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Examining The Impact of Socio-Cultural and Psychographic/demographic Variables On Consumer Behavior (Male & Female) For Apparels: An Exploratory Study From India
Examining The Impact of Socio-Cultural and Psychographic/demographic Variables On Consumer Behavior (Male & Female) For Apparels: An Exploratory Study From India
psychographic/demographic variables on
consumer behavior (Male & Female) for apparels: an
exploratory study from India
Conceptual motivation
Questionnaire: -
1. I can decide and buy the apparels that l like without consulting my family
members because I am single
2. I can decide and buy the apparels that I like without consulting my family
members because I am married
3. I can decide and buy the apparels that I like because I live in a city
4. I can decide and buy the apparels that I like because I live in a village
5. I can decide and buy the apparels that I like because I am employed and have
my own income
6. I can decide and buy the apparels that I like without consulting my family
members though I am unemployed and have no income
7. I can decide and buy the apparels that I like because I am educated
8. I can decide to buy the apparels that I like without consulting my family
members though I am not educated (demographic)
9. I can decide and buy the apparels that I like because I want to life a good life
style
10. I can decide and buy the apparels that I like because I want to show myself a
different person among my friends and family members
11. I can decide and buy the apparels that I like because I want to show myself
modern among my friends and family members (psychographic)
12. I can decide and buy the apparels that I like though my family is very
traditional and conservative
13. I can decide and buy the apparels that I like which are only suitable to my
culture
14. I can decide and buy the apparels that I like which are only suitable to my
family and friends (cultural)
15. I can decide and buy the apparels that I like which are acceptable to my society
16. I can decide and buy the apparels that I like though they are unacceptable to my
society
17. I can decide and buy the apparels that I like because I want to get appreciation
from my society
18. I can decide and buy the apparels that I like because I want to get respect from
my society (social)