loan sharks or payday lenders. However, these will not be as stringently
regulated as banks and do not have a good reputation among consumers.
It is also possible for most consumers to save for major purchases. In itself, this is nearly always a cheaper option than a
bank loan, which accrues interest.
Individuals access mortgages in order to buy homes, and so rented accommodation is one substitute threatening
mortgage lenders. Assessing the true cost of this substitute is difficult: while monthly rent may be lower than mortgage
repayments for comparable properties, a homeowner ends up with an asset, the ultimate value of which may be much
greater than the cost of the mortgage.
However, confidence in industry players may still be low following their role in the economic crisis and a number of
regulatory scandals. Furthermore, in cases of a negative macroeconomic environment, substitutes can take the form of
beneficial alternatives. For example, in conditions of deflation, the benefits of alternatives such as investing in property,
bonds or commodities as investing on property are increased. Thus, systemic risk can increase the dispensability of the
industrys services for consumers, keeping money out of banks.
Finally, there are also multiple investment alternatives such as stocks or other financial products. These alternatives
however, cannot be easily assessed since they have usually high risk to be attractive but they pay increased interest or
returns.
Overall, there is a weak threat from substitutes.
Thailand - Banks 0121 - 2013 - 2016

Degree of rivalry
Figure 10: Drivers of degree of rivalry in the banks industry in Thailand, 2016
There are numerous competitors within the banking industry. Players must compete with other banks, thrifts, credit
unions, investment banking firms, investment advisory firms, brokerage firms, investment companies, insurance
companies, mortgage banking companies, credit card issuers, mutual fund companies, and e-commerce and other
internet-based companies. Some of these industry players such as Bangkok Bank, Bank of Ayudhya, Siam Commercial
Bank and Krung Thai have accumulated large market share, which makes them leading firms.
Most banks offer a diverse range of products, including: retail banking (home, small business, insurance), card services,
investment banking, asset management, cash management, e-commerce products, and other services. In addition,
players can differ in the method of delivering their products: retail branches, online banking, and telephone banking are
all available distribution channels for players. Both product and geographical diversification ease rivalry, as companies
depend less on a specific market for success. However, fixed costs for players in this industry are relatively high and
include the cost of developing branches, advertising and brand-building, thereby increasing rivalry.
There are two main views on the measures-indicators of banking competition. Firstly, the share of assets of leading firms
in the industry can be indicative of the structure of the industry and the conduct of these firms. Secondly, the interest rate
spread the difference between the lending and deposit rate - can be also a useful proxy for identifying the level of
competition. In a perfect-competition environment this spread would tend to be equal to zero.
What is more, it is widely believed that increasing rivalry in the banking industry may lead to financial instability. This was
proven in the crisis of 2008 when banks invested too much in high-risk financial products and extended subprime lending
to improve their position. On the other hand, it is reasonable to expect that increasing concentration in the industry can
lead to moral hazard problems, or in other words creating too big to fail players.
The Thai banking industry is relatively less concentrated than other industries in the region. The industry is led by
domestic players, although the presence of foreign banks as well as their control of assets has increased in recent years.
What is more, FinTech adoption is stimulating competition, especially in small and medium-sized enterprises lending. In
addition, the low cost of digital banking and its accessible financing services are going to attract lower income groups,
thus reducing rivalry somewhat from expanding client base.
Overall, the degree of rivalry is assessed as moderate.
Thailand - Banks 0121 - 2013 - 2016

LEADING COMPANIES
Bangkok Bank Public Company Limited
Table 5: Bangkok Bank Public Company Limited: key facts
Head office: 333 Silom Road, Silom, Bang Rak, Bangkok, THA
Telephone: 66 22 314333
Fax: 66 22 314742
Website: www.bangkokbank.com
Financial year-end: December
Ticker: BBL
Stock exchange: Bangkok
SOURCE: COMPANY WEBSITE MARKETLINE
Bangkok Bank is a financial service provider. It offers a wide range of commercial and retail banking products and
services to individuals, small and medium businesses and corporate customers. Its portfolio of products and services
includes transaction accounts, fund transferring services, payment services, telephone banking, investment, internet
banking, credit cards and loans. The bank also provides business banking solutions for small businesses and owner-
operated companies, commercial banking solutions for medium-sized businesses with substantial assets. It distributes
these products through a network of bank branches and business centers located across Asia, the US and the UK. The
bank operated through a network of more than 1,169 branches and over 112 business centers and covered all 77
provinces in Thailand as on 31 December 2015.
Bangkok Bank classifies its business operations into four reportable divisions: Domestic Banking, International Banking,
Investment Banking and Others.
The bank through its Domestic Banking division serves clients in Thailand. The financial services offered by the bank
under this division include deposits, loans, remittances and payments, credit cards, debit cards, trade finance and
electronic services. In FY2015, the Domestic Banking division reported operating income of THB62,097 million,
accounting for 60.4% of the banks total operating income.
The bank through its International Banking division provides its products and services to overseas clients through its
overseas branches and subsidiaries. The range of services offered by the bank under this division include foreign
exchange services, export and import services, deposits, loans, and international fund transfers and payments services.
The division served international customers through its overseas branches in China, Cambodia, Brunei, Hong Kong,
Japan, Taiwan, Singapore, Malaysia, Vietnam, Philippines, Indonesia, Laos, the US, the UK and Myanmar as on
December 31, 2015. In FY2015, the International Banking division reported operating income of THB11,175 million,
The Investment Banking division of the bank offers financial advisory services, corporate finance services, project
services, securities business services, liquidity management and business strategic management. In FY2015, the
Investment Banking division reported operating income of THB14,651 million, accounting for 14.3% of the banks total
operating income.
The Other division of the bank provides securities services, assets management services, fund management services
and other miscellaneous services. In FY2015, the Other division reported operating income of THB14,806 million,
Thailand - Banks 0121 - 2013 - 2016

The bank classifies its geographical operations into two divisions, Domestic and Foreign. In FY2015, the Domestic and
Foreign division accounted for 87.8% and 12.2% of the banks total operating income.
Key Metrics
The company recorded revenues of $3,000 million in the fiscal year ending December 2016, an increase of 3.0%
compared to fiscal 2015. Its net income was $909 million in fiscal 2016, compared to a net income of $969 million in the
preceding year.
Table 6: Bangkok Bank Public Company Limited: key financials ($)
$ million 2012 2013 2014 2015 2016

Revenues 2,420.5 2,591.9 2,744.9 2,911.3 3,000.0
Net income (loss) 937.7 1,021.2 1,034.1 968.7 908.8
Total assets 68,548.7 73,583.8 78,214.0 80,366.7 83,438.1
Total liabilities 60,794.6 65,193.8 69,042.1 70,106.9 72,690.5
SOURCE: COMPANY FILINGS MARKETLINE
Table 7: Bangkok Bank Public Company Limited: key financials (THB)
THB million 2012 2013 2014 2015 2016

Revenues 85,411.0 91,457.4 96,857.3 102,728.4 105,857.5
Net income (loss) 33,089.4 36,035.5 36,491.1 34,180.6 32,068.0
Total assets 2,418,838.3 2,596,507.2 2,759,890.1 2,835,852.2 2,944,229.8
Total liabilities 2,145,224.1 2,300,455.6 2,436,246.6 2,473,821.1 2,564,984.9
Table 8: Bangkok Bank Public Company Limited: key financial ratios
Ratio 2012 2013 2014 2015 2016

Profit margin 38.7% 39.4% 37.7% 33.3% 30.3%
Revenue growth 3.9% 7.1% 5.9% 6.1% 3.0%
Asset growth 14.8% 7.3% 6.3% 2.8% 3.8%
Liabilities growth 15.2% 7.2% 5.9% 1.5% 3.7%
Debt/asset ratio 88.7% 88.6% 88.3% 87.2% 87.1%
Return on assets 1.5% 1.4% 1.4% 1.2% 1.1%
Thailand - Banks 0121 - 2013 - 2016

Figure 11: Bangkok Bank Public Company Limited: revenues & profitability
Figure 12: Bangkok Bank Public Company Limited: assets & liabilities
Thailand - Banks 0121 - 2013 - 2016

Bank of Ayudhya Public Company Limited
Table 9: Bank of Ayudhya Public Company Limited: key facts
Head office: 1222 Rama III Road, Bang Phongphang, Yan Nawa, Bangkok, THA
Telephone: 66 22 962000
Fax: 66 26 831304
Website: www.krungsri.com
Ticker: BAY
Bank of Ayudhya Public Company Limited (Krungsri) offers a wide range of banking products and services such as
lending services, deposit services, bill payment services, international trade services, electronic banking services, money
transfer, remittance services, securities custody, trustee services, investment banking services, asset management
services, and foreign exchange facility. As of December 31, 2015, the bank operated through a network of 673 branches
including 636 banking branches and 37 auto business braches. The bank had THB1,705.5 billion of total assets. It
reported THB1,303.4 billion of loans and THB1,046.2 billion of deposits.
Krungsri operates through three business segments: Retail Banking; Commercial Banking; and Others.
The Retail Banking segment provides deposit accounts, auto hire purchase loans, unsecured personal loans, credit card
loans, bancassurance, deposits, consumer loans, investment services, and marketing activities. The banks wealth
management includes savings and investments; bancassurance; Krungsri Exclusive for high net worth individuals; ATM,
debit and credit card services; personal loans, overdrafts, auto loans and mortgages; and microfinance. Through E-
business the bank manages the online transaction activities. The bank provides its online banking services through
Krungsri Quick Pay, Krungsri Online and Krungsri Mobile Application. For the FY2015, the retail banking segment
reported net interest income of THB33,302 million, which accounted for 59.1% of the banks total net interest income.
The Commercial Banking segment has five sub-segments: Corporate Banking, SME Banking, Transaction Distribution,
and Treasury. The Corporate Banking Group business unit provides short-term and long-term loans; project-finance
facilities; supply chain financing; cash-management products; hedging solutions and investment banking services such
as debt capital markets, equity capital markets, syndicated lending and structured finance to large scale customers. It
serves large enterprises and multi-national enterprises with annual turnover of more than THB500 million. The business
unit also offers online trade service to its customers.
The SME Banking Group business unit offers SME Quick Loan, a product designed for small enterprises with a credit
limit of THB200 million. The units business centers are located in Ayutthaya, Ratchaburi, Udon Thani, Phitsanulok, and
Hatyai.
The Transaction Banking unit offers a range of services for business and corporate clients ranging from SMEs and blue
chip corporations to government agencies and state enterprises. The bank offers trade services, cash management
services and securities services. The banks trade services include international trade services such as payments
including letters of credit, bills for collection and remittance, financing for import and export and advisory services; and
advisory services. The banks cash management services include accounts payable and accounts receivable solutions
which are combined with services for planning, controlling and managing customers liquidity. Krungsris offers various
security services such as agency services, custodian, fund supervisory, securities registrar, bond/debenture holders
representative.
Thailand - Banks 0121 - 2013 - 2016

The bank's Distribution Group business unit is responsible for managing all the delivery channels of the bank, which
include its branches located domestically and overseas, ATM's, automatic deposit machines (ADMs), western union
foreign exchange, money transfer centers, telesales unit, direct sales agent unit, enterprise sales unit, electronic-channel
unit, and exclusive banking customer relationship unit.
The Treasury Group business unit manages the liquidity and risk exposure caused by interest rate and foreign exchange
movements for the bank and its subsidiaries. The business unit offers advisory and financial risk management services
for the corporate and SME customers, and retail customers. The banks products and services include capital markets,
money markets, foreign exchange, and international trading and facilitation. The units core functions include managing
the banks liquidity. For the FY2015, the commercial banking segment reported net interest income of THB23,051 million,
accounting for 40.9% of the banks total net interest income.
Geographically, the bank operates through two segments: Domestic and Foreign. In FY2015, Krungsri generated 99.7%
of net interest income from Domestic operations and 0.3% from foreign operations.
Key Metrics
preceding year.
More recent financial information was not available for this company at the time of publication.
Table 10: Bank of Ayudhya Public Company Limited: key financials ($)
$ million 2011 2012 2013 2014 2015

Revenues 1,367.4 1,493.2 1,679.6 1,777.3 2,085.2
Net income (loss) 263.7 415.7 339.6 405.9 534.3
Total assets 26,860.1 30,379.0 33,429.5 34,411.8 48,333.6
Table 11: Bank of Ayudhya Public Company Limited: key financials (THB)
THB million 2011 2012 2013 2014 2015

Revenues 48,252.0 52,688.0 59,266.0 62,714.0 73,580.0
Net income (loss) 9,304.0 14,669.0 11,983.0 14,323.0 18,852.0
Total assets 947,797.0 1,071,966.0 1,179,606.0 1,214,268.0 1,705,517.0
Total liabilities 845,102.0 958,479.0 1,058,053.0 1,082,598.0 1,514,769.0
Thailand - Banks 0121 - 2013 - 2016

Table 12: Bank of Ayudhya Public Company Limited: key financial ratios
Ratio 2011 2012 2013 2014 2015

Profit margin 19.3% 27.8% 20.2% 22.8% 25.6%
Revenue growth (29.1%) 9.2% 12.5% 5.8% 17.3%
Asset growth 9.0% 13.1% 10.0% 2.9% 40.5%
Debt/asset ratio 89.2% 89.4% 89.7% 89.2% 88.8%
Return on assets 1.0% 1.5% 1.1% 1.2% 1.3%
Figure 13: Bank of Ayudhya Public Company Limited: revenues & profitability
Thailand - Banks 0121 - 2013 - 2016

Figure 14: Bank of Ayudhya Public Company Limited: assets & liabilities
Thailand - Banks 0121 - 2013 - 2016

Krung Thai Bank PCL
Table 13: Krung Thai Bank PCL: key facts
35 Sukhumvit Road, Klong Toey Nua, Wattana District, Bangkok

Head office:
THA
Telephone: 66 22 552222
Fax: 66 22 559391
Website: www.ktb.co.th
Ticker: KTB
KTB provides banking and financial services to retail and corporate customers, SMEs and government and state
enterprise groups in Thailand. The banks offerings include cards, accounts, loans and deposits. In addition, the bank
provides online banking, telephone banking, foreign exchange services, money transfer services and bill payment
services. It also offers leasing, insurance, investment and other securities brokerage services.
The bank classifies its operations into four reportable divisions: Retail Banking; Wholesale Banking; Treasury and
Investment; and Support and Others.
Under the Retail Banking division the bank offers financial products and services to individual customers. Its offerings,
under this division, include deposits accounts, personal loans, home loans, credit cards, debit cards, life insurance and
non-life insurance. It also offers services such as money transfer, online banking, Tele banking and foreign financial
services.
Under the Wholesale Banking division, the bank provides financial services and credit facilities to corporate clients. Its
offerings include current accounts, savings accounts, deposits accounts, corporate loans, SME loans, business loans,
corporate cards and insurance. The bank also offers services such as Internet banking, online banking, tele banking and
bill payment. Through these offerings, the bank caters to corporate clients, government clients and SMEs.
Under the Treasury and Investment division, the bank focuses on equity investment, foreign currency exchange services,
international business and excess liquidity. The bank also supervises overseas branches and companies in which it has
invested. In addition, it offers cash management, foreign exchange trading services and wealth management services.
The Support and Others division of the bank comprises middle offices, back offices, subsidiaries and associates.
The bank classifies its operations into two geographic regions: Domestic Business and Foreign Branch Business.
The banks subsidiaries include Krung Thai Asset Management Pcl., KTB Leasing Co., Ltd., KTB Computer Services
Co., Ltd., KTB Law Co., Ltd., KTB General Services Co., Ltd, and KTB Advisory Co., Ltd.
Key Metrics
preceding year.
Thailand - Banks 0121 - 2013 - 2016

Table 14: Krung Thai Bank PCL: key financials ($)
$ million 2011 2012 2013 2014 2015

Revenues 1,970.3 2,320.9 2,673.3 2,755.0 2,815.8
Net income (loss) 482.5 666.7 978.1 940.6 750.3
Total assets 55,687.1 63,870.6 71,042.5 77,632.3 77,894.3
Employees 18,428 20,121 20,770 23,014 24,057
Table 15: Krung Thai Bank PCL: key financials (THB)
THB million 2011 2012 2013 2014 2015

Revenues 69,524.3 81,896.1 94,330.9 97,215.1 99,359.0
Net income (loss) 17,027.0 23,527.0 34,512.9 33,191.0 26,474.0
Total assets 1,964,999.0 2,253,762.0 2,506,833.0 2,739,366.0 2,748,608.0
Table 16: Krung Thai Bank PCL: key financial ratios
Ratio 2011 2012 2013 2014 2015

Profit margin 24.5% 28.7% 36.6% 34.1% 26.6%
Revenue growth (11.7%) 17.8% 15.2% 3.1% 2.2%
Asset growth 11.5% 14.7% 11.2% 9.3% 0.3%
Debt/asset ratio 93.3% 92.0% 91.8% 91.5% 91.5%
Return on assets 0.9% 1.1% 1.4% 1.3% 1.0%
Revenue per employee $106,918 $115,347 $128,709 $119,711 $117,046
Profit per employee $26,185 $33,137 $47,091 $40,872 $31,187
Thailand - Banks 0121 - 2013 - 2016

Figure 15: Krung Thai Bank PCL: revenues & profitability
Figure 16: Krung Thai Bank PCL: assets & liabilities
Thailand - Banks 0121 - 2013 - 2016

The Siam Commercial Bank Public Company Limited
Table 17: The Siam Commercial Bank Public Company Limited: key facts
Head office: 9 Rajadapisek Road, Chatu Chak, Bangkok, THA

Telephone: 66 25 441111
Fax: 66 29 377931
Website: www.scb.co.th
Ticker: SCB
SCB is a provider of banking and financial solutions based in Thailand. It markets a range of personal banking,
wholesale banking, business banking, private banking, asset management and insurance products and services catering
to individuals, families, small and medium enterprises and corporate customers. SCB operates in Thailand, Cambodia,
Laos, Singapore, Myanmar, China, Hong Kong and Vietnam. The bank had total assets of THB2,774.3 billion and total
deposits of THB2,033.7 billion as on December 31 2015.
SCB classifies its business into four divisions: Corporate , SME, Retail and Others
Through its Corporate division, the bank offers banking products and services to individuals and small businesses. Its
key offerings include savings accounts, fixed deposit accounts, current accounts, long-term deposits, personal loans,
home loans, auto loans, debit cards and credit cards. It also offers investment products such as bonds, debentures,
treasury bills and mutual funds; and insurance products such as life insurance, personal accident insurance, health
insurance, property insurance and car insurance products. It offers bill payment services, direct debit services, internet
banking services, mobile banking services, phone banking services, foreign exchange services, fund transfer services
and safe deposit locker services. In FY2015, Corporate division reported net interest income of THB15,835 million,
accounting for 19.1% of the banks total net interest income.
Through its SME division, the bank provides banking solutions catering to the needs of small and medium sized
enterprises (SME). Its offerings include working capital finance, term loans, trade finance and remittance services. It also
offers business insurance, foreign exchange services, short-term fixed deposit accounts, foreign currency deposit
accounts and current accounts. In FY2015, SME division reported net interest income of THB14,704 million, accounting
for 17.7% of the banks total net interest income.
The Retail division of the bank primarily focuses on providing business lending services such as standby letters of credit,
domestic letter of credit, and letters of guarantee and certificate of finance to corporate and commercial customers. It
offers collection and payment services, trade finance services, investment products and liquidity management services.
The division offers its services to corporate and commercial customers. In FY2015, Retail division reported net interest
income of THB41,464 million, accounting for 50.1% of the banks total net interest income.
The bank, under Others division, manages non-performing loans. This division also includes income from investments,
money market and interbank. In FY2015, Others division reported net interest income of THB10,831 million, accounting
for 13.1% of the banks total net interest income.
Thailand - Banks 0121 - 2013 - 2016

The bank operates four major subsidiaries: SCB Asset Management Company, Ltd., SCB Securities Co., Ltd., The Siam
Commercial Bank, SCB Life Assurance PCL. SCB Asset Management Company Limited offers a range of asset
management and financial planning services. It also manages mutual funds, private funds and provident funds. SCB
Securities Co., Ltd. offers equity brokerage and investment banking services. It offers solutions to institutional investors
and retail investors in the capital market. The bank offers banking and financial products through its subsidiary, The Siam
Commercial Bank. SCB Life Assurance PCL offers life insurance, health insurance, credit life insurance and group
insurance.
Key Metrics
compared to fiscal 2014. Its net income was $1,339 million in fiscal 2015, compared to a net income of $1,520 million in
the preceding year.
Table 18: The Siam Commercial Bank Public Company Limited: key financials ($)
$ million 2011 2012 2013 2014 2015

Revenues 3,215.8 3,914.8 4,602.4 4,765.7 5,158.6
Net income (loss) 1,029.0 1,147.9 1,438.3 1,520.5 1,338.8
Total assets 52,382.2 64,327.4 71,818.2 76,508.3 78,622.6
Table 19: The Siam Commercial Bank Public Company Limited: key financials (THB)
THB million 2011 2012 2013 2014 2015

Revenues 113,473.0 138,138.1 162,403.2 168,162.7 182,027.4
Net income (loss) 36,308.7 40,504.9 50,752.1 53,651.9 47,239.9
Total assets 1,848,378.2 2,269,883.6 2,534,205.8 2,699,703.1 2,774,309.2
Thailand - Banks 0121 - 2013 - 2016

Table 20: The Siam Commercial Bank Public Company Limited: key financial ratios
Ratio 2011 2012 2013 2014 2015

Profit margin 32.0% 29.3% 31.3% 31.9% 26.0%
Revenue growth 31.4% 21.7% 17.6% 3.5% 8.2%
Asset growth 25.2% 22.8% 11.6% 6.5% 2.8%
Debt/asset ratio 89.9% 90.3% 90.2% 89.4% 97.3%
Return on assets 2.2% 2.0% 2.1% 2.1% 1.7%
Figure 17: The Siam Commercial Bank Public Company Limited: revenues & profitability
Thailand - Banks 0121 - 2013 - 2016

Figure 18: The Siam Commercial Bank Public Company Limited: assets & liabilities
Thailand - Banks 0121 - 2013 - 2016

MACROECONOMIC INDICATORS
Country data
Table 21: Thailand size of population (million), 201216
Year Population (million) % Growth

2012 68.2 0.7%
2013 68.8 0.9%
2014 69.0 0.2%
2015 69.1 0.2%
2016 69.3 0.3%
Table 22: Thailand gdp (constant 2005 prices, $ billion), 201216
Year Constant 2005 Prices, $ billion % Growth

2012 223.9 6.5%
2013 230.4 2.9%
2014 232.3 0.8%
2015 241.7 4.0%
2016 251.7 4.2%
Table 23: Thailand gdp (current prices, $ billion), 201216
Year Current Prices, $ billion % Growth

2012 366.0 5.9%
2013 387.3 5.8%
2014 381.0 (1.6%)
2015 404.2 6.1%
2016 429.3 6.2%
Thailand - Banks 0121 - 2013 - 2016

Table 24: Thailand inflation, 201216
Year Inflation Rate (%)

2012 3.0%
2013 2.2%
2014 1.9%
2015 1.8%
2016 2.7%
Table 25: Thailand consumer price index (absolute), 201216
Year Consumer Price Index (2005 = 100)

2012 123.5
2013 126.2
2014 128.6
2015 131.0
2016 134.5
Table 26: Thailand exchange rate, 201216
Year Exchange rate ($/THB) Exchange rate (/THB)

2012 31.0584 39.7288
2013 30.7148 40.8185
2014 32.4816 43.0834
2015 34.2521 38.0029
2016 35.2864 39.0493
Thailand - Banks 0121 - 2013 - 2016

METHODOLOGY
MarketLine Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, cross-
checked and presented in a consistent and accessible style.
Review of in-house databases Created using 250,000+ industry interviews and consumer surveys and supported by
analysis from industry experts using highly complex modeling & forecasting tools, MarketLines in-house databases
provide the foundation for all related industry profiles
Preparatory research We also maintain extensive in-house databases of news, analyst commentary, company
profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market
overview
Definitions Market definitions are standardized to allow comparison from country to country. The parameters of each
definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the
market and our clients
Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and
trends
MarketLine aggregates and analyzes a number of secondary information sources, including:
- National/Governmental statistics
- International data (official international sources)
- National and International trade associations
- Broker and analyst reports
- Company Annual Reports
- Business information libraries and databases
Modeling & forecasting tools MarketLine has developed powerful tools that allow quantitative and qualitative data to
be combined with related macroeconomic and demographic drivers to create market models and forecasts, which can
then be refined according to specific competitive, regulatory and demand-related factors
Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date
Thailand - Banks 0121 - 2013 - 2016

Industry associations
International Banking Federation
Pinners Hall, 105-108 Old Broad Street, London EC2N1EX, GBR
www.ibfed.org
ASEAN Bankers Association
180 Cecil Street, 17-00 Bangkok Bank Building, Singapore 069546, SGP
Tel.: 65 6 224 7155
Fax: 65 6 225 0727
www.aseanbankers.org
Thai Bankers Association
4th floor, Lake Rajada Office Complex 2, 195/5,7, Ratchadaphisek Rd., Klong Toey, Bangkok, 10110, 10110, THA
Tel.: 66 2 264 0888
www.tba.or.th
Related MarketLine research

Industry Profile
Global Banks
Banks in Asia-Pacific
Banks in Europe
Banks in China
Banks in Japan
Thailand - Banks 0121 - 2013 - 2016

APPENDIX
About MarketLine
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Thailand - Banks 0121 - 2013 - 2016

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MarketLine Industry Profile

Reference Code: 0121-2013

Publication Date: March 2017

Thailand - Banks 0121 - 2013 - 2016

MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 1

Market value forecast

Thailand - Banks 0121 - 2013 - 2016

MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 2

Market value ................................................................................................................................................................ 2

Market value forecast .................................................................................................................................................. 2

Category segmentation ............................................................................................................................................... 2

Geography segmentation ............................................................................................................................................ 2

Market rivalry ............................................................................................................................................................... 2

Market definition .......................................................................................................................................................... 7

Market Data ..................................................................................................................................................................... 9

Market value ................................................................................................................................................................ 9

Market Segmentation .................................................................................................................................................... 10

Category segmentation ............................................................................................................................................. 10

Geography segmentation .......................................................................................................................................... 11

Market Outlook .............................................................................................................................................................. 12

Market value forecast ................................................................................................................................................ 12

Five Forces Analysis ..................................................................................................................................................... 13

Buyer power .............................................................................................................................................................. 14

New entrants ............................................................................................................................................................. 16

Threat of substitutes .................................................................................................................................................. 18

Degree of rivalry ........................................................................................................................................................ 19

Bangkok Bank Public Company Limited....................................................................................................................20

Bank of Ayudhya Public Company Limited................................................................................................................23

Krung Thai Bank PCL................................................................................................................................................ 27

The Siam Commercial Bank Public Company Limited ..............................................................................................30

Country data .............................................................................................................................................................. 34

Thailand - Banks 0121 - 2013 - 2016

MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 3

Related MarketLine research .................................................................................................................................... 37

About MarketLine ...................................................................................................................................................... 38

Thailand - Banks 0121 - 2013 - 2016

MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 4

Table 2: Thailand banks industry category segmentation: $ billion, 2016 .....................................................................10

Table 3: Thailand banks industry geography segmentation: $ billion, 2016..................................................................11

Table 4: Thailand banks industry value forecast: $ billion, 201621 .............................................................................12

Table 5: Bangkok Bank Public Company Limited: key facts .........................................................................................20

Table 6: Bangkok Bank Public Company Limited: key financials ($).............................................................................21

Table 9: Bank of Ayudhya Public Company Limited: key facts .....................................................................................23

Table 13: Krung Thai Bank PCL: key facts....................................................................................................................27

Table 14: Krung Thai Bank PCL: key financials ($).......................................................................................................28

Table 15: Krung Thai Bank PCL: key financials (THB)..................................................................................................28

Table 21: Thailand size of population (million), 201216 ..............................................................................................34

Table 23: Thailand gdp (current prices, $ billion), 201216 ..........................................................................................34

Table 24: Thailand inflation, 201216 ........................................................................................................................... 35

Table 25: Thailand consumer price index (absolute), 201216.....................................................................................35

Table 26: Thailand exchange rate, 201216 .................................................................................................................35

Thailand - Banks 0121 - 2013 - 2016

MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 5

Figure 4: Thailand banks industry value forecast: $ billion, 201621............................................................................12

Figure 5: Forces driving competition in the banks industry in Thailand, 2016...............................................................13

Figure 6: Drivers of buyer power in the banks industry in Thailand, 2016.....................................................................14

Thailand - Banks 0121 - 2013 - 2016

MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 6

North America consists of Canada, Mexico, and the United States.